Connect with us

Growing a Business

How to Master Government Bidding as a Small Business Owner



According to the U.S. Government Accountability Office, or GAO, the federal government awarded $637 billion in contracts in 2021.

As a small business owner, competing against large corporations for government contracts may seem daunting. But government work may be more accessible than you think. Of all the money spent on contracts, $149.5 billion was awarded to small businesses.

That’s no coincidence. The government actively supports small business owners through its procurement process.

Let’s take a closer look at the benefits of winning a government contract and the steps you can take to make your business competitive.

Benefits of Government Contracts

When it comes to customers, the federal government is one worth pursuing. Here are some of the benefits available to government contractors:

  • Competitive pricing/high-paying contracts
  • Longer contract terms offer a more stable income
  • Consistent on-time payments
  • Less risk of your customer running out of business
  • Designated opportunities for small businesses

Challenges Associated with Bidding for Government Contracts

Federal contracts represent significant and stable income opportunities, but they also involve more regulatory and compliance work. In addition to following rules, such as those laid out by the Code of Federal Regulations, everyone in your business may be required to pass government screening and background tests.

Still, there are a lot of bidders, and small businesses may be at a disadvantage in terms of resources. Large corporations can have entire departments devoted to quality assurance, compliance, and cybersecurity.

Bigger companies may also have an advantage when it comes to production resources, which makes it easier for them to compete for contracts that involve high-volume delivery.

Still, many small businesses win government contract awards. Let’s look at the steps you can take to find the right federal business opportunities for you.

How to Win Government Contracts as a Small Business

Mastering the government bidding process as a small business is about attention to detail and strategizing to identify the best opportunities to target.

Here are the steps you can take to improve your chances of winning a government contract.

Businesswoman running a business with a laptop

Correctly Profile Your Business

Before you start drafting proposals, you must ensure your business meets the basic requirements. Here are the tasks you need to complete before you can start applying:

  • Obtain a Unique Entity Identifier (UEI). Obtain your number by registering for the System for Award Management (SAM) at This is the official portal to view contract data and listings.
  • Figure out your NAICS code. Every business has a primary North American Industry Classification System (NAICS) code, but you can have additional classifications if you sell a variety of goods and services. You can find a complete list of NAICS classification descriptions at the U.S. Census Bureau website.
  • Determine your business size. The government specifically sets aside opportunities for small businesses, but to be eligible, you must meet the size requirements. You can use the government’s Size Standards Tool to see if you qualify.
  • Stay compliant. Small businesses applying for government contracts must follow the regulations defined in 13 CFR 125.If you want to contract with the Department of Defense (DoD), you must also have Cybersecurity Maturity Model Certification (CMMC). For certification assistance and cybersecurity training tools, visit the DoD’s Project Spectrum.

Take Advantage of Set-Asides and Small Business Programs

Once you have the basics in order, you can start looking for government contract opportunities using SAM or a database like Periscope Holdings and Bidnet Direct in the USA or in Canada, that connects you with the most relevant options in the federal marketplace.

At this point, it can be helpful to look at set-aside contracts for small businesses. These are opportunities available solely to small businesses.

Furthermore, individual federal government agencies each have their own goals for awarding contracts to different types of small businesses. Collectively, the federal government aims to award the following:

  • 23% of prime contracts to small businesses
  • 10% of prime and subcontracts to small disadvantaged business
  • 5% of prime and subcontracts to women-owned small businesses
  • 3% of prime and subcontracts to HUBZone small businesses
  • 3% of prime and subcontracts for service-disabled veteran small businesses

Check out the SBA’s list of contracting assistance programs to look for opportunities that fit your business.

Businessman browsing for information

Identify the Best Government Agency for You

In some cases, trying everything and seeing what sticks can be a useful approach. But that’s not often the case with government contracting. Responding to a request for proposal (RFP) takes a lot of work.

Instead of spreading your limited resources across several attempts, focus your attention on a particular department. Do some research on contracts by area of government and see which department matches your capabilities, products, and services the best.

Individual federal agencies have their own small business offices that can help you find and apply for the right projects.

Start with Small Contracts

To make your proposal more competitive, it’s helpful to have a relevant and successful track record.

Along with continuing work for private clients, you can look for contracts with state or local government buyers. Or, look for subcontracting opportunities under a prime contractor to get some experience.

Identify and Contact Potential Bid Partners

Another way to improve your proposal is by forming a joint venture with another small business.

A joint venture lets businesses join forces and compete together for government contracts. By working with another business, you get to combine resources, expertise, and past performance. Not to mention, there are cost-sharing benefits if you win the contract.

To apply as a joint venture, find a partner who has similar expertise or can provide the knowledge and capabilities that you lack. Once you have the other business, the joint venture must be established in writing and registered with SAM, and have its own UEI.

Businessman consuming online resources

Best Resources for Small Businesses Bidding on Government Contracts

Finding the right government opportunities can seem like a challenge. Here are some of the best resources you can use to get started.

Educational resources:

Government contract data:

Databases and application portals:

Making eye contact in a business meeting

Final Thoughts: How Your Small Business Can Win Government Contracts

A federal government contract can be a huge boon for your small business. When you don’t have the resources of a large company, finding the right opportunities is half the battle.

Take some time to find the best match for you. Then you can focus your efforts into putting your best foot forward with a compelling proposal.

This post was originally published on this site

Continue Reading

Growing a Business

2023’s Festive Formula: Small Business Success in the Extended Holiday Season

Navigate the unique landscape of the 2023 holiday shopping season with our expert guide. Discover how small businesses can capitalize on extended consumer spending, leveraging the latest trends in personalization, online marketing, and fast fulfillment. From creating an enchanting in-store experience to mastering the digital realm, learn how to harness consumer behavior shifts for a prosperous holiday period. Get ready to transform challenges into opportunities and make this festive season your most successful yet!



The holiday season is a pivotal time for small businesses globally. With 2023’s extended holiday shopping period and consumer trends towards affordability and unique experiences, small businesses have unique opportunities to thrive.

Understanding the Holiday Shopper

Modern consumers are trading down, seeking value while also desiring experiences and personal connections. They prefer businesses offering unique, personalized services, and community engagement. This shift opens up numerous opportunities for small enterprises.

Creating a Festive In-Store Experience

Physical stores can become holiday attractions. Creative decorations, themed events, and promotions, coupled with an omnichannel approach combining in-store and online experiences, can attract and retain customers.

Leveraging Online Platforms

A strong online presence is critical. Enhance your digital platforms with festive themes, promotions, and gift guides. Utilize AI and generative AI for personalized marketing and improve online interactions through advanced chatbots.

Harnessing the Power of Social Media

Social media offers a platform for inspiration and engagement. Utilize platforms like Pinterest, Instagram, and YouTube to inspire and engage your audience. Collaborative promotions with other businesses can create unique experiences.

Personalization and Customer Service

Personalization is crucial. Use customer data to offer customized experiences and promotions. Exceptional customer service, both in-store and online, is vital to meet high consumer expectations.

Fast Fulfillment and Inventory Management

Consumers expect fast fulfillment options like same-day delivery and curbside pickup, especially among younger demographics. Efficient inventory management and transparent communication about product availability are essential.

Post-Holiday Strategies

Extend holiday strategies beyond December. Post-holiday sales, exchanges, and New Year promotions can drive ongoing traffic and sales. Use this period for collecting feedback and data analysis for future strategies.


The extended 2023 holiday season offers small businesses the chance to adapt and excel. By embracing consumer trends towards value, experiences, and fast fulfillment, and leveraging technology for personalization and efficiency, small businesses can enjoy a successful holiday season.

Continue Reading

Growing a Business

Unlock the Power of Email: 2023’s Ultimate Guide to Personalized Marketing Mastery



In the rapidly evolving digital landscape, email remains a cornerstone of business communication. Contrary to the whispers of naysayers, email is not an antiquated relic but a dynamic tool, continually adapting to the latest trends and technologies. In this article, we explore how small businesses can craft compelling email campaigns that resonate with today’s audience.

1. The Art of Personalization

Gone are the days of generic, one-size-fits-all email blasts. In 2023, personalization is not just a buzzword; it’s a necessity. Utilizing data analytics to segment your audience and tailor your messages can significantly increase engagement rates. Personalization goes beyond inserting a first name; it’s about crafting content that reflects the individual interests, buying behaviors, and preferences of your subscribers.

2. Mobile-First Email Design

With the majority of emails now opened on mobile devices, a mobile-first design approach is crucial. Emails should be visually appealing and easily readable on smaller screens, with responsive design and clear call-to-action (CTA) buttons. Additionally, loading times should be minimal, and images optimized for quick and efficient loading.

3. Interactive and Visual Content

Incorporating interactive elements like surveys, polls, or clickable sliders can boost engagement and provide valuable feedback. Visual content, such as infographics and videos, can increase open rates and make your emails more memorable. With the rise of platforms like TikTok and Instagram, incorporating short-form video content into your emails can be particularly effective.

4. Authenticity and Brand Storytelling

Consumers are increasingly drawn to brands that showcase authenticity and a compelling narrative. Use your email campaigns to tell your brand’s story, share your values, and build a deeper connection with your audience. This approach not only fosters loyalty but also differentiates your brand in a crowded market.

5. AI-Driven Email Optimization

Artificial Intelligence (AI) is reshaping email marketing. From predictive analytics that forecast the best time to send emails to AI-powered copywriting tools that help create compelling subject lines, integrating AI can significantly enhance the effectiveness of your campaigns.

6. Privacy and Data Protection

With growing concerns about data privacy and the introduction of regulations like GDPR, ensuring the privacy and security of your subscribers’ data is more critical than ever. Be transparent about how you collect and use data, provide easy opt-out options, and maintain compliance with data protection laws.

7. Measuring Success and Adapting Strategies

Finally, the success of an email campaign is in its metrics. Open rates, click-through rates, conversion rates, and unsubscribe rates provide insights into what works and what doesn’t. Regularly reviewing these metrics and adapting your strategy accordingly is key to continual improvement.


Email marketing remains a vital tool for small businesses, offering a direct line of communication to your audience. By embracing personalization, optimizing for mobile, leveraging interactive and visual content, staying authentic, utilizing AI, respecting privacy, and adapting to feedback, your email campaigns can achieve greater relevance and impact in the ever-changing digital era.

This article aims to provide small businesses with up-to-date insights and actionable tips on creating effective and engaging email campaigns that align with current trends and consumer expectations.

Continue Reading


Revolutionizing Marketing: The Power of AI in the Digital Age



Embracing AI-Powered Marketing: Transforming Brands in the Digital Marketplace

In the crowded digital marketplace, standing out is challenging. Enter AI-powered marketing, a revolutionary upgrade transforming brands into digital powerhouses.

Hyper-Personalized Campaigns: Beyond Basic Personalization

Gone are the days of generic marketing. Today’s gold standard is AI-driven hyper-personalization. This approach uses customer data analysis to create deeply resonant, individualized marketing campaigns. With AI’s ability to segment audiences based on intricate criteria, including purchasing history and browsing behavior, your messages can hit the mark every time.

Enhanced Customer Journey Mapping

AI’s capabilities extend to mapping the entire customer journey. By predicting needs and preferences at each stage, AI aids in crafting narratives that guide customers from discovery to purchase, integrating your brand into their personal stories.

SEO Wizardry: Mastering Search Engine Dynamics

With ever-changing algorithms, SEO is a complex puzzle. AI serves as a sophisticated navigator, deciphering these changes through machine learning. It aids in keyword optimization, understanding search intent, and aligning content with search trends.

Predictive SEO

AI tools offer predictive SEO, anticipating search engine and user behavior changes. This proactive stance ensures your brand’s prominent visibility in search results, capturing the right audience at the right time.

Social Media Mastery: Crafting a Digital Narrative

AI transforms social media strategies from uncertain to precise. By analyzing vast social data, AI provides insights into resonating content.

Content Optimization

AI analyzes performance data to recommend effective content types. This data-driven approach refines your social media content strategy.

Engagement Analysis

AI examines user interaction nuances, understanding engagement patterns. It helps tailor interactions for maximum impact, including adjusting posting schedules and messaging for increased relevance.

Conclusion: Navigating the AI-Driven Marketing Landscape

AI-powered marketing is essential for thriving in the digital age, offering precision and personalization beyond traditional methods. For small businesses, it’s a chance to leverage AI for impactful, data-driven strategies.

As we embrace the AI revolution, the future of marketing is not just bright but intelligently radiant. With AI as your digital ally, your brand is equipped for a successful journey, making every marketing effort and customer interaction count.

Continue Reading

Trending does not provide legal or accounting advice and is not associated with any government agency. Copyright © 2023 UA Services Corp - All Rights Reserved.