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Running a Business

14 Key Tips for Impressing Your Very First Client



When you finally get your very first client, what’s one thing you can do to ensure you impress them? Why does this work?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at

1. Know Your Data

Be sure to know your data. If it’s your first client, you have to spend the time to fully understand them, their business, their needs, their shortcomings and more. Frankly, this advice goes for all clients, but especially your first client. When they bring something up, you will be able to respond intelligently, instead of with, “I’ll go look into that.” This makes them see you as a partner and expert.

Jason Azevedo, MRCA

2. Do What You Say When You Say You’ll Do It

Your first client understands you are figuring things out and that there may be bumps along the way. They want to be in the know for the good and the bad; more importantly, they want to hear the bad directly from you, and they want to feel that you are controlling the flow of information.

Liam Leonard, DML Capital

3. Go the Extra Mile

Go the extra mile — or more! Show your passion for the job and your compassion for the client. In this dog-eat-dog world, people tend to think, “What’s in it for me?” so kindness and proactivity are rare to find. If you’re genuine, you will shine. It is never about impressing a client; it is more about sincerely caring for the client and the project, which will then lead to productivity and engagement.

Daisy Jing, Banish

4. Follow Up With Them

After you get your first client, send a follow-up email. Sometimes just saying something like, “Thanks for taking time to speak with me,” can go a long way in solidifying a new client relationship. It’s also a great way to provide any necessary follow-up information or additional resources. It’s just a final little touch that shows the client that they are more than just a transaction.

Shu Saito, All Filters

Using business documentation tools

5. Provide Clear, Comprehensive Documentation

Having clear and comprehensive documentation goes a long way toward impressing clients. Just create a document that includes a summary, your offer, terms and conditions and more. Such documentation can serve as a quick reference, making things easier for everyone. Meanwhile, it subtly highlights that you’re a professional and this isn’t your first rodeo.

Blair Williams, MemberPress

6. Focus on Presentation

Presentation is everything. Whether it’s a service or product, be sure that it’s presented to the client in the best possible manner with good quality and courteous communication. Go the extra mile to make sure that the client’s needs are met and they are happy. Think of what you would want if you were the client and what would make you recommend this product or service to others. – Benjamin Rojas, All in One SEO

7. Pay Attention

Pay attention to them! Clients want to feel like they matter and that their time is well spent with you. Connect with them as a person. Take time to understand where they are coming from and what goals they have. When you have that understanding, it will be easier for you to meet their goals and expectations, which will create client loyalty.

Mary Harcourt, CosmoGlo

8. Respond Quickly

Answer back quickly! Communication is the key to any good relationship. If your client feels that you get back to them with answers, next steps or deliverables quickly and efficiently (or clearly communicate any setbacks or expectations), they’re more likely to trust you and refer you out or hire you again.

Jacob Tanur, Click Play Films

9. Deliver a Quick Win

Deliver a quick and substantial win. Set the tone right away with consistent and meaningful deliverables. That way, you can show you’re more than just a good salesperson and that you are able to produce real value. This works because ultimately they want a partner who can help them find blind spots, act on opportunities and contribute to their bottom line.

Firas Kittaneh, Amerisleep Mattress

Punctual businessman

10. Be Punctual

The first impression is the best impression, and you want to make sure that the first impression you give to your new client will be a positive one. Make sure that you are always on time for meetings and always answer emails in a timely manner. It’s also important to maintain a professional demeanor while working with your clients.

Kristin Kimberly Marquet, Marquet Media, LLC

11. Implement Their Feedback

One way to build rapport with your very first client is to encourage them to send you feedback. We have a program where we encourage our customers to send us feedback on our software so we can make improvements. If your business is brand new, there are likely a few things that need to be fixed. Listening to your first customers and making fast changes based on their thoughts will impress them.

John Turner, SeedProd LLC

12. Be Honest

Deliver what you pitch and be clear and honest in your communications, from beginning to end. Clarity and honesty go an incredibly long way, regardless if it is your first or 40th client. So many entrepreneurs overpromise and then find themselves making excuses or delivering work that doesn’t hit the mark.

Matthew Capala, Alphametic

13. Immerse Yourself in the Project

They say overdelivering is what keeps clients happy, but, honestly, I feel that immersion is more important. Immersion into the project shows that you are wholeheartedly interested in seeing them succeed. If you’re immersed, they will feel like they’re getting A+ service, which will impress them. It works because it’s “showing” over “telling,” and that wins hearts.

Candice Georgiadis, Digital Day

14. Create a Plan to Address Their Needs

The one thing you can do to impress your first client is spend time with them, listen to all their needs and come up with a plan to address them. Some of their needs may not be available to work on yet, and you need to be honest with them about that. Even so, you can include them in a plan.

Baruch Labunski, Rank Secure

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Running a Business

Turning Passion Into Profit



It’s well known that the secret to any business’s success is a genuine passion for what you do as a leader and entrepreneur. For Leah Wise, the reason she has become so successful as a lawyer and entrepreneur is that this passion radiates throughout every one of her business ventures — including her clothing line, CrashGal Couture.

Leah Wise — perhaps better known by her social media handle, @CrashGal — is a McAllen, Texas-based attorney and entrepreneur. After graduating from the St. Mary’s University School of Law with a JD in 2016, Wise founded her own practice, the first Latina-owned law firm in Texas dedicated 100% to personal injury law.

However, Wise’s venture into entrepreneurship doesn’t stop with being the owner of a law firm. She has also founded a real estate investing company, a non-profit organization dedicated to empowering women in the community, and perhaps most surprisingly, a clothing line.

How Leah Wise founded CrashGal Couture to pursue her passion for fashion

As one of her many business ventures, Wise founded CrashGal Couture to pursue her passion for fashion design beyond her primary career as a lawyer. Wise is a testament to the fact that with an entrepreneurial spirit, it’s possible to turn your passion into a significant profit.

CrashGal Couture sells clothes in an online store that offers shipping, as well as inside the McAllen, Texas boutique Shop 112. Whether you are in the Rio Grande Valley or across the United States, you can take advantage of the sleek, affordable style of the CrashGal Couture line.

According to Wise, the philosophy behind CrashGal Couture is to “bring the modern, working woman a clothing line that would allow them to express themselves at an affordable price.” Because of this, customers will find clothes from all sorts of styles in CrashGal Couture’s online or physical store — from dresses and rompers to two-piece sets and even cover-ups. This makes CrashGal Couture a perfect fashion line for the everyday woman’s needs, whether it’s showing up to work in style or finding the perfect outfit for a girls’ night out.

One of the defining features of the CrashFal Couture line is that all pieces are priced under $100. As a result, Wise is putting upscale, elegant fashion into the hands of women from all walks of life at a price they can afford.

How Leah Wise gives back to the community as a successful Latina entrepreneur

Through her actions, Wise has shown a continued commitment to giving back to the community — both in terms of the local Rio Grande Valley and those in her community of Latina entrepreneurs. In terms of her practice, Wise regularly shows the willingness to help clients financially while their cases are being resolved, setting them apart from large corporate firms who treat their clients like they are “just another case.” At the same time, Wise goes above and beyond to give back to the community and empower other Latina entrepreneurs.

For one, Wise refuses to let her social media following go to waste. She started an initiative called “Latina Feature Friday” on her social media platforms to highlight other Latina-owned businesses in the Rio Grande Valley.

Through her business ventures — including CrashGal Couture and her law firm — Wise has grown a following of thousands across her various accounts. She believes that using this following to help other Latina entrepreneurs is an important part of giving back and supporting those experiencing the same challenges she did in her journey.

Wise has also shown her commitment to elevating fellow Latina entrepreneurs through her philanthropic efforts. For example, she recently founded the CrashGal Mentorship Group, a program through which she provides Latina entrepreneurs with mentorship and guidance to help them in their journey toward becoming successful entrepreneurs. She also began the Leah Wise Latina Student Hardship Fund at St. Mary’s University School of Law in 2022, pledging $50,000 to help Latina law students going through financial hardship. The goal of both initiatives is to empower the next generation of great female entrepreneurs and lawyers.

Leah Wise’s story should be an inspiration to any Latina who hopes to start her own business and pave a path for herself in whatever industry she chooses. Wise has not only seen success as a lawyer, but also as a fashion designer, philanthropist, and entrepreneur in general. Her unwavering desire to give back to the community makes her an extraordinary role model for girls and women who hope to take their passions and turn them into profitable ventures.

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Running a Business

10 Effective Negotiation Strategies for Small Business Success



Effective negotiation skills are essential for small business owners to navigate various business interactions and secure favorable outcomes. Whether negotiating with suppliers, clients, employees, or business partners, employing effective negotiation strategies can help achieve mutually beneficial agreements and contribute to overall business success.

In this article, we will explore key negotiation strategies that small business owners can utilize to enhance their negotiation skills and drive positive outcomes.

1. Prepare Thoroughly

Thorough preparation is the foundation of successful negotiations. Research and gather relevant information about the other party, their interests, and potential alternatives. Define your goals, priorities, and desired outcomes. Anticipate potential objections or points of contention and develop persuasive arguments or solutions to address them.

The more prepared you are, the better equipped you will be to navigate the negotiation process.

2. Understand the Other Party’s Perspective

Effective negotiation requires understanding and empathy. Put yourself in the shoes of the other party and strive to understand their motivations, needs, and concerns.

Actively listen to their perspectives and ask clarifying questions. This understanding will allow you to tailor your approach and propose solutions that meet their interests while also achieving your own objectives.

3. Seek Win-Win Solutions

Adopt a collaborative mindset and seek win-win solutions that benefit both parties. Look for creative alternatives that address the underlying interests and generate value for everyone involved. Avoid an overly adversarial or combative approach, as it may damage relationships and hinder future opportunities.

Emphasize building long-term partnerships and mutually beneficial outcomes.

4. Focus on Building Rapport

Building rapport and establishing a positive relationship with the other party can significantly impact the negotiation process. Foster open communication, demonstrate respect, and find common ground. Use active listening techniques to show genuine interest and validate their perspectives.

By building trust and rapport, you create a conducive environment for productive negotiations.

Business negotiation

5. Know Your Walk-Away Point

Before entering any negotiation, determine your walk-away point—the point at which the proposed agreement no longer aligns with your objectives or exceeds your limits. Knowing your walk-away point enables you to make informed decisions during the negotiation process. It provides clarity and empowers you to negotiate from a position of strength.

6. Utilize Effective Communication Skills

Effective communication is essential for successful negotiations. Clearly articulate your position, needs, and expectations. Use persuasive language and negotiation techniques such as active listening, summarizing, and asking open-ended questions.

Be mindful of non-verbal communication and adjust your approach based on the cues you receive from the other party.

7. Maintain Flexibility and Adaptability

Be flexible and adaptable during negotiations. As new information emerges or circumstances change, be open to modifying your approach or exploring different options. Avoid rigid positions and focus on finding mutually beneficial solutions.

By remaining flexible, you increase the chances of reaching an agreement that satisfies both parties.

Business negotiation

8. Exercise Patience and Emotional Intelligence

Negotiations can be challenging and emotionally charged. Exercise patience and emotional intelligence throughout the process. Stay composed, manage your emotions, and avoid personal attacks or confrontations.

Focus on the issues at hand and work towards resolving them in a constructive manner.

9. Seek Win-Win Solutions

Adopt a collaborative mindset and seek win-win solutions that benefit both parties. Look for creative alternatives that address the underlying interests and generate value for everyone involved. Avoid an overly adversarial or combative approach, as it may damage relationships and hinder future opportunities.

Emphasize building long-term partnerships and mutually beneficial outcomes.

10. Continuously Improve Your Negotiation Skills

Negotiation skills are honed through practice and experience. Continuously seek opportunities to improve your negotiation skills. Attend negotiation workshops or seminars, read books on negotiation strategies, and seek feedback from mentors or experienced negotiators.

Reflect on your negotiation experiences and identify areas for growth and improvement.

Business sales negotiation


Effective negotiation strategies are crucial for small business owners to achieve favorable outcomes and foster mutually beneficial relationships. By preparing thoroughly, understanding the other party’s perspective, seeking win-win solutions, building rapport, knowing your walk-away point, utilizing effective communication skills, maintaining flexibility and adaptability, exercising patience and emotional intelligence, continuously improving your negotiation skills, small business owners can enhance their negotiation skills and drive positive results.

Continuously honing your negotiation skills and seeking opportunities to practice and refine your techniques will contribute to your small business’s long-term success.

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Managing people

Four Effective Tips to Improve Labor Management in Companies



Businesses worldwide are always on the hunt for ways to improve their processes and add more efficiency to day-to-day functions. Of course, labor management is one of the major aspects of every company that demands continuous attention and improvement.

Every business understands that effective labor management is essential when it comes to increasing the productivity, safety, and efficiency of every project. The managers bear all burden to ensure that the labor is working effectively to meet the needs of supply and demand chains.

Here are some effective ways to improve labor management in your company for the best of your business.

1. Use Standardized KPIs

It can be hard to hold someone accountable for their performance when there is no evidence to back up the claims. In such circumstances, the labor deserving of praise may be left out, and those who need improvement may continue to waste company time and resources. Of course, such practices can cost you a lot of time and money in the long run.

Hence, smart companies worldwide are using Key Performance Indicators (KPIs) as a tool for worker motivation and accountability. These indicators help them better understand why certain standardized goals exist and their role in making the company succeed.

2. Incorporate a Software

Managers have a lot on their shoulders in addition to managing the workforce. A few people cannot keep an eye on everyone throughout the day. They need Kaizen Software to find the best solution for labor management. This way, the managers can find time to pay attention to many more important matters.

Efficient management software is being used worldwide due to its countless benefits. They offer security, better communication, and enhanced tracking to make your business more efficient. Hence, your business will have a better opportunity to grow and bloom.

3. Ensure Safety at the Workplace

Every workspace has its own challenges. However, everyone can agree that industrial workers have more challenges when it comes to safety. After all, they are surrounded by heavy machinery and face increased chances of accidents, injuries, and even fatalities. Hence, it must be a top priority to make your workplace safer.

You can start by looking into the hazards in your workspace and minimizing them one by one. In addition, it is also important to ensure that all your workers have access to safety gear at all times. Caution can save more lives than building an elaborate regime to care for injured workers.

Managing industrial workforce

4. Keep Workers Posted

Whether a construction site or a chemical industry, there can be new hazards and precautions for workers every day. A little negligence in the workplace can lead to a regrettable accident. Hence, it is always a good idea to keep your workers informed about current events.

Knowledge about company procedures and safety rules can reduce insecurity among workers and increase their efficiency. It is best to let your workers know that all their questions will be answered. This way, they can feel more comfortable seeking your guidance instead of finding out by trial and error.

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