For many entrepreneurs, bloggers and ecommerce website owners, buying a domain is an exciting first step to entering the online marketing world. For some people though, it can be an overwhelming time when faced with the question of what to do next: Figure out how to get traffic to your new domain.
Unfortunately, the name alone will not get you much in the form of traffic.
As I’ve joked here on the blog in the past — building a website isn’t like “Field of Dreams.” Just because you build it doesn’t mean they will come.
In fact, most people will not know your domain name, let alone that you’ve launched a website. Therefore, you’ll have to find a way to get in front of them and make them aware of it.
Having traffic makes it more likely for someone to become a customer or take other actions from your site. But what is the best way to get those critical eyeballs to your new domain?
The good news is there are many methods for how to get traffic quickly, and some are easier than others. If that sounds good to you, keep reading and hopefully, you’ll glean some ideas to get traffic to your new domain name fast!
Why does your domain need traffic?
People buy domains for various reasons, but most do so with the hope of building a website that converts visitors into paying customers. In some instances, a site may get a lot of traffic without much work or effort on the owner’s part. Other sites will find it more challenging and it will require more work to attract people.
Still, getting traffic to a new domain is usually the starting point for any business owner hoping to make money online. Here are some reasons you might want to get traffic to your new domain.
1. Conversion data
Whether you’re just starting or have been doing business for years, you may not have had the chance to get conversion data. Knowing how many people come to your site and how they navigate the pages can help you make future marketing decisions.
2. Offers on your site
Offers are one way of getting money from people visiting your site. Whether you’re offering affiliate products or something else, having a site that people see and ultimately buy from can provide income.
However, it’s important to note that not everyone who comes through your site will buy something. Even if someone doesn’t make a purchase now, they might do so in the future.
3. Raising your domain authority
Getting traffic to a new domain name is helpful because it can help you build up domain authority.
If you find yourself getting more of the right kind of backlinks or social media shares, this could all help with increasing your overall authority on the internet.
You also might see an increase in search engine rankings as a result.
4. Building your brand
Getting traffic to a new domain could also be used to help grow your brand online. People are likely to remember sites they visit regularly. Even if you don’t get direct conversions from the site, getting people there for other reasons could be an effective way of consistently staying top-of-mind with your audience.
How to get traffic to a new domain
Now that you understand the merits of why driving traffic to a new domain is essential, it’s time to talk about how to get traffic quickly. Here are some of them:
1. Buying established domains to build your domain portfolio
When trying to get traffic to a new domain name, some companies may choose to purchase multiple established domains as part of an overall plan to build their portfolio. This includes both purchasing generic keywords and brandable names for later use.
Having a network of domains can allow someone to send traffic to lower authority domains (new ones like your website) from one high-authority domain with the hope of gaining a higher ROI from it. This can be a way for someone without high domain authority to compete with more established websites.
While this method can require time, energy and significant resources, it can sometimes yield the results you’re looking for.
2. Paying for traffic with advertising
Paying for advertising can be a great way to get people to visit your new domain. This can be done through paid ads on social media sites or even more targeted campaigns on search engines like Google Adwords.
Marketing with advertisements is often one of the best ways to quickly generate high volumes of traffic, but it can also be one of the more expensive options. This strategy can be complicated for beginners who may not have the experience or know-how to implement it properly.
3. Linking out to other sites
You often can drive traffic to your new site by getting other people to link to you. You can do this by putting up valuable content on other websites that link to yours.
One of the more popular approaches is known as guest posting, where you contribute an article to another site on a topic related to yours in some way. This can help direct readers to check out your new domain name.
4. Social media reach
Whether it’s Twitter, Facebook, Instagram or another social media site, getting attention on social media platforms can help you promote your domain.
Social media is a great way to generate traffic because it doesn’t require too much effort to get started.
It’s also great for beginners because it’s less expensive than other types of marketing.
Many entrepreneurs I have spoken with feel that paying for advertising on social media will yield the fastest results. Though admittedly, most have said Facebook is dying out in terms of click conversions. Instagram, Twitter and Tiktok are still driving traffic, however.
5. Email advertising
If you have access to an email list (yours or someone else’s), you can use it to promote your domain. Emails featuring links to important pages on your site, like the homepage or a contact page, can help generate interest and bring people to your site.
What do I mean by someone else’s email list? You could guest post for an established blog or website, and if they send the post via email, there is the potential to drive traffic. Another idea is to pay for advertising in their newsletter. A third option is perhaps the riskiest, and that is to buy the list.
You always want to use caution when buying email lists to drive traffic as it could get you blacklisted for spam. Still, it sometimes can work depending on their website’s niche and their introductory email.
6. Influencers and partnerships
In some cases, people who have a big social media following or email list may be willing to partner with you.
Sending free products or a trial of your service and encouraging them to share with their audience is one way to collaborate with others.
This can be a compelling strategy for getting traffic to your new domain.
Of course, it’s worth noting that the higher the level of influence, the more likely it is that you’ll need to pay for access to an influencer’s audience.
7. Guest posting and guest podcasting
I alluded to this in the email advertising tip, but hijacking, er, I mean borrowing other people’s audiences is a great way to get traffic to a new domain name quickly. Writing guest posts on established websites and getting featured as a guest on well-known podcasts will often result in backlinks that can drive people to your website.
The most important thing you can do if this is the method you choose is to deliver maximum value to the audience of the podcast or website you hope to be featured on. The truth is that website owners and podcast hosts know most people are fishing for backlinks, and as a result, they are becoming much pickier about who they feature. Therefore, it’s critical you give a decent pitch and give them more than just a watered-down version of content they are already sharing.
And, the more places you are featured, the more likely you are to get featured somewhere else. Read this post on how to start guest posting for a step-by-step guide to establishing your authority.
Note: Many of these tips can be repurposed for guest podcasting too!
8. Get lucky and go viral
This is the hardest method on the list, but I’ve seen websites crash from the amount of traffic they got from going viral. If you have a funny, scary, gross or otherwise wildly engaging idea for social media or YouTube, it could yield untold amounts of interest in your website.
For this method to work best, you’ll want to add your website link to the bio of all of your social media profiles, YouTube description boxes, about pages, etc. After all, if you go viral and no one knows how to find your domain, all that effort would have been for naught.
9. Organic traffic through SEO
I saved this one for last because although it’s not the fastest way to drive traffic, it’s a tried-and-true method for how to get traffic to a new domain. Plus, it doesn’t cost anything directly and will have the longest staying power.
SEO strategies often take content creation into account, so you will need original written content on your website. This content should be helpful to consumers and past the point of being self-promotional. It should focus on providing value and driving people to take action, such as visiting your FAQ page or contacting you for more information.
As with any marketing strategy, traffic-driving tactics need to be tailored to fit your audience and your niche.
What works for someone else may not work for you, so experimentation is often the best way to know if something will be helpful or not.
Conclusion and next steps
If you have been searching for how to get traffic quickly to your new domain, this post may have burst your bubble. That’s not to say that you can’t get traffic to a new domain name fast. It will take effort, and if speed is the primary goal it might take advertising funds, but it can happen.
Getting traffic to your new domain can be a manageable task if you know the right way to go about doing it. With these tips, you should have no trouble getting people to visit your site — though it may take longer than you would like. Your best bet if you plan to make money online is to focus on the long game and start by putting out really good content.
Try to blend these traffic-driving strategies with your content marketing plan so you can attract the right kind of visitors. And, as I often say on my podcast May your page views be high, and your bounce rate be low!
Elon Musk said Sunday he “somewhat agonized” over the font designs for his companies Tesla and SpaceX.
The billionaire businessman added he “loves fonts” and has tweaked the logos over the years.
He revealed the SpaceX logo also holds a hidden meaning, representing a rocket’s arc to orbit.
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In a series of Sunday tweets, Elon Musk said he “somewhat agonized” over his choice of fonts for his businesses and revealed a hidden meaning behind the SpaceX logo.
Responding to a tweet about serif and sans-serif fonts, the billionaire businessman took a break from posting cryptic memes and discussing politics to say he loves fonts and put significant consideration into how his companies are presented to consumers.
“I somewhat agonized over the Tesla & SpaceX font design (love fonts tbh),” Musk tweeted. “There are some similarities, particularly use of negative space. We’ve made many little tweaks over the years.”
The Tesla logo — a T-shaped design with a custom, sans-serif font spelling out the brand name — is meant to resemble a cross-section of an electric motor. The SpaceX logo, written in a similar font with an extended X, references the reusable rockets made by the company.
“The swoop of the X is meant to represent the rocket’s arc to orbit,” Musk tweeted.
Other business logos have also held hidden messages: Baskin Robbins, a chain that sells 31 flavors of ice cream, has a secret ’31’ hidden in the letters of its logo. Likewise, Amazon’s arrow logo is meant to represent a smile, while the circular ‘B’ logo for Beats by Dre represents a person wearing the popular headphones.
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The internet has revolutionized the business world and changed how we conduct business. Any business that aims to increase its visibility and boost profit needs to pay much attention to top ranking factors, including local SEO — which introduces the topic of the local search algorithm.
Local SEO is one of the top practices that help boost a business’s visibility and generates more sales.
However, achieving better local SEO rankings is not a walk in the park, especially due to increased competition. To appear higher on local results, businesses and marketers need to understand how the local search algorithm works.
Knowing this helps guide the steps for improving rankings in the local pack.
The competition gets stiffer as more businesses open and optimize for local searching. Besides, Google is updating its algorithm consistently, meaning only businesses that can keep up with these updates can appear at the top of local search results.
Luckily, you have come to this post as this article looks at everything you need to know about Google’s local search algorithm and what you can do to get that top spot in the local pack.
Understanding the local search algorithm
Google aims to provide the best results that match a specific local search query. It constantly updates the local search algorithm to determine which business to rank on top of local search results.
Ideally, Google wants to provide local content that is relevant and valuable to users. As with search engine optimization, keyword stuffing cannot give you that top spot in local search results.
SEO specialists and marketers should consider Google’s local search algorithm updates and make the necessary changes to rank higher. Failure to consider these updates means losing your local search presence, resulting in fewer leads and conversions.
Local algorithms check the Google My Business (GMB) listings to determine where to rank a business in local search rankings.
Ideally, Google’s local algorithm ranks businesses with information that matches a searcher’s query. And the higher a business ranks in local search results, the more chances a potential customer will click on it.
This post looks at the three major pillars that determine local search results to better understand the local search algorithm: proximity, prominence and relevance.
Of course, other factors make up Google’s local search algorithm, but since we cannot identify all of them, we’ll focus on the most crucial ones in this post.
By understanding these pillars, marketers can better position themselves for local search success.
1. Proximity
Proximity is one of the major ranking factors when it comes to local search. That means the distance between a business and a searcher is a ranking factor in local search.
When a searcher searches for something, Google considers how far the searcher is from the location of the term they use in the search. When a searcher doesn’t specify the location, Google calculates the distance based on the information they have regarding their location.
Ideally, Google aims to provide the most relevant results to a search query. For instance, why would Google provide a list of coffee shops in Los Angeles if the searcher is searching from Colombia?
That would be irrelevant local search results that won’t benefit the searcher.
Unfortunately, while proximity is a major local search pillar, it’s one of the factors that businesses have little control over. After all, you cannot change where your business is located, right?
You can only ensure your business location is as clear as possible, so that it appears for related nearby queries. Here are steps you can take to achieve this:
Claim and verify the Google My Business listing
Ensure local listings are accurate and optimized for local products or services
Get the Google Maps API Key and optimize for your location and routes
Set up your profile correctly (for Service Area Businesses) to avoid violating Google’s guidelines
Users can perform several types of local searches, including:
Geo-modified searches
Users will perform geo-modified searches when they are planning to visit somewhere. For instance, a searcher in Los Angeles planning to visit Toronto, Canada, may search for a “coffee shop in Oakville.” The results will differ from if they searched for “coffee” while physically in Oakville.
To be specific, geo-modified searches are mainly based on relevance and prominence as opposed to proximity when a user searches for something when outside the city included in the search.
Non-geo searches
Searchers perform this type of search when looking for something around them. For instance, a user in Los Angeles performing a local search for “coffee.”
Ideally, the user only needs to search for something and is shown results based on proximity. They will get the results that are closest to them.
“Near me” searches
“Near me” searches have been so popular in recent years. Although their popularity has significantly declined, users still perform this type of search when looking for something locally.
For instance, some users could add “near me” when searching for a coffee shop, hoping to get the most relevant results near them. As we’ve stated, this trend has lost popularity because when you perform a local search, you are searching for something near you.
It is not necessary to add “near me” to what you’re searching.
2. Prominence
Prominence refers to how important Google thinks your business is, which gets factored into the local search algorithm.
In other words, it refers to how well a business stands from the rest in various aspects, including directories, links, reviews, mentions, among other things.
If search engines view your business as trustworthy and credible, they will likely show it on top of related search query results.
The local search algorithm views businesses/brands with a stronger online prominence as credible and trustworthy. Some of the factors that determine prominence include:
Citations
A local citation is the mention of a business’s information online. The mention can include the partial or complete name, address, and phone number (NAP) of a local business.
Citations are an excellent way for people to learn about local businesses and impact local search results.
A business with high-quality citations can rank better in local search results, although businesses must continually manage citations to ensure data accuracy.
Inbound links
Backlinks play a crucial role in local business prominence. Gaining relevant backlinks from high-quality sites is an excellent way to build a business’ online reputation.
If you’re trying to outrank your competitors without much success, your backlink profile could be the reason.
In that case, you should check your competitor’s backlinks and compare them with yours. When doing this, pay attention to the number and quality of their backlinks.
As a rule of thumb, aim to have high-quality local backlinks pointing to your site to improve your page’s authority.
Reviews
Next, you need to pay much attention to reviews to improve local prominence. Many customers look at a business’s online reviews before deciding whether to engage more with the business or not. Besides, many positive online reviews can increase a business’ ranking factors.
Consider this scenario. A potential customer is looking for a pub around Oakville. When they perform a search, they are presented with two results: one with over 100 reviews and another with less than 10 reviews.
Which business do you think the searcher would trust? The one with 100 reviews, obviously.
As with search engines, customers need to trust a business before they decide to do business with it. Similarly, search engines can view online reviews and analyze them to determine a business’s online prominence.
That said, here are strategies you can use to boost your online review signals:
Have a strategy
You won’t have a strong online prominence if your products or services are not of a high standard. So, the first step to having many great reviews is to develop great products and services.
After that, develop a strategy to encourage your happy customers to leave honest but valuable reviews of their experience doing business with you to help boost your online reputation.
Monitor and manage the reviews
Having many reviews is one thing; you need to develop a plan to engage with your customers for better results. Responding to reviews shows people that you care and are genuine about your products and services.
People will avoid businesses that don’t respond to customer reviews (whether positive or negative).
Search engines, too, can tell whether you engage with customer reviews or not and will use the information to determine where to rank on local search results.
When responding to online reviews, pay special attention to negative reviews and how you respond to them. While no business likes getting negative reviews, how you respond to them can positively impact your business — respond positively to turn the negative reviews around.
3. Relevance
As earlier stated, Google wants to provide the most relevant results to a local search query. This key ranking factor will determine a business’s position in local search results — how well does a local business match a search query?
Even if your business ticks the above pillars (prominence and proximity), if the content on your page isn’t well structured and doesn’t cover the topics that a searcher is looking for, you won’t appear on top of local search results.
Here are factors that businesses should consider to create a relevant listing:
Local page signals
Local listing categories and attributes
Social posts and responses to online reviews
Local listing signals and categories
A business GMB listing and category can impact its relevance score for local searches. As such, complete your business profile carefully and continually add quality content to the web page to ensure it is relevant for proximity searches.
More specifically, ensure that all information on all listing pages, including Yelp, Bing, and Google, is complete and accurate. Aside from these factors, here are two crucial features you should pay attention to:
Category selection
Selecting the right categories for your local business listing is among the crucial factors for ranking locally. With over 4000 GMB categories, you want to choose categories that best describe your business — ensure they are relevant and specific.
Here are guidelines to follow when selecting a category:
Describe your business as opposed to your services
Be specific to minimize competition
Reduce the number of GMB categories to describe your business better
Business description
Without a proper description, users won’t know what your business is about. This section is about adding an introduction to your business so that customers and search engines can know more about your business.
However, don’t use this section for marketing your business. Just give users and search engines descriptive info that can help determine whether your business matches their needs.
Local page signals
Another way a business can improve its standing in the local search algorithm is by optimizing web pages for specific keywords. For multi-location businesses, it’s essential to have separate, localized pages for each location, with relevant information and contact details for customers to reach you.
Performing competitor research is advisable to determine what terms or keywords to use for a specific query. Here are top on-page signals to consider when trying to gain relevance for a given topic:
Keyword research — Before creating local content, you need to find keywords that matter to your business. Perform keyword research to determine highly relevant keywords with high intent. When finding relevant terms to use in your content, base your research on the customer perspective; think about what they search for and the type of content they are looking for.
Create local content — After finding the right keywords, it’s time to create your content. Google values the quality of content more than the length of the content, so keep this in mind when creating content. Another crucial thing to pay attention to is localizing the content. For example, you can create content on local news and events or use your city’s name within your content.
The goal is to create a connection between what’s happening in your local area and your business. Also, use pictures with your specific geolocation to increase your content relevance.
Creating quality and relevant content is only the start. You need to optimize your content for on-page signals so local search algorithms can discover and rank them better. Here’s how you can optimize your local content for on-page signals:
Meta descriptions — Include keywords in your meta descriptions to encourage searchers to click through and increase visibility
Title tags — Title tags are some of the factors that search engines use to determine where to rank content. Incorporating keywords naturally in your title tags can help boost local rankings
Image tags — Another way to improve local rankings is by including relevant keywords in your image tags. Including geotags also comes with an added advantage
Headings — Users and Google value pages with clear structures. Consider creating headings within your content to capture readers’ attention and encourage them to read on. However, ensure your heading tags describe the content that comes after them well. Also, include keywords in your heading tags to help search engines understand them and their importance.
Off-page local signals
Gaining high-quality backlinks is a great way to boost credibility and trust. Backlinks refer to external links from another website to your site. Aim to have more high-quality backlinks to boost your website authority.
Ideally, having many quality backlinks shows search engines that your website or page is credible and trustworthy, which boosts the chances of ranking it higher in search engine results.
Guest posting is one of the best examples of link-building strategies you can use. Finding great guest posting opportunities provides an excellent opportunity to share your content to a new but relevant audience, which helps boost your website authority.
Another strategy you can use is to create longer and better content than what is already available on the web. When your content is high quality and relevant, it will be easier to get high-quality backlinks.
Review and social signals
Online reviews can also help boost relevance for your local business. Aim to get as many positive reviews from your happy customers as possible.
Remember, when customers perform a local search, they get not only the relevant businesses but also reviews related to the search. The more positive reviews a business has, the higher chances a potential customer will do business with them.
Closing thoughts on the local search algorithm
Ranking on top of local search results can seem daunting, but it shouldn’t when you know the vital things to focus on. As you have seen above, the local algorithm is based on three pillars: relevance, proximity, and prominence.
Of course, other factors determine local search rankings depending on your industry and competition.
Ah, email. Why did you send my friend’s birthday party invite to my spam folder? Why do you make it so easy to archive an email when I don’t even know what that means? Why are you … blue now … Gmail?
Email is a necessary evil. So whenever I hear about startups looking to innovate on the decades-old communication tech, I’m instantly intrigued considering the huge number of potential areas of improvement. Plus, talk about a large TAM!
Startups have taken note. Boomerang launched its email productivity software in 2010, and since its 2014 launch, Superhuman has raised $108 million to help users get through their inbox faster. Trying to build a better email mousetrap isn’t exactly a novel concept, but it could be big business.
I recently received pitches from two new upstarts, both of which launched their email innovations in the last year, that really piqued my interest. Let’s meet them.
If you have access to an email list (yours or someone else’s), you can use it to promote your domain. Emails featuring links to important pages on your site, like the homepage or a contact page, can help generate interest and bring people to your site.
