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25 ideas for online businesses that work in 2023

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Elevate your entrepreneurship

In today’s fast-paced digital world, the allure of starting an online business has never been greater. The ability to work from anywhere, cater to a global audience and enjoy the flexibility of being your own boss are just a few of the many reasons aspiring entrepreneurs are exploring online ventures. However, with so many possibilities at your fingertips, choosing the right online business idea can feel like a daunting task.

Don’t fret, we’re here to help.

In this guide, we’ve compiled a list of 25 diverse online business ideas that cater to a variety of interests and skill sets. Whether you’re a seasoned professional looking to transition into the online space, or a budding entrepreneur looking for the perfect opportunity, these ideas will inspire you to take the leap and start building your ideal online business right away.

25 online business ideas that you can start today

Here are the 25 online business ideas that we’re going to cover:

  1. Provide content editing.
  2. Launch dropshipping business.
  3. Develop an ecommerce store.
  4. Produce podcasts.
  5. Offer translation services.
  6. Construct niche websites.
  7. Revamp and update websites.
  8. Sell handmade products.
  9. Design a training program.
  10. Create a YouTube channel.
  11. Provide ghostwriting services.
  12. Do voiceover work.
  13. Stream videogames.
  14. Sell 3D-printed items.
  15. Offer social media management.
  16. Become a freelancer.
  17. Curate subscription box service.
  18. Buy and sell domain names.
  19. Provide accounting services.
  20. Offer travel planning services.
  21. Do resume writing.
  22. Become a life coach.
  23. Teach online classes.
  24. Provide technical support.
  25. Operate online community management.

Ready? Let’s go.

1. Provide content editing

With the rise of AI-generated content, the need for careful and thorough content editors continues to grow. 

  • What it involves: Content editors spruce up content, fact-check, and give content suggestions, as well as correct grammar and punctuation. They also explain writing ideas in simple terms for non-writers.
  • Skills needed: Writing, copy editing, and proofreading experience. Strong attention to detail.
  • Equipment required: A computer and reliable internet connection.
  • Possible earnings: A content editor earns an average of $26 per hour, with ranges of $21-38 per hour depending on location.

2. Launch dropshipping business

Dropshipping is a great way to get started in ecommerce without having to manage your own inventory. 

  • What it involves: Dropshippers operate an online store, selling products without holding inventory or handling the shipping process. They partner with suppliers who fulfill orders on their behalf, allowing the dropshipper to focus on marketing and customer service.
  • Skills needed: Ability to identify a profitable market segment. Create a strong marketing plan. Source reliable suppliers. Provide solid customer service.
  • Equipment required: A computer, reliable internet connection and dropshipping website.
  • Possible earnings: Depending on niche/market, dropshippers can make $1000-$3000 monthly.

Note: If you need a seamless way to accept payment online, GoDaddy Payments is a great tool.

3. Develop an ecommerce store

Person taping custom packing tape to a small box

If you’d rather sell your own products instead of dropshipping, opening your own ecommerce store would be the next logical step.

  • What it involves: Ecommerce store operators need to effectively manage their online platforms, manage product inventory, and ensure a seamless customer experience. Additionally, they must implement strategic marketing and customer service efforts to drive sales, build customer loyalty and maintain a strong online presence.
  • Skills needed: Skilled in digital marketing, including SEO, email campaigns, and social media to promote their store. Web design and development skills. Ability to conduct product research and inventory management to identify profitable items and maintain accurate stock levels.
  • Equipment required: A computer, reliable internet and an online store builder.
  • Possible earnings: Earnings for ecommerce stores vary widely, but a 10% net profit is considered to be an average profit for ecommerce stores.

4. Produce podcasts

Podcasts continue to grow in popularity and, with a relatively low barrier to entry, the possibilities are numerous. 

  • What it involves: Podcasters create and distribute episodic digital audio content, often focusing on specific topics or themes, engaging listeners through storytelling, interviews or discussions. They also manage the technical aspects of recording, editing and promoting their podcasts, building an audience and fostering a sense of community among their listeners.
  • Skills needed: Strong communication and storytelling skills. The ability to engage and connect with their audience through compelling content. Must have technical proficiency in audio recording, editing, and publishing software. Marketing skills to promote their podcast.
  • Equipment required: Quality microphone, headphones, recording software, camera (if doing video), computer, strong internet connection.
  • Possible earnings: Depending on audience and monetization, podcasters can earn anywhere from $300-5000 per episode.

5. Offer translation services

Language translation is a specialized field, but is one that can be easily performed online. 

  • What it involves: A language translator converts written text from one language to another, ensuring that the meaning, style and tone of the original content are accurately preserved.
  • Skills needed: Possess a deep understanding of the source and target languages, as well as cultural nuances. Strong grasp of grammar and syntax. The ability to accurately convey meaning and tone.
  • Equipment required: A computer and reliable internet connection.
  • Possible earnings: A language translator can expect an average of $33 per hour, with ranges of $21 to $48 per hour.

6. Construct niche websites

Multiple computers on a light-toned wood desk

Multiple computers on a light-toned wood desk

Niche websites are websites intended to cater to a small segment of a large market by focusing on a specific interest.

  • What it involves: A niche website developer designs and builds websites that target a specific audience with a shared interest in a particular subject. They create user-friendly and engaging content, ensuring the site’s layout and features effectively address the unique needs and preferences of the niche market.
  • Skills needed: Strong web development skills. Keen understanding of user experience and interface design. Deep knowledge of the targeted niche market. Ability to create engaging, audience-specific content that resonates with users.
  • Equipment required: A computer and reliable internet connection.
  • Possible earnings: Web developers earn a median salary of $77,030 in the United States, with freelance web developers typically earning twice that.

7. Revamp and update websites

The internet has been around for a long while and older web technologies are rapidly becoming outdated. Offering web redesign services is a valuable online business idea.

  • What it involves: This job is similar to the previous listing, but someone providing website update services will need to assess the current site’s layout, user interface and overall design to identify areas that require improvement or modernization. They will then create and implement a refreshed design that adheres to the latest web design trends and meets the specific goals and objectives of the website owner or business.
  • Skills needed: Strong web development skills. Keen understanding of modern user experience and interface design. Ability to combine modern web design standards with the needs of the website owner. Detailed knowledge of how to bring old content up to current standards.
  • Equipment required: A computer and reliable internet connection.
  • Possible earnings: Earnings will vary widely based on skill level and the amount of work needed, but website update work is typically billed hourly at a rate of $18-25 per hour.

Note: Need a logo for an updated website? GoDaddy’s free logo maker has you covered.

8. Sell handmade products

If arts and crafts are your strong suit, then selling your crafts online can be a good way to bring in some extra money.

  • What it involves: A crafter creates handmade items, such as jewelry, clothing, home decor, or artwork, by utilizing their artistic skills and various materials. They earn a living by selling these unique products through various channels, such as online shops and craft fairs.
  • Skills needed: Strong digital marketing skills, including photography, search engine optimization (SEO) and social media management. Quality customer service. Skills either with web design or familiarity with marketplace platforms like Etsy, Amazon or Instagram Shopping.
  • Equipment required: A computer, reliable internet connection, POS system (if also selling via craft fairs) and crafting materials specific to their specialty.
  • Possible earnings: Earnings will vary widely by the type of craft being sold. Etsy sellers, for example, earn a median of $537 per month, but individual experiences will differ.

9. Design a training program

Online skills training courses remain a strong demand and, if you have extensive knowledge on a topic, you can turn that knowledge into an online business.

  • What it involves: Virtual trainers design and deliver educational content through digital platforms, typically in a video or audio format. Typically done via a static online course that users pay to access, but can also be live.
  • Skills needed: Strong communication skills to effectively train viewers on complex topics in an understandable way. Proficiency in using various online training tools and technologies. Excellent time management and organizational skills to plan lessons and create relevant training courses.
  • Equipment required: A computer and a reliable internet connection, as well as access to a digital learning platform, such as Udemy or Skillshare.
  • Possible earnings: What you can earn will vary based on how you choose to distribute your online classes, but online trainers can earn an average of $51,544 per year.

10. Create a YouTube channel

Person hiding their face behind a clapperboard

Person hiding their face behind a clapperboard

YouTube is a popular video-sharing platform that allows users to upload, view, rate, share and comment on a wide variety of user-generated content, ranging from entertainment and educational videos to music and live streams.

  • What it involves: A YouTube creator produces, edits and uploads video content on the YouTube platform, often focusing on specific topics, interests or niches. YouTubers aim to grow their subscriber base, increase views and potentially earn revenue through ads, sponsorships or merchandising.
  • Skills needed: Strong storytelling and communication skills to create engaging, relatable content that resonates with their target audience. Solid video editing and production skills. Keen understanding of social media and digital marketing strategies to promote their channel and grow their viewership.
  • Equipment required: Quality video camera, studio lighting, microphone, editing software, a computer and a strong internet connection.
  • Possible earnings: The average YouTube pay in 2022 was about $1,154 per week or $4,616 monthly. Creators earn about 55% of the revenue on their channels. For every $100 an advertiser pays, Google pays $55 to the creator.

11. Provide ghostwriting services

Self-publishing is exploding in popularity and, along with it, the demand for skilled ghostwriters has grown as well.

  • What it involves: Ghostwriters create written content (articles, books, speeches, etc.) on behalf of another person, often without receiving public credit for their work. They collaborate closely with clients to ensure the final product reflects the desired tone and message.
  • Skills needed: Impeccable writing skills, strong grammar, punctuation, and storytelling abilities. Ability to adapt to different writing styles and tones to accurately convey the client’s voice. Excellent research skills.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: Ghostwriters sometimes charge by the word or by service, but typically can expect between $35-$140 per hour.

12. Do voiceover work

For those with strong acting backgrounds, voiceover work and voice acting continues to be a solid work option. 

  • What it involves: Voiceover artists provide the spoken narration or character voices for various media projects, such as commercials, films, video games, and animations. They use their vocal talents and acting skills to convey emotions and personality to a script.
  • Skills needed: Exceptional vocal control and versatility to alter pitch, tone and accent. Strong acting skills. Good enunciation. Ability to interpret scripts and take direction.
  • Equipment required: Quality microphone, headphones, recording software, camera (if doing video), computer, strong internet connection.
  • Possible earnings: Earnings will vary based on the format and skill, most voice actors can expect to earn within the range of $13,500-87,499 per year.

13. Stream video games

Pile of audio equipment in a room lit by blue LED lights

Pile of audio equipment in a room lit by blue LED lights

Streaming video games started as a niche form of entertainment but continues to grow in popularity, especially around esports competitions and noteworthy personalities. 

  • What it involves: Video game streamers broadcast themselves playing video games live on platforms like Twitch or YouTube Gaming, providing entertainment and commentary to their viewers. They engage with their audience through chat interactions and often monetize their content through donations, subscriptions, sponsorships and advertising revenue.
  • Skills needed: Strong communication and entertainment skills, enabling them to captivate and engage their audience through commentary, humor, and personality. Solid understanding of the streaming platforms. Technical expertise for troubleshooting issues. Social media savvy to promote their channel and build a loyal community.
  • Equipment required: Quality microphone, headphones, streaming software, camera, a computer able to handle simultaneous gaming and streaming, and a strong internet connection.
  • Possible earnings: Video game streaming has a wide variance in earnings, with smaller streamers earning $50 and $1500 per month and medium to large channels earning $3000-6000 per month.

14. Sell 3D-printed items

3D printers are becoming increasingly accessible to the public, allowing owners to create custom 3-dimensional products. 

  • What it involves: A 3D printer crafter designs and creates unique objects, such as figurines, sculptures, or functional items, using 3D modeling software and a 3D printer. They may sell their creations online or at craft fairs, or provide custom 3D printing services to clients seeking personalized designs and products.
  • Skills needed: Proficiency in 3D modeling software to design and prepare digital files for printing. Thorough understanding of 3D printer operation, maintenance, and materials. Strong entrepreneurial skills, including marketing and customer service.
  • Equipment required: Quality 3D printer, 3D modeling software, print materials, POS system (if selling at trade shows) and a computer.
  • Possible earnings: Similar to handcrafted goods, the earnings will vary widely for 3D printer designers and crafters. Given the time required to both design and print the items, most crafters will charge hourly, from $10-50 per hour.

15. Offer social media management

Social media is a must for businesses these days, but managing a business across multiple platforms is extremely time-consuming. And so, the demand for social media management continues to grow. 

  • What it involves: A social media manager is responsible for creating, curating and managing content across various social media platforms to enhance a brand’s online presence and engage with its audience. They also analyze performance metrics and develop strategies based on those metrics to increase engagement for the brand.
  • Skills needed: Strong communication and writing skills to create compelling content that resonates with the target audience. Deep understanding of each social media platform’s algorithms and best practices. Highly organized, creative and analytical, with the ability to multitask and adapt to the ever-changing digital landscape.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: The average salary for a social media manager is $70,287.

Note: Interested in creating videos for social media? GoDaddy’s online video editor can help you out.

16. Become a freelancer

If you’re more of a generalist, jack-of-all-trades type of person, then general freelancing can be a diverse and interesting option. 

  • What it involves: A general freelancer offers their expertise and skills in various fields such as writing, graphic design, web development, or marketing on a project-based or contractual basis, allowing them to work with multiple clients simultaneously.
  • Skills needed: Excellent time management and organizational skills to handle multiple projects and meet deadlines. Exceptional communication abilities to build rapport with clients and understand their requirements. Self-motivated, adaptable and continuously focused on developing their expertise in their specific field to stay competitive and relevant in the ever-evolving market.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: Due to the variance in work needed, the earnings will vary, but freelancers generally make an average of $30-40 per hour.

17. Curate subscription box service

Subscription box services have flourished in recent years and are increasingly expanding their reach into more niche markets. 

  • What it involves: Creating a subscription box service involves carefully curating and sourcing unique, high-quality products tailored to a specific niche, and designing an appealing and functional packaging that reflects your brand identity. Additionally, you would need to develop a robust marketing strategy, manage inventory and logistics, establish pricing and billing structures, and provide excellent customer service to maintain subscriber satisfaction and retention.
  • Skills needed: Project management and organizational skills to oversee product quality and sourcing. Creative and strategic thinking abilities to curate appealing boxes. Excellent customer service and relationship-building skills to foster loyalty and ensure subscriber satisfaction.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: Subscription boxes tend to generate a gross profit of between 40% and 60% due to the low cost of goods and recurring renewals.

Note: Your subscription box service will need a website. Create a website using GoDaddy’s Website Builder.

18. Buy and sell domain names

If you’re unfamiliar with this particular field, domain investing, also known as domain flipping or domain trading, is the practice of buying domain names to hold onto them or improve their value and later selling them at a profit. 

  • What it involves: A domain investor strategically identifies and registers potentially valuable domain names, anticipating future demand for these web addresses based on trends, keywords or industry relevance. They then hold onto or improve the domains and eventually sell them at a higher price to interested parties, generating profit from the increased value of the domain names.
  • Skills needed: Superb analytical skills to identify valuable and potentially profitable domain names. Excellent negotiation and marketing abilities to sell or lease those domains at the best possible price. Deep understanding of market trends and consumer behavior within the digital landscape to make informed decisions and maximize their investment returns.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: New domain investors typically start small, earning around $100-$2000 per month.

19. Provide accounting services

Two people reviewing a notebook and laptop on a long table

Two people reviewing a notebook and laptop on a long table

Are you an accountant by trade and want to be your own boss? Freelance accounting would be a great fit. 

  • What it involves: A freelance accountant provides professional accounting services to clients on an individual or contractual basis, without being tied to a single employer or company. Their responsibilities may include financial reporting, tax preparation, bookkeeping and financial analysis, allowing businesses and individuals to maintain accurate financial records and make informed financial decisions.
  • Skills needed: Exemplary analytical and organizational skills to accurately maintain and analyze financial records. Understanding of accounting principles, tax regulations and financial management. Excellent communication and interpersonal skills to effectively convey financial information and advice to clients, and adapt to the varying needs of different businesses and industries. CPA license will also likely be required.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: Freelance accountants tend to make around $35 per hour.

20. Offer travel planning services

Travel is booming in 2023 and more travel planners are a necessity. If you’re a seasoned traveler, why not offer travel planning services?

  • What it involves: Travel planners, also known as travel agents or travel consultants, assist clients in planning, organizing, and booking various aspects of their trips, including transportation, accommodations and activities. They leverage their expertise in the travel industry and destination knowledge to create personalized itineraries, provide travel advice and ensure a seamless and enjoyable travel experience for their clients.
  • Skills needed: Organizational and multitasking skills to manage multiple clients and bookings simultaneously. Strong attention to detail to ensure all trip components are arranged accurately and efficiently. Exceptional interpersonal and communication skills to build rapport with clients, understand their travel preferences and effectively convey relevant information and recommendations.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: Freelance travel planners typically make an average of $62,439 per year.

21. Do resume writing

As the economy continues to shift through this year, resume review services are in high demand and are likely to stay that way for a long while.

  • What it involves: A freelance resume writer specializes in crafting, editing and optimizing resumes for clients to effectively showcase their skills and achievements in a compelling manner. They work closely with clients to understand their career goals, tailor their resumes for specific industries or job opportunities, and provide guidance on best practices for resume writing and formatting to increase the likelihood of securing job interviews.
  • Skills needed: Strong writing and editing skills to accurately and creatively present a client’s professional background. Deep understanding of current recruitment trends and hiring practices to ensure the resume aligns with industry expectations. Excellent communication and interpersonal skills to effectively collaborate with clients, gather relevant information and provide constructive feedback throughout the resume development process.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: Most resume writers charge a flat rate per resume, with the average currently being about $200.

22. Become a life coach

If your strength is motivating others, the coaching field is in-demand and likely a perfect match for your skills.

  • What it involves: A life coach is a professional who helps individuals identify their personal and professional goals, overcome obstacles and develop strategies to improve various aspects of their lives. Through guidance and support, life coaches assist clients in building self-awareness, fostering personal growth and achieving desired outcomes in areas such as relationships, career, health and overall well-being.
  • Skills needed: Active listening and communication skills to understand their clients’ needs, challenges and aspirations, while providing thoughtful feedback and guidance. Excellent interpersonal and empathetic abilities to establish trust and foster a supportive environment.
  • Equipment required: A computer, a web camera for remote sessions and a reliable internet connection.
  • Possible earnings: Coaches currently earn a median income of $60,510 per year.

Note: It’s a good idea to keep your personal and professional phone numbers separate to accommodate clients. Get a second phone number to use for your coaching business to separate it from your personal one.

23. Teach online classes

A mug resting next to a laptop with the screen full of Zoom thumbnails

A mug resting next to a laptop with the screen full of Zoom thumbnails

Teachers and skilled tutors are always in demand, so if you have a passion for helping others learn, consider teaching live courses online. 

  • What it involves: An online teacher delivers educational instruction and support to students through virtual platforms, utilizing digital tools and resources to facilitate learning and engagement. They create lesson plans, assess student progress, provide feedback and adapt their teaching methods to accommodate different learning styles and needs in a remote setting.
  • Skills needed: Strong communication and presentation skills to effectively convey information and concepts through digital mediums. Ability to utilize technology and online teaching tools to enhance the learning experience. Excellent time management, organization, and adaptability skills to meet the unique challenges and demands of virtual education.
  • Equipment required: A computer, a web camera for remote sessions and a reliable internet connection.
  • Possible earnings: Teachers typically make $48,033 per year.

24. Provide technical support

As long as technology continues to grow and develop, there will be a need for technical support. 

  • What it involves: Freelance technical support professionals provide remote assistance and troubleshooting services for clients experiencing issues with their hardware, software or network systems. They diagnose and resolve technical problems, offer guidance on best practices and may also assist in system maintenance, updates, and configurations to ensure optimal performance and user satisfaction.
  • Skills needed: Advanced problem-solving and analytical skills to efficiently diagnose and resolve a wide range of technical issues, as well as in-depth knowledge of various hardware, software and network systems. Strong communication and customer service skills to effectively interact with clients, explain complex technical concepts in layman’s terms and provide clear guidance and support.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: The pay will vary on the specialty and technical skill level, but freelance technical support engineers are paid an average annual salary of $99,686.

If you’re outgoing and enjoy listening to multiple points of view on topics, then a community manager role could be for you. 

  • What it involves: An online community manager is responsible for overseeing, engaging with, and growing an online community on behalf of a brand, organization or client. Their duties typically include creating and curating content, moderating discussions, responding to community members’ questions and concerns, monitoring community sentiment and implementing strategies to foster a positive and active community environment, all while working remotely.
  • Skills needed: Excellent communication and interpersonal skills to effectively engage with diverse community members, address their concerns and foster a sense of belonging within the community. Organizational skills and a keen understanding of social media platforms, analytics and content creation to strategically manage and grow the online community in alignment with the brand or organization’s goals.
  • Equipment required: A computer and a reliable internet connection.
  • Possible earnings: Depending on the company size and skills required, the earnings can vary, but the US average salary is $60,172.

Tips for starting an online business

Starting an online business can be both an exhilarating and challenging endeavor. If you’re interested in getting started, here are some quick tips to get you rolling:

  • Choose a business idea based on passion and knowledge
  • Identify a niche with gaps in the marketplace
  • Conduct market research and competitive analysis
  • Familiarize yourself with relevant laws and regulations
  • Obtain a federal employer identification number (FEIN)
  • Decide on a suitable legal structure
  • Insure your business
  • Select appropriate software for your business venture
  • Develop a comprehensive marketing strategy

By following these steps, you will be well on your way to establishing a thriving online business.

Conclusion

As this list of online business ideas shows, 2023 offers a wealth of opportunities for aspiring entrepreneurs to establish successful online businesses. There’s something for everyone, with a wide range of professional interests and skill sets.

By identifying the right niche, honing the necessary skills and leveraging the power of the internet, you too can build a thriving online business and enjoy the flexibility and freedom that come with it.



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Business Ideas

10 Signs Your Side Hustle Will Be a Success

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While lots of people are interested in taking up side hustles, far fewer actually succeed with them. What’s one sign a side hustle will likely do well, and why is that such a good indication of its success?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.

1. It Breeds Consistency

A side hustle that’ll likely do well is the one that breeds consistency. There’s no such thing as overnight success; you’ll fail multiple times until you reach your goal. The reason most side hustles don’t make it is that people quit midway and don’t see things through. If you don’t mind giving 100% despite failing at something multiple times, you’ll eventually find a way to turn things around.

Jared Atchison, WPForms

2. It’s Based on Your Expertise

One strong indication of a side hustle’s potential success is when it’s based on your area of expertise. When you share what you’re good at, not only do you have the chance to earn extra income, but you also deepen your understanding of the subject. Teaching requires exploring every aspect of your craft, keeping you engaged and pushing you to improve continuously.

Yury Sokolov, Finazon

3. You Have a Well-Defined Business Plan for It

A side hustle will likely do well if there is a clear and well-defined business plan outlining the goals, strategies, target market, financial projections and operational details of the side hustle. It helps the side hustler stay focused, make informed decisions and navigate challenges effectively. A well-structured plan shows that the side hustler has thoroughly thought through their venture.

Kazi Mamun, CANSOFT

4. You’re Passionate About It

Is it a job or a passion project? Are you pursuing it for the dollars it will bring? Or are you pursuing it because you enjoy it? In order for any venture to be successful, you need to invest your time, energy and commitment. If you’re not enjoying it, you won’t pursue it for long enough. Choose a side hustle that doesn’t feel like a hustle! Success and money will follow.

Candice Georgiadis, Digital Day

Working on a side hustle

5. It’s Low-Cost and Automatable

Side hustles that can be automated and run on low overhead costs are more likely to succeed. A side hustle should only take up a maximum of five to 10 hours a week, and anything longer starts to creep into part-time job territory. Try to generate a positive return on investment using a sustainable revenue plan within three to six months before you worry about scaling or investing more money.

Ian Blair, BuildFire

6. It Offers a Unique Solution

If you can define a unique value proposition for your side hustle, you’ll know that you can achieve success from it. Look for ways your users can benefit from your product or service. Is it different from your competitors? Does it offer a unique solution to solve the pain points of your users? These are a couple questions that can help you identify your unique value proposition.

Josh Kohlbach, Wholesale Suite

7. It Increasingly Engages Customers

A promising sign of a successful side hustle is consistent, increasing customer interest and engagement. Whether through sales, inquiries or social media interactions, sustained customer engagement indicates your offering resonates with people. It’s a practical metric of market validation, which is crucial to the longevity and success of any business venture.

Kyle Goguen, Pawstruck

Business owner working on a side hustle

8. It Combines a Growing Trends With Your Own Interests

A side hustle will likely do well when it encompasses a growing trend that happens to coincide with one of your interests. Starting a side hustle may sound fascinating, but people often don’t give 100% to it. But when it aligns with your interests, work becomes fun. So, you’re more likely to commit to it even after a busy day at work, day in and day out. That’s what ensures its success.

Stephanie Wells, Formidable Forms

9. You’ve Done the Market Research for It

People often take up side hustles without careful consideration, and that’s one of the major reasons they don’t succeed. Market research is very important and provides you with relevant insights to make informed decisions. So, you should consider different factors such as market demand and competition along with careful analysis of your available resources before getting started.

Chris Klosowski, Easy Digital Downloads

10. It Has Expandability and Longevity

A key factor for a successful side hustle is its “expandability and longevity.” If your venture can grow without a significant increase in effort or resources, it’s likely to thrive. Also, it’s crucial that your side hustle isn’t a fleeting trend but addresses a long-term need. This balance ensures your side hustle can evolve over time, providing a steady income and satisfaction.

Vikas Agrawal, Infobrandz

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Growing a Business

Transforming Your Business Ideas into Action: 13 Ways

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Embarking on the journey of turning a business idea into reality is a thrilling adventure for eager entrepreneurs. It’s a quest that demands meticulous planning, flawless execution, and a rock-solid strategy to breathe life into that idea.

Read on to embark on a voyage where we’ll unravel the vital steps and intriguing factors involved in metamorphosing your business ideas into tangible plans that can pave the way to triumph. So, fasten your seat belts and get ready for an exhilarating ride toward success!

photo credit: Fauxels / Pexels

1. Validate Your Idea

Before diving into execution, validate your business idea to ensure it has market potential and addresses a real need or problem. Conduct market research, seek feedback from your target audience, and analyze the competitive landscape. This validation process helps refine your idea, identify potential challenges, and validate its viability.

2. Create a Business Plan

Develop a comprehensive business plan that outlines your vision, goals, target market, competitive analysis, marketing strategies, financial projections, and operational details. A well-crafted business plan serves as a roadmap for your business and provides a framework for decision-making and securing funding if needed.

3. Build a Support Network

Surround yourself with a support network of mentors, advisors, and like-minded individuals who can provide guidance, expertise, and encouragement. Seek out networking opportunities, join entrepreneurial communities, and engage with industry professionals. A strong support network can offer insights, challenge your ideas, and provide valuable connections and resources.

4. Develop an Execution Strategy

Break down your business plan into actionable steps and develop an execution strategy. Identify the key milestones, tasks, and timelines required to bring your idea to life. Assign responsibilities and establish accountability to ensure progress and track your achievements. Regularly review and adapt your strategy as needed to stay agile in a dynamic business environment.

5. Secure Funding

Assess your financial needs and explore funding options to support your business idea. This may include self-funding, seeking loans or grants, or attracting investors. Prepare a compelling pitch, create a financial forecast, and be diligent in presenting your business’s value proposition to potential funders. Consider utilizing crowdfunding platforms or alternative financing options to fuel your business’s growth.

Product devlopers discussing

6. Build a Minimum Viable Product (MVP)

Consider developing a minimum viable product (MVP) as an initial version of your product or service. An MVP allows you to test your idea in the market, gather feedback, and make necessary improvements. It can also attract early adopters and potential investors by showcasing the value your business offers.

7. Establish Strong Partnerships

Identify strategic partners or collaborators who can complement your strengths and help accelerate your business’s growth. Establishing strong partnerships can provide access to new markets, distribution channels, expertise, or resources. Nurture these relationships and ensure that they align with your long-term goals and values.

8. Embrace Continuous Learning

Entrepreneurship is a journey of continuous learning and adaptation. Stay curious, invest in your personal and professional development, and embrace opportunities to learn from both successes and failures. Seek feedback, attend industry conferences or workshops, and stay updated on emerging trends and technologies relevant to your business.

9. Leverage Digital Marketing and Online Presence

Utilize digital marketing strategies to build your brand and reach your target audience. Establish a strong online presence through a well-designed website, social media platforms, and content marketing. Engage with your audience, build relationships, and leverage digital tools to expand your business’s visibility and attract customers.

Entrepreneurs working on a business idea

10. Stay Resilient and Adapt

Entrepreneurship is filled with challenges and uncertainties. Stay resilient, be prepared to adapt your plans when necessary, and embrace change as an opportunity for growth. Learn from setbacks, pivot if needed, and maintain a positive mindset. The ability to navigate adversity and adapt to evolving market conditions will contribute to your business’s long-term success.

11. Monitor Key Performance Indicators (KPIs)

Establish key performance indicators (KPIs) to track the progress and success of your business. Identify metrics that are relevant to your goals and regularly monitor them. KPIs can provide valuable insights into your business’s performance, highlight areas for improvement, and help you make data-driven decisions to optimize your operations.

12. Cultivate a Customer-Centric Approach

Place your customers at the center of your business. Understand their needs, preferences, and pain points. Seek feedback, engage in customer surveys, and actively listen to their concerns. By cultivating a customer-centric approach, you can tailor your products, services, and marketing strategies to better serve your target audience and build long-term customer loyalty.

13. Continuously Innovate and Stay Ahead

Encourage a culture of innovation within your business. Foster creativity, encourage new ideas, and promote a willingness to take calculated risks. Stay informed about emerging trends and technologies in your industry and explore ways to incorporate them into your business. By continuously innovating and staying ahead of the competition, you can differentiate your business and seize new opportunities.

Entrepreneur learning growth strategy

To Conclude…

Transforming your business ideas into actionable plans requires thoughtful consideration, strategic planning, and consistent execution.

By validating your idea, creating a comprehensive business plan, building a support network, developing an execution strategy, securing funding, building a minimum viable product (MVP), establishing strong partnerships, embracing continuous learning, leveraging digital marketing and online presence, staying resilient and adaptable, monitoring key performance indicators (KPIs), cultivating a customer-centric approach, and continuously innovating, you can bring your entrepreneurial vision to life.

Embrace the challenges, remain adaptable, and continuously refine your approach as you navigate the journey from idea to reality. Get ready to embark on a rewarding adventure where creativity and determination pave the way to success!

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How to start selling online, full guide for beginners

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Get your business online

Is selling online over-saturated? No way! It’s still very doable to make money from anywhere with a laptop. You just need to learn how to sell online and have the dedication to make it work.

This guide will give you proven methods to sell products and services online with insights from people making money using digital platforms. Plus, we’re sharing tips for building your own website and the secrets to selling with social media.

How to start selling online

Before jumping in and making your first sale, you need to know what you’re selling and who to. Through market research, you will find the answers.

Do market research

Once you’ve brainstormed the products or services that you’d like to sell online, you’ll need to see if there’s a market for those products. To do this, there are market research tools online that you can use.

Market research involves gathering information about your target market, competitors and industry trends. The goal is to determine whether or not your ideas are likely to make money and, if they are, how you can reach an audience interested in buying from you.

Market research includes:

  • Competitor analysis to see what others are doing and what works for them. You need to look at where you fit within the market, what makes you stand out and what you can offer that competitors don’t.
  • Analyzing online forums where your audience hangs out to build a picture of who your audience is and what they need so that you can target them better.
  • Look for trends to discover products people are looking for now.

Top tip: When it comes to identifying trends, you can use Google Trends, which is a free tool. Search the product or service you’re considering selling and see how interested people are.

For example, a search for ‘buy selfie stick’ shows that searches for this product peaked in 2018 and have steadily declined in search volume; probably not the product for you right now.

Google Trends can help you choose what to sell online. The screenshot shows a steady decline for the keyword ‘buy selfie stick’.

Searches for air fryers, on the other hand, increased in 2020 and have remained relatively stable ever since.

Google Trends can help you choose what to sell online. The screenshot shows a stable search volume for the keyword ‘buy air fryer. An air fryer may be a great choice of product to sell online.

Google Trends can help you choose what to sell online. The screenshot shows a stable search volume for the keyword ‘buy air fryer. An air fryer may be a great choice of product to sell online.

Choose a niche and product

If you’re starting your online selling venture from scratch, it’s best to start with a niche product or service.

Niching allows you to build out an audience looking to solve a specific problem. You will get to know your buyer deeply, and only then can you provide them with all the reasons why your chosen product or service helps them.

Top tip: it will help if you genuinely like and believe in what you’re selling, especially if you’re going to sell on social media (more on that later).

Choose a platform or create an online store

The key to choosing a platform – or platforms – is not to spread yourself too thinly. If you’ve done your market research thoroughly enough, you will already have an idea of where your audience is hanging out online.

Top tip: consider your time. You are better off covering fewer platforms well than covering many badly. You can always scale later.

Market and sell

Once you’ve covered the above, it’s time to jump into your marketing plan. You’ll need a marketing plan that considers the buyer funnel. Think about the content you need to create to persuade prospective customers to buy from you. You will also want to build trust as part of your marketing strategy.

Top tip: sites like Reddit and Quora are free and provide insight into your audiences, their problems, their issues with competitors and so much more. The same applies to Google’s People Also Ask.

Sticking with the idea of selling air fryers, a quick search of the word ‘air fryers’ returns commonly asked questions about pros and cons.

Screenshot of Google’s People Also Ask shows questions about air fryers asking mostly about advantages and disadvantages. The screenshot shows how someone selling this product might want to answer these buyer queries.

Screenshot of Google’s People Also Ask shows questions about air fryers asking mostly about advantages and disadvantages. The screenshot shows how someone selling this product might want to answer these buyer queries.

Now that you’ve got your marketing plan started, it’s time to choose a platform for selling online.

Sell on your own online store

You can’t sell online without a digital store or platform. While you can sell on social media (more on this later), an owned channel like a website can become an asset over time.

Here’s some guidance on setting up your own platform.

Choose a domain

Check your desired domain name is available and buy online. Your domain name should be the same as your business name. It should be memorable, easy to spell, and relevant.

Create your store

Create an online store using GoDaddy’s Website Builder and set up shop within a day. You can add products, take payments and sell online from anywhere in the world.

Add payment processing

You need to integrate your online store with a payment gateway to accept payments. The gateway you choose comes down to personal preferences, terms and conditions and transaction fees.

PayPal is free to integrate but may charge a higher rate per sale, but if you want to test your ecommerce store before committing to a gateway like Stripe, PayPal can be a good start.

Manage inventory

Inventory management is crucial for any ecommerce business, especially if you receive orders online. If you have physical products, your inventory must match what’s available online; otherwise, your risk selling more products than you have in stock, resulting in disappointed customers.

If you’re selling online and offline, stock inventory can get more complicated as you must regularly update your online inventory.  Larger businesses have inventory management systems for this, but as a start-up, you can sometimes manage inventory updates with good administration.

Choose a shipping provider

Shipping can get rather complex, especially if you’re planning on handling international orders. You need to think about shipping costs and how you will manage them. Some businesses choose to absorb shipping so there’s no obvious cost to the buyer. Of course, if you do this, shipping costs should be factored into your product price.

Shipping calculations vary, but here are some options.

  • Flat-rate shipping is as it sounds. The business charges the same shipping cost for all packages, regardless of weight or distance. Flat-rate shipping should be carefully monitored. With a flat rate, your business expects to profit on some purchases and lose on others, especially if you’re shipping internationally. Flat-rate will only work if the profits and losses are approximately balanced.
  • Actual cost is a calculation where the business calculates the exact shipping cost for each package and charges this to the customer. This is usually done automatically at checkout using a shipping calculator. The calculation will take into account location, weight, size and more.

You can incentivize a purchase with free shipping, and you can also offer more expensive shopping options for faster delivery.

Top tip: Test your shopping experience before you start. You must ensure your prospective customers have a seamless experience from finding you to buying. That means no broken checkout.

Sell on Marketplaces

Marketplaces like Amazon, Etsy, eBay and Craigslist offer excellent opportunities to reach a broad audience and sell your products. Service-based businesses can try Freelancer, Upwork, Toptal and more.

You can sell on many of these marketplaces and your website. You can try the marketplaces and see how they perform.

Naturally, each marketplace will take a percentage of the sale, so you’ll need to factor that in.

Amazon

Any ecommerce brand should at least try out Amazon. It is a search engine for products, and some of your buyers will go to Amazon before Google.

Pros

  • Amazon is one of the largest ecommerce marketplaces.
  • It’s simple to set up a seller account and list your products.
  • Users may use Amazon as a search engine rather than Google, so you’re reaching a new audience.

 Cons

  • Amazon has over two million sellers, so you need good product photography to stand out.
  • For users to find you on Amazon, you need to know a little about Amazon SEO.

Etsy

Etsy is a popular marketplace for crafts, handmade and vintage products. But Etsy is also an excellent marketplace for digital products like guides, ebooks and more.

Pros

  • If your product is crafty, handmade or vintage, you can know that users are heading to Etsy to find it.
  • It’s cheap to start selling.

Cons

  • It is a busy marketplace with lots of sellers.
  • You don’t have the same control over your Etsy store as you do your store.
  • Customers often expect personalization on Etsy.

eBay

eBay is one of the oldest ecommerce marketplaces. By now, most of us have probably sold (or tried to sell) something on eBay.

Pros

  • It’s familiar.
  • You may already have an account with some reviews to build trust.

Cons

  • eBay’s UX isn’t as friendly as some alternatives.

Craigslist

Craigslist is a classified advertisements website that allows you to sell products locally.

Pros

  • There are no fees
  • You can sell locally, which helps with shipping fees if you want to keep your business geographically small.

Cons

  • Local sales only can be limiting once you have the desire to grow.

Sell on social media

Once the products or services are available to buy, your first task is to drive traffic to the site. Here are some tips for promoting and selling your products digitally.

Social media

Social media is a great place to build an audience and, importantly, a brand. Through social media, you get to know your audience, and they get to know you; social media is personal.

TikTok

TikTok is a platform credited for its generous algorithm providing accounts with excellent reach. As one of the fastest-growing platforms with over 1 billion users, your audience is likely hanging out there.

Mia Steele is a TikTok creator who began monetizing content in April 2022. She reports great success on the platform.

Steele says, “In less than six weeks of posting on TikTok and diving into User Generated Content (UGC), I began monetizing my content. I managed to replace my income by creating content and ads for brands.

“As my TikTok following grew, I even sold my own digital products to my audience.”

Steele’s top tip for a successful social media account is, ‘Devote time to cultivate and nurture your own audience, so you can capitalize on the traffic to sell your own products.’

TikTok also has TikTok Shop that you can access once you have 1,000 followers. TikTok Shop allows you to take a commission from items promoted and sold within your videos.

Facebook and Instagram

Like TikTok, you can grow an audience on Facebook and follow the path of selling digital products. Facebook and Instagram also have Shop functionality to sell products directly on the platform.

Facebook and Instagram benefit from the ability to post from Instagram to Facebook automatically, which will save you time.

Pinterest

Pinterest allows you to create a shoppable feed to list your products and sell them directly on the platform. You can also use Pinterest to drive traffic to your online store or blog.

Pinterest marketer Kayla Ihrig says, “The best way to make money on Pinterest is by making pins that lead to your services or products. Unlike other platforms where you need to constantly share valuable information to market your product or service, on Pinterest, users are searching for it and just want to be able to find it. Creators need to create images or videos (called pins) that display what they offer and then optimize them for search. Then, when a user searches for a solution to their problem, they find your content and go back to your website.”

Ihrig’s pin, pictured below, is the perfect example of a pin that leads a user to her service-based site.

Screenshot of a Pinterest pin demonstrating Pinterest done well. The pin links to a website where a sale can be made online.

Screenshot of a Pinterest pin demonstrating Pinterest done well. The pin links to a website where a sale can be made online.

Selling on social media opens a window of opportunity for entrepreneurs. You can sell your own products and services or explore affiliate and email marketing, which you can advertise in tandem with your platform.

Affiliate marketing

With a combination of your website and social media, you could sell products online without actually owning or stocking a single item. Ideal for the entrepreneur craving ultimate freedom.

With affiliate marketing, you take a percentage of sales made via your channels using trackable affiliate URLs.

Mia Steele drives traffic from her social media following of 20,000 to her website. She started with a domain name from GoDaddy and started her journey into affiliate marketing.  Steele says, “Within just seven months, I had joined more than 15 affiliate programs, built an email list of over 3000 subscribers, and earned over $90,000 in commissions by promoting products on TikTok and through my blog.”

The key, Steele says, is “Building your email list from day one. I underestimated the power of an email list until I ventured into affiliate marketing, and I regretted not starting earlier. Having a compelling free lead magnet and consistently producing high-quality content to drive traffic to your offers will be the key to your success.”

Email marketing

Email marketing is a cost-effective way to reach your target audience and promote your products. Done well, every email you send can make money. At least, this is the case for the team at Siligrams.

Arlene Battishill, Chief Marketing Officer, says, “Our email marketing is killing it with an average 55% open rate. Every email makes money. A recent email marketing campaign – a series of 10 daily emails – had an average 63% open rate because the campaign was nothing but stories and bad jokes and had absolutely nothing to do with our product!”

The secret to Battishill’s campaigns is consistency and humor; not every email is a sales plea that likely contributes to the sales success. Siligrams choose to humor and engage their audience instead of going for a hard sell. Remember, people buy from people.

Top tip: you can create and send stylish emails in bulk using GoDaddy’s marketing suite.

Trust the process when selling online

If it were easy, everyone would do it. Although the online selling path is simple, it requires dedication. Commit to your product, trust the process and be consistent.

As a budding entrepreneur, you have a lot to explore, and a platform that works for one business may not work for another, so be bold and experiment.

Sell online FAQ

Finally, we’re answering some of the most asked questions when it comes to selling online.

How do I sell online for the first time?

Your first online sale is the result of small steps made consistently. Follow the steps in this guide, from idea generation and market research to marketing and set-up, and you will make your first sale.

What are the most profitable items to sell online?

The most profitable items to sell online vary based on trends, but some items stand the test of time. These items include SaaS products via affiliate marketing since you earn recurring revenue.

For physical products, you can explore items in the following categories:

  • electronics
  • fashion accessories
  • beauty products
  • home decor
  • health and wellness

Naturally, these categories are also some of the most competitive, and you should consider the challenges. For example, electronics can go wrong, resulting in customer service issues and refund requests. Health and wellness is challenging to build authority in, especially if you’re relying on a new, owned website to sell from.

How can I sell products online legally?

The legal requirements for selling online can vary, and you must research to ensure you comply fully with laws and regulations.  You must consider registering your business, correctly paying your taxes, and customer privacy and security. Advertising online also requires you to adhere to rules and regulations, from product information to the types of images and ad copy.

What is the easiest platform to sell online?

Ease of use is a priority for any platform that allows you to sell online. You can set up an eBay, Etsy or Amazon store within a day. The platforms are already geared to helping people like you sell.

If you want to own your platform, which is not a good idea, website builders help you set up shop as quickly and efficiently as possible.



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