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10 ways to grow your email list in-store



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Email marketing remains one of the most effective digital communication tools available. But of course you can’t just start sending out emails, you have to have a list of contacts to send to! One simple way to gain email contacts, especially for brick and mortar businesses, is to grow your email list in-store.

Building up an email list is an ongoing process that you will start and never stop.


The key to capturing contacts is to be consistent and insistent, making sure everyone who wants to stay in touch has the opportunity to.

If you have a brick-and-mortar business, one of the best ways to do this is by growing your email list right there in-store or at the register. Capture those contacts while the customer or potential customer is actively engaged with your business and see your list grow before your eyes.

10 ways to grow your email list in-store

Not sure where to start on growing your email list? Here are 10 tips to help you get the ball rolling:

  1. Just ask.
  2. Offer a discount.
  3. Use the trusty ol’ fishbowl.
  4. Incentivize your staff.
  5. Set up a prize wheel.
  6. Add it to your receipts.
  7. Use a paper sign-up sheet. 
  8. Offer guest Wi-Fi.
  9. Utilize signage.
  10. Run a raffle.

Let’s get started!

1. Just ask

Truly the simplest way to get it done is to just ask. After a transaction or an interaction just simply ask if they would like to sign up to receive email correspondence from your business. You can input the information right there yourself, have them sign up on an iPad if you have that technology on hand, or just keep a paper list you input at the end of the day.

2. Offer a discount

One of our digital marketing clients had a stagnant list for months before we started working with them. They’d always ask people to “join the mailing list” at the register, which gives no incentive to the subscriber.

Instead, we shook things up:

  • Instead of join the mailing list, we asked customers to “Join The Family”
  • We offered a 10 percent discount on any service
  • We set up an automated welcome email to provide the coupon right away

They were even able to extend the offer online and grew their list like gangbusters!

Example of mailing list with discount

If you find that your customers or potential customers need a little incentive, then give them one!

Offer a small discount when they subscribe to the mailing list right there in-store or at the register to use on their purchase that day. This is a great way to get them to sign up and also a great way to boost conversions. They are already in the store and this may make it more likely that they will make a purchase.

3. Use the trusty ol’ fishbowl

We’ve all been to a store and seen a fishbowl full of business cards at the front desk or register.

This is an easy way to grow your email list in-store and is also pretty hands-off.

If you want an easy way for people to leave their information without having to be in their face, leave a fishbowl at the register with a sign and little slips of paper and a pen encouraging people to write down their email addresses or drop in their business cards.

Even better, pair it with a giveaway! Run a giveaway for an item, discount or a gift card and make every email address an entry. Be sure to ask each entrant to provide their name, phone number and email address.

4. Incentivize your staff

Get your staff involved! Make getting email addresses a game for your staff and give away prizes or bonuses when they reach email milestones. A happy, motivated staff can truly work wonders!

Once people get comfortable working asking for email addresses into their normal sales, it becomes second nature and becomes a natural part of their process.

5. Set up a prize wheel

If you’re crafty and like a bit of fun, try out a prize wheel.

Each entrant gets a spin on the prize wheel. The prizes don’t have to be expensive, but be sure to have something desirable on there to drive engagement. This will add a little bit of fun to the environment and boost everyone’s mood, along with your email list.

6. Add it to your receipts

Another great way to grow your email list in-store is to add a quick link to sign up to your mailing list on the bottom of your receipts. You can do this by adding a shortened link or a QR code that can be scanned by any mobile device.

7. Use a paper sign-up sheet

If you want to start simple, you can utilize a simple paper sign-up sheet right at the register on the customer’s side. Be sure to fill in a few of the first lines of the sign-up sheet to make it look like others are signing up even if there hasn’t been a ton of activity yet that day.

8. Offer guest Wi-Fi

Free Wi-Fi sign with cat statue

If your business offers guest Wi-Fi, this is a great opportunity to collect email addresses. You can easily set up a gate to your Wi-Fi network that will make anyone trying to connect first provide an email address before accessing the Wi-Fi. If this is something that you already provide, then it would be an easy add-on that could boost your list. If you don’t already offer it and it wouldn’t be an additional expense, look into it with your Wi-Fi provider.

Note: If you do go this route, you must let your guest know that you are collecting their email addresses and you must give them an option to opt-out. 

9. Utilize signage

If you want to make sign ups easy for people, set up easy signage with a QR code or a text message number so that people can easily sign up from their phone while they are browsing in the store.

Hoping that people will remember to sign up when they get home won’t always work, you want to capture them while they are immersed in your business.

10. Run a raffle

Who doesn’t love a raffle? Select the products or gift card you’d like to offer as a prize and raffle it off. Make each email address a submission and run it for a specified amount of time. You can repeat this tactic as much as you want with whatever rules you like as long as they are specified clearly.

Wrapping up

Building an email list should be a marathon, not a sprint. The idea is always quality over quantity.

You want to communicate with people who are actually interested in what your business has to offer. This is one of the reasons you should never buy a list of contacts, aside from the obvious spam issues and that it’s generally very uncool. Sending emails to people who don’t care is just a waste of your precious time.

Once you gather the emails, be sure to add them to your email list as soon as you can and double-check to make sure their information is correct. Bonus points if you can set up an automated welcome email to remind them why they subscribed and provide them the offer you promised. More importantly, you want to build a consistent email marketing strategy, so you keep them engaged and wanting more in their inbox.

Remember to always let your customers and visitors know that you are collecting their email addresses and always give them an unsubscribe option.

Happy collecting!

Related: Email automation 101 — 5 steps to automating email marketing

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Growing a Business

Tips from Google to make the most of the 2021 holiday shopping season



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Before looking ahead to this holiday shopping season, let’s take a quick look back at 2020, and what a year it was. Amid all the challenges came new opportunities and unprecedented growth for ecommerce. Emerging data offers insights into shifting consumer behavior and its positive impact on ecommerce.

The pandemic definitely triggered a shift to more online shopping. In fact, online sales in early spring of last year exceeded sales during the 2019 holiday season by 7%. Additional research shows ecommerce growth on hyperdrive, with 10 years of growth happening in just three months.

There’s more good news for online retailers: 39% of consumers say they’re buying more online now than they were a year ago. And 81% of consumers in surveyed countries across the globe say they’ve discovered new brands online during during COVID-19.

It’s clear that 2021 will continue to be a year of peak demand, making it a critical time to connect with your shoppers. That’s why it’s more important than ever for your business to be discoverable online this holiday season with help from GoDaddy and Google.

Get ready to reach more shoppers online

Google ad from ceramic plates

People shop across Google more than one billion times each day, searching for products just like yours. Don’t miss the opportunity to connect with customers when and where they’re looking to make their holiday purchases.

With GoDaddy’s new Google channel, you can easily add your products to Google for free and promote them with a Smart Shopping campaign to drive traffic to your GoDaddy online store.

3 ways Google can help you prep for peak moments

Use these three free Google tools to gain greater insights into the current consumer mindset as shoppers gear up for the 2021 holiday season.

1. Explore what the world is searching for with Google Trends

explore what the world is searching

Google Trends lets you see in almost real-time what people are — or aren’t — looking for across Google Search, YouTube, Google Shopping, and Google Images. You can pinpoint where there’s growing interest in products and search terms to guide you in selecting which products to promote. Take new information about what your target market is searching for and incorporate these topics into your SEO and content marketing strategy.

2. Discover what shoppers are looking for

Most shoppers today are doing more research before purchasing.

Shopping Insights gives you information on what people are searching for on Google, related to products and brands.

It’s a guide filled with articles, data, and insights that can help you navigate three critical steps in today’s shopping journey: inspiration, research, and purchase.

3. Evaluate your retail website with Grow My Store

As people spend more time online, they have higher expectations from ecommerce websites and apps. With Grow My Store, you can analyze the customer experience on your site and pick up practical tips for how to improve. You can also see how your site stacks up against retailers in the same industry and find insights on market and consumer trends to help reach new customers.

With this holiday season ramping up, make sure to position your online business in the right spot with help from GoDaddy and Google.

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9 retail tips to increase in-store sales through on-site marketing



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Getting a customer to enter your retail store is a win, but it isn’t the ultimate goal. Your primary objective is having them walk in and walk out as a paying customer. To help you turn in-store browsers into buyers, consider these retail tips to increase in-store sales.

How to improve sales in a retail store

Before we dive into specific retail tips to increase in-store sales, let’s consider the strategies that can help you improve sales in a retail store. As you develop marketing ideas to increase in-store sales, ask yourself these three questions. 

  • What in-store assets can I leverage for on-site marketing?
  • How can you leverage omnichannel marketing?
  • How can you tie your marketing to the customer’s journey?

Let’s take a closer look at each question below.

1. What in-store assets can I leverage for on-site marketing?

As you think about how you can use these retail tips to increase in-store sales, start by considering what you have to work with. Take stock of the types of in-store marketing that are available to you.

  • Print signage
  • Digital signage and video screens
  • Kiosks
  • Live product demos
  • WiFi marketing
  • Overhead messaging
  • Store layout
  • Check-out experience
  • Product packaging
  • Your team

2. How can you leverage omnichannel marketing?

When thinking about in-store marketing, don’t completely turn off your digital marketing mind. Instead, consider how you can connect the in-person shopping experience with the online shopping experience. Consider how you can use omnichannel marketing.

Omnichannel marketing is the process of using multiple, consistent marketing channels that reach customers in a variety of places while offering a cohesive brand experience.


Customers often merge the two worlds of shopping. They shop online and then come into a store to make a purchase, or they shop in a store and then buy online. According to Statista, 74% of customers use a mobile device for product research while shopping in a store in the United States.

Two people browsing a clothing rack at a store

As you develop on-site marketing ideas, consider how you can help the customer connect their in-person experience to their online experience. Think about what a customer may have done online before their visit (or while shopping in the store) and how you can connect that experience to their in-store visit.

3. How can you tie your marketing to the customer’s journey?

As you plan your in-store marketing, don’t think only about making a sale. Keep in mind that you can use on-site marketing to move prospects through their customer journey.

Instead of tying all of your marketing to the goal of generating a quick sale, consider how you can use on-site marketing to reach customers in each phase of their journey.

  • Awareness Phase: What can you do to bring awareness to new products or offerings?
  • Consideration Phase: How can you educate or inform customers when they are considering whether or not they want to buy?
  • Decision Phase: What can you do to help a customer make a purchase or drive them toward an up-sell once they have decided to buy?
  • Post-Purchase: How can you bring customers back and stay connected with them once they have made a purchase?

9 retail tips to increase in-store sales

Now that you have some guiding principles to keep in mind as you brainstorm on-site marketing ideas, let’s look at some specific retail tips to increase in-store sales.

  • Convert print signage to digital screens.
  • Collect information from in-store shoppers.
  • Remind people to follow you on social media.
  • Create packages and up-sell opportunities.
  • Create a loyalty program.
  • Use QR codes to guide customers to online sources.
  • Create a photo opp.
  • Allow online customers to create in-store baskets or pick-ups.
  • Utilize your packaging and bags. 

1. Convert print signage to digital screens

Don’t let your static signage grow stale and get overlooked. Switch to using digital signage so you can regularly change promotions and feature multiple messages at once.

2. Collect information from in-store shoppers

Run contests or give incentives to in-store shoppers so they join your customer database by entering their phone number or email address. When you have customer contact information, you can reach out to encourage customers to come back and buy again — or to buy for the first time if they left without making a purchase.

Related: 10 ways to grow your email list in-store

3. Remind people to follow you on social media

Another way to create a connection with customers before they go is by asking them to follow you on social media. This connection gives you another opportunity to encourage interested in-store shoppers to come back again.

4. Create packages and up-sell opportunities

Increase revenue by showing customers why it’s a good idea to purchase two products or services together. Create packages and up-sells that add value to items customers are already planning to buy.

Related: 10 strategies to sell excess inventory

5. Create a loyalty program

Encourage customers to visit and buy (while also growing your customer contact database) by establishing a loyalty program that rewards shoppers for visiting or making a purchase.

6. Use QR codes to guide customers to online sources

QR code on a smart phone

Make it easy for shoppers to join your loyalty program, follow you on social media, and react to your digital in-store call-to-actions. Use QR codes that they can scan to be taken directly to relevant web pages, social media accounts, your online store, etc.

7. Create a photo opp

Give customers a reason to visit your store and share their experience with their followers. Set up a photo-op in your store so shoppers can take a photo, share it on social media, and drive brand exposure.

8. Allow online customers to create in-store baskets or pick-ups

Connect your online and in-store experience by allowing online customers to create in-store baskets that they can retrieve when they visit the store. This approach is great for clothing stores where customers may want to try on items.

Related: 10 tactics to turn impulse shopping into stone-cold sales

9. Utilize your packaging and bags

If a customer makes a purchase, use it as a gateway to get them to come back. In your packaging or bags, include a coupon or promotion that encourages them to visit again.

Start selling more in-store and online

If you have a retail business, you have a variety of ways to promote products and offerings to customers.

Use these retail tips to increase in-store sales. If you have a brick-and-mortar store, consider how you can leverage digital and in-store marketing to increase sales. And if you primarily sell online, see how a physical storefront can help you reach new customers and showcase your business in a new way.

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How technology is changing the advertising industry



  • Technology has upended the advertising business.
  • Changes in ad tracking and consumer habits are impacting how advertisers reach people and spurring new competition for ad dollars.
  • Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted.
  • See more stories on Insider's business page.

The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.

Apple and Google's phasing out third-party cookies threatens to upend longstanding ad targeting practices. The acceleration of streaming TV has fueled the chase for TV ad dollars.

The shift to online shopping has attracted new players for digital advertising.

Insider has been tracking these trends at some of the biggest advertising buyers and sellers, including WPP, Omnicom, Google, and Amazon, and rounded up our coverage.

The crackdown on ad tracking is changing advertising

Targeting changes are forcing advertisers to come up with new ways to reach consumers. Google and Apple have sent shockwaves through the ad industry when they announced changes that would put an end to longstanding ad targeting practices in the face of pro-privacy regulation.

Those moves have led marketers, their agencies, and adtech companies like LiveRamp and The Trade Desk scrambling to find workarounds.

Read more:

Marketing meets tech

Mars Inc M&Ms
Employees work at the chocolate maker Mars Chocolate France plant in Haguenau.

CMOs are finding new ways to zap ads at people by building homegrown tools, using targeted ads, or ​​snapping up ad tech and martech companies.

Brands like Anheuser-Busch, Mars, P&G and L'Oréal have ramped up efforts to gather data on consumers as platforms clamp down on ad targeting and e-commerce accelerates.

Read more:

Adtech is hot again

Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping has benefitted adtech companies that help connect ad buyers and sellers and solve advertising and marketing problems.

Investors are pouring money into firms like like TVision DoubleVerify that are solving problems in digital advertising. Other firms are going public as Wall Street fell back in love with adtech due to broad macroeconomic changes.

Read more:

Ad agencies are getting disrupted

While the established holding companies scramble to adapt to the digital shift, new ad companies focused on digital specialities and armed with new private-equity funding threaten to take their place.

Read more:

Retailers are seeking a piece of the ad pie

Instacart Shopper Car
Instacart is adding 30-minute delivery.

A new set of companies sees an opportunity in selling advertising include food delivery companies, online retailers, and brick-and-mortar grocers. They're hoping to replicate the success of Amazon, which claimed 10.3% of the US digital ad market in 2020 and is competing with Google and Facebook for ad budgets.

Read the original article on Business Insider

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