Connect with us

Growing a Business

How many variations of a domain name should you own?



Get up to 30%* off! Get going with GoDaddy!

Products mentioned

Finding the right number

If you’re thinking about starting a business online or just want your own blog or website, you’re likely looking at domain names. Knowing which variations of a domain name you should buy can be confusing because there are so many options. There is .com, .org, .net, .site, .shop, and the list goes on.

As you’re looking at the many options available to you, there’s a chance you might start considering purchasing multiple domains — just to make sure no one else takes the cool idea you have for a website.

The question is, how domain name variations should you own? And, is there any benefit or any downsides to owning more than one?

In this post, I’ll share why owning multiple domain variations is a good idea. On the flip side, I’ll also uncover the negatives of owning numerous domain name variations. Hopefully, this will help you to make the best decision for your unique needs.

If you believe your brand name will be a household name with a significant reach, how many variations to purchase may become a much more difficult question to answer. Of course, you cannot predict the future. But, you can at least consider the possibilities and make a better decision with more facts in hand. So let’s dive in!

What do I mean by domain name variations?

While domain name variations can mean purchasing typos of your domain name or your domain name with additional words or letters, that’s not the focus of this post. Though a case can certainly be made for purchasing typos of your domain name.

For example, I had a blogger friend who owned a pretty popular website, and a different blogger purchased an extremely similar version of her domain name (instead of it was, swiped most of her copy, and plummeted her search engine ranking.

Instead, when referring to domain name variations, I’m referring to the domain extensions you can purchase, and how many would be best to buy.

The question I’d like to help you answer is, rather than just buying, should you also purchase,,,, etc?

You can read GoDaddy’s full domain extensions guide to get some tips and ideas on which extensions are best for your business or brand. Then, come back here to settle the debate for yourself on how many extensions you should purchase.

Benefits of owning multiple domain variations

Statue busts in various colors and size

There are a handful of benefits to owning multiple domain name variations, even if your brand isn’t yet (and may not ever become) a household name. These benefits include, but aren’t limited to:

  • Protecting your brand name/company name
  • Helping with brand recognition
  • Assisting in effective content delivery

You may be wondering how exactly purchasing more than one domain variation can help you with things like this. Let’s break it down.

Multiple variations of a domain name help protect your brand name

It’s essential to build brand awareness with a business, and owning multiple domain variations is one way that will help you. When you own the most popular top-level domains (TLDs) for your brand, it reduces the chances that someone else will want to or try to purchase a variation of it.

For example, if you own the .com, .net, and .org, you’ve pretty much cornered the market on your domain name.

It’s also worth noting that there are cybersquatters who buy domain names with the intent to sell them for a profit. They have no intention of actually creating content under those domains. Instead, they buy them and hold them until someone purchases another domain extension. Then, they send you an email offering to sell you the domain.

I own and get a lot of emails offering to sell me, .org, .photo, etc.

Considering I pay less than $20 per year with GoDaddy for my .com domain, I can honestly tell you I have no interest in spending thousands for the other domain name variations people have emailed me about. Still, perhaps I could have saved myself the hassle if I’d purchased a few additional extensions of my intended domain when I bought the .com in 2008.

Cybersquatters and protecting your brand may be worth the investment in multiple domain name variations. This way, if someone tries to buy a domain variation that looks like your brand, they will be less likely to be able to do so.

Multiple domain name variations aid in brand recognition

Let’s say for some reason another person does purchase a domain extension for your website and starts posting content with it. Your brand now has the potential of being diluted.

When someone sees your business name, you want them to know it’s yours.

When you own multiple domain extensions you can rest a little easier knowing that when you share your website on social media and in marketing campaigns your brand is the one that will start to be recognized. And, by pointing the .net and .org variations of your domain to the .com you can help ensure that the people looking for your website find it.

Multiple variations of a domain name help you test different content delivery channels

You can use domain variations to test landing pages, different blogging platforms, etc. This can also be a great way to determine which combinations of keywords are most effective and if different sales copy works better with your audience.

Once you know this information, you can redirect all your domain name variations to one website and focus all of your energy on the highest-performing combinations.

Drawbacks of owning multiple variations of a domain name

As with everything in life, there are pros and cons to owning multiple domain name variations. With that in mind, now let’s explore why it might not be such a great idea to buy too many domain names.

They include, but aren’t limited to:

  • It can be costly
  • It’s time consuming
  • Management can be a pain

Let’s break these cons down too, shall we?

Multiple domain name variations add up quickly

Pile of US dollars of varying denominations

This is perhaps the most obvious negative of owning multiple domain names, and it shouldn’t be ignored. You can end up spending a lot of money when you own multiple domains. This can eat into your profit margins — not just the first year, but every year. You also have to factor renewal of your domains, SSL certificates, hosting, and whether or not you want your domains private — you’ll have to pay extra for that as well.

Is the prospect of spending multiple hundreds of dollars worth it? This is where you have to get serious about your plans for the future. After all, if you end up with a global brand, the odds of competitors and cybersquatters scooping up the various extensions related to your domain will increase.

Multiple variations of a domain name can be time-consuming to deal with

That is if you actually use them for testing copy and content delivery. Keeping track of multiple sites can take a lot of time. Of course, you could just purchase them, and set them up to automatically redirect them to the main domain you intend to use. This will take a lot less time to manage because you can set it and forget it.

This leads me to the final disadvantage.

Multiple domain name variations can be difficult to manage

If you do opt to purchase multiple domain extensions, it’s a good idea to:

  • Have them all renewed on the same date
  • Have them set to auto-renewal, and
  • Purchase all the variations from the same domain provider

If you have multiple renewal dates, several logins, and have to “remember” to renew them, you could face the hassle of last-minute scrambling to make the purchase before the domain expires.

I’ve had this happen to me in the past, and it was not fun! I didn’t have my domain set up to auto-renew, and at zero hour I was trying to find my username and password so I could maintain ownership. I don’t recommend this.

Furthermore, set a reminder in your calendar of when your credit card on file expires. This way you’ll automatically be reminded to update credit card information for any billing accounts you have. I’m all about the automatic reminders for all the things!

How many variations of a domain name should you buy?

We’ve covered a lot in this post already. Now, the final question you probably have if you have decided to purchase multiple domain name variations is likely — how many should you get? The unfortunate thing is, this is a very difficult question to answer.

Based on all of my research, what I found is that the ideal bare minimum is three. It’s a good idea to purchase the .com, .net and .org extensions. After that, it’s really up to you. To come to the best conclusion for yourself, ask yourself the following questions:

  • Is this domain purchase for a business or hobby website?
    • You might not care if anyone purchases other extensions related to your domain if it’s just a hobby site. Then again, many hobbies can become businesses…
  • How much can I budget for these extensions?
    • The more you can budget, perhaps the more extensions you should purchase.
  • Do I anticipate a competitor trying to capitalize on my name?
    • The answer to this question, trademarking your brand name may be all you really need to do to protect yourself.
  • Does a fancy domain extension appeal to you?
    • Some ecommerce store owners may want to purchase extensions like .shop and entrepreneurs may want to grab .biz. Or, if you run a Facebook group or other online community, .club might make a lot of sense for your brand

Hopefully, after reading this, you at least are thinking more about the possibilities. While you shouldn’t overthink this too much, I’d advise you not to just blindly dismiss this either.

Consider the pros and cons of owning multiple domain names, research the best ones to buy, and the ones you should avoid. Just make sure you’re making the best purchasing decisions for your brand and budget.

Get Hosting for $1.00*/mo with GoDaddy!

This post was originally published on this site

Continue Reading

Growing a Business

2023’s Festive Formula: Small Business Success in the Extended Holiday Season

Navigate the unique landscape of the 2023 holiday shopping season with our expert guide. Discover how small businesses can capitalize on extended consumer spending, leveraging the latest trends in personalization, online marketing, and fast fulfillment. From creating an enchanting in-store experience to mastering the digital realm, learn how to harness consumer behavior shifts for a prosperous holiday period. Get ready to transform challenges into opportunities and make this festive season your most successful yet!



The holiday season is a pivotal time for small businesses globally. With 2023’s extended holiday shopping period and consumer trends towards affordability and unique experiences, small businesses have unique opportunities to thrive.

Understanding the Holiday Shopper

Modern consumers are trading down, seeking value while also desiring experiences and personal connections. They prefer businesses offering unique, personalized services, and community engagement. This shift opens up numerous opportunities for small enterprises.

Creating a Festive In-Store Experience

Physical stores can become holiday attractions. Creative decorations, themed events, and promotions, coupled with an omnichannel approach combining in-store and online experiences, can attract and retain customers.

Leveraging Online Platforms

A strong online presence is critical. Enhance your digital platforms with festive themes, promotions, and gift guides. Utilize AI and generative AI for personalized marketing and improve online interactions through advanced chatbots.

Harnessing the Power of Social Media

Social media offers a platform for inspiration and engagement. Utilize platforms like Pinterest, Instagram, and YouTube to inspire and engage your audience. Collaborative promotions with other businesses can create unique experiences.

Personalization and Customer Service

Personalization is crucial. Use customer data to offer customized experiences and promotions. Exceptional customer service, both in-store and online, is vital to meet high consumer expectations.

Fast Fulfillment and Inventory Management

Consumers expect fast fulfillment options like same-day delivery and curbside pickup, especially among younger demographics. Efficient inventory management and transparent communication about product availability are essential.

Post-Holiday Strategies

Extend holiday strategies beyond December. Post-holiday sales, exchanges, and New Year promotions can drive ongoing traffic and sales. Use this period for collecting feedback and data analysis for future strategies.


The extended 2023 holiday season offers small businesses the chance to adapt and excel. By embracing consumer trends towards value, experiences, and fast fulfillment, and leveraging technology for personalization and efficiency, small businesses can enjoy a successful holiday season.

Continue Reading

Growing a Business

Unlock the Power of Email: 2023’s Ultimate Guide to Personalized Marketing Mastery



In the rapidly evolving digital landscape, email remains a cornerstone of business communication. Contrary to the whispers of naysayers, email is not an antiquated relic but a dynamic tool, continually adapting to the latest trends and technologies. In this article, we explore how small businesses can craft compelling email campaigns that resonate with today’s audience.

1. The Art of Personalization

Gone are the days of generic, one-size-fits-all email blasts. In 2023, personalization is not just a buzzword; it’s a necessity. Utilizing data analytics to segment your audience and tailor your messages can significantly increase engagement rates. Personalization goes beyond inserting a first name; it’s about crafting content that reflects the individual interests, buying behaviors, and preferences of your subscribers.

2. Mobile-First Email Design

With the majority of emails now opened on mobile devices, a mobile-first design approach is crucial. Emails should be visually appealing and easily readable on smaller screens, with responsive design and clear call-to-action (CTA) buttons. Additionally, loading times should be minimal, and images optimized for quick and efficient loading.

3. Interactive and Visual Content

Incorporating interactive elements like surveys, polls, or clickable sliders can boost engagement and provide valuable feedback. Visual content, such as infographics and videos, can increase open rates and make your emails more memorable. With the rise of platforms like TikTok and Instagram, incorporating short-form video content into your emails can be particularly effective.

4. Authenticity and Brand Storytelling

Consumers are increasingly drawn to brands that showcase authenticity and a compelling narrative. Use your email campaigns to tell your brand’s story, share your values, and build a deeper connection with your audience. This approach not only fosters loyalty but also differentiates your brand in a crowded market.

5. AI-Driven Email Optimization

Artificial Intelligence (AI) is reshaping email marketing. From predictive analytics that forecast the best time to send emails to AI-powered copywriting tools that help create compelling subject lines, integrating AI can significantly enhance the effectiveness of your campaigns.

6. Privacy and Data Protection

With growing concerns about data privacy and the introduction of regulations like GDPR, ensuring the privacy and security of your subscribers’ data is more critical than ever. Be transparent about how you collect and use data, provide easy opt-out options, and maintain compliance with data protection laws.

7. Measuring Success and Adapting Strategies

Finally, the success of an email campaign is in its metrics. Open rates, click-through rates, conversion rates, and unsubscribe rates provide insights into what works and what doesn’t. Regularly reviewing these metrics and adapting your strategy accordingly is key to continual improvement.


Email marketing remains a vital tool for small businesses, offering a direct line of communication to your audience. By embracing personalization, optimizing for mobile, leveraging interactive and visual content, staying authentic, utilizing AI, respecting privacy, and adapting to feedback, your email campaigns can achieve greater relevance and impact in the ever-changing digital era.

This article aims to provide small businesses with up-to-date insights and actionable tips on creating effective and engaging email campaigns that align with current trends and consumer expectations.

Continue Reading


Revolutionizing Marketing: The Power of AI in the Digital Age



Embracing AI-Powered Marketing: Transforming Brands in the Digital Marketplace

In the crowded digital marketplace, standing out is challenging. Enter AI-powered marketing, a revolutionary upgrade transforming brands into digital powerhouses.

Hyper-Personalized Campaigns: Beyond Basic Personalization

Gone are the days of generic marketing. Today’s gold standard is AI-driven hyper-personalization. This approach uses customer data analysis to create deeply resonant, individualized marketing campaigns. With AI’s ability to segment audiences based on intricate criteria, including purchasing history and browsing behavior, your messages can hit the mark every time.

Enhanced Customer Journey Mapping

AI’s capabilities extend to mapping the entire customer journey. By predicting needs and preferences at each stage, AI aids in crafting narratives that guide customers from discovery to purchase, integrating your brand into their personal stories.

SEO Wizardry: Mastering Search Engine Dynamics

With ever-changing algorithms, SEO is a complex puzzle. AI serves as a sophisticated navigator, deciphering these changes through machine learning. It aids in keyword optimization, understanding search intent, and aligning content with search trends.

Predictive SEO

AI tools offer predictive SEO, anticipating search engine and user behavior changes. This proactive stance ensures your brand’s prominent visibility in search results, capturing the right audience at the right time.

Social Media Mastery: Crafting a Digital Narrative

AI transforms social media strategies from uncertain to precise. By analyzing vast social data, AI provides insights into resonating content.

Content Optimization

AI analyzes performance data to recommend effective content types. This data-driven approach refines your social media content strategy.

Engagement Analysis

AI examines user interaction nuances, understanding engagement patterns. It helps tailor interactions for maximum impact, including adjusting posting schedules and messaging for increased relevance.

Conclusion: Navigating the AI-Driven Marketing Landscape

AI-powered marketing is essential for thriving in the digital age, offering precision and personalization beyond traditional methods. For small businesses, it’s a chance to leverage AI for impactful, data-driven strategies.

As we embrace the AI revolution, the future of marketing is not just bright but intelligently radiant. With AI as your digital ally, your brand is equipped for a successful journey, making every marketing effort and customer interaction count.

Continue Reading

Trending does not provide legal or accounting advice and is not associated with any government agency. Copyright © 2023 UA Services Corp - All Rights Reserved.