With more merchants selling the same items, eBay sellers have to strategically create their listings to stand out and attract buyers. Visibility, pricing, and photos are a few of the vital components that influence your shoppers and whether or not they will ultimately make a purchase.
To help boost your sales, we cover 10 tips to craft a top-selling eBay listing that builds buyers’ trust in your products and encourages them to make a purchase.
How to create a top-selling eBay listing
The key to securing your online sales, eBay or otherwise, is building buyers’ trust in your business. When trust is high, shoppers focus less on the potential risks of online shopping and feel ready to make a purchase.
How do you build that buyer relationship? Appeal to shoppers’ intuitive reasoning.
According toHarvard Business Review, people rely on their associative reasoning system—based on personal experience and intuition — when making risky decisions, such as an online purchase. This finding means that the intuitive factors of your eBay listings — aesthetics, professionalism, visibility — often have the biggest impact on whether shoppers purchase your eBay products.
Considering this research, we’ve outlined 10 tips that speak to shoppers’ associative reasoning. By improving the intuitive factors of your listings with these strategies, you’ll build buyers’ trust in your eBay business and give a boost to your sales.
1. Use high-quality photos
Because online eBay shoppers can’t see your products in person, your item photos matter a great deal. Through color, image quality, and more, product photos help buyers assess whether they want to purchase the item.
Use high-quality photos. Well-lit, colorful, high-res photos build buyers’ confidence in your products—they can clearly examine your items’ details, so they feel ready to make a purchase.
Make sure they’re sized correctly. eBay requires photos to be at least 500 pixels on the longest side. Pictures should be 1600 pixels on the longest side to optimize for mobile.
Offer a selection of photos. Include a variety of photos that show off your products at different angles to provide shoppers with a better sense of your items.
Keep your images minimal. eBay asks that sellers keep product images clean with an uncluttered background and no text or borders. Besides meeting the marketplace’s guidelines, following these rules eliminates distracting elements and keeps buyers focused on your products.
With a curated selection of product photos, your listings will give shoppers a clear idea of what to expect from your products. Shoppers then have the knowledge they need to feel confident in making a purchase.
2. Apply SEO to your listings
Online shoppers don’t want to browse through pages of products. To save time, they’d rather opt for one of the first results they see. With this reasoning, a listing that ranks high in eBay’s search results will likely attract greater sales than one with a lower ranking.
These search rankings are determined by eBay’s search engine, Cassini. In deciding which listings will rank highest, it considers which would be most relevant to the shopper.
A key factor in determining this “relevance” is keyword usage. When the keywords in your listing match your buyers’ search terms, Cassini considers your product to be more relevant for that shopper.
There are a few key ways to find out which keywords your buyers are frequently searching.
Use a keyword research tool. You can take advantage of the eBay-specific keyword tool Terapeakor use a more general keyword tool, such asAhrefs orGoogle Keyword Planner, to generate a list of keywords that buyers are frequently searching.
Conduct your own eBay search. Do a search on eBay for products that are identical and similar to yours, and note which keywords are most frequently used in the top-ranking listings. Since these listings rank high, these keywords are most likely searched frequently by buyers.
Once you’ve compiled a list of keywords, you can narrow down your list to the most popular words and phrases. Then, incorporate those keywords throughout your listing.
Title
Description
Catalog specifics
Listing specifics
While you want to distribute these keywords throughout your listing, avoid keyword stuffing. If you aimlessly add keywords that are frequently searched, Cassini will detect that your listing isn’t relevant to your buyers. Add keywords where meaningfully appropriate to keep your listings’ rankings high.
With arelevant distribution of keywords, your listing will be ranked high in target buyers’ search results and will, through greater exposure, achieve greater sales.
3. Promote with eBay advertising
Beyond SEO, you can improve your listings’ visibility with eBayPromoted Listings. Available to Top-Rated Sellers and eBay Store subscribers, this paid advertising program allows you to place your listings where they’ll get more exposure, such as the top of a search rankings page.
Shoppers can easily find Promoted Listings with their advantageous placements, so they’re more likely to buy those items.
But because Promoted Listings isn’t a free service, you want to ensure that you’re getting the highest value possible from the investment. Here are a few strategies foreffectively placing promoted listings.
Pick items that would benefit most from greater exposure. Items that are expected to receive a lot of attention, such as bestsellers and new items, will attract even more buyers with greater visibility through promotion.
Pick a time for your campaign when shoppers are especially motivated to buy. Launching Promoted Listings when people are especially ready to make purchases, such as the holidays or special events, will most likely result in greater returns.
Find an ad rate that boosts your ad’s chances of winning without hurting your budget. Consider your expenses and evaluate theseaverage ad rates for eBay promotions to find an amount that works for your business.
Test and track your results. Monitor your Promoted Listings dashboard in Seller Hub to determine if you need to improve the quality of your listings or adjust your ad price for greater returns.
Since it offers greater visibility for your products, eBay Promoted Listings allows you to attract more buyers to your items and generate more sales.
4. Maintain a high seller rating
Beyond SEO and promotions, visibility can also be impacted by your eBay seller rating. If you have negative feedback, the Cassini search engine willlower your listing’s ranking.
To ensure that your listing is visible (and that you’re keeping customers happy), you should always aim to meet eBay’s Top Rated seller benchmarks:
Defect rate: Less than or equal to 0.5 percent, with three or fewer defects from unique buyers
Cases closed without seller resolution: Less than or equal to 0.3 percent and two or fewer cases
Late shipment rate: Less than or equal to 3 percent and five or fewer late shipments
Shipping: Tracking uploaded within your stated handling time;carrier validation for 95 percent of transactions with U.S. buyers
Meeting these benchmarks consistently requires planning and diligence. Clearly understand what areas of your performance need improvement with these tips:
Regularly monitor your ratings in Seller Hub. Check the performance metrics mentioned above in Seller Central consistently, and you’ll be able to catch if one is starting to slip and hurt your rating.
Set a reminder to check messages from buyers. Shoppers value when sellers respond to their issues promptly. If you often forget to check buyer messages, set a daily reminder to respond.
Convey an accurate dispatch time and shipping fees. Shoppers are quickly disappointed if shipping takes longer or costs more than originally expected. To keep buyers happy, always communicate accurate dispatch times and shipping fees.
Ask buyers for feedback. Unless a major issue occurs, shoppers usually aren’t motivated to leave feedback. Give them some encouragement by sending a follow-up message one week after their purchase to request that they leave feedback. As a backup, you can use various tools to set up a feedback reminder to automatically request input from customers.
Implement these strategies, and you’ll be able to maintain a positive seller rating that keeps your listings’ rankings high.
5. Offer generous shipping and returns
When online shoppers are hesitant to purchase, they can often be convinced to buy when offered free shipping and fair return policies. If they end up not liking the item, they will appreciate that it won’t be costly or time-consuming to have it shipped back.
eBay buyers are no exception. The marketplace found thatmore than 60 percent of shopperscheck return policies before completing an order.
If you don’t currently offer free shipping and free returns, consider how and why you might be able to switch to these policies and attract more shoppers.
Evaluate your costs and whether any could be lowered. Are there any expenses that could be reduced? Finding room in your budget to accommodate free shipping and returns can be worthwhile if it helps you attract more sales.
Switching to free shipping and return policies may seem risky and costly at first, but the investment is worthwhile. With the protections of these policies, reluctant buyers will have more confidence in your business and make a purchase.
6. Create a custom listing with software
Shoppers are attracted to listings with a professional look. A high-quality design builds buyers’ trust in your business as they associate a polished look with credibility.
Achieving this style, however, can be hard if you’re not a designer. Rather than hire an expensive freelancer, you can save money and still create a professional listing with software. Online programs, such asCrazyLister, provide templates to easily craft an eBay listing at an affordable price.
To take advantage of this listing software, choose your templates carefully.
Avoid templates with too much clutter. If a template has too many elements — colors, text blocks, CTA buttons — shoppers are going to be distracted from your product and, as a result, might abandon the listing.
Make sure the template is responsive with mobile devices. To keep your conversion rates high, it’s essential that your eBay listings are mobile responsive. According toBigCommerce, 6 percent of all U.S. retail sales in 2021 can be attributed to mobile ecommerce sales, and as Statista forecasts, that number is expected to jump to 10 percent by 2025.
Highlight pictures more so than text. Visuals engage people more than text, so make sure your template showcases high-quality product photos to attract buyers.
Use custom listing software templates along with these suggestions, and your listing will have a professional look that builds shoppers’ trust and encourages sales.
7. List with eBay’s catalog
As an alternative to using custom listing software, you can achieve a professional look by listing items through the eBay catalog. Rather than creating your own unique listing, the eBay Catalog lets you share one with other merchants who are selling the same product.
For each catalog listing, eBay selects the product photos from sellers’ submissions, and the product info is presented in a standardized format. With this uniform look, eBay catalog listings look professional in the eyes of shoppers.
To list with the eBay catalog, your item needs to be brand new and match an identical item in the catalog. If your product isn’t already included, you can request that eBay add it in.
Offering a professional and refined look, the eBay catalog can help you impress and delight buyers, so they’re ready to make a purchase.
8. Select item specifics strategically
To maximize your products’ visibility, you’ll want to include relevant item specifics when creating listings. Item specifics are unique identifiers — color, brand, size — that help you distinguish your listing from similar products.
Item specifics will make it easier for buyers to find your item in a few ways:
Item specifics help buyers find your items on eBay. Using the Refine column on the left of a product search, buyers can select item specifics to help them find your product.
Item specifics help buyers find your item through a Google Product Search. For your eBay listings to appear through a Google Product Search, you need to include uniqueproduct identifiersthat the search engine requires.
With more item specifics, buyers are more likely to find your listings through search engines — whether it’s eBay’s Cassini or Google — and move toward placing an order.
9. Have a competitive price strategy
As shoppers scroll through eBay listings, they’re comparing pricing, among other factors. To attract buyers while staying mindful of your finances, you want to find a price point that’s both competitive and fits your budget.
Finding that effective price point boils down to a few steps:
Determine the cost of your product. Gaining a full sense of the expenses associated with your item will help you determine a price that’s profitable.
Find out what competitors’ prices are. Search for your product type and note the prices of the top-ranking listings. You can find out pricing insights on your competitors in theSeller Hub. Keep current with updates on pricing guidance by checking out Seller Updates.
After you’ve found a competitive price, you’ll want to consistently reevaluate your competitors and budget to make sure your price still works for your business and buyers. With a competitive price, your listing will attract shoppers and bring them one step closer to purchasing.
10. Make sure your listing is compliant
At the very least, your listing can’t attract shoppers if it’s not legally compliant. Failure to meet these standards can result in your listing being removed by eBay and disrupting your business.
eBay doesn’t pre-approve listings, so it’s your responsibility to make sure your listings are legally compliant. Examples of these legal requirements include:
Not plagiarizing text or using images from other eBay listings without the owner’s permission
Using brand names appropriately
Making sure the listing is accurate to avoid intellectual property concerns
Review the full list ofguidelines here for legally compliant listings. By being aware of these standards, you’ll be able to ensure that your listings are all compliant and won’t be removed, and your customers can keep shopping.
Follow these steps for long-term success
It may take some trial and error, but with these tried and true tactics, you’ll start to get the hang of which strategies work best to yield more clicks and purchases. With a strong foundation of listing best practices and tweaking as needed here and there, you will be set up for long-term success and greater profits in the future.
The facts are clear: Startups are finding funding increasingly difficult to secure, and even unicorns appear cornered, with many lacking both capital and a clear exit.
But equity rounds aren’t the only way for a company to raise money — alternative and other non-dilutive financing options are often overlooked. Taking on debt might be the right solution when you’re focused on growth and can see clear ROI from the capital you deploy.
Not all capital providers are equal, so seeking financing isn’t just about securing capital. It’s a matter of finding the right source of funding that matches both your business and your roadmap.
Here are four things you should consider:
Does this match my needs?
It’s easy to take for granted, but securing financing begins with a business plan. Don’t seek funding until you have a clear plan for how you’ll use it. For example, do you need capital to fund growth or for your day-to-day operations? The answer should influence not only the amount of capital you seek, but the type of funding partner you look for as well.
Start with a concrete plan and make sure it aligns with the structure of your financing:
Match repayment terms to your expected use of the debt.
Balance working capital needs with growth capital needs.
It’s understandable to hope for a one-and-done financing process that sets the next round far down the line, but that may be costlier than you realize in the long run.
Your term of repayment must be long enough so you can deploy the capital and see the returns. If it’s not, you may end up making loan payments with the principal.
Say, for example, you secure funding to enter a new market. You plan to expand your sales team to support the move and develop the cash flow necessary to pay back the loan. The problem here is, the new hire will take months to ramp up.
If there’s not enough delta between when you start ramping up and when you begin repayments, you’ll be paying back the loan before your new salesperson can bring in revenue to allow you to see ROI on the amount you borrowed.
Another issue to keep in mind: If you’re financing operations instead of growth, working capital requirements may reduce the amount you can deploy.
Let’s say you finance your ad spending and plan to deploy $200,000 over the next four months. But payments on the MCA loan you secured to fund that spending will eat into your revenue, and the loan will be further limited by a minimum cash covenant of $100,000. The result? You secured $200,000 in financing but can only deploy half of it.
With $100,000 of your financing kept in a cash account, only half the loan will be used to drive operations, which means you’re not likely to meet your growth target. What’s worse, as you’re only able to deploy half of the loan, your cost of capital is effectively double what you’d planned for.
Is this the right amount for me at this time?
The second consideration is balancing how much capital you need to act on your near-term goals against what you can reasonably expect to secure. If the funding amount you can get is not enough to move the needle, it might not be worth the effort required.
Elon Musk said Sunday he “somewhat agonized” over the font designs for his companies Tesla and SpaceX.
The billionaire businessman added he “loves fonts” and has tweaked the logos over the years.
He revealed the SpaceX logo also holds a hidden meaning, representing a rocket’s arc to orbit.
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In a series of Sunday tweets, Elon Musk said he “somewhat agonized” over his choice of fonts for his businesses and revealed a hidden meaning behind the SpaceX logo.
Responding to a tweet about serif and sans-serif fonts, the billionaire businessman took a break from posting cryptic memes and discussing politics to say he loves fonts and put significant consideration into how his companies are presented to consumers.
“I somewhat agonized over the Tesla & SpaceX font design (love fonts tbh),” Musk tweeted. “There are some similarities, particularly use of negative space. We’ve made many little tweaks over the years.”
The Tesla logo — a T-shaped design with a custom, sans-serif font spelling out the brand name — is meant to resemble a cross-section of an electric motor. The SpaceX logo, written in a similar font with an extended X, references the reusable rockets made by the company.
“The swoop of the X is meant to represent the rocket’s arc to orbit,” Musk tweeted.
Other business logos have also held hidden messages: Baskin Robbins, a chain that sells 31 flavors of ice cream, has a secret ’31’ hidden in the letters of its logo. Likewise, Amazon’s arrow logo is meant to represent a smile, while the circular ‘B’ logo for Beats by Dre represents a person wearing the popular headphones.
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The internet has revolutionized the business world and changed how we conduct business. Any business that aims to increase its visibility and boost profit needs to pay much attention to top ranking factors, including local SEO — which introduces the topic of the local search algorithm.
Local SEO is one of the top practices that help boost a business’s visibility and generates more sales.
However, achieving better local SEO rankings is not a walk in the park, especially due to increased competition. To appear higher on local results, businesses and marketers need to understand how the local search algorithm works.
Knowing this helps guide the steps for improving rankings in the local pack.
The competition gets stiffer as more businesses open and optimize for local searching. Besides, Google is updating its algorithm consistently, meaning only businesses that can keep up with these updates can appear at the top of local search results.
Luckily, you have come to this post as this article looks at everything you need to know about Google’s local search algorithm and what you can do to get that top spot in the local pack.
Understanding the local search algorithm
Google aims to provide the best results that match a specific local search query. It constantly updates the local search algorithm to determine which business to rank on top of local search results.
Ideally, Google wants to provide local content that is relevant and valuable to users. As with search engine optimization, keyword stuffing cannot give you that top spot in local search results.
SEO specialists and marketers should consider Google’s local search algorithm updates and make the necessary changes to rank higher. Failure to consider these updates means losing your local search presence, resulting in fewer leads and conversions.
Local algorithms check the Google My Business (GMB) listings to determine where to rank a business in local search rankings.
Ideally, Google’s local algorithm ranks businesses with information that matches a searcher’s query. And the higher a business ranks in local search results, the more chances a potential customer will click on it.
This post looks at the three major pillars that determine local search results to better understand the local search algorithm: proximity, prominence and relevance.
Of course, other factors make up Google’s local search algorithm, but since we cannot identify all of them, we’ll focus on the most crucial ones in this post.
By understanding these pillars, marketers can better position themselves for local search success.
1. Proximity
Proximity is one of the major ranking factors when it comes to local search. That means the distance between a business and a searcher is a ranking factor in local search.
When a searcher searches for something, Google considers how far the searcher is from the location of the term they use in the search. When a searcher doesn’t specify the location, Google calculates the distance based on the information they have regarding their location.
Ideally, Google aims to provide the most relevant results to a search query. For instance, why would Google provide a list of coffee shops in Los Angeles if the searcher is searching from Colombia?
That would be irrelevant local search results that won’t benefit the searcher.
Unfortunately, while proximity is a major local search pillar, it’s one of the factors that businesses have little control over. After all, you cannot change where your business is located, right?
You can only ensure your business location is as clear as possible, so that it appears for related nearby queries. Here are steps you can take to achieve this:
Claim and verify the Google My Business listing
Ensure local listings are accurate and optimized for local products or services
Get the Google Maps API Key and optimize for your location and routes
Set up your profile correctly (for Service Area Businesses) to avoid violating Google’s guidelines
Users can perform several types of local searches, including:
Geo-modified searches
Users will perform geo-modified searches when they are planning to visit somewhere. For instance, a searcher in Los Angeles planning to visit Toronto, Canada, may search for a “coffee shop in Oakville.” The results will differ from if they searched for “coffee” while physically in Oakville.
To be specific, geo-modified searches are mainly based on relevance and prominence as opposed to proximity when a user searches for something when outside the city included in the search.
Non-geo searches
Searchers perform this type of search when looking for something around them. For instance, a user in Los Angeles performing a local search for “coffee.”
Ideally, the user only needs to search for something and is shown results based on proximity. They will get the results that are closest to them.
“Near me” searches
“Near me” searches have been so popular in recent years. Although their popularity has significantly declined, users still perform this type of search when looking for something locally.
For instance, some users could add “near me” when searching for a coffee shop, hoping to get the most relevant results near them. As we’ve stated, this trend has lost popularity because when you perform a local search, you are searching for something near you.
It is not necessary to add “near me” to what you’re searching.
2. Prominence
Prominence refers to how important Google thinks your business is, which gets factored into the local search algorithm.
In other words, it refers to how well a business stands from the rest in various aspects, including directories, links, reviews, mentions, among other things.
If search engines view your business as trustworthy and credible, they will likely show it on top of related search query results.
The local search algorithm views businesses/brands with a stronger online prominence as credible and trustworthy. Some of the factors that determine prominence include:
Citations
A local citation is the mention of a business’s information online. The mention can include the partial or complete name, address, and phone number (NAP) of a local business.
Citations are an excellent way for people to learn about local businesses and impact local search results.
A business with high-quality citations can rank better in local search results, although businesses must continually manage citations to ensure data accuracy.
Inbound links
Backlinks play a crucial role in local business prominence. Gaining relevant backlinks from high-quality sites is an excellent way to build a business’ online reputation.
If you’re trying to outrank your competitors without much success, your backlink profile could be the reason.
In that case, you should check your competitor’s backlinks and compare them with yours. When doing this, pay attention to the number and quality of their backlinks.
As a rule of thumb, aim to have high-quality local backlinks pointing to your site to improve your page’s authority.
Reviews
Next, you need to pay much attention to reviews to improve local prominence. Many customers look at a business’s online reviews before deciding whether to engage more with the business or not. Besides, many positive online reviews can increase a business’ ranking factors.
Consider this scenario. A potential customer is looking for a pub around Oakville. When they perform a search, they are presented with two results: one with over 100 reviews and another with less than 10 reviews.
Which business do you think the searcher would trust? The one with 100 reviews, obviously.
As with search engines, customers need to trust a business before they decide to do business with it. Similarly, search engines can view online reviews and analyze them to determine a business’s online prominence.
That said, here are strategies you can use to boost your online review signals:
Have a strategy
You won’t have a strong online prominence if your products or services are not of a high standard. So, the first step to having many great reviews is to develop great products and services.
After that, develop a strategy to encourage your happy customers to leave honest but valuable reviews of their experience doing business with you to help boost your online reputation.
Monitor and manage the reviews
Having many reviews is one thing; you need to develop a plan to engage with your customers for better results. Responding to reviews shows people that you care and are genuine about your products and services.
People will avoid businesses that don’t respond to customer reviews (whether positive or negative).
Search engines, too, can tell whether you engage with customer reviews or not and will use the information to determine where to rank on local search results.
When responding to online reviews, pay special attention to negative reviews and how you respond to them. While no business likes getting negative reviews, how you respond to them can positively impact your business — respond positively to turn the negative reviews around.
3. Relevance
As earlier stated, Google wants to provide the most relevant results to a local search query. This key ranking factor will determine a business’s position in local search results — how well does a local business match a search query?
Even if your business ticks the above pillars (prominence and proximity), if the content on your page isn’t well structured and doesn’t cover the topics that a searcher is looking for, you won’t appear on top of local search results.
Here are factors that businesses should consider to create a relevant listing:
Local page signals
Local listing categories and attributes
Social posts and responses to online reviews
Local listing signals and categories
A business GMB listing and category can impact its relevance score for local searches. As such, complete your business profile carefully and continually add quality content to the web page to ensure it is relevant for proximity searches.
More specifically, ensure that all information on all listing pages, including Yelp, Bing, and Google, is complete and accurate. Aside from these factors, here are two crucial features you should pay attention to:
Category selection
Selecting the right categories for your local business listing is among the crucial factors for ranking locally. With over 4000 GMB categories, you want to choose categories that best describe your business — ensure they are relevant and specific.
Here are guidelines to follow when selecting a category:
Describe your business as opposed to your services
Be specific to minimize competition
Reduce the number of GMB categories to describe your business better
Business description
Without a proper description, users won’t know what your business is about. This section is about adding an introduction to your business so that customers and search engines can know more about your business.
However, don’t use this section for marketing your business. Just give users and search engines descriptive info that can help determine whether your business matches their needs.
Local page signals
Another way a business can improve its standing in the local search algorithm is by optimizing web pages for specific keywords. For multi-location businesses, it’s essential to have separate, localized pages for each location, with relevant information and contact details for customers to reach you.
Performing competitor research is advisable to determine what terms or keywords to use for a specific query. Here are top on-page signals to consider when trying to gain relevance for a given topic:
Keyword research — Before creating local content, you need to find keywords that matter to your business. Perform keyword research to determine highly relevant keywords with high intent. When finding relevant terms to use in your content, base your research on the customer perspective; think about what they search for and the type of content they are looking for.
Create local content — After finding the right keywords, it’s time to create your content. Google values the quality of content more than the length of the content, so keep this in mind when creating content. Another crucial thing to pay attention to is localizing the content. For example, you can create content on local news and events or use your city’s name within your content.
The goal is to create a connection between what’s happening in your local area and your business. Also, use pictures with your specific geolocation to increase your content relevance.
Creating quality and relevant content is only the start. You need to optimize your content for on-page signals so local search algorithms can discover and rank them better. Here’s how you can optimize your local content for on-page signals:
Meta descriptions — Include keywords in your meta descriptions to encourage searchers to click through and increase visibility
Title tags — Title tags are some of the factors that search engines use to determine where to rank content. Incorporating keywords naturally in your title tags can help boost local rankings
Image tags — Another way to improve local rankings is by including relevant keywords in your image tags. Including geotags also comes with an added advantage
Headings — Users and Google value pages with clear structures. Consider creating headings within your content to capture readers’ attention and encourage them to read on. However, ensure your heading tags describe the content that comes after them well. Also, include keywords in your heading tags to help search engines understand them and their importance.
Off-page local signals
Gaining high-quality backlinks is a great way to boost credibility and trust. Backlinks refer to external links from another website to your site. Aim to have more high-quality backlinks to boost your website authority.
Ideally, having many quality backlinks shows search engines that your website or page is credible and trustworthy, which boosts the chances of ranking it higher in search engine results.
Guest posting is one of the best examples of link-building strategies you can use. Finding great guest posting opportunities provides an excellent opportunity to share your content to a new but relevant audience, which helps boost your website authority.
Another strategy you can use is to create longer and better content than what is already available on the web. When your content is high quality and relevant, it will be easier to get high-quality backlinks.
Review and social signals
Online reviews can also help boost relevance for your local business. Aim to get as many positive reviews from your happy customers as possible.
Remember, when customers perform a local search, they get not only the relevant businesses but also reviews related to the search. The more positive reviews a business has, the higher chances a potential customer will do business with them.
Closing thoughts on the local search algorithm
Ranking on top of local search results can seem daunting, but it shouldn’t when you know the vital things to focus on. As you have seen above, the local algorithm is based on three pillars: relevance, proximity, and prominence.
Of course, other factors determine local search rankings depending on your industry and competition.
