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How to get more customers with YouTube



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Maximize those micro-moments

As a small business owner, ever ask yourself why you’re investing so much time and energy on your YouTube content when you’re already spread thin by all of the things you have to do in running your business? Simple: small business creators get more customers with YouTube!

Why is video important for my business?

If a picture is worth a thousand words, then what’s a video worth to your business? The potential to dramatically increase your chances of getting more customers, according to recent YouTube statistics from Google:

  • 68% of YouTube users watch videos to make purchasing decisions.
  • More than 46% of shoppers will potentially buy from a new brand they discovered through YouTube.
  • 70% of YouTube viewers bought something from a brand they saw on YouTube.

Those staggering numbers show that YouTube videos greatly influence consumers’ buying decisions. And since only 9% of small businesses are on YouTube, if you take the time to create and upload videos, you’ll essentially stand out from 9 out of 10 of your competitors.

Why do I need a YouTube channel?

More than 90% of consumers say they’ve discovered new products and brands on YouTube. Having a YouTube channel allows your business to capture the interest of those consumers when they’re actively exploring their options.

As the second-largest search engine behind Google, YouTube is brilliant in that it realizes the power of giving people options. When viewers are empowered to choose what they want to watch, they pay attention to the content because it matters to them. If you create educational, entertaining or thought-provoking videos, you have a better chance of viewers actively engaging with your brand. Those engaged viewers, in turn, enable you to make more sales with YouTube.

4 things to include to get more customers on YouTube

When building a YouTube channel, there are a few important elements that deserve your attention:

  1. Channel banner.
  2. Important links.
  3. Welcome video and description.
  4. Channel sections and playlists.

1. Channel banner

Think of the channel banner like your billboard on YouTube. This sits atop your channel and can be used to welcome viewers, set expectations for the types of videos you upload, and even drive clicks to a specific page. On Bigger Better Biz, we use the channel banner to drive downloads of our free marketing resources.

2. Important links

When customizing your YouTube channel, you can add important links to your other digital properties. Be sure to use them because they show on your channel banner as well as in your About tab. On Bigger Better Biz, we link to our free download, marketing community signup, LinkedIn and Facebook.

3. Welcome video and description

The welcome video (also known as the channel trailer) gives new (yet to subscribe) visitors to your channel a brief idea of the type of content you’re posting. Use both your video and its accompanying description to instruct viewers to watch your other videos and subscribe to the channel. This is a great way to get more followers on YouTube.

On Bigger Better Biz, we use the welcome video and description to welcome new viewers, outline our video topics, and prompt them to subscribe to the channel.

4. Channel sections and playlists

Your YouTube channel homepage allows for up to 12 sections. Each of these sections can contain live stream content, video playlists, or other channels with which you collaborate. On Bigger Better Biz, our sections include:

  • Starting your small business
  • How to Google My Business
  • YouTube Shorts
  • Popular uploads
  • Free marketing strategy coaching clips
  • Digital marketing tools
  • Small business questions

You don’t need to use all 12 sections, but having three or more sections makes your channel look established and robust to new viewers.

How YouTube can help you gain more customers

To understand the opportunity you have with YouTube, we first have to dive into consumer psychology and take a look at micro-moments.

What are micro-moments?

Google coined the term “micro-moments” back in 2015. Think with Google puts it best when it describes micro-moments:

Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped. In these moments, consumers’ expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.

Simply put, a micro-moment is a moment in time when your potential customers need to:

  • Know something.
  • Go somewhere.
  • Do something.
  • Buy something.

In these impactful moments, consumers are both exploring and evaluating their options (known as the Messy Middle) and they turn to search engines like YouTube to make more educated decisions. Recent research from Google shows that:

  • 75% of shoppers used a Google product like YouTube in the past week to help with their shopping.
  • 70% of shoppers are open to learning about products on YouTube from brands.
  • More than 90% of people say they’ve discovered new products and brands via YouTube.
  • Over 50% of shoppers say they used online video while shopping in-store.

How to leverage micro-moments to get more customers with YouTube

Watching videos in their micro-moment helps consumers compare their options and make better-informed buying decisions. That’s not to say that all of your videos should only focus on pushing your products or services, though. Because consumers in micro-moments are both exploring and evaluating, you want to consider the role video will play in your overall marketing strategy.

What role will video play in your marketing strategy?

Before I create a video for Bigger Better Biz, I like to jot down my objective for the video on a sticky note and make sure it’s in clear view as I record. Of course, you’re using video in your marketing to get more customers with YouTube, but each video can have a different objective or goal that ultimately leads to making more sales with YouTube.

Building brand awareness with YouTube

To attract customers, you need to show them your products and services. In the case of building brand awareness, you’re making videos with a goal that consumers will recognize or recall your brand or offerings. To build brand awareness, you might create the following types of videos:

Growing loyalty with YouTube

Once potential customers know about your brand, you want to bolster their loyalty so they are more likely to recommend your business to others. To grow loyalty, you might create videos including:

  • Customer testimonials
  • Case studies
  • Thought leadership and advice

Driving sales with YouTube

Last, but not least, you can use YouTube to drive online or offline sales. This is where you turn on the boosters and promote your offerings. It might feel a little shameless, but if 90% of consumers are discovering things to buy on YouTube, it’s in your best interest to sell with video.

Here’s an example of a recent video promoting a new marketing program we developed for small business owners:

Note in the video how I speak to the viewers’ pain points of feeling overwhelmed with endless marketing options and provide them with a solution: our monthly marketing success plan.

If you’re not ready for a direct sales video, then you might consider uploading:

  • Origin story videos
  • Product highlight videos
  • DIY videos
  • Unboxing videos

Don’t let the lists above overwhelm you, but use them as inspiration. It’s easy to get sidetracked with fresh ideas when recording videos, so I suggest you start by choosing one objective. Write your objective on a notepad and add two to three bullet points on what you want to cover in your video. As you make your video, consult your note and make sure you’re staying true to your objective.

Related: Top 5 videos you need to be adding to YouTube to grow your sales

Where do I share my YouTube videos?

Once you publish your video on your YouTube channel, spread the word right away because the more views and watch time you gain with your new release, the more YouTube rewards you by suggesting your video to viewers outside of your network. With that in mind, here are some simple strategies to get more eyes on your YouTube videos.

Embed your video in a blog post

If blogging is a part of your content marketing strategy, you will want to write a blog post to showcase every video you upload to YouTube. Why? Because by writing a blog post and embedding your new video in the body of your blog, you’re marrying YouTube and Google for an SEO boost.

Pro tip: Consider embedding a playlist link in your blog posts, so your viewers continue watching your other videos.

Share your video in your email marketing campaigns

When you release a new video that provides value to your email subscribers, send out an email marketing campaign to let them know. If you time it right, you can schedule your video to publish when your email campaign hits the inbox to demonstrate a strong initial demand for your video content.

Related: 13 email marketing tips to captivate customers and drive sales

Share your video on social media

I’m sure you’re always on the prowl for new content to share on social media channels like Facebook, Twitter and LinkedIn. By promoting your YouTube videos via social media platforms, you’re spreading the word to social media users who might have never known your YouTube channel existed. If your video content is engaging enough, you have a good chance of winning new subscribers.

Pro tip: Be sure to add short, informative descriptions that motivate social media users to click the video links.

Start leveraging YouTube to get more customers

We’ve established that YouTube is a powerful tool in your marketing arsenal because it influences consumer buying decisions. When potential customers find themselves in micro-moments, they turn to search engines like YouTube to explore and evaluate their options, and the stats show that more than 90%t of people say they’ve discovered new products and brands via YouTube.

Be deliberate with your objectives before recording your videos, and consider modeling some of the examples I listed above. Once you publish your video to YouTube, be sure to share it as soon as you can to get as many views as possible right when it’s live for the world to see.

I’ve given you the inspiration, now put in the perspiration!

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Growing a Business

2023’s Festive Formula: Small Business Success in the Extended Holiday Season

Navigate the unique landscape of the 2023 holiday shopping season with our expert guide. Discover how small businesses can capitalize on extended consumer spending, leveraging the latest trends in personalization, online marketing, and fast fulfillment. From creating an enchanting in-store experience to mastering the digital realm, learn how to harness consumer behavior shifts for a prosperous holiday period. Get ready to transform challenges into opportunities and make this festive season your most successful yet!



The holiday season is a pivotal time for small businesses globally. With 2023’s extended holiday shopping period and consumer trends towards affordability and unique experiences, small businesses have unique opportunities to thrive.

Understanding the Holiday Shopper

Modern consumers are trading down, seeking value while also desiring experiences and personal connections. They prefer businesses offering unique, personalized services, and community engagement. This shift opens up numerous opportunities for small enterprises.

Creating a Festive In-Store Experience

Physical stores can become holiday attractions. Creative decorations, themed events, and promotions, coupled with an omnichannel approach combining in-store and online experiences, can attract and retain customers.

Leveraging Online Platforms

A strong online presence is critical. Enhance your digital platforms with festive themes, promotions, and gift guides. Utilize AI and generative AI for personalized marketing and improve online interactions through advanced chatbots.

Harnessing the Power of Social Media

Social media offers a platform for inspiration and engagement. Utilize platforms like Pinterest, Instagram, and YouTube to inspire and engage your audience. Collaborative promotions with other businesses can create unique experiences.

Personalization and Customer Service

Personalization is crucial. Use customer data to offer customized experiences and promotions. Exceptional customer service, both in-store and online, is vital to meet high consumer expectations.

Fast Fulfillment and Inventory Management

Consumers expect fast fulfillment options like same-day delivery and curbside pickup, especially among younger demographics. Efficient inventory management and transparent communication about product availability are essential.

Post-Holiday Strategies

Extend holiday strategies beyond December. Post-holiday sales, exchanges, and New Year promotions can drive ongoing traffic and sales. Use this period for collecting feedback and data analysis for future strategies.


The extended 2023 holiday season offers small businesses the chance to adapt and excel. By embracing consumer trends towards value, experiences, and fast fulfillment, and leveraging technology for personalization and efficiency, small businesses can enjoy a successful holiday season.

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Growing a Business

Unlock the Power of Email: 2023’s Ultimate Guide to Personalized Marketing Mastery



In the rapidly evolving digital landscape, email remains a cornerstone of business communication. Contrary to the whispers of naysayers, email is not an antiquated relic but a dynamic tool, continually adapting to the latest trends and technologies. In this article, we explore how small businesses can craft compelling email campaigns that resonate with today’s audience.

1. The Art of Personalization

Gone are the days of generic, one-size-fits-all email blasts. In 2023, personalization is not just a buzzword; it’s a necessity. Utilizing data analytics to segment your audience and tailor your messages can significantly increase engagement rates. Personalization goes beyond inserting a first name; it’s about crafting content that reflects the individual interests, buying behaviors, and preferences of your subscribers.

2. Mobile-First Email Design

With the majority of emails now opened on mobile devices, a mobile-first design approach is crucial. Emails should be visually appealing and easily readable on smaller screens, with responsive design and clear call-to-action (CTA) buttons. Additionally, loading times should be minimal, and images optimized for quick and efficient loading.

3. Interactive and Visual Content

Incorporating interactive elements like surveys, polls, or clickable sliders can boost engagement and provide valuable feedback. Visual content, such as infographics and videos, can increase open rates and make your emails more memorable. With the rise of platforms like TikTok and Instagram, incorporating short-form video content into your emails can be particularly effective.

4. Authenticity and Brand Storytelling

Consumers are increasingly drawn to brands that showcase authenticity and a compelling narrative. Use your email campaigns to tell your brand’s story, share your values, and build a deeper connection with your audience. This approach not only fosters loyalty but also differentiates your brand in a crowded market.

5. AI-Driven Email Optimization

Artificial Intelligence (AI) is reshaping email marketing. From predictive analytics that forecast the best time to send emails to AI-powered copywriting tools that help create compelling subject lines, integrating AI can significantly enhance the effectiveness of your campaigns.

6. Privacy and Data Protection

With growing concerns about data privacy and the introduction of regulations like GDPR, ensuring the privacy and security of your subscribers’ data is more critical than ever. Be transparent about how you collect and use data, provide easy opt-out options, and maintain compliance with data protection laws.

7. Measuring Success and Adapting Strategies

Finally, the success of an email campaign is in its metrics. Open rates, click-through rates, conversion rates, and unsubscribe rates provide insights into what works and what doesn’t. Regularly reviewing these metrics and adapting your strategy accordingly is key to continual improvement.


Email marketing remains a vital tool for small businesses, offering a direct line of communication to your audience. By embracing personalization, optimizing for mobile, leveraging interactive and visual content, staying authentic, utilizing AI, respecting privacy, and adapting to feedback, your email campaigns can achieve greater relevance and impact in the ever-changing digital era.

This article aims to provide small businesses with up-to-date insights and actionable tips on creating effective and engaging email campaigns that align with current trends and consumer expectations.

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Revolutionizing Marketing: The Power of AI in the Digital Age



Embracing AI-Powered Marketing: Transforming Brands in the Digital Marketplace

In the crowded digital marketplace, standing out is challenging. Enter AI-powered marketing, a revolutionary upgrade transforming brands into digital powerhouses.

Hyper-Personalized Campaigns: Beyond Basic Personalization

Gone are the days of generic marketing. Today’s gold standard is AI-driven hyper-personalization. This approach uses customer data analysis to create deeply resonant, individualized marketing campaigns. With AI’s ability to segment audiences based on intricate criteria, including purchasing history and browsing behavior, your messages can hit the mark every time.

Enhanced Customer Journey Mapping

AI’s capabilities extend to mapping the entire customer journey. By predicting needs and preferences at each stage, AI aids in crafting narratives that guide customers from discovery to purchase, integrating your brand into their personal stories.

SEO Wizardry: Mastering Search Engine Dynamics

With ever-changing algorithms, SEO is a complex puzzle. AI serves as a sophisticated navigator, deciphering these changes through machine learning. It aids in keyword optimization, understanding search intent, and aligning content with search trends.

Predictive SEO

AI tools offer predictive SEO, anticipating search engine and user behavior changes. This proactive stance ensures your brand’s prominent visibility in search results, capturing the right audience at the right time.

Social Media Mastery: Crafting a Digital Narrative

AI transforms social media strategies from uncertain to precise. By analyzing vast social data, AI provides insights into resonating content.

Content Optimization

AI analyzes performance data to recommend effective content types. This data-driven approach refines your social media content strategy.

Engagement Analysis

AI examines user interaction nuances, understanding engagement patterns. It helps tailor interactions for maximum impact, including adjusting posting schedules and messaging for increased relevance.

Conclusion: Navigating the AI-Driven Marketing Landscape

AI-powered marketing is essential for thriving in the digital age, offering precision and personalization beyond traditional methods. For small businesses, it’s a chance to leverage AI for impactful, data-driven strategies.

As we embrace the AI revolution, the future of marketing is not just bright but intelligently radiant. With AI as your digital ally, your brand is equipped for a successful journey, making every marketing effort and customer interaction count.

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