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How to Develop Recurring Income with SEO



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Make money with SEO

Search Engine Optimization (SEO) offers an excellent opportunity to make money online. When done well, SEO can be a good source of passive or recurring income.

However, like any other business, starting an SEO business can be overwhelming, especially if you lack the right skills. Luckily, you have come to this post. Here we look at how you can develop a recurring income stream as an SEO expert.

Let’s get started!

Why SEO is a great way to make income

People looking to make money online have many options. Some popular ways to make money online include creating and growing an engaging website, building an e-commerce store, selling online courses, selling affiliate products and services, selling eBooks, etc.

However, starting any of these businesses is only the beginning—you need to attract traffic and generate leads to make money. This is where SEO comes in.

That said, you can make good revenue if you set up SEO as a service. The best thing about an SEO business is that it can be a great source of recurring revenue. After all, businesses require SEO services consistently to maintain their rankings on search engines and make sales.

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Back to our question: Is SEO a great way to make income online? Yes, you can earn good revenue by setting SEO as a service. Types of SEO that can help make passive or recurring income include:

  • Affiliate SEO – Affiliate SEO involves optimizing an affiliate website for SEO to increase traffic, generate leads, and make sales
  • Client SEO – Client SEO involves providing SEO services to businesses and getting paid for them
  • LeadGen SEO – LeadGen SEO involves improving a website’s ranking for individual web pages in search results (SERPs) to increase leads and revenue
  • Rank and Rent SEO – The rank-and-rent model involves building a website, improving its rankings on search engine result pages (SERPs), and later renting it out

Steps to setting up SEO as a service

Here’s a practical guide to help set up your SEO service successfully:

Educate yourself on standard SEO practices

The first step to building a good SEO service is to learn SEO. People who skip this step end up with a half-baked venture and many unhappy clients. As such, you must take your time to learn SEO in detail before you set up your SEO business.

Some of the things to remember when learning SEO include:

  • The goal of SEO
  • Keyword research
  • On-page and off-page optimization (know the difference)
  • Identify user experience (UX) signals
  • Creating SEO-friendly content
  • Generating trusted, quality backlinks

The best part is that there are many online resources to help understand SEO best practices. Also, you don’t have to master everything to start offering SEO services. Once you understand the basics, you can start offering the services on your way to becoming an expert.

Create a website showcasing your service options

Learning SEO guides is only the beginning; you need hands-on experience. And what better way to gain SEO experience than try it on your own website? Ideally, creating your website allows you to apply what you’ve learned instead of using your clients’ websites as a testing ground.

Your business website need not be complicated—a simple but attractive website will do the trick. Also, create and post SEO content on your website to address common customer pain points.

Adding testimonials to your website is also an excellent way to showcase your expertise. However, it is unlikely you’ll have them if your business is new, so don’t let that stand in your way. Use tools such as Google Search Console and Google Analytics to analyze the results of your new site.

Outsource or in-house?

When creating your SEO service, you have two options: Building a team of in-house experts or working with established SEO experts outside your organization. Building an in-house team means establishing your expertise and training other staff members on matters of SEO. On the other hand, you can outsource the work to SEO experts.

Project management

SEO isn’t a one-off project. That means you need to continuously optimize your work to maintain rankings. To achieve this, you need to learn project management skills to manage tasks and your team.

Project management involves two crucial categories: Planning and fulfillment.


Planning forms the foundation of your SEO service. It involves research, evaluation, and strategy. In other words, planning helps get a clear direction of how to build your SEO campaigns.

Some of the critical things to include in your planning include competitive analysis, keyword research, content evaluation, and website audit.


Fulfillment involves plan execution. More specifically, fulfillment involves implementing a well-thought strategy to get the most out of your SEO efforts. This can be delivering what you promised to clients or getting more revenue from your SEO business.

Some important tools to help in SEO project management include:

  • Slack
  • Basecamp
  • Teamwork
  • Asana
  • Zapier

Find the right SEO tools

Now find a set of SEO tools to help in the process. Luckily, there are free tools to help streamline your workflow and get more time to do other important tasks.

These tools include:

  • Google Search Console – helps understand how crawlers are navigating your site and which keywords could help drive more organic traffic
  • Google Analytics – helps analyze site performance and traffic sources
  • Google my Business – feeds Google with crucial information like physical location, operating hours, and phone number

Other tools you may want to include in your arsenal include:

How the Hub can help you manage your projects

The Hub by GoDaddy Pro collects an array of pro-level tools in one intuitive and easy-to-use dashboard. It’s an integrated site-, client- and project-management platform that allows you to streamline otherwise time-consuming tasks.

For example, The Hub lets you run bulk updates for numerous websites at once. Users report saving an average of three hours each month for every client website they manage with The Hub. The platform also allows easier client collaboration via shared shopping features and account delegation.

Create your pricing model

There’s nothing as embarrassing as when prospects ask how much your SEO costs but can’t provide a good answer. While there’s not a single answer to this question, knowing the value of SEO will help give your prospects a more convincing answer.

To avoid confusion regarding pricing, we recommend you think about your pricing structure in the development stages. That said, here are three common pricing structures for SEO companies:

  • Fixed: You may want to use this pricing structure in projects that involve various SEO work—keyword research, SEO consulting services, on-page optimization, web design services, etc.
  • Hourly: This pricing structure is ideal for simple tasks such as website audits and keyword research
  • Retainer: Once you’re established, you can put your clients on a retainer basis, depending on their budgets

SEO pricing goes beyond the SEO service cost; it presents your capability and the value your SEO services provide to clients. Research your competitors and prospects before quoting a price for your SEO services.

Market your SEO services

No one will trust your SEO services if you don’t have a robust digital presence. That’s why you need to improve your website SEO to show clients that you are good at what you say.

However, SEO is not the only way to market your SEO services. That said, here are ways to boost your online presence:

Inbound practices

Inbound marketing is a great way to improve your online presence and attract SEO clients. Inbound practices involve different strategies that can help attract leads, including SEO, content marketing, social media, etc.

Automated social media

Businesses spend significant hours on social media per week. As such, you can ramp up your inbound efforts using social media. However, when using social media for your inbound services, you need to:

  • Create your message according to user intent and the platform
  • Join related social media groups such as LinkedIn, Facebook, and Reddit groups to get ideas of what your audience is talking about
  • Be human

If you have great reviews, include them on your website for your prospects to see. Create great relationships with professionals and ask them to review your SEO company. Positive reviews will show that you’re reliable and adhere to great work ethics.

Relevant listings

Setting up your SEO service on Google My Business, Yelp, and other relevant listings can help improve your online presence. However, make sure that your business information is consistent across these sites, including your business name, address, and phone number.

Document everything

Testing systems is one thing; make sure you document all your findings. Consider gathering positive reviews and creating case studies that will help showcase your SEO services. Always make a list of your clients’ goals anytime you sign up a new client and document their progress. Some of the crucial things to conclude in your case study include:

  • The problem – what problem did the client want to be solved?
  • The solution – what solution did you propose?
  • The results – did the solution you offered provide the desired results?
  • Testimonials – what’s the client’s experience working with you?

Scale your SEO business

Building a profitable SEO business won’t happen overnight. It requires a lot of time, effort, dedication, and testing various processes. As such, you may want to wait until when your business is generating significant income before scaling your business.

Of course, you can hire freelancers in your early stages, especially when things start gaining momentum. However, don’t hire full-time employees until when the business has enough revenue to sustain them.

That said, we recommend standardizing your offering or productizing your services if you want to scale your business. This way, it’ll become easier to deliver services to clients and hire more staff.

Wrapping up

Like any other business, starting an SEO business can be overwhelming and confusing. However, if you are willing to learn and do the hard work, you can create a successful SEO business that will give recurring income.

While there are many ways to build a successful SEO business, the above steps will help set up a successful SEO service.

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Finance & Accounting

4 tips to find the funding that fits your business



The facts are clear: Startups are finding funding increasingly difficult to secure, and even unicorns appear cornered, with many lacking both capital and a clear exit.

But equity rounds aren’t the only way for a company to raise money — alternative and other non-dilutive financing options are often overlooked. Taking on debt might be the right solution when you’re focused on growth and can see clear ROI from the capital you deploy.

Not all capital providers are equal, so seeking financing isn’t just about securing capital. It’s a matter of finding the right source of funding that matches both your business and your roadmap.

Here are four things you should consider:

Does this match my needs?

It’s easy to take for granted, but securing financing begins with a business plan. Don’t seek funding until you have a clear plan for how you’ll use it. For example, do you need capital to fund growth or for your day-to-day operations? The answer should influence not only the amount of capital you seek, but the type of funding partner you look for as well.

Start with a concrete plan and make sure it aligns with the structure of your financing:

  • Match repayment terms to your expected use of the debt.
  • Balance working capital needs with growth capital needs.

It’s understandable to hope for a one-and-done financing process that sets the next round far down the line, but that may be costlier than you realize in the long run.

Your term of repayment must be long enough so you can deploy the capital and see the returns. If it’s not, you may end up making loan payments with the principal.

Say, for example, you secure funding to enter a new market. You plan to expand your sales team to support the move and develop the cash flow necessary to pay back the loan. The problem here is, the new hire will take months to ramp up.

If there’s not enough delta between when you start ramping up and when you begin repayments, you’ll be paying back the loan before your new salesperson can bring in revenue to allow you to see ROI on the amount you borrowed.

Another issue to keep in mind: If you’re financing operations instead of growth, working capital requirements may reduce the amount you can deploy.

Let’s say you finance your ad spending and plan to deploy $200,000 over the next four months. But payments on the MCA loan you secured to fund that spending will eat into your revenue, and the loan will be further limited by a minimum cash covenant of $100,000. The result? You secured $200,000 in financing but can only deploy half of it.

With $100,000 of your financing kept in a cash account, only half the loan will be used to drive operations, which means you’re not likely to meet your growth target. What’s worse, as you’re only able to deploy half of the loan, your cost of capital is effectively double what you’d planned for.

Is this the right amount for me at this time?

The second consideration is balancing how much capital you need to act on your near-term goals against what you can reasonably expect to secure. If the funding amount you can get is not enough to move the needle, it might not be worth the effort required.

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Growing a Business

5 Simple Tips to Grow Your Business the Best Way



To achieve success in your business, you need to be ready to keep it growing. You can’t just treat your business with no passion and with no goal for further growth. It’s best for you to grow and expand your business, even though it’s just one small step at a time.

Here are 5 simple tips to grow your business the best way:

1. Expand Your Business Promotion

It’s important for you to expand your business promotion further, so that you can attract new customers to your business. You can do this in various ways, such as by running promotional campaigns on social media, spreading flyers and pamphlets around your local area, offering free bonuses to your customers, and so on.

By expanding your business promotion, you will expand the target audience for your business, meaning that you can increase your potential revenues from time to time.

2. Improve the Quality of Your Products and Services

The best way for you to grow your business is to improve the quality of your products and services. The more you can provide the best products and services to your customers, the more your customers will recommend your business to their friends and family.

This is the best way for you to attract more customers through word-of-mouth marketing.

3. Improve Your Customer Service Quality

Another aspect you need to improve in your business is the customer service quality. Your customers will rely on your customer service team to help them solve their problems with your products or services.

The better you can handle the customer’s problems, the more they will trust your business. Also, the more trustworthy your business, the more people will come to your business and use your products and services.

Productive workday at the office

4. Increase Your Business Productivity

You also need to increase your business productivity, which will allow you to use your work hours in the most efficient way, both for you and your employees. The more productive you are in your business, the more tasks you can complete each day, and the better the results you will get.

Increasing your business productivity also means to stop wasting your time on doing unnecessary things. For instance, when you invest on a money counter from Ribao Technology. you can avoid the loss of counterfeit bills and stop wasting your time counting for the money you have received in your business, as you can get it done much faster by using a money counter machine.

5. Establish a Strong Online Presence

Nowadays, it’s important for you to have a strong online presence. You can do it by building a social media account for your business, and you can also build your own business website. By establishing a strong online presence, it will make it easier for people to get to know about your business.

You also need to make your business available online to make it easier for anyone to order your products and services. This is one of the best ways to grow your business.

Marketing strategic meeting


Are you ready to grow and expand your business?

Follow these tips to get better at growing your business and increasing your business revenues. Take it one step at a time and make growing your business your biggest long-term goal to achieve.

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Common SEO Mistakes That You Should Avoid



There are a number of great strategies that businesses can use when aiming to improve the performance of their SEO campaign, working to increase their online visibility and boost the amount of traffic being directed towards their website. However, it is not uncommon to find that many of these optimisation approaches could actually be causing your site more harm than good.

Of course, a wide variety of the of the search engine optimisation tactics that can be found on line will prove to be highly valuable resources, but trusting all of the tips and tricks that you come across could have adverse effects for your campaign, especially if the content that you are reading details out of date practices.

photo credit: NisonCo PR and SEO / Unsplash

In the article below, we will discuss some of the most commonly seen mistakes made within SEO, helping you to avoid unnecessary damage to the performance of your company website.

Your Site Lacks Quality Backlinks

The creation of quality backlinks to your business page from reputable, high authority external sites is an extremely popular SEO management recommendation, these aforementioned links playing a vital role in the improvement of many aspects of your campaign.

Link building is a great off-page optimisation technique, allowing you to build the authority of your company website as a way to improve your ranking position within the organic search results. This is a must for any business looking to improve their online visibility or brand recognition, meaning that their website will be shown to a wider target audience and will thus see a boost in overall traffic and sales as a result.

While the creation of links leading back to your website from various external sources is vital for the optimisation and management for your SEO campaign, the quality and relevance of these backlinks is also a factor of great importance. If you are aiming to rank well within the search engine results (which is a goal that all businesses should strive towards!), the links that you are forming should be of a high quality and relevance to the industry in which your company operates.

The overall quality of the sites that your business is linking to can have a knock-on effect on the performance of your own website. Forming backlinks with sites that are completely irrelevant to your field, or those known for their poor reputation, will do more to hinder your website than help it. Associating your brand with poor quality pages will affect the authority of your own company website, and should thus be avoided at all costs.


Your Site Misuses Outbound Links

Outbound links are something that are often avoided completely within modern day SEO strategies, being the reason as to why so many marketing experts would now consider guest posting to be an ineffective and outdated technique. However, this is far from the truth, and is actually one of the many common misconceptions within SEO.

While filling your site’s main navigational channels with endless external links is not a recommended practice and would definitely cause some issues for the performance of your SEO campaign, this does not mean that outbound links should be avoided altogether. Creating natural links within your on-page content to reputable sources that provide your readers with additional information is actually a great way to enrich the blog articles and landing pages that you publish to your website. This will cause no damage to your brand’s SEO campaign, but can actually assist in the improvement of your authority and reputation.

The issue with outbound links comes not with their use on your company website, but in how they are used, as the placement of such links will play a vital role in whether this common SEO practice will either help or hurt your online presence. Any outbound links that you choose to feature on your site should occur naturally within the on-page content that is presented to your customer base.

Whether it be your landing page content or a blog post, links should only be placed if and where it makes sense to do so. Placing outbound links randomly throughout your text or all in one place is considered bad practice, increasing the likelihood that your content be picked up as spam and your site ultimately be penalised by the search engines.

To avoid outbound links negatively impacting the quality score and performance of your website, links should only be placed as and when it makes sense to do so, using these to provide readers with additional information that will enrich the text published to your company website. As with link building, the quality and reputation of the websites that you link to will impact the authority of your own business site, so it’s important that your brand avoids linking to pages that could harm your domain.

SEO specialist optimizing onsite SEO

The setup and maintenance of a successful search engine optimisation campaign can be a difficult, and sometimes even daunting, task for those who find themselves unsure of where to start. With so many different strategies claiming to provide the best tactics for effective website optimisation, how do you know which advice you can trust?

Luckily, there are a number of highly reputable online SEO courses made readily available to entrepreneurs across the globe, providing expert advice and a helping hand to those looking to optimise their business’ online presence.

SEO is an excellent tool for improving your ranking position and visibility within the organic search results, but it’s vital that your campaign is managed correctly, helping you to avoid any unnecessary mistakes!

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