Growing a Business
How to find products to sell online
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If you plan to launch an ecommerce store this year, you’ll need a strategic sales and marketing plan to help you stand out. You’ll also need to know where to source the best products if you don’t manufacture them yourself. These types of businesses need to know how to find products to sell online.
The competition for online consumer traffic and sales has never been steeper. Many small businesses (SMBs) have recently launched ecommerce stores to reach customers who prefer to shop online, with 92% of online SMBs claiming they had a significant sales growth in 2021.
How to find products to sell online
Let’s explore how to find products to sell online and ensure they fit with your overall business strategy and budget.
1. Identify products that you’re passionate about
It’s essential to have a profitable small business. But it’s hard to stay committed to it long-term without a passion for what you sell.
As you embark on your online business journey, start by identifying those passions. Do you love books, fashion, food, jewelry, or technology? Do you have a hobby, like buying art or collecting dolls, that you’ve always wanted to turn into a business by helping others do the same?
More than 65 percent of participants in a Customer Thermometer study said that “being emotionally connected to a brand made them feel like the company or business cared about people like them.”
So the more you’re able to align with and communicate your passion for your digital or physical products through your online business, the better you’ll attract like-minded, loyal shoppers.
It’s also critical to think about what the products that you want to source and sell will say about your business and brand.
For example, if you decide to sell organic, fair-trade coffee beans, you’re promising to deliver a product that is healthier for your customers while showing that you care about the people who grow and package that product.
If your potential customers also care about those values, you know they’ll be looking for a site like yours to purchase those products.
That’s why you must identify the right product niche and target market before you source the products you want to sell online.
2. Align those passions with a niche product-market fit
Business News Daily defines a product niche as “a specialized or focused area of a broader market that your business serves specifically.”
Taking the time to identify your niche properly will help you to stand apart from your competitors in a crowded online marketplace.
For example, if you love jewelry inspired by or from the 1920s and 1930s fashions but can’t find it all in one place online, you could build a small business that caters to that niche.
Or, perhaps you want to sell trendy costume jewelry for young women to wear to work. It all comes back to your passions and which customers you want to target online.
When choosing and searching for your niche items to sell online, you should also consider:
- The size and weight of your physical products: To keep shipping costs down with lighter and easily packable products
- The selling price of your sourced products: Especially when getting started — to be profitable and to cover the cost of returned items
- Product durability and quality: You don’t want products to spoil or get broken en route to your customers
- Trends in your chosen niche: For example, search terms for “nostalgia” have grown over the past few years and is reflected in everything from current fashions to music, TV, and toys
Profiling your niche customers
Try to get as specific as possible when defining your niche target customers. Include everything from demographics like age range, occupation, and household income to psychographics like their personality traits, lifestyle, special interests, and values.
Using the costume jewelry example from earlier, your target customer could be a single woman in her 20s and 30s who works in advertising or PR and makes $30,000 to $75,000 a year. She likes to go out with her friends after work, belongs to a book club, is a foodie that watches baking shows, and cares about climate change and product sustainability.
Once you’ve completed your customer profile, research how they’re likely to shop for your products online. Small business owners can start by reading free blogs and consumer studies published on online marketing sites such as eMarketer, Econsultancy and MarketingCharts.com.
You can also get a lot of free information from ecommerce news sites like Retail Dive, Digital Commerce 360, and the National Retail Federation.
Look for trends that reveal where your potential customers spend most of their time online and try to learn how they discover new products.
For example, are they more likely to research vintage jewelry through search or fashion and celebrity websites? Do they follow influencers on social media sites like Instagram and Pinterest? If so, which ones and what are those influencers saying about those products and styles?
You can also send out an online survey to friends and family who fit your niche customer profile using Survey Monkey or Google Forms. You can ask them specific questions like:
- What do they love about that product niche?
- Which niche product trends are they looking for right now?
- What products in that niche are they most likely to research or buy online?
- What’s missing from that niche market that they’d like to see filled?
- How much would they be willing to spend on a specific niche product?
- Where do they typically learn about new niche products online?
- Which competitor sites do they currently buy from, and what do they like or dislike about those ecommerce sites?
- Do they buy their niche products from local, national, or global competitors?
- Would they prefer to have products shipped to them if they buy locally, or would they like to purchase products online and pick them up in-store?
- If they buy products nationally or globally, how much would they be willing to pay for shipping?
Giving them specific answers to choose from, rather than asking them open-ended questions, will make it easier for them to fill out your survey. Although, a combination of the two is often necessary.
It’s also helpful to offer an incentive to get them to complete your survey, like gift cards and discounts when shopping with your online store.
Once you have all of your answers, it’s time to look for the right products that meet all of their needs.
3. Find the right products to sell online
As you prepare to source your physical products, think about the type of ecommerce business you want to create.
For example, many small business owners start with a dropshipping business model where you don’t need to make or store any inventory yourself physically. Instead, you’d source and curate the niche products on your site while your suppliers would store, package, and ship the items for you.
With a dropshipping business model, your suppliers will take a bigger cut of the profits.
However, dropshipping is a flexible and scalable way for a small online business to get off the ground quickly and affordably, with lower overhead costs.
As your business grows, you can potentially add your own manufactured products to sell on your site to make a larger profit.
Identifying products for your dropshipping business
Where you source your dropshipping products depends on your chosen product niche.
According to SixAds.net the top dropshipping niche categories last year were:
- Home decor and home improvement
- Health and beauty
- Pet products
- Boho clothing and accessories
- Phone accessories
To find the top trending niche products right now, SixAds recommends looking at:
- The top Amazon Bestsellers for your niche product category.
- eBay Watch Count to see what the top eBay shoppers are adding to their “watch list” by keyword.
- The SaleHoo Market Research Lab uses data from Amazon and eBay to help you find highly profitable dropshipping products to source and sell.
- Google Trends: Since most people start their shopping journey with a search, you can look at growth trends for specific product keywords over time.
- AliExpress Dropshipping Center to discover the top niche products to source and sell online via AliExpress.
Sourcing those products via dropshipping suppliers
You have many options to choose from when sourcing products for dropshipping.
Access a network of sellers via ecommerce marketplaces
One of the most common places to start sourcing your products is via an ecommerce marketplace that connects you to a large network of manufacturers and sellers. As mentioned earlier, the AliExpress Dropshipping Center is a good place to start.
Additionally, you can research and contact niche dropshipping marketplaces like BrandsGateway for luxury brands, Buy2Bee for clothing and footwear, UniqBe for IT and electronics products, Gold-N-Diamonds for jewelry, and Wholesale Interiors for furniture.
Choose high-quality niche products via wholesale supplier directories
Directories like InventorySource.com give you access to thousands of high-quality wholesalers and suppliers for niche product categories.
Keep in mind, however, that they charge a monthly subscription fee to integrate and automate the SKU data onto your site. However, some let you look at the content for free to decide whether or not you want to invest in a subscription.
Go straight to the source with brand manufacturers
You can also go straight to your favorite niche brand manufacturers to negotiate a dropshipping partnership. Keep in mind that not all of them will be interested in dropshipping, and this can become a laborious process as you add more partnerships.
Be sure to ask about their revenue share model (e.g., how much of the sales revenue they would keep to store and ship the physical product to your customers), and compare prices among a host of your favorite niche brands.
You’ll need to factor that number into your price, along with the manufacturer’s suggested retail price (MSRP), to make a profit. Refer to our post on product pricing for help when developing the right ecommerce sales strategy for your small business.
Enable manufacturers and sellers to come to you
You can also make it possible for niche product creators to post and sell their wares through your site.
For example, Society6 created a platform for artists to affordably upload photos and sell their designs (e.g., prints on mugs, t-shirts, and socks) to the world. In this way, artists can reach out to them and post their own products on the ecommerce site.
Sourcing products for your general online store
If you already own a retail store and plan to launch an ecommerce site, or you’re an online retailer that buys commoditized physical products (e.g., high-demand, essential items) and/or niche products to store in a warehouse, then you have some additional options to consider.
In addition to the resources listed above for dropshipping sources, you can purchase your niche products from ecommerce marketplaces like: Alibaba.com and Amazon wholesale. You can also purchase inventory from wholesale partners like Costco.
To decrease your overhead costs, since you’re renting out a physical warehouse and covering your shipping costs, look for discounts when purchasing large product quantities in bulk.
Additionally, keep in mind that suppliers are currently dependent on manufacturing capabilities during the Covid pandemic. Check-in regularly with your suppliers to make sure you don’t frequently sell out of items and keep customers waiting for long periods.
Related: Top-notch shipping tips for your online store
4. Identify and integrate online product sales channels
Once you’ve sourced your digital or physical products, it’s time to decide where and how you’ll sell to customers online.
First, you’ll need to develop and launch your online business website. If you don’t have one already, there are a variety of options out there and many ecommerce platforms, like GoDaddy Online Store, can help you to:
- Buy a domain name
- Build your site with affordable mobile-friendly templates
- Process payments quickly and securely
- Host it all on one integrated platform
Use GoDaddy Online Store to build your site and sell everywhere
If you’ve already done your research on where customers are likely to discover and buy your products online, working with GoDaddy will enable you to sell directly from your website or your customers’ favorite platforms and marketplaces, like eBay, Etsy, Amazon, Facebook or Instagram.
Plus, GoDaddy Online Store integrates with GoDaddy Payments to help you process payments securely — both online and in-store.
Your payments will arrive in your business account as soon as the next business day, and GoDaddy offers the lowest fees in the industry per transaction, compared to leading competitors.
GoDaddy Payments processes all major credit and debit card transactions — both online and using our POS devices. If you use our Smart Terminal and Card Reader devices in-store or in-person, we also provide contactless payments via Apple Pay and Google Pay.
Finally, you can access all of your orders, inventory, reviews, and customer emails — across all of your online business sales platforms — from one easy-to-use online dashboard.
Add WooCommerce to our managed WordPress ecommerce platform
If you already have a WordPress website and want to add ecommerce functionality, you can do so using WooCommerce extensions — choosing from over 50,000 WordPress plug-ins and 10,000 site design templates.
GoDaddy’s managed WordPress Ecommerce platform with WooCommerce gives you the freedom to sell anything, anywhere online — from physical products to digital downloads, services, and subscriptions.
It also seamlessly integrates with GoDaddy Payments, giving your customers more ways to pay you, and helping you get paid faster.
Related: 6 types of products you can sell with WooCommerce
Launch, test and iterate on what’s working
Once your site is live, it’s important to track how each product is performing on your website, so you can offer more of what your customers want, and consider removing products that aren’t driving sales.
First, you’ll need to install an analytics tool like Google Analytics on your site to track your customers’ online shopping behaviors. For tips on what to track and which reports to use, read:
How to use Google Analytics enhanced ecommerce features to gain more customers.
Next, consider using A/B testing on your homepage, product pages, and check out to see which design features and copy can be improved to increase sales (or conversions) on your site.
Essentially, A/B testing is a split test between two variations of the same page. At the most basic level, you can test whether a checkout page with a green button will outperform a red button to drive more sales. However, you can get a lot more sophisticated with what you want to test.
Related: The what, why, and how of WordPress A/B testing
5. Your online customers are out there
Once you’ve found the right digital or physical products to sell online and launch your ecommerce site, it’s time to build your brand and promote your online business.
From search engine optimization (SEO) to email, social media marketing, and online advertising, the GoDaddy blog can teach you how to launch, market, and advertise your small business ecommerce site to potential customers.
We also cover case studies on how businesses like yours are succeeding online and provide insights into consumer behaviors, seasonal strategies, and more.
If you don’t have a large budget, start with one or two marketing strategies that you know are likely to reach your potential customers and convert sales, based on your consumer research.
Then, test and improve on what works. As your business grows, so too can your budget to drive more traffic and sales to your site.
Growing a Business
Brand Authenticity: How Small Businesses Can Build Trust and Loyalty
In today’s competitive business landscape, small businesses need to establish a strong brand identity to stand out and connect with their target audience. One crucial element that can make or break a brand is authenticity.
In this article, we will explore why brand authenticity matters for small businesses and how it can help build trust and loyalty among customers.
Brand is Everything
Branding is the process of shaping and defining a small business’s identity. It encompasses more than just a logo or a tagline; it extends to the values, mission, and overall personality of the business. A strong brand serves as the foundation upon which all marketing efforts are built.
Through branding, a small business can establish a unique and recognizable identity that sets it apart from competitors. It communicates the business’s essence and promises to customers, creating a perception and expectation of what they can expect from the brand.
A well-crafted brand strategy helps small businesses differentiate themselves in a crowded market, attract their target audience, and build a loyal customer base. It provides a cohesive framework for all marketing and communication activities, ensuring consistency in messaging, visual identity, and customer experience.
Effective branding goes beyond aesthetics; it delves into the emotional connection between the brand and its customers. It evokes feelings, creates memories, and builds trust. Small businesses that invest in building a strong brand reap the benefits of increased brand recognition, customer loyalty, and long-term success.
Why Being Authentic Matters
In a world inundated with marketing messages, consumers have become more discerning about the brands they choose to support. Authenticity plays a significant role in this decision-making process. Customers are drawn to brands that are genuine, transparent, and true to their values.
When a small business demonstrates authenticity, it fosters a sense of trust and credibility, setting it apart from those that merely follow passing trends or adopt a contrived persona.
How Brand Builds Trust and Loyalty
Building trust and loyalty is crucial for small businesses, and brand authenticity serves as a powerful catalyst in this process. By consistently embodying their values, being transparent, forging emotional connections, and telling compelling stories, authentic brands establish a strong foundation of trust and loyalty with their customers.
Let’s explore some key aspects of how brand authenticity contributes to building trust and loyalty:
Authentic brands are consistent in their messaging and actions. They deliver a consistent experience across all touchpoints, from their website and social media presence to their customer service interactions. This consistency builds trust, as customers know what to expect and can rely on the brand to deliver on its promises.
Authentic brands are transparent about their processes, ingredients, sourcing, or any other relevant information. They openly communicate with their customers, addressing concerns and being honest about challenges they may face. This transparency builds trust and demonstrates the brand’s commitment to ethical practices.
3. Emotional Connection
Authentic brands connect with customers on an emotional level. They tap into shared values and beliefs, creating a sense of belonging and resonance. By understanding their target audience and communicating in a genuine manner, small businesses can forge deep connections that foster customer loyalty and advocacy.
Authentic brands tell compelling stories that resonate with their audience. They share the journey, values, and purpose behind their business, giving customers a reason to engage and connect. These stories create an emotional bond and help customers relate to the brand on a personal level.
In today’s business landscape, brand authenticity is a powerful asset for small businesses. By staying true to their values, consistently delivering on promises, being transparent, and connecting on an emotional level, small businesses can build trust and loyalty among their customer base.
Remember, authenticity is not a one-time effort but an ongoing commitment that should permeate all aspects of the business.
Small businesses that prioritize brand authenticity will differentiate themselves in the market, cultivate a loyal customer base, and ultimately thrive in an increasingly competitive environment.
By understanding the importance of authenticity and implementing strategies to foster it, small businesses can build a brand that resonates with customers and drives long-term success.
Your brand is your identity. Be authentic, be true, and watch your business flourish.
In conclusion, brand authenticity is a critical factor in building trust and loyalty for small businesses. It goes beyond superficial marketing tactics and taps into the core values, consistency, transparency, emotional connection, and storytelling. By prioritizing authenticity and integrating it into all aspects of their operations, small businesses can create a powerful brand that resonates with customers, fosters trust, and drives long-term success.
If small businesses embrace their authenticity, they will stand out in a crowded marketplace and forge deep connections with their target audience, ultimately reaping the rewards of customer loyalty and advocacy.
Boost Your Local Business: Discover the Power of Google Ads Location Targeting and Local Extensions
Discover how to boost your local business with Google Ads! Master location targeting & local extensions for success.
Opinions expressed by SmallBiz contributors are their own.
Discover the power of location targeting and local extensions in Google Ads to promote your local business and connect with customers in your community! In this comprehensive guide, we’ll explore how to effectively utilize Google Ads for local business promotion, drive foot traffic, generate leads, and boost sales.
Let’s dive into the world of local advertising and unlock the potential of your local business!
Table of Contents
- Introduction: The Importance of Local Advertising in Google Ads
- Location Targeting: Reaching the Right Audience in Your Community
- Local Extensions: Enhancing Your Ads with Local Business Information
- Creating Compelling Local Ads: Tips and Best Practices
- Leveraging Google My Business for Local Ads Integration
- Measuring the Success of Local Advertising: Key Metrics and Analysis
- Conclusion: Achieving Local Advertising Excellence with Google Ads
Welcome to the world of local advertising, where your business becomes a beacon of opportunity in your community! As a local business owner, you know that your community is the lifeblood of your success. It’s where your loyal customers reside, where word-of-mouth spreads like wildfire, and where your business can thrive and prosper.
But what if I told you that there’s a way to amplify your local presence and connect with even more customers in your area? That’s right! With Google Ads, you can harness the power of local advertising to drive foot traffic, generate leads, and boost sales like never before.
In this comprehensive guide, we’ll explore the magic of location targeting and local extensions in Google Ads. We’ll uncover the secrets to creating compelling local ads that resonate with your audience and inspire action. So, buckle up and get ready for a thrilling adventure that will elevate your local business to new heights!
Location Targeting: Reaching the Right Audience in Your Community
Imagine casting a net that captures the attention of your ideal customers right in your community! With location targeting in Google Ads, you can do just that. Location targeting allows you to define the geographic areas where you want your ads to appear, ensuring that your ads reach the right audience at the right time.
Whether you’re targeting a specific city, neighborhood, or radius around your business, location targeting is your key to unlocking local advertising success. But how do you set up and optimize location targeting for maximum impact? Let’s explore!
Define Your Target Areas: Start by defining the geographic areas you want to target. Consider factors such as your business location, service areas, and where your potential customers reside. Be strategic in selecting areas that align with your business goals and customer demographics.
Customize Location Settings: In Google Ads, you can customize your location settings to target specific areas, exclude certain locations, and even adjust bids based on location. For example, you can increase bids for areas with high foot traffic or for locations where your competitors operate.
Leverage Location Extensions: Enhance your location targeting efforts by using location extensions. These extensions display your business address, phone number, and directions, making it easy for customers to find and visit your store.
Monitor and Optimize Performance: Keep a close eye on the performance of your location-targeted campaigns. Analyze key metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) for different locations. Use these insights to optimize your campaigns and improve ROI.
Local Extensions: Enhancing Your Ads with Local Business Information
Transform your ads into a treasure map that leads customers straight to your doorstep! Local extensions in Google Ads are like signposts that guide customers to your business, providing them with essential information and a seamless path to action.
Local extensions display your business address, phone number, and a map marker, along with a link to your business details page on Google Maps. Whether customers are searching for directions, store hours, or contact information, local extensions provide the answers they seek.
When setting up and optimizing local extensions, consider these best practices:
Verify Your Business Information: Ensure that your business information is accurate and up-to-date. Verify your business address, phone number, and hours of operation to provide customers with reliable information.
Integrate with Google My Business: Link your Google Ads account with your Google My Business account to seamlessly integrate your business information into your ads. This integration enhances the accuracy and consistency of your local extensions.
Track and Measure Performance: Monitor the performance of your local extensions using metrics such as clicks-to-call, clicks-to-directions, and store visit conversions. Use these insights to assess the impact of local extensions on your campaign performance and customer engagement.
Creating Compelling Local Ads: Tips and Best Practices
Craft local ads that resonate with your community and inspire action! Creating compelling local ads is an art form that requires creativity, precision, and a deep understanding of your audience. It’s about capturing the essence of your local business and conveying your unique value proposition.
When crafting local ads, keep these tips and best practices in mind:
Highlight Local Relevance: Emphasize your local presence and connection to the community. Use location-specific keywords, mention local landmarks, and highlight community involvement to resonate with your audience.
Showcase Special Offers and Promotions: Entice customers with special offers, discounts, and promotions that are exclusive to your local area. Create a sense of urgency with limited-time deals and seasonal offers.
Include a Strong Call-to-Action (CTA): Inspire customers to take action with a clear and compelling CTA. Whether it’s “Visit Our Store Today,” “Call for a Free Consultation,” or “Book an Appointment Online,” guide customers towards the desired outcome.
Personalize and Segment Your Ads: Tailor your ads to different segments of your local audience based on factors such as demographics, interests, and search behavior. Personalized ads create a deeper connection and drive higher engagement.
Leveraging Google My Business for Local Ads Integration
Unleash the full potential of local advertising by integrating Google My Business with Google Ads! Google My Business is a powerful tool that helps you manage your online presence, showcase your business information, and connect with customers across Google Search and Maps.
When you integrate Google My Business with Google Ads, you create a seamless and cohesive local advertising experience. Here’s how:
Sync Your Business Information: Link your Google My Business account with your Google Ads account to automatically sync your business information, including address, phone number, and hours of operation.
Enhance Local Extensions: By integrating with Google My Business, you can enhance your local extensions with additional information such as photos, customer reviews, and special attributes (e.g., “Free Wi-Fi,” “Outdoor Seating”). This enriched information provides customers with a more comprehensive view of your business.
Optimize for Local Search: Leverage the insights and data from your Google My Business account to optimize your local ads for relevant search queries. Understand what customers are searching for and tailor your ad copy and keywords accordingly.
Measure Store Visits and Conversions: With the integration of Google My Business and Google Ads, you can track store visit conversions and measure the impact of your local advertising efforts on in-store traffic and sales.
Measuring the Success of Local Advertising: Key Metrics and Analysis
Unlock the secrets to local advertising success with data-driven insights and analysis! Measuring the success of your local advertising campaigns is crucial for understanding what works, what doesn’t, and how to optimize for maximum impact.
When analyzing the performance of your local advertising campaigns, consider these key metrics and analysis strategies:
Click-Through Rate (CTR): CTR measures the percentage of users who click on your ad after seeing it. A high CTR indicates that your ad is resonating with your audience and effectively capturing their attention.
Conversion Rate: The conversion rate measures the percentage of users who take a desired action after clicking on your ad. This could include actions such as making a purchase, booking an appointment, or signing up for a newsletter.
Cost Per Acquisition (CPA): CPA measures the average cost of acquiring a customer or lead through your local advertising efforts. It’s important to optimize your campaigns to achieve a lower CPA and maximize ROI.
Store Visit Conversions: For brick-and-mortar businesses, store visit conversions track the number of users who visit your physical store after interacting with your local ads. This metric provides valuable insights into the effectiveness of your local advertising in driving foot traffic.
Return on Ad Spend (ROAS): ROAS measures the return on investment for your local advertising campaigns. It’s calculated by dividing the revenue generated from your ads by the total ad spend. A positive ROAS indicates a profitable campaign.
When analyzing these metrics, it’s essential to consider the specific goals and objectives of your local advertising campaigns. Use data-driven insights to make informed decisions, optimize your campaigns, and achieve your desired outcomes.
Achieving Local Advertising Excellence with Google Ads
Congratulations! You’ve reached the end of this exhilarating journey through the world of local advertising in Google Ads! You’ve discovered the secrets to location targeting, local extensions, compelling ad creatives, and data-driven analysis. You’ve been inspired by real-world success stories and equipped with the tools and knowledge to achieve local advertising excellence.
As you forge ahead, remember that local advertising is a dynamic and ever-evolving landscape. Stay curious, embrace innovation, and continuously optimize your campaigns to adapt to changing trends and customer behavior. Keep your audience at the heart of your efforts, provide value at every touchpoint, and build lasting relationships with your community.
Running effective and profitable ads is crucial to the success of any local business. If you’re eager to dive deeper and expand your knowledge on how to maximize the potential of your ad campaigns, there’s an excellent opportunity awaiting you. Take advantage of AdSkills.com’s Free Academy, where you’ll discover valuable resources, expert advice, and innovative strategies designed to help you transform your advertising efforts. Don’t let this chance pass you by – visit AdSkills.com today and elevate your advertising game to new heights!
Liana Ling serves as the CEO of AdSkills.com and helms her own digital marketing agency. Having previously worked as an attorney, and possesses over a decade of experience as a digital marketing specialist focusing on the Info Product and coaching industry. Recognized as one of the top Facebook ad buyers worldwide, Ling uses her unique blend of legal knowledge and marketing expertise to help businesses optimize their digital strategies, thereby earning her a stellar reputation as a trusted advisor in this competitive field.
Growing a Business
How Will SEO Help My Small Company?
The days of calling up every name in the phonebook or handing out flyers on the street corner are over. Nowadays, for any business to grow, it must have a thriving online presence. With so many different companies competing for space in their niche and striving to win clicks, it can be challenging to see a way forward for your business.
Even so, your small company needs to incorporate Search Engine Optimization (SEO), from an agency like Peaks Digital Marketing, moving forward to develop your niche, pull more customers, and rank higher in organic searches. We’ll explain the core of SEO practices, how they work, and why they’re crucial to your business’s development, both in the short and long term.
What Is SEO?
Search Engine Optimization, abbreviated SEO, is a set of practices and techniques designed to get your website ranked higher in search engine results when searchers type in a keyword related to your niche.
Now, you shouldn’t think that SEO is only for computer experts, although there’s a fair amount of backdoor work that can improve SEO; instead, it’s a systematic approach to content production and web design to engage readers, provide authoritative data, and drive sales.
Essentially, the more helpful your content is to readers, as determined by dwell time, crawl indexing, authoritativeness, backlinks, and other metrics, the more prominently your webpage will be displayed when a user searches for a keyword in your niche.
How Does SEO Help My Business?
One of the most obvious benefits of SEO is implicit in its primary purpose: getting you to the top of the search engine results page. Searchers rarely go past the first page of Google, and they are highly likely to select the first, second, or third option on the list compared to links provided further down. Google determines who gets to be the top dog through a series of bot-indexed evaluations. The closer you are to the top, the more likely you will draw visitors to your site. And, of course, visitors mean potential customers. If you’re using your website to drive sales, then it’s a little surprise that more web traffic translates to more revenue.
This positive feedback loop continues, too; more positive interactions with your site lend more credibility, which, in turn, bolsters your reputation in the eyes of the search engine.
One benefit of SEO marketing strategies is that they can really help you stand out in your niche. If you’re passionate about something that you want to share with the world, then you can quickly learn, through SEO research and marketing, what works and what doesn’t.
In other words, if your brand continues to rank at the top of the list in your niche, you can convert curious information-seekers on your niche topic to customers.
Of course, being on the top page of search engines like Google, Yahoo, and Bing builds trust and brand awareness.
When customers click on your top-rated website and see the wonderfully relevant and insightful information you provide, they are much more likely to trust you and recognize your brand.
Improving Customer Experience
One crucial aspect of SEO is web design. Google’s AI very much appreciates websites that are designed with user-friendliness in mind due to higher page views and a lower bounce rate. Surprisingly, customers also appreciate a well-thought-out website layout.
SEO uses in-depth marketing tools to deliver a fresh, user-friendly website that customers will appreciate, potentially leading to further sales.
Providing Helpful, Relevant Data
As a small business owner, you probably have lots of information and experience to share with the world in your niche. Once you decide where in the market you want to settle down, SEO can help you digitalize that information for a growing audience. Whether it’s through a blog on your website or via helpful how-to articles, the internet is a great place to share your knowledge.
Distilling your experience into a bite-sized format is helpful for readers who want to learn more about your products and share the same interests that you do. For example, growing an audience through a blog is also a great way to build your business in the long run.
Adapting to Market Change
The key marker of a business that will thrive is the ability to adapt to change. SEO can be part of your rapid force adjustment if you need to shift your market approach, product line, or media.
SEO can provide you with helpful analytics about which products consumers prefer, which topics are of the most interest to your viewers, and what your competition is doing that you aren’t. All of these factors can help you pivot when you need to and adapt to changes in the market that would otherwise lead to business stagnation.
Growing a Business
The flexibility to make changes, the opportunity to appear before a larger audience, and the ability to improve the customer experience—all of these SEO features have one commonality: progress. At its heart, SEO is about growing your business by increasing your exposure, building your brand, and equipping you with the right resources to improve your products.
SEO is a long-term strategy that can drive revenue with very little input. Most importantly, it generates a continuous stream of organic traffic. This traffic not only helps you gain more sales in the short term, but it can also build a base of repeat customers, who may then help spread your business by word of mouth.
The Bottom Line
Search Engine Optimization is essential for any business with an online presence and often serves as the distinguishing factor between enterprises competing for the same niche.
If you’re looking to rank higher in organic search results, generate more organic traffic, and grow your business in the long run by building a consumer base and providing helpful, relevant content, then it’s important to incorporate SEO strategies into your business model. Whether you’ve just started your business or are in an explosive growth phase, SEO is a necessity that can help your business tremendously.
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