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How to start a YouTube channel



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There’s no denying the power of YouTube. It’s the second-largest search engine in the world with over 2 billion monthly active users and 500 hours of video uploaded every single minute. And, 68 percent of YouTube users watch videos to make purchasing decisions. With usage statistics like that, you might be wondering how to start a YouTube channel yourself.

Consider this: If YouTube is responsible for one-third of all internet traffic — reaching nearly 95 percent of online users every month — then how can your business afford to not have a presence on the platform?

To get in front of your consumers when they are searching for information and forming buying decisions on your products and services, you simply need to be on YouTube.

Today we’ll explore how to start a YouTube channel to attract new viewers and convert them into customers in the following sections:

  • What is a YouTube channel?
  • Frequently asked questions about YouTube channels.
  • How to start a YouTube channel.
  • Important YouTube channel elements.

Let’s jump in.

What is a YouTube channel?

I still remember the first YouTube video I ever watched back in 2005. My friend booted up his laptop to show me this site where some random guy posted a video about how cool elephants are because they have long trunks.

I was mesmerized by the video and asked my friend to play it over and over again. It wasn’t the charismatic elephant expert who kept me coming back for more, but the idea that he was able to take a video from his camcorder and upload it to the internet for everyone to see.

Back then, video stars like our zoo host (and famed YouTube co-creator) Jawed Karim, would record their video, log in to and upload their finished work to their YouTube channel, which was more like a basic Myspace profile with name, age, gender, relationship status, and last time logged in.

Graphic showing how YouTube looked in 2005 versus 2022

In 2006, YouTube was purchased by Google and has dramatically improved over the years, now offering a more robust YouTube channel experience for creators and viewers alike.

YouTube channel frequently asked questions

Before we can dive into how to create a YouTube channel, I’ll take you through some frequently asked questions about YouTube.

What is a YouTube Creator?

YouTube Creators (sometimes referred to as YouTubers) are the heart of YouTube. They are individuals who produce content for the YouTube platform. If you upload a video to YouTube, you’re officially a Youtube Creator.

What kinds of videos can I upload to YouTube?

You can upload almost any type of video to YouTube. Creators make YouTube videos about everything from personal vlogs, to how-to videos, to travel and lifestyle journals, to comedy skits and much more. Keep in mind, there are community guidelines for YouTube Creators which prohibit adding videos with deceptive content, nudity, violence, hate speech, or misinformation.

Do I need to create a YouTube channel to upload videos?

Yes! Although you can watch and like videos and subscribe to channels on YouTube with a Google account, you need a YouTube channel to upload your own videos, comment on others’ videos, or make playlists.

What if I just want to make YouTube videos?

The world’s your oyster when it comes to your presence on YouTube. Some business owners upload videos randomly in hopes of them going viral while others leverage their YouTube channels to strengthen their brand and drive repeat viewers.

Humans are creatures of habit, and the concept of channels reinforces the habit of consuming video content.

For example, as a kid in the 90’s, my favorite show was ‘The Fresh Prince of Bel-Air.” I can’t recall the exact day and time it aired, but every week, I knew when to plop down on the couch, so I could watch Will from Philadelphia navigate through the cosmopolitan life of Bel-Air like a fish out of water. If Fresh Prince hadn’t been on NBC, how would I have known where to watch it? Instead, I would have endlessly hit the channel up button until I happened to see the last five minutes of the episode.

Why is a YouTube channel good for my brand?

There are three main benefits in starting a YouTube channel:

1. YouTube channels build a community around your brand

When viewers repeatedly see your logo, your products and services, and your team on screen, it breeds familiarity with your brand. As a result, there’s a stronger sense of community, which helps to drive word-of-mouth referrals and repeat business. The larger the community, the more likely viewers will become customers.

2. YouTube channels allow you to educate customers

In marketing, it’s important to know your cost of acquiring new customers (also known as COA.) By creating a YouTube channel with videos that educate consumers on your products and services, you’re bolstering their trust in your brand and reducing the amount of time you will have to spend selling to them, thus reducing your COA.

3. Your YouTube channel feeds branded content directly to Google

Last, but certainly not least, we can’t forget that YouTube is owned by Google and acts as the second largest search engine in the world. When you upload videos by themselves, it’s like giving Google a gift straight out of the Amazon box. When you add your videos to a branded channel (following the best practices below) it’s like wrapping your gift in search engine optimized wrapping paper with a sparkly, custom-branded bow.

How to start a YouTube channel

If you’re still with me, then you’re probably wondering how to start a YouTube channel for your business. If you’re a visual learner, feel free to play, pause, and put into action this helpful video tutorial:

Otherwise, I’ve created a step-by-step walkthrough (and a free downloadable checklist) to help you start your YouTube channel.

Creating Your YouTube channel

You can get this done in three steps:

  1. Sign into your Google account in order to create and/or manage your channels. If you don’t have a Google account, you can create one at
  2. To create your channel, head to You can either create a channel under your Personal Name (i.e. Bryan Caplan) or your brand name (i.e. Bigger Better Biz.) Choose whichever fits your marketing strategy best.
  3. Bookmark this link to easily switch between channels and create new ones in a flash:

The three essentials of your YouTube channel

Once your channel is set up, you need to remember the three essentials:

Channel name

Your YouTube channel name should give the audience an idea of what your channel is about. Your channel name can be the name of your business, or it can play to a big picture topic. For instance, my business name is Bryan Caplan Marketing, but we opted for Bigger Better Biz as our channel name because it conveys our goal in helping viewers to grow a bigger, better small business.

The process of naming a channel on YouTube can be very similar in practice to how you would name a company, especially when it comes down to determining what the main focus of your channel will be. Good brands often devote substantial resources to brainstorming their brand names to give the audience a particular impression of their products and services. This rings true for a YouTube channel as well.

If you have an existing business or have spent the time to build a buyer persona, you have an idea of who your core audience will be and what they might expect from watching your videos.

Channel description

Does your channel description (also known as the “About” section) even help the YouTube algorithm? Heck yes, it does! The YouTube search crawler reads and indexes your channel’s description, video titles, video descriptions, video tags, and more to determine if your content is relevant to a viewer’s search.

Crawling your channel’s description helps YouTube comprehend what your channel is about. As a result, YouTube gives you priority by showing your video to the YouTube searchers using those particular terms mentioned in your description.

But make sure not to stuff keywords! Try writing a lucid and honest channel description that includes keywords but speaks to your viewers.

Write a unique value proposition for your viewers. Explain why people should watch your videos over someone else’s channel. Clearly explain the value your audience will get from watching your videos.

Channel email

When your channel exceeds 10,000 subscribers (which is very possible) you may find that companies and brand sponsors will reach out to you for sponsored content. You don’t want to miss such an opportunity to monetize your channel.

Your channel email is your gateway to networking with your audience and earning through potential brand deals. Make sure to include your email address, as it helps your audience, brands/sponsors approach you.

Other important YouTube channel elements

The following elements can be added under the “Customization” tab in the YouTube Studio. These items show on your YouTube Channel homepage and can play a major role in your ability to drive video views, gain subscribers, and get clicks to your website and social media profiles.

Example of a creator’s YouTube landing page

Channel logo

Your channel logo is important because it shows up next to each of your videos in YouTube search results. Your logo can be your actual business logo, a professional headshot, or a photo of your product.

YouTube logo example

Related: How to create a logo in 12 steps — a DIY guide

Video watermark

The video watermark is an image that shows up on the bottom right of your videos in an attempt to help you gain more subscribers. This can be any image you choose, but to increase your click-through rate, be sure to use an image that will catch viewers’ attention.

Example of video watermark on YouTube

Website and social media links

You’re able to include links to your website and social media accounts — Facebook, Instagram, Pinterest, Snapchat — in your channel banner. This will help the YouTube audience to connect and engage with you around the web.

If your audience lands on your Instagram or Facebook page and loves it, then you just bagged one loyal follower. Hence, social widgets help boost your social media reach & engagement.

Channel art

Adding channel art to your profile hugely aids your channel branding because it sets an expectation for your viewers. The ideal size for a YouTube channel art image is 2560px by 1440px. The safe area that will display on all devices is the central area of 1546px by 423px. Keep any logos, text, or image focal points in this area.

Related: The ultimate guide to social media image sizes

Channel trailer

Imagine you run a YouTube channel that covers diverse topics (like vlogging or interviewing). When YouTube users come across your channel, the video trailer gives them a brief idea of what your channel is about and why they should watch your videos.

Be sure to instruct channel trailer viewers to watch your other videos and subscribe to the channel so they don’t miss any new videos you publish. This is a great way to build your subscriber count.

I used the Bigger Better Biz channel trailer to welcome new viewers while pointing out my video playlists and prompting them to subscribe to the channel.

In this article, I’ve taken you through the process of how to start a YouTube channel for your business. With nearly seven out of 10 consumers consulting YouTube to help them make purchasing decisions, there’s no better time than now to create your YouTube channel to promote your products and services.

Be sure to choose a channel name that either mirrors your business name or reflects the nature of your business. Also, put some time into your channel graphics including your logo and channel art, as they’ll help you to win new views.

Share your Youtube channel everywhere

Once you follow the best practices above to optimize your YouTube channel (and improve your chances of showing up in YouTube search results) be sure to share your channel around the web. Some of the best online places to share your channel include:

  • On your website
  • In your blog posts
  • In your email marketing campaigns
  • In social media posts
  • On your Google Business profile

Hopefully, this guide can help you with how to start a YouTube channel of your own. Good luck and see you online!

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Growing a Business

2023’s Festive Formula: Small Business Success in the Extended Holiday Season

Navigate the unique landscape of the 2023 holiday shopping season with our expert guide. Discover how small businesses can capitalize on extended consumer spending, leveraging the latest trends in personalization, online marketing, and fast fulfillment. From creating an enchanting in-store experience to mastering the digital realm, learn how to harness consumer behavior shifts for a prosperous holiday period. Get ready to transform challenges into opportunities and make this festive season your most successful yet!



The holiday season is a pivotal time for small businesses globally. With 2023’s extended holiday shopping period and consumer trends towards affordability and unique experiences, small businesses have unique opportunities to thrive.

Understanding the Holiday Shopper

Modern consumers are trading down, seeking value while also desiring experiences and personal connections. They prefer businesses offering unique, personalized services, and community engagement. This shift opens up numerous opportunities for small enterprises.

Creating a Festive In-Store Experience

Physical stores can become holiday attractions. Creative decorations, themed events, and promotions, coupled with an omnichannel approach combining in-store and online experiences, can attract and retain customers.

Leveraging Online Platforms

A strong online presence is critical. Enhance your digital platforms with festive themes, promotions, and gift guides. Utilize AI and generative AI for personalized marketing and improve online interactions through advanced chatbots.

Harnessing the Power of Social Media

Social media offers a platform for inspiration and engagement. Utilize platforms like Pinterest, Instagram, and YouTube to inspire and engage your audience. Collaborative promotions with other businesses can create unique experiences.

Personalization and Customer Service

Personalization is crucial. Use customer data to offer customized experiences and promotions. Exceptional customer service, both in-store and online, is vital to meet high consumer expectations.

Fast Fulfillment and Inventory Management

Consumers expect fast fulfillment options like same-day delivery and curbside pickup, especially among younger demographics. Efficient inventory management and transparent communication about product availability are essential.

Post-Holiday Strategies

Extend holiday strategies beyond December. Post-holiday sales, exchanges, and New Year promotions can drive ongoing traffic and sales. Use this period for collecting feedback and data analysis for future strategies.


The extended 2023 holiday season offers small businesses the chance to adapt and excel. By embracing consumer trends towards value, experiences, and fast fulfillment, and leveraging technology for personalization and efficiency, small businesses can enjoy a successful holiday season.

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Unlock the Power of Email: 2023’s Ultimate Guide to Personalized Marketing Mastery



In the rapidly evolving digital landscape, email remains a cornerstone of business communication. Contrary to the whispers of naysayers, email is not an antiquated relic but a dynamic tool, continually adapting to the latest trends and technologies. In this article, we explore how small businesses can craft compelling email campaigns that resonate with today’s audience.

1. The Art of Personalization

Gone are the days of generic, one-size-fits-all email blasts. In 2023, personalization is not just a buzzword; it’s a necessity. Utilizing data analytics to segment your audience and tailor your messages can significantly increase engagement rates. Personalization goes beyond inserting a first name; it’s about crafting content that reflects the individual interests, buying behaviors, and preferences of your subscribers.

2. Mobile-First Email Design

With the majority of emails now opened on mobile devices, a mobile-first design approach is crucial. Emails should be visually appealing and easily readable on smaller screens, with responsive design and clear call-to-action (CTA) buttons. Additionally, loading times should be minimal, and images optimized for quick and efficient loading.

3. Interactive and Visual Content

Incorporating interactive elements like surveys, polls, or clickable sliders can boost engagement and provide valuable feedback. Visual content, such as infographics and videos, can increase open rates and make your emails more memorable. With the rise of platforms like TikTok and Instagram, incorporating short-form video content into your emails can be particularly effective.

4. Authenticity and Brand Storytelling

Consumers are increasingly drawn to brands that showcase authenticity and a compelling narrative. Use your email campaigns to tell your brand’s story, share your values, and build a deeper connection with your audience. This approach not only fosters loyalty but also differentiates your brand in a crowded market.

5. AI-Driven Email Optimization

Artificial Intelligence (AI) is reshaping email marketing. From predictive analytics that forecast the best time to send emails to AI-powered copywriting tools that help create compelling subject lines, integrating AI can significantly enhance the effectiveness of your campaigns.

6. Privacy and Data Protection

With growing concerns about data privacy and the introduction of regulations like GDPR, ensuring the privacy and security of your subscribers’ data is more critical than ever. Be transparent about how you collect and use data, provide easy opt-out options, and maintain compliance with data protection laws.

7. Measuring Success and Adapting Strategies

Finally, the success of an email campaign is in its metrics. Open rates, click-through rates, conversion rates, and unsubscribe rates provide insights into what works and what doesn’t. Regularly reviewing these metrics and adapting your strategy accordingly is key to continual improvement.


Email marketing remains a vital tool for small businesses, offering a direct line of communication to your audience. By embracing personalization, optimizing for mobile, leveraging interactive and visual content, staying authentic, utilizing AI, respecting privacy, and adapting to feedback, your email campaigns can achieve greater relevance and impact in the ever-changing digital era.

This article aims to provide small businesses with up-to-date insights and actionable tips on creating effective and engaging email campaigns that align with current trends and consumer expectations.

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Revolutionizing Marketing: The Power of AI in the Digital Age



Embracing AI-Powered Marketing: Transforming Brands in the Digital Marketplace

In the crowded digital marketplace, standing out is challenging. Enter AI-powered marketing, a revolutionary upgrade transforming brands into digital powerhouses.

Hyper-Personalized Campaigns: Beyond Basic Personalization

Gone are the days of generic marketing. Today’s gold standard is AI-driven hyper-personalization. This approach uses customer data analysis to create deeply resonant, individualized marketing campaigns. With AI’s ability to segment audiences based on intricate criteria, including purchasing history and browsing behavior, your messages can hit the mark every time.

Enhanced Customer Journey Mapping

AI’s capabilities extend to mapping the entire customer journey. By predicting needs and preferences at each stage, AI aids in crafting narratives that guide customers from discovery to purchase, integrating your brand into their personal stories.

SEO Wizardry: Mastering Search Engine Dynamics

With ever-changing algorithms, SEO is a complex puzzle. AI serves as a sophisticated navigator, deciphering these changes through machine learning. It aids in keyword optimization, understanding search intent, and aligning content with search trends.

Predictive SEO

AI tools offer predictive SEO, anticipating search engine and user behavior changes. This proactive stance ensures your brand’s prominent visibility in search results, capturing the right audience at the right time.

Social Media Mastery: Crafting a Digital Narrative

AI transforms social media strategies from uncertain to precise. By analyzing vast social data, AI provides insights into resonating content.

Content Optimization

AI analyzes performance data to recommend effective content types. This data-driven approach refines your social media content strategy.

Engagement Analysis

AI examines user interaction nuances, understanding engagement patterns. It helps tailor interactions for maximum impact, including adjusting posting schedules and messaging for increased relevance.

Conclusion: Navigating the AI-Driven Marketing Landscape

AI-powered marketing is essential for thriving in the digital age, offering precision and personalization beyond traditional methods. For small businesses, it’s a chance to leverage AI for impactful, data-driven strategies.

As we embrace the AI revolution, the future of marketing is not just bright but intelligently radiant. With AI as your digital ally, your brand is equipped for a successful journey, making every marketing effort and customer interaction count.

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