Connect with us

Bad Debt

Published

on

Estimated amount of credit sales (accounts receivable) that will go uncollected.

Continue Reading

News

Joris Bryon, Founder and CEO of Dexter Agency Interviewed on Influential Entrepreneurs Podcast About Conversion Optimization.

Published

on

Joris Bryon discusses his approach to helping 7 & 8-Figure eCom Brands Increase Revenues and Margins without Spending More Money on Advertising Through his Revenue Maximization Roadmap™

During the interview, Joris answered questions like, “What are some common misconceptions about conversion rate optimization?  Why would I run A/B tests? Can’t I just implement best practices? Or look at my competitor and do what they’re doing? What should I be testing on my site? What are the top 3 things you recommend testing?”

Joris explained that “I hate the term conversion rate optimization. The problem is, I think we’re stuck with the term CRO and we just have to live with it. But many misconceptions go along with the term – the problem is that people get too hung up on the conversion rate, whereas conversion rate isn’t the most important metric. What is the most important metric is your revenue and your profit and especially for us because we work for eCommerce stores.”

Listen to the interview on the Business Innovators Radio Network 

Bryon wrote “Kill Your Conversion Killers,” a  no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow revenue.

Readers will be able to:

  • Quickly prioritize tests by calculating potential revenue growth
  • Leverage the psychological drivers that push prospects to buy
  • Create and deploy friction-free design and UX
  • Confidently run meaningful A/B tests
  • Avoid dangerous “best practices” that can tank your revenue
  • Spot potential conversion killers at a glance

 

About  Joris Bryon

The agency serves high-revenue e-commerce stores that are ready for continuous growth. With over 1,500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet).

Learn More: https://dexter.agency/

 

 

 

 

 

This post was originally published on this site

Continue Reading

Managing people

How to Lead Your Team Through the Transition Back to the Office

Published

on

Six strategies.

Advertisement

This post was originally published on this site

Continue Reading

News

Chaos N’ Cookies Founder Heather Steinker Reveals How Busy Mompreneurs Can Stress Less and Save Time With Simple Systems on Influencers Radio

Published

on

There are times when just about everyone feels like they may have taken on more than they can handle. With too many plates spinning, it can get to the point where it seems like something’s got to give.

No one knows this more than busy working moms.

On a recent episode of Influencers Radio with Jack Mize, Chaos N’ Cooks founder and CEO Heather Steinker talks about how she is helping busy mompreneurs stress less and save time through helpful tools and systems to increase productivity in their lives. 

Following the crumbs in the chaos is a full-time job. As a busy mom of three, a wife to a traveling hubby, and keeping it weird in Austin, Texas, it’s safe to say that Heather’s life is far from boring. Running a household with three young kids requires a  strategy and a system to keep things moving like a well-oiled machine.

After many moms came to her asking “How do you do it? I swear you have more time in the day than anyone else,” Heather created Chaos n’ Cookies to show them the way by teaching her clients to be more efficient in their homes or running their businesses by working smarter and not harder.

During the interview, Heather broke down the household reference guide that she created called ‘The Family Playbook’, saying, “Running a household is like a business. It costs money to keep it up. Just like in actual business, you have to keep up with the books and budget for your household as well. You have a mortgage and utilities to pay. There’s maintenance. You want to make sure your AC works during the summer and your heat kicks on when it’s cold outside. So why not have that information somewhere to reference?   …When we go out of town, or even just go out to dinner with a friend, and we’re leaving our children, our pets, or someone’s watching your home, you write them a set of instructions, you give them information on where you’re going to be, how they can reach you, who your next-door neighbor is, and maybe they have a key in case of an emergency… Most of the time after you write the lists down you either lose them, throw them away, or things change and you and have to write it again. I made the Family Playbook a 188 page PDF to help you run your home like a well-oiled machine by planning ahead and making it accessible…you can create all the information on your computer, or you can print it out and write it down. There’s financial information in there. My husband runs our finances, and if something were to happen, being proactive is so much less stressful when you’re prepared and have things in place… So this playbook has literally everything from pets to finances to medication.”

In addition to running her coaching business as CNC’s CEO, Heather is a certified coach for a premier virtual fitness and nutrition program helping others feel better while sustaining a healthy lifestyle. Heather gained 10+ years of experience as a Director of Marketing building multiple court reporting companies. Oh, and if she wasn’t busy enough, she maintains her own column called “How-to with Heather” for a local neighborhood magazine, where she teaches her community fun hacks to be more self-sufficient with common household tasks. You can catch her weekly on her Chaos n’ Cookies Podcast, which ranked #80 in Parenting on the USA charts. Heather is helping mompreneurs chip away, one problem at a time.

Listen in as Heather shares inspirational and practical tips from The Family Playbook, her brilliantly creative manual that every household should have on hand.

To listen to the full interview, visit https://InfluencersRadio.com/heather-steinker

To learn more about Heather Steinker, visit https://ChaosnCookies.com

This post was originally published on this site

Continue Reading

Trending