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Author Kristine Merz’s New Book, Shift: Leading Change with Human-Centered Innovation, Hits Amazon Best Seller List

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Drawing on an award-winning career that spans almost three decades, Merz outlines how in business, when leaders move from a corporate-centered approach to a human-centered approach, profit becomes not so much the goal as the consequence of purpose-driven work that meets customers’ needs.

In this thought-provoking book, readers learn that by fusing the physical, digital and biological, successful leaders can design the world around them in ways which never before seemed possible. Instead of simply choosing a way forward, they must design a way forward based on a human-centered approach to innovation. Instead of being reactive, they must be reflective. They need to develop new skills and habits, taking the time to listen carefully to customers, employees and outside partners before taking action. They need to learn new ways of design thinking to ensure the value they create is human-centered. They need to learn how to embrace failure, frustration and change as steps on the path to true innovation.

Merz’s book examines how radical transitions pervade all aspects of life, including the way in which business is done. This was especially true during the pandemic that started in March 2020.  Shift: Leading Change with Human-Centered Innovation is a must read for business owners and managers looking to ensure their businesses adapt and succeed at this most critical time.

In response to the book hitting Amazon’s Best Seller List, Merz stated, “Having people engage with my book and the conversations that have come out of it is what I dreamed of. I welcome feedback and learning from others lived experiences on how we all shift towards equity.”

ABOUT THE AUTHOR

Kristine Merz is the Founder and President of Orange Square. For the past 27 years, her focus has been on audience-centered marketing communication, brand strategy, brand identity, and business success. As founder and President of Orange Square for the past 17+ years, she is a battle-tested entrepreneur. Her focus has been on B2B companies that are experiencing significant points of change. She uses design thinking and human-centered design methods to help companies move through a brand transformation and design a new way forward.

Merz received a BFA in graphic design from the Rhode Island School of Design. She has been recognized seven times for outstanding brand repositioning by REBRAND 100® Global Awards, the highest, juried recognition for brand transformations in the world. She is a graduate of the Goldman Sachs 10,000 Small Business program.

Shift: Leading Change with Human-Centered Innovation is available on Amazon at: https://www.amazon.com/Shift-Leading-Change-Human-Centered-Innovation-ebook/dp/B083VZLNVR  

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TOP 30 Finalist Moving to Phase II of The National Black Business Pitch Competition

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The National Black Business Pitch (NBBP) is a virtual competition designed to connect Black-owned businesses to corporations who are looking to expand and diversify their supply chain with new products and services.

These thirty businesses have advanced to the final competition and the opportunity to win cash prizes of up to $10,000. The final competition will consist of a 2-day live virtual event, August 17 & 18, 2021, where the business owner will Pitch his or her business to multiply corporations from across the United States.

Learn more at https://nationalblackbusinesspitch.com/

If your corporation desires to do business with Black-owned, founded, or controlled businesses throughout the United States, you too want to get in on the action. Become a sponsor today and join forces with other corporations like  The Walt Disney Company, Honda, AT&T, SRP, & Delta and support the NBBP. You may also register to view the live competition at https://wbecwest.virtualfusions.com/e/national-black-business-pitch/register/.

Follow us on Facebook and join WBEC-West LIVE on Facebook, August 30th to hear the winners of the NBBP (The National Black Business Pitch).  

Reach out and contact us. www.wbec-west.org

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PROGRAM 15 Announces Collaboration with Southern Nevada Preparatory Athletics For New Balance Future Stars Series Amateur Player Development Events

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PROGRAM 15 and New Balance Baseball continue their unwavering commitment to change the game of baseball, announcing their collaboration with Southern Nevada Preparatory Athletics.

In partnership with Southern Nevada Preps, the New Balance Future Stars Series will identify teams and players across the country to compete in fall tournaments throughout Las Vegas, Arizona, Southern California, Northern California, and the Northwest.

During the fall regional tournaments, elite players will be identified by PROGRAM 15’s National Staff of former Major League Players, Coaches, and Scouts to participate in fall signature events this year. Teams from surrounding states will participate in 4 age groups (17/18U, 16U, 15U, 14U) with a 3-game minimum using NHSF Rules.

Southern Nevada Preps will operate tournament events in conjunction with the New Balance Future Stars Series brand in beginning with The Las Vegas Fall Super Regional, which kicks off September 10th with games played at college and high school fields located in the Henderson, Las Vegas, and Southern Nevada area.

Jeremy Booth, PROGRAM 15 Founder, CEO and President of Baseball Operations for The New Balance Baseball Future Stars Series said, “Robert and SNP are professionals. You can feel the energy from the minute he speaks and it’s contagious. We’re looking forward to the relationship and growing together for players on the West Coast for years to come.”

Since its inception in 2016, The New Balance Future Stars Series has impacted over 15,000 athletes all over the world. As the Official Global Grassroots Player Identification and Development Program for New Balance Baseball, PROGRAM 15 is backed by decades of Pro Baseball Scouting experience. Their highly-skilled scouting staff provides amateur players in-depth and credible evaluations they can trust because they are the same credible evaluations that are trusted by Major League scouts and college coaches across the country.

For more information on The New Balance Future Stars Series Las Vegas Fall Super Regional as well as other events visit https://FutureStarsSeries.com

ABOUT SOUTHERN NEVADA PREPARATORY ATHLETICS:
Southern Nevada Preparatory Athletics aims to bring quality baseball league play and tournaments to the Southern Nevada region. SN Preps events provide exceptional competition and positive exposure. To learn more visit https://www.snpreps.com

ABOUT PROGRAM 15:
PROGRAM 15 boasts a faculty and staff that includes multiple Major League All-Stars and World Series veterans responsible for executing the New Balance Baseball Future Stars Series, an initiative between the two organizations to elevate the game of baseball by providing amateur players across all economic levels an opportunity to reach their full potential through the training, development, and guidance of former MLB players, scouts, and coaches. For more information on PROGRAM 15 and the Future Stars Series, visit www.futurestarsseries.com or @program15bb and @ftrstarsseries on Twitter.

ABOUT NEW BALANCE:
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit https://newbalance.newsmarket.com.

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Resolute Media CEO Announces Brisbane THRIVE Initiative for Local Businesses

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Resolute Media CEO, Brian Richards, has revealed a new initiative for local Brisbane, Queensland businesses, to be launched officially in the first week of September, 2021.

Called the Brisbane THRIVE Initiative, this project will seek to assist local South East Queensland businesses in Australia, especially those who are continuing to feel the impact of the pandemic.

“Business is a challenge for smaller operations at the best of times,” said Richards, “Given the additional hurdles continuing to be faced, we want to make the best traffic, training and tools we have available to interested Brisbane businesses.”

Richards has decades of experience in employing digital technologies to support business outcomes. He is keen to provide more immediate, practical, evidence-based support for the small business sector.

Resolute Media has already begun work on the infrastructure and systems needed to start rolling out the Brisbane THRIVE Initiative from early September through to the end of 2021 and potentially ongoing, depending on the feedback and outcomes experienced.

“We have always believed in leading with value,” Richards explained, “That has meant creating results in advance for clients wherever possible. We have now expanded and formalised that long-held business philosophy in our new credo of Proof Over Promises.”

Richards asserts that Proof Over Promises principles will underpin all aspects of the Brisbane THRIVE Initiative. This means that local business owners will be afforded numerous weekly opportunities to test out for themselves a broad range of cutting edge marketing technologies, at no cost and with no obligations. A number of these resources are proprietary and exclusive to Resolute Media, who will fund the initial availability of these assets.

The marketing systems firm will also provide comprehensive training, tools and traffic options on a complimentary basis from September onwards. It is devoting August to setting up structures, preliminary testing and seeking feedback from interested parties.

Those parties will include local Brisbane charities and groups, who have also been severely impacted by the pandemic. Resolute Media will be looking for opportunities to support these non-profits in a number of projects under consideration for this year.

Further information can be obtained by emailing [email protected] A dedicated website and social media presence are also being created to provide regular updates leading up to the launch of the Brisbane THRIVE Initiative in early September, 2021.

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