Importance of a Good Business Name

Before you choose a business name here are 10 questions to consider first.

I originally wrote this articles eleven years ago, but when considering the importance of a good business name, it is amazing how little time and effort many business people put into choosing their company’s name. This lack of forethought and planning in choosing a business identity is akin to building a home before checking to see if it is in a flood zone: At least, with the home, local governments have developed laws to protect homeowners from this foolishness.  Spending a little time and thought about your business name BEFORE building your business may save you a great expense later on.

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