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How Social Media Boost Your Business

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How can social media help your business? Social media is the most important thing that you need to consider for your business. It can be a great way to reach more people, appeal to new customers, and even strengthen your brand. It is a great way to advertise your work and connect with clients. It’s also an excellent source of inspiration for design and brand ideas.

This article will cover the basic tricks of how to use social media for your business, as well as some helpful tips and tricks. Whether you’re a business owner or just starting out, this post has something for everyone!

What is Social Media?

Social media, or social networking sites like Facebook, Instagram, YouTube, and Twitter, are a great way to keep up with what’s going on in your industry. It can be used for marketing purposes as well! You can engage with people who have similar interests that you do, share information about different design trends, and even post pictures of your work.

There are many social media sites that you can use for your business, but the most popular ones include Facebook and Instagram. The best thing about these platforms is there’s no cost to start an account!

Social Media: A Necessity for Your Business

Whether you’re an artist or a business owner, social media is more than just a trend- it’s essential for your success! Social media sites can help with marketing strategy and allow customers to get in contact with you easily. They offer many possibilities when looking at design trends, and customers can get to know you on a personal level. Whether you are an interior designer, Chef, architect, or selling products like clothes, accessories, or even area rugs in your region, social media is helpful in any and every business.

Impacts of Social Media on Your Business

Social media is a great platform to get your name out there and connect with potential customers. With the right strategy, you can also attract new clients by posting about what they’re interested in on social media sites. The most important thing is to be consistent! If people know that every day or two they’ll hear from you, it’s more likely that they will follow you and your product marketing will improve.

Some benefits of Social media have on your business are:

Customer Awareness

customers can become aware of your brand and products by following you on social media, they respond to your pages and ads and you get to know what a customer is looking for and what are their interests. Customers follow you on social platforms and see what’s new in your business, how the company is doing, or even participate by talking to each other.

Product Marketing

Most importantly social media improves product marketing because it gives customers a chance to know more about your products without any pressure of buying anything. You’re giving them an opportunity to know more about your products and they’ll get to make a decision on what is best for them. Social media is one of the best ways to promote your business because you are able to get in touch with a lot of people who might not be aware of what products and services that your company offers. Social Media also gives customers opportunities for interaction, feedback, and reviews without any pressure from sales staff.

Social Media Influencers

An influencer in social media will have many followers or subscribers that are interested in the influencer’s posts, opinions, and what he/she has to say. Brands can use these people as an endorser because of their large following. Social media influencers offer the best way to advertise on an interior design, furniture, or traditional Ziegler rugs store. You can ask them for incentives in exchange for a tour you give through their blog posts.

Social Media and SEO

You might have noticed that there is a lot of information about how to use Social Media for marketing your business, but nothing on the topic of using it for Search Engine Optimization (SEO). The best way to rank high in search engine results pages is to have great content that is frequently updated. The key to ranking on the first page of search engine results pages isn’t just creating a blog post, but also using other social media channels like Facebook, Instagram, and Twitter to promote it for the best chance at being found by potential clients. To create an awesome Business website check our blog post “How to get an exceptional website“.

Psychological Marketing

Social media is also a great way to tap into the human psyche, which marketers know will affect people’s buying habits and how they view your brand. Social media has been proven to make consumers more likely to buy from brands that are active on their channels because it shows them there is an interest in what they’re doing. Your customer base is also likely to be more loyal to a company that they’ve been following for some time on social media than one they just found out about, and this loyalty can lead to higher conversion rates.

Boost Sales

The best part about social media is that it’s cost-effective. A small investment in your marketing budget can go a long way with these channels, and the potential they have to generate more sales for you. Even if you only get one new customer from Facebook, Twitter, or Instagram every couple of days, over time those customers will add up.

Audience Engagement

Social media engagement is also a great way to stay connected and share your content with people who may not be following you on other platforms. Yes, the audience for these channels will still have their own biases about what they’re interested in seeing from your company or brand because of how much time they spend browsing it, but that doesn’t mean those same viewers won’t go through your feed and like, favorite, or comment on one of your posts. For example, you can go through Rugknots (An online rugs business store) and see the customer’s engagement on their page and how they respond on time and with patience.

Summing Up

The more you use social media, the better your business will be. Make sure to get on board with these tips and take advantage of all that social media has to offer for marketing purposes.

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Tips from Google to make the most of the 2021 holiday shopping season

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Before looking ahead to this holiday shopping season, let’s take a quick look back at 2020, and what a year it was. Amid all the challenges came new opportunities and unprecedented growth for ecommerce. Emerging data offers insights into shifting consumer behavior and its positive impact on ecommerce.

The pandemic definitely triggered a shift to more online shopping. In fact, online sales in early spring of last year exceeded sales during the 2019 holiday season by 7%. Additional research shows ecommerce growth on hyperdrive, with 10 years of growth happening in just three months.

There’s more good news for online retailers: 39% of consumers say they’re buying more online now than they were a year ago. And 81% of consumers in surveyed countries across the globe say they’ve discovered new brands online during during COVID-19.

It’s clear that 2021 will continue to be a year of peak demand, making it a critical time to connect with your shoppers. That’s why it’s more important than ever for your business to be discoverable online this holiday season with help from GoDaddy and Google.

Get ready to reach more shoppers online

Google ad from ceramic plates

People shop across Google more than one billion times each day, searching for products just like yours. Don’t miss the opportunity to connect with customers when and where they’re looking to make their holiday purchases.

With GoDaddy’s new Google channel, you can easily add your products to Google for free and promote them with a Smart Shopping campaign to drive traffic to your GoDaddy online store.

3 ways Google can help you prep for peak moments

Use these three free Google tools to gain greater insights into the current consumer mindset as shoppers gear up for the 2021 holiday season.

1. Explore what the world is searching for with Google Trends

explore what the world is searching

Google Trends lets you see in almost real-time what people are — or aren’t — looking for across Google Search, YouTube, Google Shopping, and Google Images. You can pinpoint where there’s growing interest in products and search terms to guide you in selecting which products to promote. Take new information about what your target market is searching for and incorporate these topics into your SEO and content marketing strategy.

2. Discover what shoppers are looking for

Most shoppers today are doing more research before purchasing.

Shopping Insights gives you information on what people are searching for on Google, related to products and brands.

It’s a guide filled with articles, data, and insights that can help you navigate three critical steps in today’s shopping journey: inspiration, research, and purchase.

3. Evaluate your retail website with Grow My Store

As people spend more time online, they have higher expectations from ecommerce websites and apps. With Grow My Store, you can analyze the customer experience on your site and pick up practical tips for how to improve. You can also see how your site stacks up against retailers in the same industry and find insights on market and consumer trends to help reach new customers.

With this holiday season ramping up, make sure to position your online business in the right spot with help from GoDaddy and Google.

The post Tips from Google to make the most of the 2021 holiday shopping season appeared first on GoDaddy Blog.



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9 retail tips to increase in-store sales through on-site marketing

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Getting a customer to enter your retail store is a win, but it isn’t the ultimate goal. Your primary objective is having them walk in and walk out as a paying customer. To help you turn in-store browsers into buyers, consider these retail tips to increase in-store sales.

How to improve sales in a retail store

Before we dive into specific retail tips to increase in-store sales, let’s consider the strategies that can help you improve sales in a retail store. As you develop marketing ideas to increase in-store sales, ask yourself these three questions. 

  • What in-store assets can I leverage for on-site marketing?
  • How can you leverage omnichannel marketing?
  • How can you tie your marketing to the customer’s journey?

Let’s take a closer look at each question below.

1. What in-store assets can I leverage for on-site marketing?

As you think about how you can use these retail tips to increase in-store sales, start by considering what you have to work with. Take stock of the types of in-store marketing that are available to you.

  • Print signage
  • Digital signage and video screens
  • Kiosks
  • Live product demos
  • WiFi marketing
  • Overhead messaging
  • Store layout
  • Check-out experience
  • Product packaging
  • Your team

2. How can you leverage omnichannel marketing?

When thinking about in-store marketing, don’t completely turn off your digital marketing mind. Instead, consider how you can connect the in-person shopping experience with the online shopping experience. Consider how you can use omnichannel marketing.

Omnichannel marketing is the process of using multiple, consistent marketing channels that reach customers in a variety of places while offering a cohesive brand experience.

 

Customers often merge the two worlds of shopping. They shop online and then come into a store to make a purchase, or they shop in a store and then buy online. According to Statista, 74% of customers use a mobile device for product research while shopping in a store in the United States.

Two people browsing a clothing rack at a store

As you develop on-site marketing ideas, consider how you can help the customer connect their in-person experience to their online experience. Think about what a customer may have done online before their visit (or while shopping in the store) and how you can connect that experience to their in-store visit.

3. How can you tie your marketing to the customer’s journey?

As you plan your in-store marketing, don’t think only about making a sale. Keep in mind that you can use on-site marketing to move prospects through their customer journey.

Instead of tying all of your marketing to the goal of generating a quick sale, consider how you can use on-site marketing to reach customers in each phase of their journey.

  • Awareness Phase: What can you do to bring awareness to new products or offerings?
  • Consideration Phase: How can you educate or inform customers when they are considering whether or not they want to buy?
  • Decision Phase: What can you do to help a customer make a purchase or drive them toward an up-sell once they have decided to buy?
  • Post-Purchase: How can you bring customers back and stay connected with them once they have made a purchase?

9 retail tips to increase in-store sales

Now that you have some guiding principles to keep in mind as you brainstorm on-site marketing ideas, let’s look at some specific retail tips to increase in-store sales.

  • Convert print signage to digital screens.
  • Collect information from in-store shoppers.
  • Remind people to follow you on social media.
  • Create packages and up-sell opportunities.
  • Create a loyalty program.
  • Use QR codes to guide customers to online sources.
  • Create a photo opp.
  • Allow online customers to create in-store baskets or pick-ups.
  • Utilize your packaging and bags. 

1. Convert print signage to digital screens

Don’t let your static signage grow stale and get overlooked. Switch to using digital signage so you can regularly change promotions and feature multiple messages at once.

2. Collect information from in-store shoppers

Run contests or give incentives to in-store shoppers so they join your customer database by entering their phone number or email address. When you have customer contact information, you can reach out to encourage customers to come back and buy again — or to buy for the first time if they left without making a purchase.

Related: 10 ways to grow your email list in-store

3. Remind people to follow you on social media

Another way to create a connection with customers before they go is by asking them to follow you on social media. This connection gives you another opportunity to encourage interested in-store shoppers to come back again.

4. Create packages and up-sell opportunities

Increase revenue by showing customers why it’s a good idea to purchase two products or services together. Create packages and up-sells that add value to items customers are already planning to buy.

Related: 10 strategies to sell excess inventory

5. Create a loyalty program

Encourage customers to visit and buy (while also growing your customer contact database) by establishing a loyalty program that rewards shoppers for visiting or making a purchase.

6. Use QR codes to guide customers to online sources

QR code on a smart phone

Make it easy for shoppers to join your loyalty program, follow you on social media, and react to your digital in-store call-to-actions. Use QR codes that they can scan to be taken directly to relevant web pages, social media accounts, your online store, etc.

7. Create a photo opp

Give customers a reason to visit your store and share their experience with their followers. Set up a photo-op in your store so shoppers can take a photo, share it on social media, and drive brand exposure.

8. Allow online customers to create in-store baskets or pick-ups

Connect your online and in-store experience by allowing online customers to create in-store baskets that they can retrieve when they visit the store. This approach is great for clothing stores where customers may want to try on items.

Related: 10 tactics to turn impulse shopping into stone-cold sales

9. Utilize your packaging and bags

If a customer makes a purchase, use it as a gateway to get them to come back. In your packaging or bags, include a coupon or promotion that encourages them to visit again.

Start selling more in-store and online

If you have a retail business, you have a variety of ways to promote products and offerings to customers.

Use these retail tips to increase in-store sales. If you have a brick-and-mortar store, consider how you can leverage digital and in-store marketing to increase sales. And if you primarily sell online, see how a physical storefront can help you reach new customers and showcase your business in a new way.

The post 9 retail tips to increase in-store sales through on-site marketing appeared first on GoDaddy Blog.



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How technology is changing the advertising industry

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  • Technology has upended the advertising business.
  • Changes in ad tracking and consumer habits are impacting how advertisers reach people and spurring new competition for ad dollars.
  • Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted.
  • See more stories on Insider's business page.

The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.

Apple and Google's phasing out third-party cookies threatens to upend longstanding ad targeting practices. The acceleration of streaming TV has fueled the chase for TV ad dollars.

The shift to online shopping has attracted new players for digital advertising.

Insider has been tracking these trends at some of the biggest advertising buyers and sellers, including WPP, Omnicom, Google, and Amazon, and rounded up our coverage.


The crackdown on ad tracking is changing advertising

Targeting changes are forcing advertisers to come up with new ways to reach consumers. Google and Apple have sent shockwaves through the ad industry when they announced changes that would put an end to longstanding ad targeting practices in the face of pro-privacy regulation.

Those moves have led marketers, their agencies, and adtech companies like LiveRamp and The Trade Desk scrambling to find workarounds.

Read more:


Marketing meets tech

Mars Inc M&Ms
Employees work at the chocolate maker Mars Chocolate France plant in Haguenau.

CMOs are finding new ways to zap ads at people by building homegrown tools, using targeted ads, or ​​snapping up ad tech and martech companies.

Brands like Anheuser-Busch, Mars, P&G and L'Oréal have ramped up efforts to gather data on consumers as platforms clamp down on ad targeting and e-commerce accelerates.

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Adtech is hot again

Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping has benefitted adtech companies that help connect ad buyers and sellers and solve advertising and marketing problems.

Investors are pouring money into firms like like TVision DoubleVerify that are solving problems in digital advertising. Other firms are going public as Wall Street fell back in love with adtech due to broad macroeconomic changes.

Read more:


Ad agencies are getting disrupted

While the established holding companies scramble to adapt to the digital shift, new ad companies focused on digital specialities and armed with new private-equity funding threaten to take their place.

Read more:


Retailers are seeking a piece of the ad pie

Instacart Shopper Car
Instacart is adding 30-minute delivery.

A new set of companies sees an opportunity in selling advertising include food delivery companies, online retailers, and brick-and-mortar grocers. They're hoping to replicate the success of Amazon, which claimed 10.3% of the US digital ad market in 2020 and is competing with Google and Facebook for ad budgets.

Read the original article on Business Insider

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