Welcome to the world of SEO. The art and science of search engine optimization (SEO) are, at its core, about getting free web traffic from search engines like Google, Bing, DuckDuckGo, and other search engines. While there are similarities between the different search platforms out there, it’s important to tailor your approach for each platform. This is why many companies focus on optimizing their websites for Google.
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Optimize for crawlability
Crawlability is the ability of search engines to access, index, and understand a website. This includes both technical factors (e.g., HTML validation) and navigation/structure strategies that make sense for search engines.
The most important thing you can do for crawlability is to ensure your HTML is valid. If it’s not valid, then chances are good that your site won’t be crawled by Google or any other search engine (and in fact, it may even get filtered out). S
Next, make sure your website has a structured navigation system based on meaningful URLs so that users can easily navigate through the site without getting lost or frustrated—which means they’ll spend more time there and then come back again.
Getting all of this sorted is difficult, which is why you need to hire an SEO industry with specific experience in your industry. For example, if you are a SaaS company, you should consider hiring a SaaS SEO agency that can help you better optimize the crawlabilty of your website for both Google and SaaS users specifically.
Use page titles and meta descriptions to your advantage
Page titles are the first thing that search engines display in their search results, so it’s important to use them to describe your content.
Meta descriptions are used by search engines to display a summary of the page’s content. They’re not used by search engines as a ranking factor but can increase click-through rates and help build trust among users.
Write compelling CTA buttons
CTA buttons are the most important part of a conversion funnel. The first step in optimizing a website for SEO is to make sure your CTAs are clear, relevant, actionable, and easy to find. A good CTA button should be easy to read, stand out from the rest of the page and encourage site visitors to click on it. If you’re optimizing for mobile devices, there should be no doubt about what each link does when tapped upon.
Add structured data to your website
Structured data is a common language that can be used to represent a variety of information about people, places, and things on the web. Structured data can help you indicate your content’s intent to search engines so that they know what kind of pages are on your site and what each page is about. This allows you to get more traffic from Google in the form of rich results (such as images), carousels, knowledge panels, etc., which improves both user experience and SEO.
If you want your website to be found when people Google a relevant search term, you need to make sure it’s optimized for SEO either with the help of an SEO agency or online tools. There are many tools out there that can help you find the best keywords and see how competitive those words are.
Once you know what keywords you want to target, don’t forget to embed those into your copy—your website’s meta tags, as well as its URL, should include the keyword for these strategies for optimizing your website for SEO to work.
There are a number of great strategies that businesses can use when aiming to improve the performance of their SEO campaign, working to increase their online visibility and boost the amount of traffic being directed towards their website. However, it is not uncommon to find that many of these optimisation approaches could actually be causing your site more harmthan good.
Of course, a wide variety of the of the search engine optimisation tactics that can be found on line will prove to be highly valuable resources, but trusting all of the tips and tricks that you come across could have adverse effects for your campaign, especially if the content that you are reading details out of date practices.
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In the article below, we will discuss some of the most commonly seen mistakes made within SEO, helping you to avoid unnecessary damage to the performance of your company website.
Your Site Lacks Quality Backlinks
The creation of quality backlinks to your business page from reputable, high authority external sites is an extremely popular SEO management recommendation, these aforementioned links playing a vital role in the improvement of many aspects of your campaign.
Link building is a great off-page optimisation technique, allowing you to build the authority of your company website as a way to improve your ranking position within the organic search results. This is a must for any business looking to improve their online visibility or brand recognition, meaning that their website will be shown to a wider target audience and will thus see a boost in overall traffic and sales as a result.
While the creation of links leading back to your website from various external sources is vital for the optimisation and management for your SEO campaign, the quality and relevance of these backlinks is also a factor of great importance. If you are aiming to rank well within the search engine results (which is a goal that all businesses should strive towards!), the links that you are forming should be of a high quality and relevance to the industry in which your company operates.
The overall quality of the sites that your business is linking to can have a knock-on effect on the performance of your own website. Forming backlinks with sites that are completely irrelevant to your field, or those known for their poor reputation, will do more to hinder your website than help it. Associating your brand with poor quality pages will affect the authority of your own company website, and should thus be avoided at all costs.
Your Site Misuses Outbound Links
Outbound links are something that are often avoided completely within modern day SEO strategies, being the reason as to why so many marketing experts would now consider guest posting to be an ineffective and outdated technique. However, this is far from the truth, and is actually one of the many common misconceptions within SEO.
While filling your site’s main navigational channels with endless external links is not a recommended practice and would definitely cause some issues for the performance of your SEO campaign, this does not mean that outbound links should be avoided altogether. Creating natural links within your on-page content to reputable sources that provide your readers with additional information is actually a great way to enrich the blog articles and landing pages that you publish to your website. This will cause no damage to your brand’s SEO campaign, but can actually assist in the improvement of your authority and reputation.
The issue with outbound links comes not with their use on your company website, but in how they are used, as the placement of such links will play a vital role in whether this common SEO practice will either help or hurt your online presence. Any outbound links that you choose to feature on your site should occur naturally within the on-page content that is presented to your customer base.
Whether it be your landing page content or a blog post, links should only be placed if and where it makes sense to do so. Placing outbound links randomly throughout your text or all in one place is considered bad practice, increasing the likelihood that your content be picked up as spam and your site ultimately be penalised by the search engines.
To avoid outbound links negatively impacting the quality score and performance of your website, links should only be placed as and when it makes sense to do so, using these to provide readers with additional information that will enrich the text published to your company website. As with link building, the quality and reputation of the websites that you link to will impact the authority of your own business site, so it’s important that your brand avoids linking to pages that could harm your domain.
The setup and maintenance of a successful search engine optimisation campaign can be a difficult, and sometimes even daunting, task for those who find themselves unsure of where to start. With so many different strategies claiming to provide the best tactics for effective website optimisation, how do you know which advice you can trust?
Luckily, there are a number of highly reputable online SEO courses made readily available to entrepreneurs across the globe, providing expert advice and a helping hand to those looking to optimise their business’ online presence.
SEO is an excellent tool for improving your ranking position and visibility within the organic search results, but it’s vital that your campaign is managed correctly, helping you to avoid any unnecessary mistakes!
Online marketing is essential for every business because we live in the digital age, where many consumers prefer buying online. Interestingly, people who visit physical stores to make purchases often look up businesses online before buying from them. That’s why you must take advantage of digital technology in your marketing efforts.
Although digital marketing offers numerous benefits, many businesses are unaware that there’s a right way and a wrong way to go about it. As a result, they spend their time and resources on online marketing without reaping the desired benefits.
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Here are common mistakes that could hinder a successful digital marketing campaign and how to avoid them.
1. Running Without a Clear Marketing Strategy
Some businesses run their digital marketing campaigns without a defined plan for connecting and engaging with their target audience; this is one of the worst mistakes to make. Your campaigns will lack focus if you don’t set goals from the onset and articulate what you will do to achieve them within specific time frames. Even if you achieve significant feats in your digital marketing without a strategy, you wouldn’t have documented details of how you obtained such an outcome. Therefore, it will be difficult to replicate that success in your future marketing campaigns or apply it to other aspects of your business. And you’ll be unable to improve upon your previous success to achieve better results in your subsequent digital marketing campaigns.
So, document your digital marketing strategy and define your goals and the expected timeframes for achieving them. Also, define your target audience to avoid marketing your products or services to people who don’t need them and are unlikely to patronize you.
Map out all the activities that will enable you to achieve your marketing goals. This will make it easier for you to identify any strategy or activity that is not working and make the necessary adjustments for your desired outcome.
2. Having a Website Without a Blog
Digital marketing is not just about reaching your target market; you have to position yourself for your ideal customers to find you. One effective way to do this is by creating a blog.
Blogs drive a significant amount of organic traffic to websites. When you publish valuable blog content, you establish a reputation as a trusted industry leader while marketing your brand to your target audience. Furthermore, as you publish more blog posts, Google will index them and show them in search results. So, you should publish blog posts that rank high on search engine result pages (SERPs).
Ensure you follow best SEO practices when developing content, such as using alt texts for your images, internal links, compelling titles, and keywords. Also, your website’s domain name should be SEO-friendly so that it easily tells potential visitors what your site is about and the kinds of products or services you offer. You may want to change your domain name if you’re offering new solutions or if you have a new audience.
A domain appraisal is crucial to getting the most suitable domain for your website. If you’re considering selling your existing domain or buying a new one, you can learn more about domain appraisals here: https://saw.com/appraisals/.
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3. Spending Too Much on Paid Ads
Don’t just dive into pay-per-click (PPC) marketing without careful consideration. PPC marketing can be highly rewarding and can give you your desired reach, website traffic, and conversions. However, compared to other online marketing campaigns, PPC ads are quite expensive. And only a small percentage of website visitors that arrive through PPC traffic eventually follow the conversion to the checkout portal. Besides, some internet users don’t trust paid ads as much as known bloggers or industry leaders.
Of course, this doesn’t mean you should abandon the idea of PPC marketing; you shouldn’t rely solely on it. Combine your PPC marketing with alternatives such as email marketing and social media marketing.
Before investing in PPC marketing, research your target audience thoroughly and segment them into groups based on age, geographic location, income, interests, and education level. Also, try out several campaigns with different audience segments and ad formats to determine which one provides the most favorable outcome.
You don’t have to spend too much of your marketing budget at this phase. Your budget should be just enough to give you credible results from which you can draw conclusions for your campaigns. When you launch a PPC marketing campaign, monitor its performance closely and be prepared to adjust the price on the go.
4. Not Leveraging Automation
Digital marketing campaigns require a significant amount of time. You can take advantage of software technologies to help automate several processes, such as email marketing, social media management, market research, and ad campaigns. This will give your team members more time for other tasks that require their expertise.
Elon Musk said Sunday he “somewhat agonized” over the font designs for his companies Tesla and SpaceX.
The billionaire businessman added he “loves fonts” and has tweaked the logos over the years.
He revealed the SpaceX logo also holds a hidden meaning, representing a rocket’s arc to orbit.
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In a series of Sunday tweets, Elon Musk said he “somewhat agonized” over his choice of fonts for his businesses and revealed a hidden meaning behind the SpaceX logo.
Responding to a tweet about serif and sans-serif fonts, the billionaire businessman took a break from posting cryptic memes and discussing politics to say he loves fonts and put significant consideration into how his companies are presented to consumers.
“I somewhat agonized over the Tesla & SpaceX font design (love fonts tbh),” Musk tweeted. “There are some similarities, particularly use of negative space. We’ve made many little tweaks over the years.”
The Tesla logo — a T-shaped design with a custom, sans-serif font spelling out the brand name — is meant to resemble a cross-section of an electric motor. The SpaceX logo, written in a similar font with an extended X, references the reusable rockets made by the company.
“The swoop of the X is meant to represent the rocket’s arc to orbit,” Musk tweeted.
Other business logos have also held hidden messages: Baskin Robbins, a chain that sells 31 flavors of ice cream, has a secret ’31’ hidden in the letters of its logo. Likewise, Amazon’s arrow logo is meant to represent a smile, while the circular ‘B’ logo for Beats by Dre represents a person wearing the popular headphones.
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