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How to Develop Recurring Income with SEO



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Make money with SEO

Search Engine Optimization (SEO) offers an excellent opportunity to make money online. When done well, SEO can be a good source of passive or recurring income.

However, like any other business, starting an SEO business can be overwhelming, especially if you lack the right skills. Luckily, you have come to this post. Here we look at how you can develop a recurring income stream as an SEO expert.

Let’s get started!

Why SEO is a great way to make income

People looking to make money online have many options. Some popular ways to make money online include creating and growing an engaging website, building an e-commerce store, selling online courses, selling affiliate products and services, selling eBooks, etc.

However, starting any of these businesses is only the beginning—you need to attract traffic and generate leads to make money. This is where SEO comes in.

That said, you can make good revenue if you set up SEO as a service. The best thing about an SEO business is that it can be a great source of recurring revenue. After all, businesses require SEO services consistently to maintain their rankings on search engines and make sales.

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Back to our question: Is SEO a great way to make income online? Yes, you can earn good revenue by setting SEO as a service. Types of SEO that can help make passive or recurring income include:

  • Affiliate SEO – Affiliate SEO involves optimizing an affiliate website for SEO to increase traffic, generate leads, and make sales
  • Client SEO – Client SEO involves providing SEO services to businesses and getting paid for them
  • LeadGen SEO – LeadGen SEO involves improving a website’s ranking for individual web pages in search results (SERPs) to increase leads and revenue
  • Rank and Rent SEO – The rank-and-rent model involves building a website, improving its rankings on search engine result pages (SERPs), and later renting it out

Steps to setting up SEO as a service

Here’s a practical guide to help set up your SEO service successfully:

Educate yourself on standard SEO practices

The first step to building a good SEO service is to learn SEO. People who skip this step end up with a half-baked venture and many unhappy clients. As such, you must take your time to learn SEO in detail before you set up your SEO business.

Some of the things to remember when learning SEO include:

  • The goal of SEO
  • Keyword research
  • On-page and off-page optimization (know the difference)
  • Identify user experience (UX) signals
  • Creating SEO-friendly content
  • Generating trusted, quality backlinks

The best part is that there are many online resources to help understand SEO best practices. Also, you don’t have to master everything to start offering SEO services. Once you understand the basics, you can start offering the services on your way to becoming an expert.

Create a website showcasing your service options

Learning SEO guides is only the beginning; you need hands-on experience. And what better way to gain SEO experience than try it on your own website? Ideally, creating your website allows you to apply what you’ve learned instead of using your clients’ websites as a testing ground.

Your business website need not be complicated—a simple but attractive website will do the trick. Also, create and post SEO content on your website to address common customer pain points.

Adding testimonials to your website is also an excellent way to showcase your expertise. However, it is unlikely you’ll have them if your business is new, so don’t let that stand in your way. Use tools such as Google Search Console and Google Analytics to analyze the results of your new site.

Outsource or in-house?

When creating your SEO service, you have two options: Building a team of in-house experts or working with established SEO experts outside your organization. Building an in-house team means establishing your expertise and training other staff members on matters of SEO. On the other hand, you can outsource the work to SEO experts.

Project management

SEO isn’t a one-off project. That means you need to continuously optimize your work to maintain rankings. To achieve this, you need to learn project management skills to manage tasks and your team.

Project management involves two crucial categories: Planning and fulfillment.


Planning forms the foundation of your SEO service. It involves research, evaluation, and strategy. In other words, planning helps get a clear direction of how to build your SEO campaigns.

Some of the critical things to include in your planning include competitive analysis, keyword research, content evaluation, and website audit.


Fulfillment involves plan execution. More specifically, fulfillment involves implementing a well-thought strategy to get the most out of your SEO efforts. This can be delivering what you promised to clients or getting more revenue from your SEO business.

Some important tools to help in SEO project management include:

  • Slack
  • Basecamp
  • Teamwork
  • Asana
  • Zapier

Find the right SEO tools

Now find a set of SEO tools to help in the process. Luckily, there are free tools to help streamline your workflow and get more time to do other important tasks.

These tools include:

  • Google Search Console – helps understand how crawlers are navigating your site and which keywords could help drive more organic traffic
  • Google Analytics – helps analyze site performance and traffic sources
  • Google my Business – feeds Google with crucial information like physical location, operating hours, and phone number

Other tools you may want to include in your arsenal include:

How the Hub can help you manage your projects

The Hub by GoDaddy Pro collects an array of pro-level tools in one intuitive and easy-to-use dashboard. It’s an integrated site-, client- and project-management platform that allows you to streamline otherwise time-consuming tasks.

For example, The Hub lets you run bulk updates for numerous websites at once. Users report saving an average of three hours each month for every client website they manage with The Hub. The platform also allows easier client collaboration via shared shopping features and account delegation.

Create your pricing model

There’s nothing as embarrassing as when prospects ask how much your SEO costs but can’t provide a good answer. While there’s not a single answer to this question, knowing the value of SEO will help give your prospects a more convincing answer.

To avoid confusion regarding pricing, we recommend you think about your pricing structure in the development stages. That said, here are three common pricing structures for SEO companies:

  • Fixed: You may want to use this pricing structure in projects that involve various SEO work—keyword research, SEO consulting services, on-page optimization, web design services, etc.
  • Hourly: This pricing structure is ideal for simple tasks such as website audits and keyword research
  • Retainer: Once you’re established, you can put your clients on a retainer basis, depending on their budgets

SEO pricing goes beyond the SEO service cost; it presents your capability and the value your SEO services provide to clients. Research your competitors and prospects before quoting a price for your SEO services.

Market your SEO services

No one will trust your SEO services if you don’t have a robust digital presence. That’s why you need to improve your website SEO to show clients that you are good at what you say.

However, SEO is not the only way to market your SEO services. That said, here are ways to boost your online presence:

Inbound practices

Inbound marketing is a great way to improve your online presence and attract SEO clients. Inbound practices involve different strategies that can help attract leads, including SEO, content marketing, social media, etc.

Automated social media

Businesses spend significant hours on social media per week. As such, you can ramp up your inbound efforts using social media. However, when using social media for your inbound services, you need to:

  • Create your message according to user intent and the platform
  • Join related social media groups such as LinkedIn, Facebook, and Reddit groups to get ideas of what your audience is talking about
  • Be human

If you have great reviews, include them on your website for your prospects to see. Create great relationships with professionals and ask them to review your SEO company. Positive reviews will show that you’re reliable and adhere to great work ethics.

Relevant listings

Setting up your SEO service on Google My Business, Yelp, and other relevant listings can help improve your online presence. However, make sure that your business information is consistent across these sites, including your business name, address, and phone number.

Document everything

Testing systems is one thing; make sure you document all your findings. Consider gathering positive reviews and creating case studies that will help showcase your SEO services. Always make a list of your clients’ goals anytime you sign up a new client and document their progress. Some of the crucial things to conclude in your case study include:

  • The problem – what problem did the client want to be solved?
  • The solution – what solution did you propose?
  • The results – did the solution you offered provide the desired results?
  • Testimonials – what’s the client’s experience working with you?

Scale your SEO business

Building a profitable SEO business won’t happen overnight. It requires a lot of time, effort, dedication, and testing various processes. As such, you may want to wait until when your business is generating significant income before scaling your business.

Of course, you can hire freelancers in your early stages, especially when things start gaining momentum. However, don’t hire full-time employees until when the business has enough revenue to sustain them.

That said, we recommend standardizing your offering or productizing your services if you want to scale your business. This way, it’ll become easier to deliver services to clients and hire more staff.

Wrapping up

Like any other business, starting an SEO business can be overwhelming and confusing. However, if you are willing to learn and do the hard work, you can create a successful SEO business that will give recurring income.

While there are many ways to build a successful SEO business, the above steps will help set up a successful SEO service.

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Growing a Business

2023’s Festive Formula: Small Business Success in the Extended Holiday Season

Navigate the unique landscape of the 2023 holiday shopping season with our expert guide. Discover how small businesses can capitalize on extended consumer spending, leveraging the latest trends in personalization, online marketing, and fast fulfillment. From creating an enchanting in-store experience to mastering the digital realm, learn how to harness consumer behavior shifts for a prosperous holiday period. Get ready to transform challenges into opportunities and make this festive season your most successful yet!



The holiday season is a pivotal time for small businesses globally. With 2023’s extended holiday shopping period and consumer trends towards affordability and unique experiences, small businesses have unique opportunities to thrive.

Understanding the Holiday Shopper

Modern consumers are trading down, seeking value while also desiring experiences and personal connections. They prefer businesses offering unique, personalized services, and community engagement. This shift opens up numerous opportunities for small enterprises.

Creating a Festive In-Store Experience

Physical stores can become holiday attractions. Creative decorations, themed events, and promotions, coupled with an omnichannel approach combining in-store and online experiences, can attract and retain customers.

Leveraging Online Platforms

A strong online presence is critical. Enhance your digital platforms with festive themes, promotions, and gift guides. Utilize AI and generative AI for personalized marketing and improve online interactions through advanced chatbots.

Harnessing the Power of Social Media

Social media offers a platform for inspiration and engagement. Utilize platforms like Pinterest, Instagram, and YouTube to inspire and engage your audience. Collaborative promotions with other businesses can create unique experiences.

Personalization and Customer Service

Personalization is crucial. Use customer data to offer customized experiences and promotions. Exceptional customer service, both in-store and online, is vital to meet high consumer expectations.

Fast Fulfillment and Inventory Management

Consumers expect fast fulfillment options like same-day delivery and curbside pickup, especially among younger demographics. Efficient inventory management and transparent communication about product availability are essential.

Post-Holiday Strategies

Extend holiday strategies beyond December. Post-holiday sales, exchanges, and New Year promotions can drive ongoing traffic and sales. Use this period for collecting feedback and data analysis for future strategies.


The extended 2023 holiday season offers small businesses the chance to adapt and excel. By embracing consumer trends towards value, experiences, and fast fulfillment, and leveraging technology for personalization and efficiency, small businesses can enjoy a successful holiday season.

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Growing a Business

Unlock the Power of Email: 2023’s Ultimate Guide to Personalized Marketing Mastery



In the rapidly evolving digital landscape, email remains a cornerstone of business communication. Contrary to the whispers of naysayers, email is not an antiquated relic but a dynamic tool, continually adapting to the latest trends and technologies. In this article, we explore how small businesses can craft compelling email campaigns that resonate with today’s audience.

1. The Art of Personalization

Gone are the days of generic, one-size-fits-all email blasts. In 2023, personalization is not just a buzzword; it’s a necessity. Utilizing data analytics to segment your audience and tailor your messages can significantly increase engagement rates. Personalization goes beyond inserting a first name; it’s about crafting content that reflects the individual interests, buying behaviors, and preferences of your subscribers.

2. Mobile-First Email Design

With the majority of emails now opened on mobile devices, a mobile-first design approach is crucial. Emails should be visually appealing and easily readable on smaller screens, with responsive design and clear call-to-action (CTA) buttons. Additionally, loading times should be minimal, and images optimized for quick and efficient loading.

3. Interactive and Visual Content

Incorporating interactive elements like surveys, polls, or clickable sliders can boost engagement and provide valuable feedback. Visual content, such as infographics and videos, can increase open rates and make your emails more memorable. With the rise of platforms like TikTok and Instagram, incorporating short-form video content into your emails can be particularly effective.

4. Authenticity and Brand Storytelling

Consumers are increasingly drawn to brands that showcase authenticity and a compelling narrative. Use your email campaigns to tell your brand’s story, share your values, and build a deeper connection with your audience. This approach not only fosters loyalty but also differentiates your brand in a crowded market.

5. AI-Driven Email Optimization

Artificial Intelligence (AI) is reshaping email marketing. From predictive analytics that forecast the best time to send emails to AI-powered copywriting tools that help create compelling subject lines, integrating AI can significantly enhance the effectiveness of your campaigns.

6. Privacy and Data Protection

With growing concerns about data privacy and the introduction of regulations like GDPR, ensuring the privacy and security of your subscribers’ data is more critical than ever. Be transparent about how you collect and use data, provide easy opt-out options, and maintain compliance with data protection laws.

7. Measuring Success and Adapting Strategies

Finally, the success of an email campaign is in its metrics. Open rates, click-through rates, conversion rates, and unsubscribe rates provide insights into what works and what doesn’t. Regularly reviewing these metrics and adapting your strategy accordingly is key to continual improvement.


Email marketing remains a vital tool for small businesses, offering a direct line of communication to your audience. By embracing personalization, optimizing for mobile, leveraging interactive and visual content, staying authentic, utilizing AI, respecting privacy, and adapting to feedback, your email campaigns can achieve greater relevance and impact in the ever-changing digital era.

This article aims to provide small businesses with up-to-date insights and actionable tips on creating effective and engaging email campaigns that align with current trends and consumer expectations.

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Revolutionizing Marketing: The Power of AI in the Digital Age



Embracing AI-Powered Marketing: Transforming Brands in the Digital Marketplace

In the crowded digital marketplace, standing out is challenging. Enter AI-powered marketing, a revolutionary upgrade transforming brands into digital powerhouses.

Hyper-Personalized Campaigns: Beyond Basic Personalization

Gone are the days of generic marketing. Today’s gold standard is AI-driven hyper-personalization. This approach uses customer data analysis to create deeply resonant, individualized marketing campaigns. With AI’s ability to segment audiences based on intricate criteria, including purchasing history and browsing behavior, your messages can hit the mark every time.

Enhanced Customer Journey Mapping

AI’s capabilities extend to mapping the entire customer journey. By predicting needs and preferences at each stage, AI aids in crafting narratives that guide customers from discovery to purchase, integrating your brand into their personal stories.

SEO Wizardry: Mastering Search Engine Dynamics

With ever-changing algorithms, SEO is a complex puzzle. AI serves as a sophisticated navigator, deciphering these changes through machine learning. It aids in keyword optimization, understanding search intent, and aligning content with search trends.

Predictive SEO

AI tools offer predictive SEO, anticipating search engine and user behavior changes. This proactive stance ensures your brand’s prominent visibility in search results, capturing the right audience at the right time.

Social Media Mastery: Crafting a Digital Narrative

AI transforms social media strategies from uncertain to precise. By analyzing vast social data, AI provides insights into resonating content.

Content Optimization

AI analyzes performance data to recommend effective content types. This data-driven approach refines your social media content strategy.

Engagement Analysis

AI examines user interaction nuances, understanding engagement patterns. It helps tailor interactions for maximum impact, including adjusting posting schedules and messaging for increased relevance.

Conclusion: Navigating the AI-Driven Marketing Landscape

AI-powered marketing is essential for thriving in the digital age, offering precision and personalization beyond traditional methods. For small businesses, it’s a chance to leverage AI for impactful, data-driven strategies.

As we embrace the AI revolution, the future of marketing is not just bright but intelligently radiant. With AI as your digital ally, your brand is equipped for a successful journey, making every marketing effort and customer interaction count.

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