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Best Ecommerce Fulfillment Centers for Small Business

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The ecommerce fulfillment industry is booming and fulfillment centers are springing up around the globe. With so many options, picking the best fulfillment center for your ecommerce business can be a challenging task. Costs, services, minimum requirements, and account management all vary greatly among providers, so finding the perfect partner takes some serious homework.

7 best ecommerce fulfillment centers

Whether you’re looking for specialty fulfillment, the most economical solution, or the fastest possible shipping, this guide to the best ecommerce fulfillment centers will help kick-start your search.

  1. Fulfillment by Amazon (FBA): Best fulfillment solution for Amazon sellers and multichannel sellers with a major focus on the Amazon marketplace.

  2. Shopify Fulfillment: Caters to startups and sellers with Shopify ecommerce websites and Shopify-based multichannel businesses.

  3. RedStag Fulfillment: Focuses on sellers needing specialty fulfillment services for high-value goods, bulky and heavy items, and kitted products.

  4. Whiplash: Great for small and growing ecommerce sellers looking for fast shipping within the U.S., Canada, and the UK.

  5. Fulfillify: Top-rated ecommerce fulfillment center that also offers exceptional kitting services for subscription boxes and branded packaging.

  6. Ships-a-Lot: A small business fulfillment partner offering round-the-clock fulfillment services and fast delivery for high-volume and batch shippers.

  7. ShipBob: Ecommerce fulfillment center with a nationwide warehouse network for fast delivery at the lowest shipping cost.

Top ecommerce fulfillment centers for small business

Below we’ll run through the seven best ecommerce fulfillment centers for small business, including the services they provide, who they work with, pricing, and more. Let’s get started.

1. Ecommerce Fulfillment by Amazon (FBA)

FBA lets any seller tap into Amazon’s vast fulfillment network for inventory storage, order pick-pack-and-ship, and returns management. You don’t have to sell on Amazon to use FBA, but it’s mainly geared for Amazon-focused sellers and multichannel sellers with a presence on Amazon.

With FBA, you ship goods into Amazon’s warehouse network and Amazon takes it from there. Amazon stores your products, packs, and ships your orders, and handles returns for you, just like any other standard fulfillment service. However, there are several sales-driving perks that you enjoy as an FBA user, including:

  • Your products are Prime-eligible: FBA products are fulfilled by Amazon, so they’re eligible for the free shipping services that Prime members look for when shopping on Amazon.

  • Amazon’s reputation: Amazon is a trusted name, so shoppers can purchase with confidence when they see  “fulfilled by Amazon” on FBA items.

  • Fast and inexpensive shipping: Amazon’s vast warehouse network puts products close to customers across the globe, plus Amazon’s shipping fees are far lower than what most independent shippers pay.

FBA pricing and details

FBA is very transparent when it comes to its pricing and fee details, so you can easily estimate your fulfillment costs for the items you sell. FBA charges you two fees—storage and fulfillment—and both are based on the size and weight of the items you sell.

FBA Storage Fees

The monthly FBA storage fee is based on the average space, measured in cubic feet, that your products occupy in Amazon’s warehouses. FBA’s current per-cubic-foot pricing is shown below.

FBA storage fees are based on item sizes, and storage costs increase during the busy holiday shopping season. Source: Amazon FBA.

FBA fulfillment fees

The FBA fulfillment fee rolls your order picking, packing, and shipping tasks—together with packaging costs—into one fee, which is also based on the size and weight of each item sold. Below are some examples of FBA fulfillment fees for different types of products.

fulfillment center

FBA users benefit from Amazon’s deep shipping discounts, so its overall fulfillment costs are often lower than what a small seller would pay to ship the same item. Source: Amazon FBA.

Navigating Amazon’s ecommerce fulfillment center service takes work and you can run into unexpected pitfalls. For example, if your products aren’t labeled properly, you’ll face a relabeling charge. Amazon also tacks on hefty long-term storage fees for unsold stock. If you’re considering FBA as your ecommerce fulfillment center, be sure to understand all of Amazon’s FBA fulfillment costs and service details.

2. Shopify Fulfillment Network

The Shopify Fulfillment Network is a new ecommerce fulfillment center specifically for sellers using the Shopify platform for website and multichannel sales. Any Shopify seller can connect this built-in Shopify service to their store manager dashboard in just four simple steps.

  1. Download and open the free Shopify Fulfillment Network app on your dashboard.

  2. Select which products you want to ship via this service.

  3. Receive an instant quote for monthly storage and per-order fulfillment fees.

  4. Send your stock into the Shopify Fulfillment Network.

The Shopify Fulfillment Network is designed to meet the needs of startups and small businesses using the Shopify platform. Order minimums are very low, but the service scales up to accommodate plenty of growth. Currently, if you ship as few as 10 or as many as 10,000 orders per day, you qualify. This ecommerce fulfillment center service will soon be available to startups and micro-sellers averaging just three orders per day, as well as mega-sites shipping over 30,000 daily orders.

Shopify Fulfillment Network pricing and details

There’s no set pricing for the Shopify Fulfillment Network. Your fees are determined by your product data, such as item weight and dimension, entered into your Shopify inventory list. If you’re curious to see if the Shopify Fulfillment network is more economical than your current fulfillment solution, simply download the free app and get an instant quote. There’s no obligation at all.

fulfillment center

The Shopify Fulfillment Network app gives you an instant quote for storage and fulfillment fees based on the items you sell. Source: Shopify Fulfillment Network.

The Shopify Fulfillment Network uses data analytics and artificial intelligence (AI) technology to determine where to store your products within its warehouse network for quick and economical delivery to your customers. They also track your sales velocity and provide stock replenishment reports to help you avoid backorders and missed sales.

3. RedStag Fulfillment

RedStag Fulfillment is a top-rated ecommerce fulfillment center that offers standard fulfillment storage, pick, pack, and ship services, but that’s not all. RedStag specifically caters to ecommerce businesses that sell products requiring special handling or extra care, including:

  • High-value goods:  RedStag’s secure storage and video-monitored packing and shipping areas ensure security for high-value goods like jewelry, watches, and designer products.

  • Oversized, heavy, and fragile products: The packaging pros at RedStag ensure damage-free deliveries for items like flatscreen monitors, artwork, mirrors, and furniture.

  • Kitted and specialty packing: Careful packing with branded packaging helps RedStag’s subscription box sellers deliver a memorable “unboxing.”

fulfillment center

RedStag Fulfillment operates two warehouses and orders reach most U.S. addresses within one to three days. Source: RedStag Fulfillment.

RedStag ecommerce fulfillment pricing and details

RedStag Fulfillment doesn’t publish pricing, so you’ll need to contact them for a quote that fits your unique fulfillment needs. However, they did provide us with some average costs for common services:

  • Inbound receiving: $13.25 per pallet; negotiable for smaller single or multi-box shipments.

  • Monthly storage: $2 per bin, $15 per pallet with up to four SKUs allowed per pallet.

  • Order pick-and-pack: $2.25 to $2.64 for the first item, $0.30 for each additional item.

  • Shipping boxes and packing materials: Basic shipping boxes and packing materials included at no extra cost.

  • Shipping fees: Deeply discounted FedEx rates, especially for items weighing over five pounds.

  • Monthly account minimums: 100 orders or about three orders per day, on average.

RedStag Fulfillment also provides free onboarding, which includes integration to most ecommerce platforms. Plus, you get a dedicated account manager who’s just a phone call away. RedStag Fulfillment takes great pride in order accuracy and pays you $50 if an order ever ships out incorrectly.

Small sellers with special shipping needs, such as end-to-end security, kitting and assembly, or oversized handling, should seriously consider RedStag Fulfillment. Their unique blend of fulfillment services, low minimums, and economical pricing places it high on any list of best ecommerce fulfillment centers for small businesses.

4. Whiplash ecommerce fulfillment

Whiplash is a leading ecommerce fulfillment center for small and growing businesses. It seamlessly connects to all top ecommerce platforms and offers fast fulfillment throughout the United States, Canada, and the United Kingdom. Whiplash is known for its cutting-edge order and inventory management portal, intelligent data stock forecasting and network distribution, and ready integration with virtually all ecommerce platforms.

Whiplash has a monthly minimum of 500 orders, plus a $250 monthly minimum storage fee, so it’s not what most would consider startup-friendly. However, they’re a highly-rated, competitive choice for growing sellers shipping 15 to 20 orders per day, or more.

Whiplash ecommerce fulfillment pricing and details

Unlike ecommerce fulfillment centers that work off-price quotes, Whiplash proudly publishes their pricing on their website. In the fee schedule pictured below, you’ll see that Whiplash charges per-package and per-item fees based on minimum monthly order volumes of 500 and 1,000 orders. Higher-volume sellers can receive even lower quoted rates.

fulfillment center

Whiplash offers transparent pricing so you know exactly what your fulfillment services will cost from day one. Source: Whiplash.

Other cost factors like shipping and packaging are added to these costs. However, you’ll benefit from Whiplash’s deep discounts on shipping rates for all carriers, as well as bulk discounts on shipping boxes and packaging.

Whiplash’s storage fees are volume-based and cost $0.45 per month per allocated square foot. However, there’s a $250 monthly minimum which might be a stretch for startups and micro-sellers. Whiplash provides an online storage fee calculator to help you determine your storage fees. To help new sellers get up and running profitably, Whiplash doesn’t charge any storage fees for the first two months.

5. Fulfillify ecommerce fulfillment

Fulfillify is another top-notch ecommerce fulfillment center for small businesses. It offers a nationwide warehouse network, transparent pricing, seamless online store integrations, and ultra-low order minimums. In fact, Fulfillify’s online pricing tool starts at zero orders per month, so they’re clearly open to working with startups and small ecommerce sellers.

Fulfillify is also a leader in subscription box fulfillment and specializes in highly customized “unboxing” experiences. Their in-house design and printing department can help you craft a branded packaging program that delivers plenty of bang on any budget. Once that’s done, their kitting services ensure that your boxes are perfectly packed, every time.

Fulfillify ecommerce fulfillment pricing and details

Fulfillify takes the guesswork out of pricing with a straightforward online pricing tool. Using the sliders shown in the image below, you can quickly estimate costs based on your average order volume and items per order, plus estimate costs for inbound stock shipments and storage.

fulfillment center

Fulfillify’s easy online cost calculator gives you an instant picture of your ecommerce fulfillment costs. Source: Fulfillify.

Shipping costs are based on actual shipping rates and, like others on our list, Fulfillify passes their deeply discounted carrier rates on to you. Basic packaging is generally included in the per-order fulfillment fee. However, specialty boxes and custom packaging have added printing costs.

Kitting fees for subscription boxes and other specialty items depend on the complexity of the work. Every client is assigned a Fulfillify account manager to assist with any special pricing needs, as well as general account setup and day-to-day oversight.

6. Ships-a-Lot ecommerce fulfillment

Ships-a-Lot delivers great value for high-volume sellers, batch shippers, and subscription box sellers. They aren’t a low-volume startup solution like a few on our list, nor do they offer much by way of special-handling services, like fragile or oversized goods. Instead, their main focus is getting large quantities of uncomplicated small and midsize items packed, shipped, and into your customer’s hands daily.

Ships-a-Lot runs a 24/7 operation that guarantees orders are packed and shipped within 24 hours, seven days a week. If they fail to meet their 24-hour turnaround guarantee, they pay you $20. The same applies to order accuracy. Ships-a-Lot prides themselves on a near-100% accuracy rate and, again, pays you $20 per packing or shipping error.

Ships-a-Lot provides plug-and-play integrations with top ecommerce platforms including Shopify, BigCommerce, Amazon, and eBay. They also connect to other platforms, like WooCommerce and Magento, via customized integrations.

Ships-a-Lot ecommerce fulfillment pricing and details

Ships-a-Lot’s only published cost is item storage. They charge a flat fee of $35 per month for storage, period. That one fee covers one item or 10,000 items, so that’s pleasantly predictable. Your order pick-and-pack fee isn’t as straightforward. This cost is determined through a quote based on the items you sell, your order volumes, and how your items are packed and shipped.

fulfillment center

Ships-a-Lot simplifies the shipping process and guarantees a 24-hour turnaround with 100% order accuracy. Source: Ships-a-Lot.

Shipping fees are added to your order pick-and-pack charges, but you do benefit from Ships-a-Lot’s deep rate discounts on all major carriers. Kitting and batch shipping services for subscription box sellers are figured on a quote basis as well. There are no account onboarding costs with Ships-a-Lot, and you’re never tied to a contract.

Ships-a-Lot’s order minimums aren’t published either, but they tend to work with sellers shipping a minimum of 250 orders per month. Batch shipping minimums vary based on your items and specific packing and shipping needs.

Lack of pricing transparency doesn’t seem to bother Ships-a-Lot clients at all. It has, on average, the highest overall ratings of any small business ecommerce fulfillment center. Look on any reviews website and you’ll find that Ships-a-Lot consistently receives five-star ratings. They clearly deliver plenty of value to ecommerce sellers and live up to their performance guarantees.

7. ShipBob ecommerce fulfillment center

ShipBob is a fast-growing ecommerce fulfillment center boasting a nationwide warehouse network on par with enterprise fulfillment solutions. However, their low 100 monthly order minimum makes them accessible for small businesses and shoestring startups.

Delivery speed and low shipping costs drive ShipBob’s ecommerce fulfillment model. They operate five strategically placed warehouses across the U.S. and use intelligent data to pinpoint the best storage locations throughout their nationwide network. Placing your goods within a one- to two-day delivery time to most U.S. addresses drives customer satisfaction, while also dramatically lowering your shipping costs by shortening the transit time.

ShipBob offers another customer service perk that few can match—same-day delivery within their warehouses’ locales. This means that you can offer customers in New York City, Chicago, Dallas, Los Angeles, and San Francisco a same-day delivery option to compete with Amazon.

fulfillment center

ShipBob operates five warehouses nationwide with the goal of delivering orders to all U.S. addresses within one to two business days. Source: ShipBob.

ShipBob ecommerce fulfillment pricing and details

Like a few other ecommerce fulfillment centers on this list, ShipBob doesn’t publish their pricing, so you’ll need to contact them for a complete fulfillment quote. However, ShipBob did share their average fees for some standard fulfillment tasks:

  • Inbound receiving: $35 per shipment, regardless of the number of boxes or pallets.

  • Monthly storage: $5 per bin, $10 per shelf, and $40 per pallet with up to two SKUs allowed per pallet.

  • Order pick-and-pack: Per quote, with shipping costs included in this overall fee.

  • Shipping boxes and packing materials: Basic shipping boxes and packing materials are free, custom packaging services are an added fee.

  • Monthly account minimums: 100 orders, or an average of three to four orders per day.

Onboarding is free for most new accounts. ShipBob also offers very economical batch fulfillment services for crowdfunding campaigns, product launches, and subscription box programs. Order minimums and costs for these services vary based on your products and your packing and shipping needs.

ShipBob seamlessly connects to virtually all ecommerce platforms and online marketplaces. They also provide a centralized account portal so you can monitor sales activity across all channels and make smart product reordering and forecastings decisions.

Ecommerce fulfillment centers: The bottom line

Ecommerce fulfillment centers come in all shapes and sizes and offer an array of services, but our top picks have several features in common. Each supports startups and fast-growing brands. None require huge order minimums, startup fees, or long-term contracts. Most even offer discounted storage fees to help new accounts come onboard profitably.

Whether you’re just starting to shop fulfillment providers or are close to a final decision, be sure to vet your potential partners carefully. Openly discuss your specific needs, closely review your quotes, and clarify any questions you have. Then consider running a trial program with the final contenders to ensure the perfect fit. Most are happy to oblige—after all, they want to be sure you’re the ideal fit for them too.

This article originally appeared on Fundera, a subsidiary of NerdWallet.

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In Business, Image Matters. How to Improve Yours?

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Your business may boast of excellent products and/or services. However, nowadays, excellent products and services simply aren’t enough to help a business survive and thrive in the long run. What your business also needs is a strong image – one that can help it stand out from its competitors.

But how exactly do you go about improving the image of your business? To know the answer to this question, read on as we take you through all the steps you can and must take to take your business forward towards success.

photo credit: August de Richeliu / Pexels

1. Face-to-face interactions with people

We may be living in the digital age, but nothing can beat face-to-face interactions when it comes to telling people about your business. Here are some ways through which you can inform people about your business and what it’s all about:

Meet people and start conversations

It’s unrealistic to expect that people will know about your business if you don’t reach out to them. So, start going out and attending events.

Business-centric open meetings and conferences would be the best place to start. At these events, you’ll run into several businessmen like yourself. You should make the most of these opportunities to start conversations with others from the world of business. This will gradually let people know about your business and the products and/or services it has to offer.

Prepare a pitch

When you meet potential customers, you have to be prepared to speak spontaneously about your business. At this juncture, it’s important that you don’t fumble or sound unconfident. After all, what you tell people about your business will form impressions in their minds – and you’d want those impressions to be positive, wouldn’t you?

This is where preparing a pitch can come in incredibly handy. Write it down first and then keep practicing it out loud, and make changes where necessary.

Participate in community events

Your local community is the first pillar of support for your business. So, get out there and try playing a role in all community events. At these events, you should promote your business in a friendly and welcoming manner.

This should encourage members of your local community to take an interest in your business and what it has to offer. Sure, this may not result in immediate sales, but it will definitely improve your business’s public visibility.

Businessman in a fancy coffee shop

2. Make your business appear professional

A surprising fact is that the modern-day consumer values professionalism more than the quality of products and services. Of course, product and service quality is important, but if your business lacks professionalism, it will lose out on customers.

So, to make your business appear professional, you can put the following steps into practice:

Invest in a business website

The internet is arguably the biggest platform for businesses nowadays, which is why you should invest in a dedicated website for your business. We recommend hiring professional web developers and designers to curate your business website. This will ensure that your website looks and feels professional.

Apart from setting up a website, you should also pay attention to its content. Quite simply, it should have all the information that your target audience may want to know, i.e., contact information and information about the business. Your business website should also have a blog with consistent posts. This can go a long way towards ensuring your expertise within your niche.

Set up a dedicated email account for your business

Using your personal email account as your business’s email account is nothing short of a criminal offense. That’s why you should set up a dedicated business email account. It’ll help you achieve consistency with your branding, and it’ll also allow your business to look professional to the people who subscribe to your business newsletters.

To set up a business email account, you need to first create a domain name and then get in touch with an email provider. Two of the best email providers out there include Office 365 for Business and Google Apps for Business. Both options provide business-class email along with features such as online storage and document editing. The best thing about these options is that they’re quite inexpensive.

Provide 24/7 Customer Service

These days, consumers expect the companies they buy products and services from to be available for them 24/7. Fortunately, the widely availble virtual assistant and reception services such as those provided by www.virtualreception.com.au can do that for you – both on and off office hours – to any types and sizes of business, from freelancing digital nomads to multinational corporations.

Social media manager

3. Set up your social media for success

Social media platforms such as Twitter, Instagram and Facebook are excellent places to market your business and its products. Here are a few ways to make your business succeed on social media:

Create business profiles

On all major social media platforms, you have the option of setting up personal profiles and business profiles. It’s best to create the latter type of profile as it is designed specifically for business purposes.

During the setup process, make sure that you include relevant info in the bio sections. Don’t forget to add links to your official website and other social media handles as well.

Post relevant content regularly

All social media algorithms tend to favor accounts that post relevant content on a consistent basis. So, irrespective of the social media platforms you’re active on, make sure that you’re posting new content as much as possible.

Not posting regularly can limit your business account’s reach and stall its growth on social media.

Keep branding elements consistent across all platforms

If your Instagram page looks drastically different from your Facebook page, your target audience is bound to get confused. That’s why it’s vital to use similar branding elements across all social media platforms.

The branding elements you should focus on keeping consistent include your business’s logo, its imagery, and its voice, i.e., the tone of communicating with your audience.

Encourage users to engage with you on social media and interact with them: Through the use of call-to-action (CTA) messages, you can encourage your followers on social media to engage with your posts. You should also spare time to respond to your followers’ comments.

Business owner in the Portugal-based office
photo credit: Fauxels / Pexels

Takeaway

There are quite some things to consider in your endeavor to increase your buisness image. However, focusing on the three above is more than sufficient to get started: Meet people and tell the about your business; make an effort to be professional, especially in your online presence; and lastly, make use of social media platforms to your advantage.

Be sure to do a lot of trials-and-errors so that you can form the best practices for your company.

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5 Ways to Control Your Inventory So It Doesn’t Control You

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Managing inventory is a task that can make or break your small business. With too much inventory, profits suffer and storerooms overflow. With too little, items get back-ordered, customers get frustrated and business is lost. And striking a balance is hard, especially with disruptions to the global supply chain in the last few years causing delayed deliveries.

While you can’t control the supply chain, you can take steps to prevent common problems like product shortages and excess stock. Here’s how.

1. Stick to the story

Donna Daniel owns and operates three connected small businesses in Claremont, California: The Grove Clothing, The Grove Home and The Outdoor Store, which sell women’s clothing, home goods and unisex adventure-themed gear, respectively. To run all three of her stores, Daniel needs to keep an impressive variety and quantity of inventory in stock — and ensure it moves quickly to make room for seasonal items and new shipments.

To keep her inventory cohesive within each store, she arranges it in themed displays — or what she calls “stories” — which tie together dozens of different items to appeal to a color, season or activity.

“I don’t buy anything outside of the stories,” she says, which helps her collect data on sales and seasonal trends, and keeps her stock to what’s most likely to sell.

She keeps most of her inventory on the shop floor, with stock in each store’s backroom and larger items in a nearby storage unit. In the backrooms and warehouse, she stores items according to product type and size — not by story — so employees can easily restock displays and substitute a similar item if necessary.

2. Double down on your reliable inventory

“Just-in-time inventory is much more difficult to do today,” says Mark Baxa, president and CEO of the Council of Supply Chain Management Professionals, a global trade association for supply chain professionals. Baxa adds that since the supply chain is less stable than it was pre-pandemic, businesses may need to lean on their most reliable products and vendors.

Courtney Cowan, owner and founder of Los Angeles bakery Milk Jar Cookies, keeps supply needs and consumer demand stable with a very consistent product line. Her 16-flavor menu has “changed very little” in the bakery’s nine-year history, though she leaves room for a rare seasonal standout to join the rotation. Since her store pre-mixes and preserves dough in a deep freezer, she can ensure that her bestsellers are always in stock.

Though some businesses may prefer a bit more variety, in uncertain times — over-ordering on go-to products with a dependable profit margin can help fill the gaps and keep sales steady.

3. Keep products moving

Longtime retailers know that while running out of inventory is bad, having too much can be worse. “Too much backstock eats up all your capital,” Daniel says. She prevents this from happening by planning ahead and using sales sections to make room for new merchandise.

Daniel reorders seasonal inventory as far as a year ahead by using recent sales reports as a baseline. But with this commitment to hundreds of new products arriving every month, she makes sure that items don’t sit on shelves for more than a few weeks.

“I do not like merchandise hanging around,” she says, explaining that if an item isn’t clearing out quickly enough, she’ll move it to the sales rack and discount it until it’s gone.

Though selling an item for a fraction of its original price may seem painful, it may be worth doing to keep inventory moving and keep customers coming back for new products.

4. Get to know your supply chain

Especially in periods of supply chain disruption, getting to know your vendors can make a big difference in your day-to-day operations. “Hold your supplier base accountable,” Baxa says. He suggests finding the “shortest path” possible, including finding local and sustainable suppliers, to help ensure consistent, reliable supply.

Daniel follows the same principle, sourcing her inventory from mostly local vendors so she can pick up items instead of shipping. She weighs several factors, including production time, available quantity and shelf life to figure out how much to order and how often.

Cowan’s inventory is perishable, so she needs her wholesale ingredients to arrive on a tight schedule. Her bakery receives truck deliveries directly from the restaurant supplier Sysco and wholesale store Costco, which keeps her supply chain close to home.

“We keep it as centralized as possible,” Cowan says. For special ingredients like nuts and candy, she places advance orders with small online vendors.

Clear communication with vendors can help business owners figure out limitations, plan ahead and mitigate risk.

5. Use a point-of-sale system with inventory management tools

For the past five years, Daniel has been using Lightspeed, a POS system with standout inventory management tools. The software can track her inventory across all three of her stores, and it generates reports that help her analyze seasonal sales data and follow her businesses’ growth.

This data is essential for her to plan reorder points and determine which items will reliably sell. Especially with a small staff and multiple locations, an all-in-one POS system can help minimize costs and labor.

Best POS for inventory management

Lightspeed Retail POS

Cost: Software $69 per month (billed annually) and up. Hardware quote-based.

Lightspeed’s retail point-of-sale system is built for inventory management. It can keep detailed records of your products across multiple locations and set automatic reorder points, so you don’t run out. The software also offers employee and customer relationship management tools, as well as advanced analytics features on its higher-priced plans.

You have the option to use a third-party payment processor, or Lightspeed’s in-house processor with per-transaction fees at 2.6% plus 10 cents for swipe, dip and contactless payments and 2.6% plus 30 cents for keyed-in transactions.

Square for Retail

Cost: Software free and up. Hardware from free card reader to $799 terminal and up.

Square’s retail-specific POS software offers inventory management tools and multi-location capabilities as well. The free version has a variety of other useful features including reporting tools, customer and employee management. Email marketing, loyalty programs and payroll are available with a higher-priced plan or as a paid add-on.

Though its inventory management isn’t quite as deep as Lightspeed’s, Square’s user-friendly interface and accessible pricing make it a great choice for most retail businesses. Payment processing fees vary per plan, but with the free retail plan, costs are 2.6% plus 10 cents per in-person transaction, 2.9% plus 30 cents per online transaction and 3.5% plus 15 cents per keyed transaction.

Shopify POS

Cost: Software $29 to $299 and up. Hardware $49 and up.

Shopify’s point-of-sale system is geared for businesses that primarily sell online. The software tracks inventory, hides out-of-stock products on your website and offers basic inventory analysis. It also facilitates drop-shipping, curbside pickup and local delivery options, plus access to vendors and third-party applications.

Shopify helps businesses manage inventory across online and in-store locations. Its Pro version can create purchase orders, run inventory counts, perform advanced inventory analysis and generate low-stock reports. However, it’s not ideal for a business that only sells in store. Payment processing varies by plan, with in-person fees starting at 2.4% with Shopify POS Lite.

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14 community management tips for meaningful connections with customers

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Get up to 30%* off! Get going with GoDaddy!

Community building blocks

The idea for sharing community management tips came to me about a year ago. That’s when I synced up with the GoDaddy Community team to host a webinar for small business owners. As hundreds of attendees rolled into the Zoom, I had a realization: “GoDaddy has a strong community.”

Behind every good brand and business, there’s a solid community of supporters, stakeholders, and sometimes, even haters.

But building a community and maintaining connections is one of the most misunderstood and least talked about topics within the small business world. For a business with fewer than five employees and a handful of customers, community building might seem like just another marketing tactic that is just out of reach.

To help small businesses build and manage an online community, I asked other business owners and marketers what community management tips they had for creating meaningful connections with customers.

14 community management tips to create meaningful customer connections

Given that creating and maintaining a strong community can help retain and attract customers, consider following these 14 community management tips:

  1. Be quick to address negative experiences
  2. Filter out spam
  3. Showcase success
  4. Send a postcard
  5. Get your customers involved in important decisions
  6. Bring Up topics that encourage engagement
  7. Provide talking points and engage with your community
  8. Engage regularly
  9. Be the face of your brand
  10. Choose a channel that works
  11. Create content that addresses customers’ specific needs
  12. Consider a brand ambassador program
  13. Reward loyalty
  14. Recognize the importance of inclusivity

Read on to learn more.

1. Be quick to address negative experiences

A bad customer experience can quickly escalate to a brand reputation crisis, and the company’s response must be fast to revert the situation.

Monitoring social channel mentions is an easy way to keep an eye on conversations surrounding your brand and detect potential concerns.

Once a customer posts a comment that threatens your brand reputation, listen, honestly apologize and be willing to solve the issue in the best possible way. Your unsatisfied customer will feel appreciated and perhaps even become a brand advocate.

-Rebeca Sena, GetSpace.digital

2. Filter out spam

The most important thing you should be doing in regards to community management is interacting with your community, and you cannot do that properly if you have to work through a bunch of spam. There are many programs out there, even some within the different social media sites, that can filter out spam in your comments and messages so you can focus on addressing your community. Plus, getting rid of the spam and moderating harmful comments creates a better space for your community to contact you through.

-Jacob Dayan, Community Tax

3. Showcase success

Develop case studies from your successful community members. This is a practical way of propagating the core values of your online community and encouraging new users to join your community.

The more these members contribute to the community, the more impact these case studies have. You can start by creating basic reports to identify the members who are actively contributing high-quality content, assisting other members, and elevating the community.

-Hasan Farahani, Yocale

4. Send a postcard

postcard with other travel items

Many of my customers spend $15–$20K on medical care in Latin America. I send my customers handwritten postcards to remind them of their journey, thank them for their business, and to stay engaged while they recover from procedures like dental implants or plastic surgery.

The cost in time and money is very low, but a human touch in the healthcare space is increasingly rare.

-Wesley Jacobs, Apollo Medical Travel

5. Get your customers involved in important decisions

Taking the time to follow up with your most active customers and getting their insights on important decisions makes them feel like their opinions are truly valued and cared for.

In the long run, this forges a strong connection between you and your audience that relies on more than simply a transaction.

An added benefit of doing this is that you may even get some eye-opening suggestions and creative ideas that could end up benefiting your business.

-Harry Morton, Lower Street 

6. Bring up topics that encourage engagement

Meaningful connections need to originate from a common source that offers a moment of relatability, which can further build brand trust. Social platforms offer numerous opportunities for these types of exchanges. When managing your social community, bring up topics that encourage engagement so you can connect on a level that goes beyond the basic company/customer relationship. In doing so, the consumer will feel more at ease to comment, ask questions and even provide more detailed feedback.

-Lindsay McCormick, Bite 

7. Provide talking points and engage with your community

It’s important to recognize that community management is an ongoing responsibility. If you want to see your community thrive, you must create opportunities for customers to voice their opinion, communicate with other community members and provide you with feedback. Finding success is contingent on your ability to encourage participation from users, so you must provide talking points and give them plenty of avenues to stay involved.

If you leave your community dormant without your administrative oversight, engagement will start to dwindle as fewer users initiate conversations and take part.

Communities rarely function autonomously, so be sure to play an active role as you connect with and safeguard your community.

This gives you a chance to speak with your customers on a personal level, helping you learn about their likes, dislikes, objections and pain points directly—all of which are crucial in building meaningful connections with customers.

-Mike Grossman, GoodHire

8. Engage regularly

The best community management tip is to engage regularly and don’t neglect questions or threads you didn’t start—even better if they aren’t getting a lot of feedback. If you’re lucky enough to have the opportunity to regularly interact with your customers, make sure you’re commenting often and have a badge next to your name letting them know you’re a moderator or part of the company. That will really cement that feeling of connection and letting members feel heard. Plus, we’ve found that a community manager can really breathe life into a topic by offering input and pushing it to the front of that community for more engagement.

-Sylvia Kang, Mira

9. Be the face of your brand

Revealing the human side of your brand is without a shadow of a doubt an efficient strategy to boost your customers’ connection. It conveys transparency and accountability, building a stronger human bond. Consumers tend to trust people more than a company, and showcasing real people will make you and your brand easier to remember and trust.

-Chiara Sternardi, Passport-photo.online

10. Choose a channel that works

social media apps on iphone

The best way to build an authentic community is to have everyone communicate using the same social media platform. Make that a crucial part of your strategy.

If it’s a professional audience that you’re going after, choose LinkedIn. If it’s a broader audience, use Facebook or Instagram. If it’s a young audience, try Snapchat or WhatsApp. If it’s a politically charged audience, maybe try Twitter.

YouTube is a great way to encourage people to watch videos that provide clear instructions on how a product or service works.

Users flock to YouTube for instructions on everything from how to change batteries on a device to playing scales on a guitar. The comment section can be useful for feedback purposes, and it also can be a way for customers to communicate with one another.

-Joel Jackson, Lifeforce

11. Create content that addresses customers’ specific needs

By creating audience and buyer personas based on different client categories, content marketers can create social content that speaks to people rather than just industries. Learn where your customers hang out online using your social media demographics. Then, narrow those results using audience research to help you define a specific audience and channel. You can then customize communications by researching the LinkedIn profiles of potential customers. Doing so will allow you to identify different stakeholders within the organization and determine their pain points. You can then create better content that addresses their challenges. But it’s all about finding an interesting angle for each segment.

Content that is too broad won’t result in authentic engagement with your followers.

Social media posts that offer helpful information are guaranteed to stand out in your clients’ feeds, resulting in more likes, shares and leads.

-Daniel Tejada, Straight Up Growth

12. Consider a brand ambassador program

A great way to create authentic connections with customers is with an acquisition and advocacy program like a brand ambassador program. For example, if a user can get five people to sign up for a service or product, they become an ambassador.

These brand ambassadors can help your business acquire new users. You can reward them with swag and access to special products or services … maybe even a special event!

-Jennifer Pieniazek, Resume Now

13. Reward loyalty

You can create meaningful connections by rewarding loyal customers to show how much you appreciate them. Just like any relationship, whether it’s personal or professional, people appreciate rewards. Show your customers that they matter and are top of mind in your decision-making. That’s how you create a stronger, more loyal customer base—one that will continue to pay attention for new initiatives and future rewards.

-Alyssa Berman-Waugh, Level Home, Inc.

14. Recognize the importance of inclusivity

To create meaningful connections with customers, recognize and accept diversities within your community. Each of your customers will differ in terms of their culture, orientation, ability and life experience. It’s imperative that you celebrate these differences and welcome input from individuals of all walks of life as you advocate for equity and inclusivity. This will develop your community’s reputation and attract diverse groups in greater numbers.

Communities that cater to just one group of people almost always become echo chambers, creating a suboptimal environment for connections to form and important discussions to take place.

By listening, asking questions, and welcoming input from diverse groups of individuals, you’ll cement your community as a welcoming place for diversity and insight to flourish.

In doing so, your ability to build a rapport and create meaningful, lasting connections with your customers will blossom.

-Patrick Casey, Felix

The community management tips used in this article were gathered using Terkel.
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.



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