For many entrepreneurs, bloggers and ecommerce website owners, buying a domain is an exciting first step to entering the online marketing world. For some people though, it can be an overwhelming time when faced with the question of what to do next: Figure out how to get traffic to your new domain.
Unfortunately, the name alone will not get you much in the form of traffic.
As I’ve joked here on the blog in the past — building a website isn’t like “Field of Dreams.” Just because you build it doesn’t mean they will come.
In fact, most people will not know your domain name, let alone that you’ve launched a website. Therefore, you’ll have to find a way to get in front of them and make them aware of it.
Having traffic makes it more likely for someone to become a customer or take other actions from your site. But what is the best way to get those critical eyeballs to your new domain?
The good news is there are many methods for how to get traffic quickly, and some are easier than others. If that sounds good to you, keep reading and hopefully, you’ll glean some ideas to get traffic to your new domain name fast!
Why does your domain need traffic?
People buy domains for various reasons, but most do so with the hope of building a website that converts visitors into paying customers. In some instances, a site may get a lot of traffic without much work or effort on the owner’s part. Other sites will find it more challenging and it will require more work to attract people.
Still, getting traffic to a new domain is usually the starting point for any business owner hoping to make money online. Here are some reasons you might want to get traffic to your new domain.
1. Conversion data
Whether you’re just starting or have been doing business for years, you may not have had the chance to get conversion data. Knowing how many people come to your site and how they navigate the pages can help you make future marketing decisions.
2. Offers on your site
Offers are one way of getting money from people visiting your site. Whether you’re offering affiliate products or something else, having a site that people see and ultimately buy from can provide income.
However, it’s important to note that not everyone who comes through your site will buy something. Even if someone doesn’t make a purchase now, they might do so in the future.
3. Raising your domain authority
Getting traffic to a new domain name is helpful because it can help you build up domain authority.
If you find yourself getting more of the right kind of backlinks or social media shares, this could all help with increasing your overall authority on the internet.
You also might see an increase in search engine rankings as a result.
4. Building your brand
Getting traffic to a new domain could also be used to help grow your brand online. People are likely to remember sites they visit regularly. Even if you don’t get direct conversions from the site, getting people there for other reasons could be an effective way of consistently staying top-of-mind with your audience.
How to get traffic to a new domain
Now that you understand the merits of why driving traffic to a new domain is essential, it’s time to talk about how to get traffic quickly. Here are some of them:
1. Buying established domains to build your domain portfolio
When trying to get traffic to a new domain name, some companies may choose to purchase multiple established domains as part of an overall plan to build their portfolio. This includes both purchasing generic keywords and brandable names for later use.
Having a network of domains can allow someone to send traffic to lower authority domains (new ones like your website) from one high-authority domain with the hope of gaining a higher ROI from it. This can be a way for someone without high domain authority to compete with more established websites.
While this method can require time, energy and significant resources, it can sometimes yield the results you’re looking for.
2. Paying for traffic with advertising
Paying for advertising can be a great way to get people to visit your new domain. This can be done through paid ads on social media sites or even more targeted campaigns on search engines like Google Adwords.
Marketing with advertisements is often one of the best ways to quickly generate high volumes of traffic, but it can also be one of the more expensive options. This strategy can be complicated for beginners who may not have the experience or know-how to implement it properly.
3. Linking out to other sites
You often can drive traffic to your new site by getting other people to link to you. You can do this by putting up valuable content on other websites that link to yours.
One of the more popular approaches is known as guest posting, where you contribute an article to another site on a topic related to yours in some way. This can help direct readers to check out your new domain name.
4. Social media reach
Whether it’s Twitter, Facebook, Instagram or another social media site, getting attention on social media platforms can help you promote your domain.
Social media is a great way to generate traffic because it doesn’t require too much effort to get started.
It’s also great for beginners because it’s less expensive than other types of marketing.
Many entrepreneurs I have spoken with feel that paying for advertising on social media will yield the fastest results. Though admittedly, most have said Facebook is dying out in terms of click conversions. Instagram, Twitter and Tiktok are still driving traffic, however.
5. Email advertising
If you have access to an email list (yours or someone else’s), you can use it to promote your domain. Emails featuring links to important pages on your site, like the homepage or a contact page, can help generate interest and bring people to your site.
What do I mean by someone else’s email list? You could guest post for an established blog or website, and if they send the post via email, there is the potential to drive traffic. Another idea is to pay for advertising in their newsletter. A third option is perhaps the riskiest, and that is to buy the list.
You always want to use caution when buying email lists to drive traffic as it could get you blacklisted for spam. Still, it sometimes can work depending on their website’s niche and their introductory email.
6. Influencers and partnerships
In some cases, people who have a big social media following or email list may be willing to partner with you.
Sending free products or a trial of your service and encouraging them to share with their audience is one way to collaborate with others.
This can be a compelling strategy for getting traffic to your new domain.
Of course, it’s worth noting that the higher the level of influence, the more likely it is that you’ll need to pay for access to an influencer’s audience.
7. Guest posting and guest podcasting
I alluded to this in the email advertising tip, but hijacking, er, I mean borrowing other people’s audiences is a great way to get traffic to a new domain name quickly. Writing guest posts on established websites and getting featured as a guest on well-known podcasts will often result in backlinks that can drive people to your website.
The most important thing you can do if this is the method you choose is to deliver maximum value to the audience of the podcast or website you hope to be featured on. The truth is that website owners and podcast hosts know most people are fishing for backlinks, and as a result, they are becoming much pickier about who they feature. Therefore, it’s critical you give a decent pitch and give them more than just a watered-down version of content they are already sharing.
And, the more places you are featured, the more likely you are to get featured somewhere else. Read this post on how to start guest posting for a step-by-step guide to establishing your authority.
Note: Many of these tips can be repurposed for guest podcasting too!
8. Get lucky and go viral
This is the hardest method on the list, but I’ve seen websites crash from the amount of traffic they got from going viral. If you have a funny, scary, gross or otherwise wildly engaging idea for social media or YouTube, it could yield untold amounts of interest in your website.
For this method to work best, you’ll want to add your website link to the bio of all of your social media profiles, YouTube description boxes, about pages, etc. After all, if you go viral and no one knows how to find your domain, all that effort would have been for naught.
9. Organic traffic through SEO
I saved this one for last because although it’s not the fastest way to drive traffic, it’s a tried-and-true method for how to get traffic to a new domain. Plus, it doesn’t cost anything directly and will have the longest staying power.
SEO strategies often take content creation into account, so you will need original written content on your website. This content should be helpful to consumers and past the point of being self-promotional. It should focus on providing value and driving people to take action, such as visiting your FAQ page or contacting you for more information.
As with any marketing strategy, traffic-driving tactics need to be tailored to fit your audience and your niche.
What works for someone else may not work for you, so experimentation is often the best way to know if something will be helpful or not.
Conclusion and next steps
If you have been searching for how to get traffic quickly to your new domain, this post may have burst your bubble. That’s not to say that you can’t get traffic to a new domain name fast. It will take effort, and if speed is the primary goal it might take advertising funds, but it can happen.
Getting traffic to your new domain can be a manageable task if you know the right way to go about doing it. With these tips, you should have no trouble getting people to visit your site — though it may take longer than you would like. Your best bet if you plan to make money online is to focus on the long game and start by putting out really good content.
Try to blend these traffic-driving strategies with your content marketing plan so you can attract the right kind of visitors. And, as I often say on my podcast May your page views be high, and your bounce rate be low!
5 Ways to Control Your Inventory So It Doesn’t Control You
Managing inventory is a task that can make or break your small business. With too much inventory, profits suffer and storerooms overflow. With too little, items get back-ordered, customers get frustrated and business is lost. And striking a balance is hard, especially with disruptions to the global supply chain in the last few years causing delayed deliveries.
While you can’t control the supply chain, you can take steps to prevent common problems like product shortages and excess stock. Here’s how.
1. Stick to the story
Donna Daniel owns and operates three connected small businesses in Claremont, California: The Grove Clothing, The Grove Home and The Outdoor Store, which sell women’s clothing, home goods and unisex adventure-themed gear, respectively. To run all three of her stores, Daniel needs to keep an impressive variety and quantity of inventory in stock — and ensure it moves quickly to make room for seasonal items and new shipments.
To keep her inventory cohesive within each store, she arranges it in themed displays — or what she calls “stories” — which tie together dozens of different items to appeal to a color, season or activity.
“I don’t buy anything outside of the stories,” she says, which helps her collect data on sales and seasonal trends, and keeps her stock to what’s most likely to sell.
She keeps most of her inventory on the shop floor, with stock in each store’s backroom and larger items in a nearby storage unit. In the backrooms and warehouse, she stores items according to product type and size — not by story — so employees can easily restock displays and substitute a similar item if necessary.
2. Double down on your reliable inventory
“Just-in-time inventory is much more difficult to do today,” says Mark Baxa, president and CEO of the Council of Supply Chain Management Professionals, a global trade association for supply chain professionals. Baxa adds that since the supply chain is less stable than it was pre-pandemic, businesses may need to lean on their most reliable products and vendors.
Courtney Cowan, owner and founder of Los Angeles bakery Milk Jar Cookies, keeps supply needs and consumer demand stable with a very consistent product line. Her 16-flavor menu has “changed very little” in the bakery’s nine-year history, though she leaves room for a rare seasonal standout to join the rotation. Since her store pre-mixes and preserves dough in a deep freezer, she can ensure that her bestsellers are always in stock.
Though some businesses may prefer a bit more variety, in uncertain times — over-ordering on go-to products with a dependable profit margin can help fill the gaps and keep sales steady.
3. Keep products moving
Longtime retailers know that while running out of inventory is bad, having too much can be worse. “Too much backstock eats up all your capital,” Daniel says. She prevents this from happening by planning ahead and using sales sections to make room for new merchandise.
Daniel reorders seasonal inventory as far as a year ahead by using recent sales reports as a baseline. But with this commitment to hundreds of new products arriving every month, she makes sure that items don’t sit on shelves for more than a few weeks.
“I do not like merchandise hanging around,” she says, explaining that if an item isn’t clearing out quickly enough, she’ll move it to the sales rack and discount it until it’s gone.
Though selling an item for a fraction of its original price may seem painful, it may be worth doing to keep inventory moving and keep customers coming back for new products.
4. Get to know your supply chain
Especially in periods of supply chain disruption, getting to know your vendors can make a big difference in your day-to-day operations. “Hold your supplier base accountable,” Baxa says. He suggests finding the “shortest path” possible, including finding local and sustainable suppliers, to help ensure consistent, reliable supply.
Daniel follows the same principle, sourcing her inventory from mostly local vendors so she can pick up items instead of shipping. She weighs several factors, including production time, available quantity and shelf life to figure out how much to order and how often.
Cowan’s inventory is perishable, so she needs her wholesale ingredients to arrive on a tight schedule. Her bakery receives truck deliveries directly from the restaurant supplier Sysco and wholesale store Costco, which keeps her supply chain close to home.
“We keep it as centralized as possible,” Cowan says. For special ingredients like nuts and candy, she places advance orders with small online vendors.
Clear communication with vendors can help business owners figure out limitations, plan ahead and mitigate risk.
5. Use a point-of-sale system with inventory management tools
For the past five years, Daniel has been using Lightspeed, a POS system with standout inventory management tools. The software can track her inventory across all three of her stores, and it generates reports that help her analyze seasonal sales data and follow her businesses’ growth.
This data is essential for her to plan reorder points and determine which items will reliably sell. Especially with a small staff and multiple locations, an all-in-one POS system can help minimize costs and labor.
Best POS for inventory management
Lightspeed Retail POS
Cost: Software $69 per month (billed annually) and up. Hardware quote-based.
Lightspeed’s retail point-of-sale system is built for inventory management. It can keep detailed records of your products across multiple locations and set automatic reorder points, so you don’t run out. The software also offers employee and customer relationship management tools, as well as advanced analytics features on its higher-priced plans.
You have the option to use a third-party payment processor, or Lightspeed’s in-house processor with per-transaction fees at 2.6% plus 10 cents for swipe, dip and contactless payments and 2.6% plus 30 cents for keyed-in transactions.
Square for Retail
Cost: Software free and up. Hardware from free card reader to $799 terminal and up.
Square’s retail-specific POS software offers inventory management tools and multi-location capabilities as well. The free version has a variety of other useful features including reporting tools, customer and employee management. Email marketing, loyalty programs and payroll are available with a higher-priced plan or as a paid add-on.
Though its inventory management isn’t quite as deep as Lightspeed’s, Square’s user-friendly interface and accessible pricing make it a great choice for most retail businesses. Payment processing fees vary per plan, but with the free retail plan, costs are 2.6% plus 10 cents per in-person transaction, 2.9% plus 30 cents per online transaction and 3.5% plus 15 cents per keyed transaction.
Cost: Software $29 to $299 and up. Hardware $49 and up.
Shopify’s point-of-sale system is geared for businesses that primarily sell online. The software tracks inventory, hides out-of-stock products on your website and offers basic inventory analysis. It also facilitates drop-shipping, curbside pickup and local delivery options, plus access to vendors and third-party applications.
Shopify helps businesses manage inventory across online and in-store locations. Its Pro version can create purchase orders, run inventory counts, perform advanced inventory analysis and generate low-stock reports. However, it’s not ideal for a business that only sells in store. Payment processing varies by plan, with in-person fees starting at 2.4% with Shopify POS Lite.
14 community management tips for meaningful connections with customers
The idea for sharing community management tips came to me about a year ago. That’s when I synced up with the GoDaddy Community team to host a webinar for small business owners. As hundreds of attendees rolled into the Zoom, I had a realization: “GoDaddy has a strong community.”
Behind every good brand and business, there’s a solid community of supporters, stakeholders, and sometimes, even haters.
But building a community and maintaining connections is one of the most misunderstood and least talked about topics within the small business world. For a business with fewer than five employees and a handful of customers, community building might seem like just another marketing tactic that is just out of reach.
To help small businesses build and manage an online community, I asked other business owners and marketers what community management tips they had for creating meaningful connections with customers.
14 community management tips to create meaningful customer connections
Given that creating and maintaining a strong community can help retain and attract customers, consider following these 14 community management tips:
- Be quick to address negative experiences
- Filter out spam
- Showcase success
- Send a postcard
- Get your customers involved in important decisions
- Bring Up topics that encourage engagement
- Provide talking points and engage with your community
- Engage regularly
- Be the face of your brand
- Choose a channel that works
- Create content that addresses customers’ specific needs
- Consider a brand ambassador program
- Reward loyalty
- Recognize the importance of inclusivity
Read on to learn more.
1. Be quick to address negative experiences
A bad customer experience can quickly escalate to a brand reputation crisis, and the company’s response must be fast to revert the situation.
Monitoring social channel mentions is an easy way to keep an eye on conversations surrounding your brand and detect potential concerns.
Once a customer posts a comment that threatens your brand reputation, listen, honestly apologize and be willing to solve the issue in the best possible way. Your unsatisfied customer will feel appreciated and perhaps even become a brand advocate.
-Rebeca Sena, GetSpace.digital
2. Filter out spam
The most important thing you should be doing in regards to community management is interacting with your community, and you cannot do that properly if you have to work through a bunch of spam. There are many programs out there, even some within the different social media sites, that can filter out spam in your comments and messages so you can focus on addressing your community. Plus, getting rid of the spam and moderating harmful comments creates a better space for your community to contact you through.
-Jacob Dayan, Community Tax
3. Showcase success
Develop case studies from your successful community members. This is a practical way of propagating the core values of your online community and encouraging new users to join your community.
The more these members contribute to the community, the more impact these case studies have. You can start by creating basic reports to identify the members who are actively contributing high-quality content, assisting other members, and elevating the community.
-Hasan Farahani, Yocale
4. Send a postcard
Many of my customers spend $15–$20K on medical care in Latin America. I send my customers handwritten postcards to remind them of their journey, thank them for their business, and to stay engaged while they recover from procedures like dental implants or plastic surgery.
The cost in time and money is very low, but a human touch in the healthcare space is increasingly rare.
-Wesley Jacobs, Apollo Medical Travel
5. Get your customers involved in important decisions
Taking the time to follow up with your most active customers and getting their insights on important decisions makes them feel like their opinions are truly valued and cared for.
In the long run, this forges a strong connection between you and your audience that relies on more than simply a transaction.
An added benefit of doing this is that you may even get some eye-opening suggestions and creative ideas that could end up benefiting your business.
-Harry Morton, Lower Street
6. Bring up topics that encourage engagement
Meaningful connections need to originate from a common source that offers a moment of relatability, which can further build brand trust. Social platforms offer numerous opportunities for these types of exchanges. When managing your social community, bring up topics that encourage engagement so you can connect on a level that goes beyond the basic company/customer relationship. In doing so, the consumer will feel more at ease to comment, ask questions and even provide more detailed feedback.
-Lindsay McCormick, Bite
7. Provide talking points and engage with your community
It’s important to recognize that community management is an ongoing responsibility. If you want to see your community thrive, you must create opportunities for customers to voice their opinion, communicate with other community members and provide you with feedback. Finding success is contingent on your ability to encourage participation from users, so you must provide talking points and give them plenty of avenues to stay involved.
If you leave your community dormant without your administrative oversight, engagement will start to dwindle as fewer users initiate conversations and take part.
Communities rarely function autonomously, so be sure to play an active role as you connect with and safeguard your community.
This gives you a chance to speak with your customers on a personal level, helping you learn about their likes, dislikes, objections and pain points directly—all of which are crucial in building meaningful connections with customers.
-Mike Grossman, GoodHire
8. Engage regularly
The best community management tip is to engage regularly and don’t neglect questions or threads you didn’t start—even better if they aren’t getting a lot of feedback. If you’re lucky enough to have the opportunity to regularly interact with your customers, make sure you’re commenting often and have a badge next to your name letting them know you’re a moderator or part of the company. That will really cement that feeling of connection and letting members feel heard. Plus, we’ve found that a community manager can really breathe life into a topic by offering input and pushing it to the front of that community for more engagement.
-Sylvia Kang, Mira
9. Be the face of your brand
Revealing the human side of your brand is without a shadow of a doubt an efficient strategy to boost your customers’ connection. It conveys transparency and accountability, building a stronger human bond. Consumers tend to trust people more than a company, and showcasing real people will make you and your brand easier to remember and trust.
-Chiara Sternardi, Passport-photo.online
10. Choose a channel that works
The best way to build an authentic community is to have everyone communicate using the same social media platform. Make that a crucial part of your strategy.
If it’s a professional audience that you’re going after, choose LinkedIn. If it’s a broader audience, use Facebook or Instagram. If it’s a young audience, try Snapchat or WhatsApp. If it’s a politically charged audience, maybe try Twitter.
YouTube is a great way to encourage people to watch videos that provide clear instructions on how a product or service works.
Users flock to YouTube for instructions on everything from how to change batteries on a device to playing scales on a guitar. The comment section can be useful for feedback purposes, and it also can be a way for customers to communicate with one another.
-Joel Jackson, Lifeforce
11. Create content that addresses customers’ specific needs
By creating audience and buyer personas based on different client categories, content marketers can create social content that speaks to people rather than just industries. Learn where your customers hang out online using your social media demographics. Then, narrow those results using audience research to help you define a specific audience and channel. You can then customize communications by researching the LinkedIn profiles of potential customers. Doing so will allow you to identify different stakeholders within the organization and determine their pain points. You can then create better content that addresses their challenges. But it’s all about finding an interesting angle for each segment.
Content that is too broad won’t result in authentic engagement with your followers.
Social media posts that offer helpful information are guaranteed to stand out in your clients’ feeds, resulting in more likes, shares and leads.
-Daniel Tejada, Straight Up Growth
12. Consider a brand ambassador program
A great way to create authentic connections with customers is with an acquisition and advocacy program like a brand ambassador program. For example, if a user can get five people to sign up for a service or product, they become an ambassador.
These brand ambassadors can help your business acquire new users. You can reward them with swag and access to special products or services … maybe even a special event!
-Jennifer Pieniazek, Resume Now
13. Reward loyalty
You can create meaningful connections by rewarding loyal customers to show how much you appreciate them. Just like any relationship, whether it’s personal or professional, people appreciate rewards. Show your customers that they matter and are top of mind in your decision-making. That’s how you create a stronger, more loyal customer base—one that will continue to pay attention for new initiatives and future rewards.
-Alyssa Berman-Waugh, Level Home, Inc.
14. Recognize the importance of inclusivity
To create meaningful connections with customers, recognize and accept diversities within your community. Each of your customers will differ in terms of their culture, orientation, ability and life experience. It’s imperative that you celebrate these differences and welcome input from individuals of all walks of life as you advocate for equity and inclusivity. This will develop your community’s reputation and attract diverse groups in greater numbers.
Communities that cater to just one group of people almost always become echo chambers, creating a suboptimal environment for connections to form and important discussions to take place.
By listening, asking questions, and welcoming input from diverse groups of individuals, you’ll cement your community as a welcoming place for diversity and insight to flourish.
In doing so, your ability to build a rapport and create meaningful, lasting connections with your customers will blossom.
-Patrick Casey, Felix
The community management tips used in this article were gathered using Terkel.
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.
How Online Presence Makes Your Business More Trustworthy
Have you ever made a dining decision based on a review you saw on the internet? You may have picked a product because it seemed “more trustworthy” online. It’s also a deal breaker if it isn’t handled correctly.
Customers are more inclined to believe in your company if it presents itself well on the internet. Whether a startup or a large corporation, your online appearance and behaviour matter to your consumers if you own an offline or online company.
Why Should Your Business Go Online?
In addition to being available for your consumers, here are other reasons to consider your online presence.
It Improves Your Company’s Accessibility
When you don’t sell anything online, a solid online presence can help you make more money from the internet if you aren’t engaged on social media.
Before making a purchase, most consumers do internet research to learn more about the company and the goods. Being at the right place at the right time is simply good business.
It Takes Care of Your Marketing and Branding
An internet presence provides a steady supply of customers for your company. Customer feedback and social media participation may help boost purchases. It’s easier for consumers to identify your online presence with a website or social media account.
It May Boosts Your Company’s Credibility
Having an online presence is essential for your organisation to be taken seriously. A startup might have difficulty being accepted as a legitimate organisation in its early stages. It’s essential to have a strong internet presence before people take you seriously. It’s easier to get quick loans at gdayloans.com.au to expand your company.
It Aids in the Comprehension of Your Target Market
When you have an online presence, you can engage with your audience in a two-way conversation to get valuable feedback or evaluations. In addition, it helps you learn more about your prospective consumers and the things they’re looking for. If a restaurant uses polls on its Facebook page, it may determine which specials and goods are most popular with its patrons.
How Can You Evaluate and Enhance Your Company’s Web Presence?
Analysing your online reputation simply means monitoring what others say about you online. Then you make it work for you.
You can monitor and enhance your company’s online appearance by following these three steps.:
Monitor Mentions of Your Business
Monitoring your company’s internet mentions can help you track what’s being said about you and mitigate unfavourable publicity. This can also help you identify communication gaps.
Google Alerts can help you track online references of your company. Set up notifications for your business/product name and relevant keywords, and you’ll be alerted promptly whenever you’re mentioned anyplace online.
Analyse Your Website Traffic
The source of your traffic (and how much) might assist you in evaluating your internet presence. It may be necessary to expand your internet activities beyond your website. For example, low social media traffic might imply a poor social presence.
Tracking your website’s traffic with Google Analytics might reveal secret traffic sources that your Google search may have overlooked. It will also help you find unnoticed remarks or backlinks.
Assess Your Social Media Engagement
Your social media presence affects your online reputation as well. Active consumers on your social media platforms help build trust and confidence.
Consider checking a company’s and a competitor’s Facebook accounts. You may observe that one firm interacts with clients while the other has a few likes but no comments. Which do you prefer?
An active social media presence gives the impression of reliability while also conveying a sense of humanity and authenticity. Your audience will be more engaged as your social media presence improves.
To keep up with your target audience, you need to be one step ahead of them online. The first step is to become well-versed in everything your consumers discover about your company through the internet. Your internet presence must be understood, monitored, and improved to reach this goal.
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