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5 Models for the Post-Pandemic Workplace

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Since late 2020, Australians have been going back into the office with numbers approaching pre-pandemic levels in some regions. A new survey of Australian workers identifies five workplace models being used: as it was, clubhouse, activity-based working, hub and spoke, and fully virtual. The author explores how companies might weigh this decision now that vaccines are increasingly available and restrictions are being relaxed in many countries.

In March of 2020, most companies would have seen their offices as essential to their business. But as the pandemic dragged on, leaders have been surprised to learn that people often work just as productively from home.

Now that vaccines are becoming available and social distancing restrictions are being relaxed in some regions, leaders need to decide whether to bring employees back to the office, remain at home, or use this as an opportunity to adopt a new, possibly more beneficial workplace model.

Where employees work has significant implications, not only for the design of workplaces, but for how corporations allocate capital and manage staff. Experts are divided on what is likely to happen next. Some argue that our experiment with working from home has been so successful that remote work is here to stay. Others speculate that people are starving for face-to-face interaction, and that central business districts are primed to come roaring back. Splitting the difference, another group believes that the future of work won’t be either of these two extremes, but a hybrid solution between home and the office.

We’ve already seen these dynamics play out in Australia, where companies have grappled with returning to the workplace after a largely successful effort to control the virus, providing an early indication of how businesses in other countries are likely to adjust their workplaces after the pandemic.

The Future is Already Here

To help get a clearer picture of the future of the office, I recently surveyed 1,600 Australian office workers and interviewed a number of business leaders and workplace experts in the country. Australia is an important case study; rather than waiting for the vaccine, the country has largely controlled the virus by closing its border to non-residents, limiting interstate travel, imposing stay-at-home orders, and conducting extensive contract tracing on any outbreaks.

In October 2020, as parts of the country were coming out of a strict, months-long lockdown, only 7% of employees in Melbourne, the nation’s hardest-hit city, were back at the office, according to the Property Council of Australia. By April, more than 41% had returned. In cities less affected by the pandemic, such as Perth and Adelaide, occupancy numbers are at 70%, just below pre-pandemic levels. Outbreaks still occasionally occur, prompting temporary restrictions from the government, and the border remains closed, but for the most part Australians are free to eat indoors, gather at large sports events, and return to the workplace. As people adjust to life without the threat of the pandemic, the situation provides an early indication of where people in other countries are hopefully headed.

Interestingly, companies in Australia aren’t all converging on the same workplace model. After a year of upheaval, some employers report that their employees are suffering from change fatigue and just want the comfort of a familiar office. This is part of the reason why office occupancy numbers climbed so quickly after the lockdowns ended. Others see the end of stay-at-home orders as a catalyst to try something new. The Australian software giant Atlassian recently announced that employees would only need to come into the office four times a year. In my conversations with business leaders and workplace strategists in the country, the models that they were using or considering typically fell into five categories:

  • As it was: Employees return to the office and resume a regular nine-to-five routine. The office might be a bit more hygienic and flexible, but mostly this is the centralized office as it was before the pandemic.
  • Clubhouse: A hybrid model where employees visit the office when they need to collaborate and return home to do their focused work. The office serves as a social hub — the place people go to meet, socialize, and work together.
  • Activity-based working: Employees work from an office but don’t have an assigned desk. Instead, they spend their day moving between a variety of workspaces, such as meeting rooms, phone booths, hot desks, and lounges. Prior to the pandemic, most Australian activity-based offices had approximately eight desks for every 10 people (since people often worked elsewhere in the office). After the pandemic, firms are looking to shrink this as low as five desks between 10 people, anticipating that many of their employees will be out of the office, working from home a couple of days per week.
  • Hub and spoke: Rather than traveling to a large office in the central business district, employees work from smaller satellite offices in the suburbs and neighborhoods closer to where they live. This saves them the commute to a central office while still providing the benefits of face-to-face interaction with colleagues.
  • Fully virtual: Employees work from home — or anywhere else they like — allowing companies to ditch expensive leases and build on what they started during the pandemic.

None of these workplace models are necessarily new. Even reasonably radical workplace concepts, such as virtual offices, were tried and tested long before the pandemic. Major technology companies such as Yahoo!, IBM, and HP all experimented with allowing employees to work entirely remotely prior to the pandemic. The advertising agency Chiat/Day unsuccessfully attempted to adopt activity-based working back in 1993.

While some companies dabbled with these models prior to the pandemic, most were unwilling to try them. Today there’s almost an expectation that companies will try something different. JPMorgan CEO Jamie Dimon was recently criticized for announcing his plans to bring employees back to the office largely as it was and cancel all his Zoom meetings. Most business leaders I spoke to faced an unfamiliar decision, weighing an abundance of seemingly viable workplace models that most weren’t necessarily familiar with until now.

Weighing the Options

Each model involves its own set of tradeoffs. Activity-based working saves space but involves a significant cultural transformation. The hub-and-spoke model sounds logical, except it involves dividing a workforce not by project or job function but by geographic location. And returning to the office “as it was” is a comforting notion for many, but will only feel familiar if most people return. No matter what, it seems some degree of working from home will persist, meaning fewer people in the office, more remote phone calls, and nothing being quite “as it was.”

Employees themselves are split about what they want next. For Australian office workers, the most favored workplace models were the hybrid models that gave them the flexibility to work both at home and the office (clubhouse and activity-based working). At the other end of the spectrum, entirely remote work was the least popular option with less than 20% of people surveyed currently working from home full-time in Australia.

There were also significant demographic differences in what employees favored. Women were far more likely to value the flexibility of working both at home and the office than men. Managers were more likely to want to return to the office “as it was” than individual contributors. And young people were more open to remote work than older employees. These differences point to the danger leaders face in making workplace decisions without first gathering input from a range of stakeholders inside the company.

The Answer Lies Within

Leaders weighing these potential workplace options should look to their company’s purpose and strategy, as well as their employees’ preferences and work styles. A technology company paying a premium for offices in a tech hub and selling its product online may well choose to become fully virtual. But a small design firm that uses its office both as a showroom and a place of collaboration may prefer the clubhouse model. Whatever the case, firms need to be aware that what works for one company may not work for another.

The pandemic is far from over. Even in Australia, there are still outbreaks and lockdowns, and it seems unlikely the border will reopen completely before 2022. Given all of this, it may seem like a turbulent time to be making lasting changes to the workplace. Yet firms can’t afford to hesitate, because these decisions help define their path out of the pandemic. Depending on the local Covid situation, there may be setbacks and adjustments required. But like any strategic change, the success of adopting these models rests on the leadership team’s ability to choose a path forward and communicate the vision.

If there is one lesson learned about the workplace during the pandemic, perhaps it is not that working from home was better or worse than working from an office, but that each had its merits. In the future, it seems likely that firms won’t converge on a single workplace model but will instead go in many different directions as they seek out models that are tuned to their business needs. It’s possible that we’ll look back on the pre-pandemic workplace and think it was strange that offices were largely one-size-fits-all — that the headquarters of a legal firm, a newspaper, and a technology company could all look and operate much the same.

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15 Tips and Tricks For A Successful Business

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Doing business is not a cakewalk. You need to understand, learn, and manage several things before you actually do it. It is a task that requires continuous efforts. Therefore, it might take days, months, or even years to become successful.

It does not matter how small or big your business plan is. What is more important is how determined and dedicated you are to make it work. As a businessman or a businesswoman, you need to be spontaneous, informed, smart, analytical, and before that a good leader. 

Thereafter, you need to keep an eye on your business infrastructure including the building, factory, machines, control valves, security, etc. 

Making a business successful and keep it running is not a one-day affair. That is why you must take every step carefully.

Want to make your business successful? But you don’t know how to do it? Don’t worry and follow these 15 tips and tricks to make your business successful- 

1. Time And Effort Is Everything

Your business idea is your brainchild. Just like you take time to understand your child’s needs and make efforts to give them the best upbringing. You need to treat your business in the same manner in order to make it successful.

2. Focus Is Your Key To Success

For anything you want to do and make it reach great heights, you need to be focused. Getting distracted by other things can cost you a lot in your business. You need to focus on your goals and work hard every day to achieve them.

3. Have A Fool-Proof Business Plan

The first step towards a successful business is a business plan. Before anything else, prepare a fool-proof plan. This means that it must have all the pros and cons involved in your business. 

Nothing works without a plan. So, for instance, if you are trying to set up a business for valves and plumping supplies, you need to consider the best and the most trusted manufacturers like DomBor for your supply needs.

4. Be Prepared to Take Calculated Risks

A great business owner is one, who is not afraid of taking risks. To make your business successful and to make it sustainable in the longer run, you must be ready to take some calculated risks. You must know how your decision will affect your business and how much loss you will incur. Only after analyzing everything make your final decision.

5. Know The A to Z Of The Industry

If you are an amateur in the business industry, then first you must start with the basics. For that learn about every minute detail about how your industry works. You must be aware of the latest trends in your industry.  Also, what works and whatnot, and how to enter the industry initially.

6. Connect And Communicate

Another trick for making your business successful is to connect and communicate with people from the industry. Get to know about the industry leaders and upcoming talent personally or through social media. Exchange your ideas with them and try to expand and publicize your business. 

7. Keep A Check On Your Growth

Being a business owner you must keep a sharp eye on the growth of your business. Analyze the data, read it thoroughly, see where you are lacking, and what you can do to improve it.

8. Failures Are A Part Of The Process

If you ever face failures in your business, then don’t get disheartened. Because failures play an important part in the process of your success. Out of all the other things, they tell you about what not to do in a business.

9. Learn From Your Competitors

Your biggest learnings will come from your competitors. No one can teach you business better than them. Learn from them whenever and however you can. Use your creativity and intelligence and do what seems best for the success of your business.

10. Be Flexible In Your Approach

Never become too rigid with your approach to doing business. Be flexible with it and be open to changes. Sometimes what you feel is right may not be the best for your business. In that scenario, changing your approach might help.

11. Ensure Your Best Services

Always ensure the best services to your customers. Whether you are a small-scale business or a large-scale one, never compromise with the quality of your services. This builds your customer’s trust in you and ensures a long-term association. 

12. Market Your Business

It is important to prepare a market strategy for your business to make it successful. It helps you to introduce your business to a large number of people at the same time. 

13. Take Feedback To Know Your Customers Better

To make a business successful customer satisfaction is of utmost importance. You cannot meet all your customers in person. Thus, taking feedback from them online or offline is helpful to know your areas of improvement.  

14. Stick to your Core Values

Early success is a myth. It lasts for a short period of time and there is no guarantee that it will sustain itself. That is why instead of using shortcuts, stick to your core values and take your business to great heights.

15. Research And Repeat

Last and the most important tip is to keep researching about the new prospects in your business area. It is crucial to make your business successful.

Conclusion

Every business owner wants their business to reach great heights. But only a few of them know how to actually do it. Running a business is not an easy task. It requires years of hard work and continuous efforts. Also, you need to learn and unlearn facts.

Therefore, to make your business successful and to make it sustain that success, you need to be well informed. Also, you must be aware of the current business scenario of your respective sector. Just follow these steps and see your business become successful.

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How to start an online store in 3 steps

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Get up to 30%* off! Get going with GoDaddy!

This post was originally published on May 23, 2019, and was updated on Sept. 17, 2021.

Why is it important to understand how to start an online store if commerce is your game? Where should we start?

We are living in the midst of a digital age. In today’s world, consumers are no longer bound by one particular geographical location — and this trend has only been accelerated by COVID-19.

Nowadays people have the power to connect with their peers, conduct research, consume content, and most importantly shop wherever they are in the world with a few swipes of a screen. And that means that in the current climate, if you’re an entrepreneur looking to grow your business, building an online store might be the best thing you ever do.

Why consider building an online store?

At present, over 2.14 billion active people shop online — and that’s on a global scale. Even earning a small slice of the ecommerce pie will see you in excellent commercial stead.

  • On average, men spend $220 per online transaction and women spend $151 per transaction. That’s a high-value average spend per customer.
  • The main reason people shop online is that they’re able to buy items or products 24/7, literally.
  • The market size of ecommerce online shopping is expected to reach 4 trillion by the end of 2021.
  • Globally, 49% of consumers shop for goods or services online more now than they did pre-COVID-19.
If you know how start an online store the right way, you’ll be able to boost your profits significantly and grow your business year after year.

 

With a little know-how, an excellent idea and a powerful ecommerce solution for building and maintaining your online store, you will reap great rewards.

Inspired? Great, let’s continue.

Related: Tips to boost sales in 2021 with Websites + Marketing

How to start an online store in 3 steps

It’s clear that if you’re a modern business, entering the ecommerce arena is a wise move. To help you start your digital journey, here’s our how-to guide to create an online store, broken down into three simple steps:

  1. Fine-tune your idea.
  2. Start your free trial and create your own online store.
  3. Promote your online store.

Let’s get started.

1. Fine-tune your idea

At this point, it’s likely that you know what you want to sell. Start fine-tuning your idea by deciding on a business name, conducting market research, and finding your audience.

Consider these questions: What makes your brand stand out from others in your niche? What particular pain points do you solve?

Choosing your business name and domain name

When it comes to naming your ecommerce business, choosing a name that is digestible, memorable, relevant, good for digital marketing purposes and will work well as a domain name is a must.

This comprehensive guide to naming a business will walk you through everything you need to know.

When choosing a domain, think .shop or .store for general ecommerce, or get more specific with .jewelry, .clothing, .coffee and more.

Go ahead, give it a try:

Market research for your product

The ecommerce game is competitive. What will make your venture stand apart?

There are a host of ways to assess how your idea compares to other similar businesses online. Here are the most important:

Do your friends and family think it’s worthwhile?

Group of friends on a mountain

Offer your products for free — or for a sizable discount — to friends and family. Monitor how they respond to your product.

  • Do they love it? If so, find out what features are most appealing to them.
  • Is there anything about your product they would change? Get details.
  • Did they enjoy their customer experience? What about your service made it shine?
  • Would they be willing to pay full price? What do they think your product is actually worth?
  • Would they be willing to recommend your product to others in their networks and become brand advocates?

Gathering this level of feedback and data is a brilliant way to refine your product idea before unleashing it on the public.

Another key aspect of market research is looking at your competitors. Signing to email subscriber lists and monitoring brand conversations via social media are effective ways to analyze the way your competitors are talking to your target audience as well as gaining an understanding of what they’re offering.

By gathering this market intelligence, you can find ways to offer more value to your target audience while filling in any product, service or content-based gaps your direct competitors have overlooked.

Find and define your target audience

In digital marketing, there’s a well-known saying: “If you’re talking to everybody, you’re not talking to anybody.”

Basically, if you don’t understand your target audience — or how to connect with them — your broad, generic content or brand messaging is likely to offer little value and as such, become overlooked.

When it comes to knowing how to start an online store the right way, understanding where to aim your efforts is essential.

Yet, despite the vital importance of identifying and focusing on a specific target audience, many ecommerce businesses struggle with this notion. When asked to describe their audience, a host of brands often answer in broad, vague, almost meaningless terms.

When you fail to define your target audience, your promotional efforts will suffer in the following ways:

  • You won’t be able to craft strong, authentic branding that resonates with potential customers.
  • Your marketing communications will be flat and uninspired.
  • You won’t be able to encourage customer loyalty, one of the cornerstones of any successful eCommerce business.
  • You will fail to stand out from the competition.
  • You won’t be able to improve your offerings as you won’t have an idea of how your products can address your customers’ specific pain points.

Related: Why a target audience matters and how to find yours

How to define your target audience

Woman kneeling in front of row of archery targets

To help you avoid such calamities, defining your target audience is essential. That said, here’s a practical outline of how to classify your target audience in a specific, value-driven way that gets results, based on certain characteristics you should focus on:

  • Demographics: Statistical data relating to your audience
  • Professional details: Information concerning jobs, competencies and places of work
  • Psychographics: Metrics and details based on personality traits and innate qualities
  • Goals: Descriptions of what your audience is looking to accomplish
  • Challenges: Pain points and problems your audience faces on a regular basis
  • Influences: Media and impressions your audience typically encounters
  • Buying process: How your target audience makes purchasing decisions
  • Behaviors: An extension of ‘Buying Process’ with a wider scope, looking at how your target consumers interact across all channels and touchpoints including mobile apps and social media.

The more you drill down into these facets of information, the better and more targeted your marketing will be. Plus, if you’d like to know your audience on an even deeper level, here’s a practical guide to defining buyer personas for your reading pleasure.

2. Start your free trial and create your own online store

Once you’ve considered all of the key ingredients of a successful web-based ecommerce business, it’s time to start thinking about making it happen, in a practical sense.

The simplest and fastest way to get your online shop up and running is by using a templated ecommerce store.

With this option, you get it all in one quick install. An ecommerce website package includes an online shop website template (aka website theme), product pages, shopping cart, payment processing feature and hosting for the site.

Instead of building your store piece by piece, you can install the whole store at once.

GoDaddy’s Online Store includes all of these essentials plus award-winning customer support, tools for integrating with online marketplaces, Facebook and Google Analytics, and more. Bonus: You can start for free.

Let’s take a look at a step-by-step blueprint to help you create an online store using GoDaddy’s intuitive ecommerce website builder.

Start your free trial

To take that first small but essential step in making your online store a reality, sign up for your free trial.

GoDaddy Online Store landing page with free trial button

Set up your account and define your settings

Once you click on the Start for Free button, you’ll enter your business category to get the ball rolling and shape the direction of your brand new easy ecommerce website.

Pop up window to choose a category during GoDaddy Online Store setup

To help you get started, refer to:

Choose your template

With your framework (the foundations and fundamentals of your online store) firmly in place, the next step is choosing your website’s overall appearance by selecting a template from a range of eye-catching options. Once you’ve selected your theme, you can change the font and color of your page and customize it to your satisfaction.

Theme selection page in GoDaddy Online Store

Build online store pages: product pages and more

Here’s where you start building your site out beyond the home page. You can start with the home page and reorder or remove any of the elements. Then, go through and do the same to the other default pages: About Us, Shop and Contact Us.

With Online Store the Home, Shop and About Us pages are automatically listed with suggested fields, but you can easily customize each page to your liking and add new pages.

Options for adding new pages in GoDaddy Online Store

Fundamentally, a compelling ecommerce product page offers an intuitive, navigable and satisfying user experience (UX), so be sure to keep it simple and test your pages with people you trust.

You don’t want to launch your site, only to find that no one can figure out how to find your products.

Update ecommerce website settings

Once your easy ecommerce site has materialized — filled with dazzling product pages, images, colors, fonts and user-friendly functionality — you’ll need to update your site settings to make those all-important final touches prior to going live.

GoDaddy Online Store settings page

Once you’ve entered the settings section of your account, you’ll need to consider the following elements and update them to your particular preferences:

  1. Update all of your business contact information so that it’s present and correct.
  2. Settle on your domain name by using your existing one, buying a domain name or using the free domain name.
  3. Optimize all of your pages for SEO purposes by using the platform’s in-built SEO tools.
  4. Link all of your active social media accounts to your online store.
  5. If necessary, set up site cookies and traffic notifications, in addition to Favicon, Facebook Pixel and Pinterest meta tags. You can do this according to your own personal preference.

If you need extra help with any of these elements, be sure to check out GoDaddy’s dedicated help page for Online Store.

Manage your store: shipping, payment options, etc

Now, before the big launch, there’s one final thing you need to do — and it’s critical — if you want to make any money, that is. Yes, you might have guessed it. You need to add products and set up your payment methods.

To get to these settings, click on the Store icon under the Website settings tab. This will take you to a new screen.

GoDaddy Online Store options screen

From there, you’ll find a new page that has all your product-related options, like adding a product, adding payment options, shipping and more.

GoDaddy Online Store setup options

Products

Adding a product is simple. Upload an image, and include the name, description, price, tax category and other basic information. Once you save it, your product will be in the Shop section (under Pages) of the Online Store.

Adding a new product on GoDaddy Online Store

Related: How to create a compelling ecommerce product page

Payments

Next, you’ll want to be sure to set up your payment options. With GoDaddy Online Store, you have the option to use GoDaddy Payments, PayPal, Square, Stripe and offline payments.

Online Store payment options

Once you’ve set up your preferred payment offerings, select your shipping options to fulfill your orders. Click on the payment type you want to add and you’ll be redirected to a form that will take all of the information.

To help you do so, here are a couple of essential resources to reference as you set up your online store:

Pro tip: Feeling a bit lost? Click on the Next Steps button at the top right of the dashboard and you’ll receive a tailored list of steps you’ll want to take to make your ecommerce website a success.

Shipping

GoDaddy Online Store shipping options

Calculate the cost of shipping your products, and select a shipping method (free, flat rate or weight-based) that will best serve your customers and business.

Related: Top-notch shipping tips for your online store

Taxes

Don’t forget about taxes when you sell online. Talk to an accountant to determine whether or not you need to charge tax on your online sales.

Related: When are business taxes due and how can you prepare now?

Term of service and conditions

Clearly post a refunds and terms of service policy on your website and prompt users to agree to it before they make a purchase. This is essential as it will showcase your brand’s transparency while helping you avoid any costly consumer conflicts of interests later down the line.

Related: Returns and refunds policy templates for online shopping sites

Coupon codes

Within your store, you have options for creating coupons for discounted rates or on individual products. Explore how you can use coupons to reward new or loyal customers.

Customer reviews

GoDaddy’s Online Store includes a review feature. More than half of customers read reviews before making a purchase, so encourage your happy customers to leave reviews after their purchases.

Related: Generate reviews — 8 ways to get more product reviews

Tips: Important elements of an ecommerce website

While there are only a few essential elements that you must have to create an online store, there are many other components that will help you get the most out of your ecommerce shop.

Product details and photos

Don’t just post product pages and hope your items will sell. Instead, create interesting and useful product detail pages with sales copy that lists benefits, features and specifications. And be sure to include photos that show the product in detail.

The best product descriptions inspire, engage, address specific pain points and, most importantly, tell a story.

Related: How to write product descriptions to increase sales

CTA on every page

Calls-to-action (CTAs) are critical elements for ecommerce websites.

There are a variety of CTAs, but the ultimate goal is to move a prospect down the sales funnel. This can be anything from getting a lead (newsletter signup CTAs are great for that) to turning a lead into a customer (buy-one-get-one CTAs can do the trick).

Related: 8 costly call-to-action mistakes you’re making on your website

Publish your store

If you’ve added everything we’ve mentioned here, then it’s time to take your site live. GoDaddy’s Online Store makes this simple, with a simple click of a button.

Publish button for GoDaddy Online Store

Ready to get started with your own online store? Sign up for your free ecommerce site builder today!

3. Promote your online store

Black and white letterboard with the word “Sale”

The third and final element of our how to start an online store guide comes in the form of promotion or marketing.

Once you’ve fine-tuned your idea and actually created your online store, it’s time to shout about it to your target audience.

Here we’re going to explain how to promote an online store, expand your reach, and enjoy the profit-boosting success you no doubt deserve.

There are a host of avenues you can take when marketing your online store to prospective buyers, from connecting your website to popular third-party vendors to social media, email marketing and more.

But, before we delve into these all-important areas, it’s important to reiterate the importance of spreading the word about your online store.

Why you need to promote your online store

Many small business owners think that once they have created an online store their job is done.

In fact, that’s where the fun begins. Not everyone who creates an online store is successful in making it their primary source of income. But those who are successful have a few common characteristics:

They love their customers

Ask any successful online seller what they like about their business and they will have a ton of heart-warming customer stories on the tips of their tongues. They live to make  their customers’ lives better.

They are scrappy and savvy marketers

The most successful online sellers have figured out a way to spread the word in their customer community. Some do it through social media marketing. Others identify influencers in their community and have them promote their product. Some business owners come up with clever viral marketing campaigns by promoting their products with special discounts.

It’s all about trying various marketing tactics and adapting to what works.

 

Related: 5 marketing lessons from businesses thriving during the COVID-19 pandemic

This last step in the journey to becoming a successful online seller is an iterative process — an ongoing effort to keep on improving your product and the lives of your customers. And here we’re going to give you more essential advice on how to promote an online store.

Connect with online marketplaces

As mentioned earlier, connecting your online store to renowned ecommerce marketplaces is an excellent way of enhancing your profit-making potential while expanding your promotional reach.

If you appear in more online shopping spaces, more consumers will be able to interact with your brand messaging, explore your products, and buy stuff from you.

GoDaddy Online Store makes it easy to integrate your website with popular marketplaces including Amazon, Walmart, Google, eBay, Walmart and Etsy.

Related: Sell your products on Amazon, Etsy, eBay and Google using Websites + Marketing Marketplaces

Build an email marketing list

Contrary to popular belief, email marketing is still one of the most effective promotional methods available to today’s ecommerce brands. If you’re just starting your journey into ecommerce entrepreneurship, you might not have the capital to spend on a host of pricey promotions. But, as you’ll no doubt know by now, promoting your online store is essential if you want to be a success.

To ensure your emails get read and help to boost your store’s bottom line, you will need to build a targeted email list of willing recipients that are open to receiving your communications. While this can prove tricky at first, once you’ve learned the fundamentals and found a little momentum, you will be cooking with gas.

To help you do just that, GoDaddy’s Online Store includes email marketing functionality built-in for free. To get started, take a look at this walkthrough.

Related: Websites + Marketing — Enhanced email marketing features for your business

Embrace social media marketing

Person holding phone with various social media icons displayed

As one of the world’s most influential communication-based mediums, social media marketing is key to getting eyes on your online store.

Getting it right is essential if you want to promote your ecommerce business effectively.

Social media has become a staple of our daily lives — a way to connect (or reconnect) with friends and family, share pieces of our lives with our followers, and “spy” on others. Social sites like Twitter and Facebook help us stay abreast of the latest trends. LinkedIn has become a go-to source for job hunters and recruiters alike. And image-based sites such as Pinterest and Instagram feed us with visual inspiration 24/7. But, until fairly recently, social media wasn’t a must-have marketing tool for business.

That changed.

Social networking can make companies more accessible for customers, give them viral exposure, and revolutionize the way businesses market their products.

For businesses that sell products online, getting social offers additional perks — from a free way to offer incentives to an organic means for building buzz about specific products.

With a little bit of know-how, online sellers can use social media to take ecommerce sales to new heights.

Related: How to create a social media strategy for the new normal

Offer incentives

Customers love a good deal, and word-of-mouth (or social sharing) helps promote your products/services more effectively than paid ads. How? Because people trust and want what their friends are talking about.

A simple and affordable way to increase your social following and draw new visitors to your online store is through giveaways and discounts.

By offering new followers a 15% discount for liking your page, for example, or by hosting a giveaway where contestants share a picture/post from your site to get entered to win a prize, you can quickly develop loyal customers and viral success.

Related: Email marketing coupons — Best practices for driving sales with discounts

Engage with your customers

People love talking about products and services they’ve used. Whether a customer’s experiences are good or bad, your business’s social profile is a place where they can go to engage and share their feedback about the products they use.

The one-on-one interaction can give incredible insight into what you’re doing right, and what needs improvement.

 

Remember, it’s important to keep the social in social media! Don’t be THAT business that’s constantly pushing products. Take the opportunity to connect with your customers and find ways to promote through conversation.

Related: The best tips for responding to reviews online

Use share buttons

A great way to promote your products online is by adding share buttons to your product pages and home page. The buttons allow customers and social visitors to showcase their interest in your products on their own social profiles.

Whether they’re sharing their recent purchases, sending a gift idea to their mom through Facebook messenger, or adding a product to their Pinterest pinboard — they are marketing for you.

Now that you have three easy ways to leverage social media to boost eCommerce sales, it’s time you get socializing! It’s a commonly known fact that social networking sites are where people spend a large chunk of their time — and so should your business.

Related: A beginner’s guide to social media for small business

Share customer testimonials and positive reviews

Person showing a thumbs-up sign

In today’s world, consumers trust the thoughts, feelings and opinions of their peers over adverts or promotional messaging. That said, customer testimonials and genuine positive reviews are like promotional golddust for your eCommerce business.

Customer testimonials are priceless quotes or snippets that are generally short, snappy and to the point.

 

As they take up little physical space, it’s easy to add testimonials to your website or use them in print collateral and email outreach.

To unlock the full potential of using positive reviews and testimonials for your business, check out our dedicated guide, complete with case studies.

Explore discounts and coupons

The final recommendation for promoting an online store is offering deals and discounts. We’ve mentioned this a few times already, but it’s especially important when spreading the word about products or services.

By offering coupons, deals and discounts, you’ll be able to boost your levels of engagement and attract prospects to your brand.

You can get incredibly creative with discounts and coupons, using them in your various marketing communications. The sky really is the limit!

Manage online business listings

If your business is locally based, be sure to keep your business listings updated. To get people to your site (and in your store if you have a physical location), you’ll need to ensure people can find you in a local search.

Make sure your contact information is accurate on all platforms, including your website, social media pages, Yelp, Google and wherever else visitors will search for your store.

Tip: It’s never a bad idea to add a map to the Contact page on your ecommerce website. This will make your user experience (UX) offerings all the more seamless while incentivizing your prospects to check you out!

Conclusion and next steps

“eCommerce is not an industry; eCommerce is a tactic.” ~Tobias Lutke

An ecommerce website can open a large, new frontier for your business. You will be able to sell to millions around the world instead of the thousands in your neighborhood. You will be able to tap into a billion-dollar market. And, you will be able to give your business an opportunity to expand and grow with minimal risk and low investment costs. And, now is the time to strike.

Once you’ve fine-tuned your idea with a great name and thorough market testing, an easy ecommerce website is just a few steps away.

Start with a free trial of GoDaddy Online Store.

Begin with a few products that you showcase on your ecommerce site with stellar photos and product descriptions. Prompt store visitors to take action with compelling CTAs and authentic customer testimonials and reviews. Make it easy for customers to pay via various methods. Offer multiple shipping options — including free shipping.

These are the basics that will get your online store up and running.

Then you can focus on expanding your product line and growing your business through digital marketing techniques such as email marketing, social media and online business listings.

Now that you know how to create an online store, get going and make those dreams a reality.

The post How to start an online store in 3 steps appeared first on GoDaddy Blog.



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Some Saks Fifth Avenue and Lord and Taylor stores will become WeWork coworking spaces for $300 a month – see inside SaksWorks

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The SaksWorks inside Brookfield Place in New York City.

  • Hudson's Bay Company has partnered with WeWork to create co-working spaces.
  • The SaksWorks will be built within existing or past Saks Fifth Avenue and Lord and Taylor stores.
  • The coworking spaces will have amenities like gyms, cafes, and restaurants.
  • See more stories on Insider's business page.
Hudson’s Bay Company (HBC) – the mastermind behind Saks Fifth Avenue and formerly Lord and Taylor – has partnered with WeWork to create “SaksWorks.”

SaksWorks' armchairs and coffee tables
The SaksWorks inside Brookfield Place in New York City.

Source: BusinessWire

That’s right. Your local Saks Fifth Avenue could become the next hotspot for freelancers, startups, and remote workers.

SaksWorks' large coworking desk with a presentation screen and shelves in the back
The SaksWorks inside Brookfield Place in New York City.

To tap into the ongoing coworking craze, HBC will be turning part of its real estate collection into WeWork-run SaksWorks.

SaksWorks' tall shelves with plants and books hiding desks
The SaksWorks inside Brookfield Place in New York City.

This includes both existing or past Saks Fifth Avenue and Lord and Taylor stores, Konrad Putzier reported for the Wall Street Journal.

SaksWorks' couch in front of a coffee table surrounded by bookshelves and plants
The SaksWorks inside Brookfield Place in New York City.

Source: Wall Street Journal

Several SaksWorks will also be located outside of the city for suburbanites who need a break from working from home.

SaksWorks' couch in front of a coffee table surrounded by bookshelves and plants
The SaksWorks inside Brookfield Place in New York City.

All of the images shown below are from the partnership’s Brookfield Place location in New York City, but there will also be three additional New York locations – in Manhasset, Scarsdale, and Saks Fifth Avenue’s flagship in the city – and one in Greenwich, Connecticut.

SaksWorks with a bookshelf in front of a couch, coffee table, and more shelving
The SaksWorks inside Brookfield Place in New York City.

The Brookfield Place location is replacing a former Saks Fifth Avenue Men’s store, while the SaksWorks in Saks Fifth Avenue is taking the place of a 10th floor children’s section.

SaksWorks' coworking space with armchairs, bookshelves, plants
The SaksWorks inside Brookfield Place in New York City.

Source: Wall Street Journal

The three other SaksWorks will take the place of Lord and Taylor stores, Steff Yotka reported for Vogue.

a couch with colorful pillows and shelves in the back
The SaksWorks inside Brookfield Place in New York City.

Source:  Vogue

The first few SaksWorks will open its doors in September, but looking ahead, the team has plans to open more locations across North America.

SaksWorks' coworking space with armchairs, bookshelves, plants, coffee table
The SaksWorks inside Brookfield Place in New York City.

In the future, this could include Los Angeles, Seattle, Philadelphia, and Boston, Amy Nelson, SaksWorks president, told the Wall Street Journal.

SaksWorks' coworking space with a long line of tables and chairs
The SaksWorks inside Brookfield Place in New York City.

Source: Wall Street Journal

HBC’s reputation for luxury goods seeps into the SaksWorks spaces …

SaksWorks' armchair and couches and shelves
The SaksWorks inside Brookfield Place in New York City.

… which will include plush amenities like on-site gyms, retail and restaurant spaces, cafes, and in-house events.

SaksWorks' squat rack in front of a mirror
The SaksWorks inside Brookfield Place in New York City.

Like any other WeWork, SaksWorks will also have the prerequisite meeting spaces and open concept coworking spots.

SaksWorks' large coworking desk with a presentation screen and shelves in the back
The SaksWorks inside Brookfield Place in New York City.

As part of the collaboration, the SaksWorks locations will use WeWork’s “workplace management technology,” such as its booking app, according to a press release.

a couch with colorful pillows and shelves in the back
The SaksWorks inside Brookfield Place in New York City.

Source: BusinessWire

“With HBC, we take the first step toward expanding our technology platform product offering and providing a differentiated approach to how landlords can incorporate flexible space across their portfolio,” Sandeep Mathrani, WeWork’s CEO, said in the press release.

SaksWorks' coworking space with armchairs, bookshelves, plants, coffee table
The SaksWorks inside Brookfield Place in New York City.

Source: BusinessWire

Prices will start at $299 a month, and the waitlist is already a few hundred people deep.

SaksWorks' tall shelves with plants and books hiding desks
The SaksWorks inside Brookfield Place in New York City.

Source:  Vogue

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