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Digital Media Positioning Selected by Connected TV Advertising Platform Vibe.co to be Their First DC-Area Digital Agency Partner

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Digital Media Positioning Selected by Connected TV Advertising Platform Vibe.co to be Their First DC-Area Digital Agency Partner

Published on August 8, 2023

Vibe.co, the Chicago-based CTV (Connected Television) advertising platform, has selected Digital Media Positioning of Alexandria, Virginia to be their first Metropolitan Washington-area digital advertising agency partner.

Vibe.co and Connected TV Advertising
With tens of millions of American television viewers cutting the cord and moving to video streaming services, an enormous marketing opportunity has opened in what is called Connected Television, or CTV, Advertising. CTV allows advertisers of every size and from every industry to laser target high-value prospective customers, and present messages to them on their phones, tablets, laptops, desktops, and even the widescreen TVs in their living rooms and bedrooms.

“First, consumers cut the cord to their cable company and started paying for ad-free subscription services like Netflix and HBO Max,” said Frank Felker, principal at Digital Media Positioning. “Now consumers are rebelling against high subscription fees and increasingly moving to ad-supported services and apps like ESPN, Lifetime, TNT, and the Paramount Network. Through our partnership with Vibe, our clients are now able to advertise on, and associate their companies with, scores of these premium content providers.”

Addressable Advertising via Connected TVs
As of this year, 95% of US households own at least one Connected Television device. These devices allow advertisers to deliver ads to specific – though still anonymous – Internet-connected homes. This level of “Addressability” means that advertisers can dramatically increase their brand awareness and ROI (return on investment) among their most lucrative prospective buyers, by targeting exactly the customers they are looking for, including visitors to their website or those who have engaged with their previous marketing messages anywhere online.

“Over 100 years ago, retailer John Wanamaker lamented, ‘Half the money I spend on advertising is wasted. The trouble is I don’t know which half,’” Felker related. “Today, with the help of Vibe, my clients know exactly who is engaging with their ads and buying from them as a result.”

“We are very excited to be partnering with Digital Media Positioning,” stated Brandon Perry, Vibe.co Marketing Agencies Executive. “They totally ‘get’ what we are doing here at Vibe and why it’s so powerful for their clients. I’m looking forward to seeing the results we will be jointly producing for DC-area advertisers in the coming weeks and months.”

Local Companies Associating with Premium Studios and Networks
“Through our partnership with Vibe, we can now place local companies, ranging from home improvement contractors to law firms and medical practices, on sports channels including ESPN, Fox Sports 1, CBS Sports, The NFL, NBA, NHL and MLB Networks, and many others,” stated Digital Media Positioning’s Felker. “Our news networks include CNN, FoxNews, MSNBC, BBC America, and The Weather Channel. We also offer movie and documentary channels, food and lifestyle channels, you name it. With over 600 national and local channels to choose from, we offer our clients a lot of options.”

About Digital Media Positioning:
Digital Media Positioning is an Alexandria, Virginia-based digital marketing agency specializing in producing revenue-driving video marketing messages that are distributed via streaming media networks, social media channels (Facebook, LinkedIn, Instagram, Twitter, YouTube), Video Emails, Video Text Messages, and even physical Video Brochures that are delivered to hard-to-reach prospects via USPS.

About Vibe.co:
Vibe.co is a prominent streaming platform that offers hundreds of popular streaming apps and TV channels to its users. With its vast collection of content and user-friendly interface, Vibe.co is revolutionizing the way companies of all sizes are reaching their most valuable target markets.

For more information, please contact:

Frank Felker
Principal, Digital Media Positioning
frank@digitalmediapositioning.com
+1 703-982-0984

Caitlin Hassinger
Content Director, Vibe.co
caitlin@vibe.co
+1 901-570-0565

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Achieve Biz Explosion Conference Scheduled for October 20th-21st, 2023

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Achieve Biz Explosion Conference Scheduled for October 20th-21st, 2023

Published on October 2, 2023

Achieve Systems Pro is a Collaborative Community of Business Owners and Entrepreneurs Supporting each other and providing Solutions. Bringing Business Owners & Entrepreneurs together to acquire the success they deserve! It offers support systems, resources, revenue streams, and community to help business owners accelerate their business growth!

Achieve Systems CEO, Robert Raymond, announced that the Achieve Biz Explosion Conference for the fall of 2023 will be held on Friday, October 20th and Saturday, October 21st.

The fall conference will take place at the Best Western Premier Hotel at 4411 Peoria Street Denver, Colorado 80239.

The schedule for this event is as follows:

  • Thursday, October 19th at 5:30 pm – Welcome Happy Hour Reception
  • Friday, Oct. 20th – Leads Day Pre-Conference Event – 10am -5pm. Attendees introduce their businesses to dozens of possible customers, referral or strategic partners.  Members pay $47 material fee.  Guests of members are free!
  • Saturday, Oct. 21st – BIZ EXPLOSION Conference – 9am-5pm- 35 Plus exhibitors, Top speakers, relationship development, prizes, entertainment, leads and much more.
  • Saturday, October 21st at 5:30 pm – After Party Networking Welcome Reception – All Invited – FREE!

Achieve Systems is offering a complimentary VIP ticket valued at$497. Interested parties can get their VIP complementary ticket by registering at: www.achievebizconferences.com

Achieve Systems’ very popular Power Leads Pre-Conference Day will take place on Friday, October 20th. 

“This is a business acceleration event for small business owners and entrepreneurs. The pre-conference event is a relationship building event designed for business owners to go home with at least 25 great leads in their pocket that they can follow up with regarding collaborations, referral partnerships and power partnership opportunities. This is a high energy day with fun speed-networking and connecting.” Robert Raymond explained.

“The main event is on Saturday where we have our amazing Keynote speaker who will be focusing on how to build and maintain a property mindset followed by 5 other high-level speakers. We have 50+ vendors and business owners for you to connect with and create win-win opportunities.” Raymond added.

On Saturday, Oct 21st, the Biz Explosion conference also features a line-up of professional public speakers chosen to provide unmatched value to the attendees. These speakers include:

  • Paul Finck – The 5 Non-Conventional Keys to a 7 Figure Business, 10:00 am – 11:15 am
  • Dawn Evans – Mindset for Success, 11:30 am – 12:30 pm
  • Emily Tran – Magnetic Marketing: How to Keep a Client for 25 Years, 12:45 pm – 1:30 pm
  • David Fagan – How to Be an Affluent Influencer, 2:45 pm – 3:45 pm
  • Dr. Catrice Austin – 5 Strategies to Get Your Business Noticed and Create a Celebrity Brand, 4:00 pm – 5:00 pm

Achieve Systems Pro is partnering with globally renowned Strategic Advisor Board (SAB) to provide a VIP level of business guidance and expertise for entrepreneurs ready to scale their business to 8-figure levels and beyond.

SAB will be introduced at Achieve Systems’ October conference to registered attendees so they can envision the limitless possibilities for their business.

“We provide business owners with the most powerful tools needed included leads, a built-in community, a world class coaching system, biz building conferences, marketing systems, preferred vendors, business partnerships and revenue streams to help uplevel their business.” Raymond concluded.

For more info about Achieve Systems’ Biz Explosion Conference and for registration visit: achievebizconferences.com

For more info about Achieve Systems membership visit: https://www.achievesystemspro.com/

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Yoseph Assefa, Loan Officer with American Financing, Interviewed on the Elite Real Estate Leaders Podcast

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Yoseph Assefa, Loan Officer with American Financing, Interviewed on the Elite Real Estate Leaders Podcast

Published on October 2, 2023

Yoseph Assefa discusses navigating the mortgage industry. 

Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/interview-with-yoseph-assefa-loan-officer-with-american-financing/

Yoseph Assefa grew up in a family that prioritized advancement and security, even beyond their careers in education. This upbringing influenced Yoseph, leading him to pursue various entrepreneurial endeavors after college. Yoseph indicates his involvement in multiple industries, highlighting his background in entrepreneurship.

During this episode, Yoseph Assefa emphasizes the significance of trust and relationships in the mortgage and real estate business. He mentions that all his previous connections were built on trust and respect, which allowed his network to perceive him differently and provide opportunities to assist with real estate decisions. Yoseph Assefa acknowledges the challenges faced by the mortgage industry, particularly in the past 12 to 18 months.

The importance of educating clients and ensuring their understanding of the mortgage process is discussed. Yoseph Assefa emphasizes that a mortgage can have a detrimental impact on someone’s financial future if not handled correctly, referring to it as a “death grip.” He believes in taking a special approach to educate and guide clients toward making informed decisions to avoid such consequences. This approach is emphasized as crucial from the initial meeting or the closing table.

Yoseph Assefa also highlights the significance of providing accurate and trustworthy information to the community. He acknowledges the overwhelming amount of information available and stresses the need for clients to have someone they can trust for reliable advice and guidance. Assefa believes that the mortgage industry is complex, especially for newcomers, and clients require straightforward answers that are not influenced by personal interests.

Furthermore, Yoseph Assefa discusses the benefits of building long-term relationships and prioritizing the client’s comfort level, not only for the customer but also for real estate agents. Providing a clear monthly payment range, helps agents understand the client’s budget and prevents exceeding it during the home-buying process. This open communication and transparency with agents contribute to a smoother experience for all parties involved.

Yoseph shared: One of the current challenges that we’re facing in addition to historically high interest rates, is misinformation. A lot of people either don’t make the right decision or don’t make a decision at all because of bad information they’re receiving from the internet. It’s probably those short clips online that don’t give you the context of what they’re talking about. There’s just so much bad information out there.”

 

About Yoseph Assefa

Yoseph is an accomplished Mortgage Consultant with a passion for guiding home buyers to navigate the mortgage industry and process. With a career spanning eight years, he has established himself as a recognized authority in the field, known for his expertise in first-time homeownership and exceptional leadership.

As a senior mortgage consultant at American Financing, Yoseph plays a pivotal role in helping to ensure all communities are well-informed when it comes to home ownership and real estate investment. He is dedicated to driving American Financing’s mission and vision forward, consistently achieving remarkable results and delivering high-impact solutions to complex challenges.

Yoseph’s journey to excellence is marked by a strong educational foundation, holding a bachelor’s in Economics from Colorado State University. This academic prowess, combined with a relentless pursuit of knowledge, has positioned him as a thought leader in residential real estate financing. Yoseph is a passionate advocate for affordable housing and down payment assistance programs, actively contributing as a member of the CHFA lender advisory board.

Outside of the professional realm, Yoseph is an avid entrepreneur, community event producer, and public speaker. These interests enrich his perspective, fueling creativity and a well-rounded approach to serving his community.

Learn more: https://AmericanFinancing.net | 303-437-4599

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Frank Tobin, Executive Chairman of GomSpace North America, Discusses Partnering for Faster and More Assured Mission Success on The Space Industry Podcast

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Frank Tobin, Executive Chairman of GomSpace North America, Discusses Partnering for Faster and More Assured Mission Success on The Space Industry Podcast

Published on September 29, 2023

Low Earth Orbit (LEO) is becoming an increasingly difficult place to do business. In his recent appearance on The Space Industry Podcast, Frank Tobin, Executive Chairman of GomSpace North America, shares his belief that the fastest path to a successful LEO satellite deployment in this competitive environment is through collaboration.

A new race to space is happening right above our heads. But the destinations targeted today are not the Moon or Mars. Instead, entrepreneurs, nation states, and large corporations are sending small satellites into Low Earth Orbit (100 to 1,000 miles altitude) to track weather, provide broadband Internet access and telecommunications, support the Internet of Things (IoT), and perform military and security functions.

With so many potential LEO opportunities available, a gold rush mentality has driven scores of entrepreneurs and hundreds of millions of dollars of capital into the sector in recent years. Now, as the market begins to mature, investors are becoming more focused on rapid paths to profitability and less upon innovative technologies.

“The capital markets are no longer interested in funding science projects,” stated Frank Tobin, Executive Chairman of GomSpace North America on The Space Industry Podcast. “They are looking for business models that can be ramped up quickly and achieve cash flow positive status in a reasonable period of time.”

“This is why it’s critical that every company or agency planning a satellite mission focuses on their core technological competencies,” Tobin continues, “And outsources to flight-proven partners the nuts and bolts of building, launching, and managing one – or a constellation of – satellites. The sooner you can demonstrate in-orbit experience, the less equity you will have to give up in exchange for capital. Partnering accelerates that process.”

Listen to the interview:
Frank Tobin’s appearance on The Space Industry Podcast is the first in a series of such interviews he will be granting in the coming weeks and months to communicate his message of the power of partnering in space.

To listen to Tobin’s guest interview on The Space Industry Podcast, click this link.

About GomSpace North America
GomSpace is a manufacturer and operator of nanosatellites for customers in the defense, academic, government and commercial markets. GomSpace’s services include systems integration, nanosatellite platforms, constellation operations management and miniaturized radio technology.

About The Space Industry Podcast
The Space Industry Podcast features stories, educational material, and behind-the-scenes views into the real-world activity in today’s space industry. It is produced by satsearch – the global marketplace for space – which helps engineers from across the global industry find information on suppliers, products, services, and capabilities at all levels of the supply chain.

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