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Central Brooklyn Economic Development Corporation and Klen App Launch Project Trust In Brownsville Brooklyn



Brooklyn, New York, – May 17, 2021 – The Central Brooklyn Economic  Development Corporation (CBEDC), founded in 1989 with the mission to build self-sufficiency for underserved businesses and individuals in Brooklyn, is partnering with Klēn® to help ensure that small businesses in Central Brooklyn have the information, resources, and supplies they need to comply with all restrictions and health recommendations regarding Covid-19.

Project Trust combines the CBEDC’s community outreach with Klēn® technology to provide the app’s leading-edge AI technology free to minority-owned businesses in Central Brooklyn creating a zone of safety transparency for economic development growth. 

Participants in the program will also receive Klēn® Kits that contain signage to enforce social distancing, personal protective equipment for staff, including masks, and approved disinfectants to ensure that the business has the necessary supplies on hand to follow health and cleaning protocols.

“We are so excited to be a part of Project Trust. In Brownsville, community culture is centered around relationship building. Project trust will be a great vehicle to help our local businesses re-open and reconnect with their customers and community. We can’t wait to get started” said La’Shawn Allen-Muhammad, Executive Director of CBEDC.

Since it first emerged as a threat to public health early last year, Covid-19 has had an overwhelming influence on social and economic life, but the burdens have not been shared equally. From supply chain disruptions to school closures and overwhelmed health services, the pandemic has disproportionately impacted underserved minority communities across the country. As the pandemic continues to create barriers to success for individuals and small businesses, some communities are finding creative solutions to help build resilience, self-sufficiency, and trust between businesses and consumers on a hyper-local level.

Throughout the pandemic, small businesses have borne the brunt of Covid-19 restrictions, with minority-owned small businesses suffering the biggest setbacks. The health of local economies depends on how small businesses and individuals adapt to pandemic-driven challenges and address new consumer needs and expectations to thrive in the ‘new normal.’

Despite facing potentially greater threats to their survival during the ongoing pandemic, in a poll taken of more than 1,000 small businesses last May, 40% of minority-owned businesses had added new administrative or other services to support employees and their local communities during Covid-19, compared to 27% of small businesses overall. 

“I’m delighted to express the excitement of the entire Klēn® team to partner up with the  CBEDC. Central Brooklyn will be the very first community in the entire country that will be driving economic development with the transparency needed in this new normal. We’re so thrilled to support this ground-up hyper-local economic development with Klēn®’s AI technology” said Sol Girouard, CEO of Klēn®. 

Klēn® offers the only comprehensive list of all state and local restrictions and CDC recommendations relevant to your specific industry, updated to reflect changing obligations in near time.  Through Klēn®’s free consumer app, users will be able to communicate directly with business owners providing important safety feedback while preserving the business’s online reputation. Providing an accessible, transparent digital platform for small businesses and their customers to communicate directly can create a climate of trust and mutual support, catalyzing the inclusive economic growth of the micro-economies that support strong, resilient communities.


About CBEDC:

CBEDC is a Brooklyn-based not-for-profit agency in Brownsville, Brooklyn whose mission is to create community economic growth opportunities.  Founded in 1989, CBEDC develops pathways to self-sufficiency for individuals, families, and small business owners in Central Brooklyn.  They are committed to assisting community residents to achieve economic success and well-being and envision a thriving, prosperous, culturally rich community. Together we grow. CBEDC advocates for public/private investments and resources to support the expansion of hyper-local organizations and small businesses. A robust hyper-local economy is a key to closing racial wealth gaps, income disparities, and improving the overall health of the community. 


About Klēn®

Klēn® is changing how businesses communicate COVID-19 safety to customers using AI-powered technology. The platform delivers business insights across industry verticals and locations, and highlights which protocols consumers value the most to gain insight into customer behaviors and preferences during COVID-19. Staffed by accomplished data scientists, Klēn® helps businesses showcase their commitment to health and safety, keep customers informed, and increase public confidence and trust. For more information, visit

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TOP 30 Finalist Moving to Phase II of The National Black Business Pitch Competition



The National Black Business Pitch (NBBP) is a virtual competition designed to connect Black-owned businesses to corporations who are looking to expand and diversify their supply chain with new products and services.

These thirty businesses have advanced to the final competition and the opportunity to win cash prizes of up to $10,000. The final competition will consist of a 2-day live virtual event, August 17 & 18, 2021, where the business owner will Pitch his or her business to multiply corporations from across the United States.

Learn more at

If your corporation desires to do business with Black-owned, founded, or controlled businesses throughout the United States, you too want to get in on the action. Become a sponsor today and join forces with other corporations like  The Walt Disney Company, Honda, AT&T, SRP, & Delta and support the NBBP. You may also register to view the live competition at

Follow us on Facebook and join WBEC-West LIVE on Facebook, August 30th to hear the winners of the NBBP (The National Black Business Pitch).  

Reach out and contact us.

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PROGRAM 15 Announces Collaboration with Southern Nevada Preparatory Athletics For New Balance Future Stars Series Amateur Player Development Events



PROGRAM 15 and New Balance Baseball continue their unwavering commitment to change the game of baseball, announcing their collaboration with Southern Nevada Preparatory Athletics.

In partnership with Southern Nevada Preps, the New Balance Future Stars Series will identify teams and players across the country to compete in fall tournaments throughout Las Vegas, Arizona, Southern California, Northern California, and the Northwest.

During the fall regional tournaments, elite players will be identified by PROGRAM 15’s National Staff of former Major League Players, Coaches, and Scouts to participate in fall signature events this year. Teams from surrounding states will participate in 4 age groups (17/18U, 16U, 15U, 14U) with a 3-game minimum using NHSF Rules.

Southern Nevada Preps will operate tournament events in conjunction with the New Balance Future Stars Series brand in beginning with The Las Vegas Fall Super Regional, which kicks off September 10th with games played at college and high school fields located in the Henderson, Las Vegas, and Southern Nevada area.

Jeremy Booth, PROGRAM 15 Founder, CEO and President of Baseball Operations for The New Balance Baseball Future Stars Series said, “Robert and SNP are professionals. You can feel the energy from the minute he speaks and it’s contagious. We’re looking forward to the relationship and growing together for players on the West Coast for years to come.”

Since its inception in 2016, The New Balance Future Stars Series has impacted over 15,000 athletes all over the world. As the Official Global Grassroots Player Identification and Development Program for New Balance Baseball, PROGRAM 15 is backed by decades of Pro Baseball Scouting experience. Their highly-skilled scouting staff provides amateur players in-depth and credible evaluations they can trust because they are the same credible evaluations that are trusted by Major League scouts and college coaches across the country.

For more information on The New Balance Future Stars Series Las Vegas Fall Super Regional as well as other events visit

Southern Nevada Preparatory Athletics aims to bring quality baseball league play and tournaments to the Southern Nevada region. SN Preps events provide exceptional competition and positive exposure. To learn more visit

PROGRAM 15 boasts a faculty and staff that includes multiple Major League All-Stars and World Series veterans responsible for executing the New Balance Baseball Future Stars Series, an initiative between the two organizations to elevate the game of baseball by providing amateur players across all economic levels an opportunity to reach their full potential through the training, development, and guidance of former MLB players, scouts, and coaches. For more information on PROGRAM 15 and the Future Stars Series, visit or @program15bb and @ftrstarsseries on Twitter.

New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit and for the latest press information please visit

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Resolute Media CEO Announces Brisbane THRIVE Initiative for Local Businesses



Resolute Media CEO, Brian Richards, has revealed a new initiative for local Brisbane, Queensland businesses, to be launched officially in the first week of September, 2021.

Called the Brisbane THRIVE Initiative, this project will seek to assist local South East Queensland businesses in Australia, especially those who are continuing to feel the impact of the pandemic.

“Business is a challenge for smaller operations at the best of times,” said Richards, “Given the additional hurdles continuing to be faced, we want to make the best traffic, training and tools we have available to interested Brisbane businesses.”

Richards has decades of experience in employing digital technologies to support business outcomes. He is keen to provide more immediate, practical, evidence-based support for the small business sector.

Resolute Media has already begun work on the infrastructure and systems needed to start rolling out the Brisbane THRIVE Initiative from early September through to the end of 2021 and potentially ongoing, depending on the feedback and outcomes experienced.

“We have always believed in leading with value,” Richards explained, “That has meant creating results in advance for clients wherever possible. We have now expanded and formalised that long-held business philosophy in our new credo of Proof Over Promises.”

Richards asserts that Proof Over Promises principles will underpin all aspects of the Brisbane THRIVE Initiative. This means that local business owners will be afforded numerous weekly opportunities to test out for themselves a broad range of cutting edge marketing technologies, at no cost and with no obligations. A number of these resources are proprietary and exclusive to Resolute Media, who will fund the initial availability of these assets.

The marketing systems firm will also provide comprehensive training, tools and traffic options on a complimentary basis from September onwards. It is devoting August to setting up structures, preliminary testing and seeking feedback from interested parties.

Those parties will include local Brisbane charities and groups, who have also been severely impacted by the pandemic. Resolute Media will be looking for opportunities to support these non-profits in a number of projects under consideration for this year.

Further information can be obtained by emailing [email protected] A dedicated website and social media presence are also being created to provide regular updates leading up to the launch of the Brisbane THRIVE Initiative in early September, 2021.

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