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How to bring your brick-and-mortar store online

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IRL to online

It’s hard to keep relevant when you run an offline retail business.

Having an online store isn’t the exception, it’s the expectation, and when websites and commerce aren’t a part of a business strategy, it becomes increasingly difficult to remain resilient.

For instance, a recent IBM Retail Index report found the pandemic accelerated the shift toward ecommerce by roughly five years.

Meanwhile, in-store Black Friday sales dropped off a whopping 28% between 2021 and 2020 while online sales surged by 21% in the same period.

To adapt, many offline business owners find themselves launching online stores for the first time.

Others are making it easy for customers to order online and do curbside pickup.

And the savviest are experimenting with omnichannel selling, using their website to manage sales on Facebook, Instagram, and the other places their customers already spend their time.

If you haven’t done so already, the evidence is clear that it’s time to bring your brick-and-mortar store online.

In this post, we’ll walk you through everything you need to have a successful transition to selling online.

Table of contents

1. Research your ecommerce strategy

There are a variety of websites and tools you can use to understand consumer online shopping habits. Some sites that provide these insights for free through their blogs include eMarketer, McKinsey, PWC, Comscore, Pew Research, Nielsen IQ, and Think With Google Research Tools.

Take some time to research:

  • How do your target customers prefer to shop online?
  • When are they most likely to shop?
  • Which channels are they most likely to use to discover your site?

For example, your target customers may prefer using a mobile device versus their desktop. Others might prefer to contact your store online through text messages rather than email.

Knowing this will help you to choose the right ecommerce platform to build and host your website, and create customer experiences that meet or exceed expectations.

Install a web analytics tool to learn as you go

Moving beyond third party research, using a website analytics tool will show you how people actually interact with your site:

  • How your customers shop on your website after you launch
  • What are your most popular product pages
  • How they find your site through channels like search, social media, and blogs or traditional media sites

Google Analytics is free and is a popular option for many small business online retailers. To get started, watch this video which highlights some primary uses and benefits.

Ask your existing customers for help

If you already have a social media presence to promote your physical stores, you can also reach out through that channel to ask what your customers are looking for in an online store.

Their comments on various social channels can also give you insights into which products are the most popular and which ones they’d be likely to buy from you online.

Additionally, you can post an online survey on your social channels to find out what they might want in an ecommerce solution. Tools SurveyMonkey or Google Forms are an excellent place to start.

If you already have a customer email database in place, you can also send the survey out through that channel. It’s helpful to offer an incentive to get people to answer your questions, such as a gift card giveaway contest or a coupon code to use once your new site is live.

Research competitive ecommerce sites

Finally, take a look at your top competitors’ ecommerce websites and social media channels to see how they are targeting customers through savvy copywriting, design, and photography.

Make a list of the strengths and weaknesses of each site so that you can iterate on what works well for them and improve on what doesn’t.

2. Choose a reliable ecommerce website builder and hosting service

Once you’ve researched your market, the next step is to invest in the design, build, and launch of your ecommerce storefront.

Select and purchase a domain name

Likely, you’ll want a domain name that is an exact match to your business.

If the domain name you want is already taken or is too expensive, try for an abbreviated version of the name, or a different extension, such as .shop or .store for general ecommerce, or get more specific with .jewelry, .clothing and .coffee.

The price to purchase a domain name typically ranges from $2 to $20. However, there can be hidden costs. Refer to our domain name guide for more details on what to expect.

You can play around with different domain name options via this search box:

INSERT DOMAIN SEARCH BAR HERE

After you’ve selected a memorable URL, you’ll need to find a reliable website hosting service.

Many services — like GoDaddy’s online store — offer tools to build your own website for free.

Some things to look for in an ecommerce platform:

Accessibility: Your website hosting and design service provider should offer affordable (free or for a monthly fee), and easy-to-use templates. That’s for both an intuitive front-end design for customers and a back-end dashboard for managing orders and inventory.

They should also offer a variety of payment solutions and, preferably, a flat fee for service charges.

Customizability: Since it can get expensive to hire a graphic designer and website developer, the design templates offered by your service provider should be easily customizable and intuitive for anyone without a coding or design background.

Mobile-optimized: According to Oberlo, “nearly three out of every four dollars spent online today happen through a mobile device.” That’s why it’s critical that you select a mobile-optimized design theme and template for your new online store.

Payment Card Industry (PCI) compliant: Since credit card fraud and security breaches are a constant threat to ecommerce businesses, it’s crucial to find a service provider, like GoDaddy Payments and Online Store Builder, that comes with PCI compliance built into its ecommerce solution.

The business must also follow proper technical and operational standards, monitored by the PCI Security Standards Council, to secure and protect the data provided by credit cardholders which are transmitted through card processing transactions.

Secure sockets layer (SSL) certificate: SSL is a security protocol that creates an encrypted link between a web server and a web browser. When customers see a tiny lock icon beside your domain name URL in their web browser, they’ll rest assured that their online transactions and information are both private and secure.

Keep in mind that a robust, templated ecommerce store building solution should be available in one quick install, and should include:

  • An affordable website template/theme
  • Product pages
  • Shopping cart
  • An encrypted payment processing solution
  • Secure hosting for your site

3. Select an enticing store theme and template

Once you’ve selected your URL and platform, you’ll need a theme to suit your online store’s functionality and branding needs.

GoDaddy Online Store Builder offers multiple solutions to accommodate a variety of businesses — from selling goods and services to allowing customers to book appointments online.

GoDaddy online store templates

If you’re on a tight budget, start with a free theme or basic paid package (starting at $14.99/month) and re-evaluate your needs over time.

If you already have a managed WordPress website, you can also integrate WooCommerce themes and extensions to build an ecommerce storefront for your brick-and-mortar store that processes transactions using GoDaddy Payments.

Once your visual design is sorted, invest heavily in product descriptions and photography to appeal to as many of your visitor’s senses as possible.

If you’re creating copy and taking photographs yourself, here are  Just be sure you have the time to learn how to do it properly by watching videos or reading blogs on popular ecommerce sites.

4. Carefully select the products you want to sell online

While you already sell products in-store, you’ll need to decide which products to sell online. Between shipping, packaging, and a number of other factors, the margins on selling your products online can be very different than what you’re used to.

In those cases, you might want to take customer payments online but offer curbside pick-up, instead. You can also offer bundled solutions like the example below.

Other product and shipping considerations

When putting together your online product sales plan, ask yourself the following questions:

  • Will you feasibly be able to package your products yourself, or will you need to employ someone to help you with it? If so, then budget that cost into your shipping fees.
  • How are you going to store and track your inventory? You’ll need inventory-tracking software — ideally built into your ecommerce hosting and design solution. You can also use your stock room if you already have a physical storefront. Otherwise, you’ll need some sort of product storage solution.
  • How, when, and why are you adding new products to your website? Be strategic about adding the right items and consider seasonal sales items and discounts.

5. Choose your online sales channels

For example, you might want to sell and ship products exclusively online. On the other hand, you might want to offer customers the option of buying your products online and then coming to your store for curbside pickup.

In fact, “85% of shoppers have increased curbside pickup” since the pandemic started. And many of them want that pickup process to be completely contactless.

You can also offer contactless payment and other online shopping solutions in-store for customer convenience and safety.

Of course, the reverse can also be true where you can also have “online exclusive” products which can be used to encourage your in-store customers to shop online.

Select ecommerce payment providers

There are many options to choose from when selling online. The most common way is to sell your products via an online store or to add ecommerce functionality to your WordPress blog using WooCommerce.

In either case, you need a domain name and checkout page where customers can complete their transaction via their credit or debit card or using their preferred third-party payment provider like PayPal, Apple Pay, or GoDaddy Payments.

Many small businesses prefer to use a third-party payment provider. That’s because it minimizes your security risks by storing customer credit card data through an encrypted service via the payment provider and not on your site.

GoDaddy Payments lets small businesses sell via all major credit card and debit card providers, including Visa, Mastercard, American Express and Discover. It comes with advanced online encryption while maintaining the strictest payment card industry (PCI) compliance standards.

Likewise, your payment product questions and issues are managed 24/7 by GoDaddy’s customer support team.

GoDaddy Payments also offers the lowest fees (2.3% + 30¢ per online transaction) compared to other leading providers, and the money arrives in your account by the next business day. As a bonus, there are no long-term contracts, monthly minimums, or surprise fees to worry about.

It’s easy to set up your account in minutes, and you can manage all of your orders, inventory, customer reviews, and email in one place using the GoDaddy Online Store dashboard.

6. Consider your online payment solutions

If you don’t have the time, money, or resources to launch an ecommerce store right now, you can still sell online to customers using other sales channels.

GoDaddy Payments recently launched a variety of online sales solutions for small businesses.

Sell anywhere with shareable pay links

If you do most of your business with customers via text messages, email, social media or over the phone, you can process transactions using a customizable GoDaddy Payments Online Pay Link. Simply add your store branding and the cost of the transaction, then easily create and share a pay link with customers in minutes.

You can even transform a pay link into a scannable QR code with one click. Then post it or let customers print it anywhere to scan and pay in person quickly.

Via your GoDaddy Payments dashboard, select Pay Links and enter the price, description, and image for your payment request. Then, send your newly created payment link to your customer (through your preferred sales channel), and it’ll take them to a secure checkout page to complete their purchase.

After your customer completes the transaction, you’ll get paid by the next business day.

Related: GoDaddy Payments — Now available with Online Pay Links and Virtual Terminal

Turn your phone or computer into a virtual terminal

The new GoDaddy Payments Virtual Terminal allows you to accept credit card payments right from your computer, tablet, or smartphone.

It’s a simple, secure way to get paid when your customers aren’t standing in front of you (e.g., collecting credit card info over the phone). And you don’t need any extra hardware like a card reader to complete the transaction.

Simply log in to your GoDaddy account and open Virtual Terminal on your Payments dashboard. Then, take your customer’s credit card info, type it into Virtual Terminal, and confirm the charge. Again, you’ll receive your payment by the next business day.

Get a point-of-sale (POS) system for contactless payments

The global pandemic has also influenced a dramatic shift away from in-person cash payments to contactless payments. As a result, small businesses should look for innovative point-of-sale (POS) systems that allow them to evolve with their customers’ in-store payment preferences.

GoDaddy’s POS system offers a variety of payment hardware solutions, including contactless payments, with the lowest transactional fees (2.3% + 0¢) per in-person transaction.

It allows you to quickly and easily take credit and debit card payments, plus contactless payments with Apple Pay and Google Pay. Then you can track it all in your GoDaddy dashboard.

Additionally, you can connect GoDaddy’s POS with your GoDaddy Online Store to help unify and expand your selling and enable customers to buy online, pick up in-store, or book online and pay in-person.

You’ll also benefit from the following hardware solutions:

Dual screens: GoDaddy’s dual-screen POS makes checkout a breeze. Plus, the all-in-one terminal includes a built-in payment processor, scanner, printer, and security.

Tap, dip or swipe payments: You can use the included charging dock to go hands-free. One single battery charge keeps your sales going longer, and you can connect your Card Reader to your GoDaddy Mobile App to start taking quick and easy payments.

Peace of mind: Every GoDaddy POS checkout is PCI secure, and every device comes with a one-year limited warranty and thirty-day refund.

7. Market your new ecommerce site online and in-store

Once you’re ready to take your brick-and-mortar store online, it’s time to let your customers know about it.

There are several ways you can do this affordably — all of which will require an investment of your time at a minimum.

Encourage customer ratings and reviews

Consumers have always trusted opinions and product recommendations from their peers over advertising or PR messaging.

That’s why you should encourage your ecommerce customers to provide ratings and reviews on your product pages and learn how to appropriately respond to all online reviews — both positive and negative.

To use positive reviews and ratings as a promotional tool for your ecommerce business, refer to our comprehensive guide, which includes some helpful case studies.

Boost your social media activity and presence

Whether or not you already have a social media presence, it’s crucial to start boosting your online social activity and brand profile to drive traffic back to your new ecommerce website.

Creating and sharing valuable social media content is both an art and a science. Luckily we have created lots of content with tips and advice to help you do it properly.

You can start by watching the video below to learn how to think like a digital marketer to reach, engage, and convert customers on social media:

Next, read through our time-saving social media tips for business owners, and learn about other best practices to expand your reach and grow your business.

Build an email marketing database

Email is a highly targeted and effective way to increase ecommerce traffic and sales to your new ecommerce website. Start by gathering customer email addresses both in-store and online once you launch your site (if you haven’t done so already).

To incentivize customers, consider offering a 10% to 20% discount on their first order in exchange for their email opt-in to your newsletter. Then you can contact those customers whenever you’re doing a seasonal promotion or new product launch.

It’s equally important to set up an email report in analytics to help you track how your email campaigns perform in driving new sales transactions and site visits. To learn how, refer to our beginner’s guide to starting an email list.

GoDaddy Online Store Builder comes with built-in email marketing functionality. Have a look at this walkthrough to get started.

Use search engine optimization (SEO)

SEO is a highly effective yet often time-consuming traffic-driving strategy for your new ecommerce store. More than 80% of consumers frequently search online before they purchase a product or service. Likewise, “SEO drives ten times more traffic to a site than organic social media.”

Your best bet is to start small by creating engaging and educational content through a blog or through online videos, and work on building links back to your website through other websites.

To ensure your new ecommerce site appears in search engine results, read our SEO beginner’s guide or watch this video.

Advertise online

Once you’ve begun to build up your site traffic and are more aware of the most popular and highest-rated products on your site, you might want to invest in paid advertising.

Take a look at your website analytics to see which sites drive the most organic traffic to your online store. Then invest in advertising with those sites to drive even more targeted traffic back to your top product pages.

Watch this video for tips on how to get started with paid online ad spending.

Promote your ecommerce site in-store

Be sure that customers who frequently visit or pass by your brick-and-mortar store know about their new online shopping options.

Promote your new domain name on your retail storefront window or awning, shopping bags, receipts and anywhere else that they might see it when they shop in person.

Prioritize customer service

A happy customer is always your best word of mouth marketing tool. If you can’t hire someone to help you with online customer service, then set aside time each day to answer customer emails and phone inquiries, update order statuses, and enter their shipping details.

Before you take your brick-and-mortar store online, ask yourself:

  • How will you send shipping confirmations to customers?
  • Who will handle phone and email inquiries, how, and when?
  • Do you need a separate business phone line?
  • How and when should you answer social media questions and comments?

You can save some time by developing and posting an FAQ section on your website, and creating templated email responses to your most common customer inquiries.

It’s time to bring your brick-and-mortar store online

Ecommerce sales are soaring, and customers have accelerated their online shopping habits and preferences because of the global pandemic. As a result, brick-and-mortar stores must re-think their sales strategies.

Even if your retail store sales are solid, it’s time to offer online and contactless payment solutions to satisfy your customers’ evolving shopping needs.

With the right online and in-person sales strategy, using a PCI-compliant provider like GoDaddy Payments, you can rest assured that your customers’ privacy and security are in good hands.

For even more ecommerce tips and strategies, read our post: “How to start an online store.”



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Shopping Video – New Marketing Trend

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One of the best ways for marketers and business owners to increase sales and engage customers is video shopping. This new marketing trend involves using video content to promote and sell your products.

Here is everything you need to know about shopping videos for business owners.

What is Video Shopping

Video shopping involves using video content to promote your products/services with the aim of increasing sales. With a shopping video, business owners can show off their brand and give relevant information about their products and services. Also, videos help influence the decision-making process of buyers and increase sales.

Types of Shopping Videos

There are two main categories of shopping videos, and they are:

Live Video Shopping

This type of video shopping involves creating a live presentation of your products. It is not pre-recorded, thus making it easy for customers to interact in real-time.

Non-Live Video Shopping

In this case, you record the video and then upload it on platforms where customers can find them. While you can’t get real-time responses from customers, non-live videos are easily accessible, unlike live videos.

Engaging social video ads

Benefits of Video Shopping

Video shopping can provide many benefits for business owners and their customers. Some of the advantages of video shopping are:

1. Engaging Visuals That Increase Sales

Consumers generally prefer video content over text because they are a more expressive form of content. With video shopping, business owners can create an interactive environment where customers can engage. This form of engaging content increases your chance of converting visitors to actual customers.

2. Increase Brand Awareness

Business owners can increase the chance of being seen by their target audience through impressive shopping videos. Shopping videos prove to be a convenient way to promote your business and increase brand awareness.

3. Convenient Customer Interaction

Video shopping helps engage with customers in real-time, thus making them feel seen. You can chat with customers one-on-one, which makes it easier to serve their needs. Whether it’s a car dealer chat or a skincare consultation, you can count on video shopping to improve rapport.

4. Bring Products to Live

With video shopping, shoppers can easily browse products in real-time. For example, fashion brands often bring clothes to life by making a video of how it looks on a real person. This will help customers have a feel of how the item will look on them, and this can increase sales.

5. Easy to Create

Creating shopping videos doesn’t have to be a long and complicated process. Shopping videos tend to be short and easy to make without requiring a professional. With a smartphone or camera, anyone can make a marketing video that converts. Also, there are many channels and platforms available to create videos that will persuade visitors into being actual customers.

6. Increased SEO Ranking

Videos tend to perform better than other forms of content, and having them on your website will increase your SEO rankings. This makes it easy for customers to find you and do business with you.

Video marketing

If you are running an online business, you need to keep up with new marketing trends to boost your brand. One of the latest marketing trends to implement is video shopping. When done correctly, video can help provide valuable information for customers, boost engagement, and increase sales.

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In Business, Image Matters. How to Improve Yours?

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Your business may boast of excellent products and/or services. However, nowadays, excellent products and services simply aren’t enough to help a business survive and thrive in the long run. What your business also needs is a strong image – one that can help it stand out from its competitors.

But how exactly do you go about improving the image of your business? To know the answer to this question, read on as we take you through all the steps you can and must take to take your business forward towards success.

photo credit: August de Richeliu / Pexels

1. Face-to-face interactions with people

We may be living in the digital age, but nothing can beat face-to-face interactions when it comes to telling people about your business. Here are some ways through which you can inform people about your business and what it’s all about:

Meet people and start conversations

It’s unrealistic to expect that people will know about your business if you don’t reach out to them. So, start going out and attending events.

Business-centric open meetings and conferences would be the best place to start. At these events, you’ll run into several businessmen like yourself. You should make the most of these opportunities to start conversations with others from the world of business. This will gradually let people know about your business and the products and/or services it has to offer.

Prepare a pitch

When you meet potential customers, you have to be prepared to speak spontaneously about your business. At this juncture, it’s important that you don’t fumble or sound unconfident. After all, what you tell people about your business will form impressions in their minds – and you’d want those impressions to be positive, wouldn’t you?

This is where preparing a pitch can come in incredibly handy. Write it down first and then keep practicing it out loud, and make changes where necessary.

Participate in community events

Your local community is the first pillar of support for your business. So, get out there and try playing a role in all community events. At these events, you should promote your business in a friendly and welcoming manner.

This should encourage members of your local community to take an interest in your business and what it has to offer. Sure, this may not result in immediate sales, but it will definitely improve your business’s public visibility.

Businessman in a fancy coffee shop

2. Make your business appear professional

A surprising fact is that the modern-day consumer values professionalism more than the quality of products and services. Of course, product and service quality is important, but if your business lacks professionalism, it will lose out on customers.

So, to make your business appear professional, you can put the following steps into practice:

Invest in a business website

The internet is arguably the biggest platform for businesses nowadays, which is why you should invest in a dedicated website for your business. We recommend hiring professional web developers and designers to curate your business website. This will ensure that your website looks and feels professional.

Apart from setting up a website, you should also pay attention to its content. Quite simply, it should have all the information that your target audience may want to know, i.e., contact information and information about the business. Your business website should also have a blog with consistent posts. This can go a long way towards ensuring your expertise within your niche.

Set up a dedicated email account for your business

Using your personal email account as your business’s email account is nothing short of a criminal offense. That’s why you should set up a dedicated business email account. It’ll help you achieve consistency with your branding, and it’ll also allow your business to look professional to the people who subscribe to your business newsletters.

To set up a business email account, you need to first create a domain name and then get in touch with an email provider. Two of the best email providers out there include Office 365 for Business and Google Apps for Business. Both options provide business-class email along with features such as online storage and document editing. The best thing about these options is that they’re quite inexpensive.

Provide 24/7 Customer Service

These days, consumers expect the companies they buy products and services from to be available for them 24/7. Fortunately, the widely availble virtual assistant and reception services such as those provided by www.virtualreception.com.au can do that for you – both on and off office hours – to any types and sizes of business, from freelancing digital nomads to multinational corporations.

Social media manager

3. Set up your social media for success

Social media platforms such as Twitter, Instagram and Facebook are excellent places to market your business and its products. Here are a few ways to make your business succeed on social media:

Create business profiles

On all major social media platforms, you have the option of setting up personal profiles and business profiles. It’s best to create the latter type of profile as it is designed specifically for business purposes.

During the setup process, make sure that you include relevant info in the bio sections. Don’t forget to add links to your official website and other social media handles as well.

Post relevant content regularly

All social media algorithms tend to favor accounts that post relevant content on a consistent basis. So, irrespective of the social media platforms you’re active on, make sure that you’re posting new content as much as possible.

Not posting regularly can limit your business account’s reach and stall its growth on social media.

Keep branding elements consistent across all platforms

If your Instagram page looks drastically different from your Facebook page, your target audience is bound to get confused. That’s why it’s vital to use similar branding elements across all social media platforms.

The branding elements you should focus on keeping consistent include your business’s logo, its imagery, and its voice, i.e., the tone of communicating with your audience.

Encourage users to engage with you on social media and interact with them: Through the use of call-to-action (CTA) messages, you can encourage your followers on social media to engage with your posts. You should also spare time to respond to your followers’ comments.

Business owner in the Portugal-based office
photo credit: Fauxels / Pexels

Takeaway

There are quite some things to consider in your endeavor to increase your buisness image. However, focusing on the three above is more than sufficient to get started: Meet people and tell the about your business; make an effort to be professional, especially in your online presence; and lastly, make use of social media platforms to your advantage.

Be sure to do a lot of trials-and-errors so that you can form the best practices for your company.

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5 Ways Virtual Headquarters Pandemic-Proof Your Business

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The coronavirus pandemic battered many businesses to the ground. At its peak, we saw businesses either shutting down or struggling to make ends meet. We had job cuts and salary cuts left, right and center. Businesses across the world, especially small businesses, are still suffering from the economic shock of the coronavirus pandemic. Even now, with things finally opening up, many businesses are skeptical of the times and have gone into planning mode.

Every business now wants to create a contingency plan for when things start to go out of hand. Many businesses which were able to survive the pandemic were the ones that were prepared. The ones that had a contingency plan and a disaster management plan ready to roll out.

photo credit: LinkedIn Sales Solutions / Unsplash

Taking a cue from this, all every company wants to plan for right now is this: What to do if and when a pandemic hits again? Is there a way to pandemic proof your business?

One step that most businesses have taken is setting up a virtual headquarters.

What is a Virtual Headquarters?

Virtual headquarters or a virtual office is a physical address of your online business. At this physical address, you can create shared workspaces, meeting rooms, and set up a virtual assistant. You and your employees can continue working from home, but you still have a physical address for your place of work.

But why would you go to all that trouble when everyone is working from home? A number of factors come into play here, the biggest of them being the pandemic. As more and more businesses attempt to pandemic proof their businesses, they are striving to find the right balance between remote working and having a physical office. For a lot of businesses, a model that works better is having a watered-down version of a physical space up and running.

Remote working

 

photo credit: Karolina Grabowska / Pexels

Here are some of the main advantages of opting to have a virtual headquarter for your business in order to keep it as pandemic proof as possible.

1. You get a prestigious office address

First impressions matter. And having a prestigious office address on your business card certainly makes the right impression. This point becomes even more significant if you are a small business that’s trying to make it big. A calling card with a flashy office address sends a positive sign to potential clients — about your seriousness regarding the business and your credibility and professionalism. A prestigious office address is also something your employees will be proud of.

So you get a great address without the long lease and the major utilities and upkeep costs involved. An absolute win-win.

2. Expansion is easy

It is a lot easier to expand or even downsize your business when you have a virtual headquarter. This is because you do not need to think about the physical space aspect of it. Need to hire more people? Go ahead without worrying about where they will sit, if you will need to lease a new floor, or if the office space is enough.

Thinking of moving a department offshore? No need to redo your office space lease to physically downsize. Having a virtual headquarters gives you the flexibility without the constraints.

3. Your employees can keep working remotely

Having a virtual headquarters does not mean a proper office space that employees will eventually return to. You and your employees will continue to work remotely while being associated with that one physical address.

Depending on how big or small your virtual headquarters are, you can make room for monthly in-person team meets. You can even give some employees to have the option to book up a terminal and work from the office once a week. Or you could simply reserve your physical address as a place to forward mail and work calls. The possibilities are endless.

Excellent customer service

4. Customer service are made easy

When the pandemic hit, too many companies had to suddenly shut shop and move everything online. While the transition came with its own hurdles, one of the bigger issues was customer service.

Shutting shop completely may cause some technical issues with providing customer service. Having a virtual headquarters means that you can now use the available virtual services, such as 24/7 customer service – which can be a critical success factor in winning customers during the pandemic.

5. Better work-life balance

Just knowing there is a demarcation between your work life and your personal life helps a lot in trying to strike a balance. As great as working from home is, many find it very hard to disconnect completely from work. This happens when the place you work from and the place where you relax overlap.

A lot of employees are prone to giving out their personal details more easily while working from home. This may be to receive official correspondence via postal mail or receive calls on their personal mobile number. While this may seem like part and parcel of remote working, it makes disconnecting difficult. Things seem tougher when you proceed to go on leave or a holiday but are constantly being bombarded with work calls, emails and postal mails.

When you have a physical headquarters, employees are able to make use of the virtual receptionist to handle calls and also have an address to forward relevant mail in their absence. This provides a much-needed demarcation between personal and professional life.

Business team meeting in a Virtual Headquarters

Takeaway

A virtual headquarters may not work for a particular business type. On the other hand, it may be the thing another business needs to flourish. It is important to evaluate all the pros and cons before you make a decision for your business.

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