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Growing a Business

How to Start an Online Community That Thrives: A Comprehensive Guide



Building an online community is a powerful way to connect with your audience, support your customers, grow your brand, and generate more recurring revenue in your business.

In fact, here at SPI, we’ve changed our entire business model to center around community, and it’s the best decision we’ve ever made.

Starting a community from scratch, however, can feel overwhelming, especially if you don’t know where to begin.

In this comprehensive guide, I’ll walk you through the entire process of creating a successful online community, step by step. Along the way, I’ll address common concerns and share practical tips and strategies to help you achieve your community-building goals.

Let’s get to it!

Part 1: Understanding the Value of an Online Community

Before we dive into the nitty-gritty of starting your online community, it’s essential to understand the value that a well-run community can bring to your business or organization. An online community can:

  1. Foster connection and engagement among your audience or customers
  2. Establish your authority in your niche
  3. Provide valuable insights and feedback to help you improve your products or services
  4. Generate additional revenue through membership fees or other monetization methods (optional)

When you realize just how valuable a community can be for your business and brand, you’ll take the extra care necessary to make sure it’s awesome for your people and integrates well into your brand.

Part 2: Laying the Foundation for an Online Community

Step 1: Determine Your “Why”

Your “why” is the driving force behind your community. It’s essential to have a clear understanding of the purpose and value your community will provide, which will help guide your decisions as you build and grow your community.

Consider the following questions:

  • What problem are you trying to solve for your audience?
  • How will your community support your audience in achieving their goals?
  • What unique perspective or expertise do you bring to the table?

Always remember: your earnings are a byproduct of how well you serve your audience. Start with your people in mind first and the revenue will become the reward.

If money is your primary driver, this isn’t going to work.

Step 2: Identify Your Target Audience

To create a thriving community, you need to know who your ideal members are. Think about the characteristics that define your target audience, such as demographics, interests, and needs.

Also think about the struggles and challenges they’re going through, and ultimately what their goals are.

It’s these common things that unite a community together. People on the outside might not really “get it” or understand, but when you’re on the inside, you feel like you’ve found your people.

This kind of critical thinking will help you tailor your community’s content, structure, and engagement strategies to attract and retain the right members.

Step 3: Define Your Community’s Core Values

Your online community’s core values serve as guiding principles for how members interact with one another and what they can expect from your community. Examples of core values might include mutual respect, continuous learning, or collaboration.

Our community’s core values are shared during the onboarding process, as soon as a person joins one of our communities. If you’re curious, or are seeking support for your online business journey, click here to see what we have to offer!

It’s important to clearly communicate your core values to your members: they help set the tone for your online community and encourage positive behavior.

Photo by Sigmund on Unsplash

Part 3: Choosing the Right Platform and Technology

When it comes to hosting your online community, there are numerous platforms and technologies to choose from. Some popular options include forums, social media groups, and custom-built platforms.

Facebook Groups used to be the top choice, but Groups (and Facebook in general) has been losing users for a while now.

I highly recommend using Circle, a modern, user-friendly platform designed specifically for building and managing online communities — one that you own and can control (instead of playing in someone else’s sandbox).

Circle offers a wide range of features, including customizable branding, member management tools, and seamless integration with popular tools like Zapier, WordPress, and Slack. It’s the community platform we use for SPI Pro and our All-Access Pass, too.

If you’d like to learn more about Circle, click here.*

*(Please note that this is an affiliate link and we do earn a small commission if you choose to eventually get on a paid plan — all this at no extra cost to you, we just want to be up front about that.)

Part 4: Designing Your Online Community’s Structure and Engagement Strategy

1. Determine the Type of Community

There are three main types of online communities: communities of interest, communities of learning, and communities of support. Each type serves a different purpose and requires a unique approach to engagement and content creation.

Consider your “why” and your target audience when choosing the type of community that’s right for you.

2. Start Simple

It’s crucial to begin with a simple, sustainable community structure that offers the right amount of value for your goals.

Avoid committing to long-term programming or overly complex schedules before you’ve launched your community. This is extremely important, especially at the start. Trust us, we know this from our own experience.

Instead of getting too complicated, focus on creating a basic framework that you can build on and adapt based on member feedback and engagement.

What are the most valuable components of your community? If you could only pick a few, what would they be? Start there.

3. Establish an Engagement Strategy

An effective engagement strategy is key to the success of your online community. Consider offering a mix of asynchronous (e.g. discussion posts, resources) and live (e.g. webinars, group calls) content to cater to different member preferences and schedules. Experiment with various types of programming to see what works best for your community.

Again, while there are a thousand things you can do in your community to encourage engagement, start simple and lean. From there, you can build out complexities in a more controlled and tested manner.

4. Set Expectations and Boundaries

It’s essential to set clear expectations for your community members and establish boundaries for your own time and availability. Communicate your community guidelines and moderation policies prominently to ensure a safe, welcoming environment for all members. This should be done as soon as a person joins — right in the onboarding process.

And of course, model the behavior you expect from your community to set the tone and encourage positive interactions.

Part 5: Pricing and Revenue for Online Communities

If you decide to monetize your online community (which we recommend because people value what they pay for) there are several pricing models and strategies to consider.

Some popular options include freemium-tiered memberships, one-time fees, and recurring subscriptions. When determining your pricing, take into account factors like your time investment, overhead costs, and the financial resources of your target audience.

Keep in mind that your pricing structure may evolve over time, and that’s okay. Be prepared to make adjustments based on feedback, market trends, and the needs of your community.

Additionally, see what other communities offer and what their price points are. Finally, consider what the overall value of your community is to your members. When the community and your guidance help a person, what does that mean to them? How much time and/or money will they have saved? How much better off will they be because they belong to the group?

Photo by Jed Villejo on Unsplash

Part 6: Launching and Growing Your Online Community

1. Start with a Small, Engaged Group

When it comes to launching your community online, it’s better to start with a small, engaged group of members who are genuinely interested in your community’s purpose and value. This will help you create a strong foundation for growth and ensure that you can effectively manage member engagement as your community expands.

How many to be exact? Even starting with five motivated members can do wonders. It’ll already feel like those people belong together, and they can help influence what the membership and community becomes and likely grow it through their personal networks as well.

2. Seek Feedback and Iterate

As you launch and grow your community, it’s essential to seek feedback from your members regularly. Use a variety of methods, such as one-on-one conversations, anonymous surveys, and open discussions to gather insights and ideas for improvement. Be prepared to iterate and adapt your community’s structure, content, and engagement strategies based on the feedback you receive.

3. Embrace Organic Growth

While it’s tempting to focus on rapid growth, it’s crucial to remember that thriving communities can be small. We can’t stress this enough, especially when you’re likely to find communities with thousands of members when you are researching other spaces within your niche.

You can be a small but powerful force!

Plus, a smaller community can often provide a more intimate, supportive environment that fosters deeper connections and engagement. Embrace organic growth and prioritize the quality of your community over the quantity of members.

4. Promote Your Online Community

To attract new members to your community, it’s essential to promote it across various channels.

Leverage your existing audience, clients, or network to generate interest, and consider offering incentives for early adopters, such as discounted membership fees or exclusive content. We advise against discounting so that you don’t “cheapen” your community just to get people in; rather, use exclusive bonuses, or language like “beta tester price” or “early bird pricing” to denote value in acting early.

Additionally, share testimonials, success stories, and other social proof to showcase the value of your online community and entice new members to join!

To Finish Off…

Starting an online community can be a rewarding endeavor that brings immense value to your business or organization. By following the steps outlined in this guide, you’ll be well on your way to creating a thriving, engaged community that supports your audience’s goals and drives growth for your brand.

Remember, building a successful online community takes time, effort, and adaptability. Don’t be afraid to iterate, experiment, and learn from your members as you chart your community’s path forward. With persistence and a clear vision, you can create a vibrant, thriving community that leaves a lasting impact and even changes lives.

If you want to learn more about the thriving entrepreneurial communities we’ve built at SPI, or if you’re looking for community support in your own entrepreneurial journey, click right here. We have several different memberships for entrepreneurs of all levels and business sizes, and we have an entire team dedicated to creating an exceptional experience. Hope to see you in there soon!

This post was originally published on this site

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Growing a Business

2023’s Festive Formula: Small Business Success in the Extended Holiday Season

Navigate the unique landscape of the 2023 holiday shopping season with our expert guide. Discover how small businesses can capitalize on extended consumer spending, leveraging the latest trends in personalization, online marketing, and fast fulfillment. From creating an enchanting in-store experience to mastering the digital realm, learn how to harness consumer behavior shifts for a prosperous holiday period. Get ready to transform challenges into opportunities and make this festive season your most successful yet!



The holiday season is a pivotal time for small businesses globally. With 2023’s extended holiday shopping period and consumer trends towards affordability and unique experiences, small businesses have unique opportunities to thrive.

Understanding the Holiday Shopper

Modern consumers are trading down, seeking value while also desiring experiences and personal connections. They prefer businesses offering unique, personalized services, and community engagement. This shift opens up numerous opportunities for small enterprises.

Creating a Festive In-Store Experience

Physical stores can become holiday attractions. Creative decorations, themed events, and promotions, coupled with an omnichannel approach combining in-store and online experiences, can attract and retain customers.

Leveraging Online Platforms

A strong online presence is critical. Enhance your digital platforms with festive themes, promotions, and gift guides. Utilize AI and generative AI for personalized marketing and improve online interactions through advanced chatbots.

Harnessing the Power of Social Media

Social media offers a platform for inspiration and engagement. Utilize platforms like Pinterest, Instagram, and YouTube to inspire and engage your audience. Collaborative promotions with other businesses can create unique experiences.

Personalization and Customer Service

Personalization is crucial. Use customer data to offer customized experiences and promotions. Exceptional customer service, both in-store and online, is vital to meet high consumer expectations.

Fast Fulfillment and Inventory Management

Consumers expect fast fulfillment options like same-day delivery and curbside pickup, especially among younger demographics. Efficient inventory management and transparent communication about product availability are essential.

Post-Holiday Strategies

Extend holiday strategies beyond December. Post-holiday sales, exchanges, and New Year promotions can drive ongoing traffic and sales. Use this period for collecting feedback and data analysis for future strategies.


The extended 2023 holiday season offers small businesses the chance to adapt and excel. By embracing consumer trends towards value, experiences, and fast fulfillment, and leveraging technology for personalization and efficiency, small businesses can enjoy a successful holiday season.

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Growing a Business

Unlock the Power of Email: 2023’s Ultimate Guide to Personalized Marketing Mastery



In the rapidly evolving digital landscape, email remains a cornerstone of business communication. Contrary to the whispers of naysayers, email is not an antiquated relic but a dynamic tool, continually adapting to the latest trends and technologies. In this article, we explore how small businesses can craft compelling email campaigns that resonate with today’s audience.

1. The Art of Personalization

Gone are the days of generic, one-size-fits-all email blasts. In 2023, personalization is not just a buzzword; it’s a necessity. Utilizing data analytics to segment your audience and tailor your messages can significantly increase engagement rates. Personalization goes beyond inserting a first name; it’s about crafting content that reflects the individual interests, buying behaviors, and preferences of your subscribers.

2. Mobile-First Email Design

With the majority of emails now opened on mobile devices, a mobile-first design approach is crucial. Emails should be visually appealing and easily readable on smaller screens, with responsive design and clear call-to-action (CTA) buttons. Additionally, loading times should be minimal, and images optimized for quick and efficient loading.

3. Interactive and Visual Content

Incorporating interactive elements like surveys, polls, or clickable sliders can boost engagement and provide valuable feedback. Visual content, such as infographics and videos, can increase open rates and make your emails more memorable. With the rise of platforms like TikTok and Instagram, incorporating short-form video content into your emails can be particularly effective.

4. Authenticity and Brand Storytelling

Consumers are increasingly drawn to brands that showcase authenticity and a compelling narrative. Use your email campaigns to tell your brand’s story, share your values, and build a deeper connection with your audience. This approach not only fosters loyalty but also differentiates your brand in a crowded market.

5. AI-Driven Email Optimization

Artificial Intelligence (AI) is reshaping email marketing. From predictive analytics that forecast the best time to send emails to AI-powered copywriting tools that help create compelling subject lines, integrating AI can significantly enhance the effectiveness of your campaigns.

6. Privacy and Data Protection

With growing concerns about data privacy and the introduction of regulations like GDPR, ensuring the privacy and security of your subscribers’ data is more critical than ever. Be transparent about how you collect and use data, provide easy opt-out options, and maintain compliance with data protection laws.

7. Measuring Success and Adapting Strategies

Finally, the success of an email campaign is in its metrics. Open rates, click-through rates, conversion rates, and unsubscribe rates provide insights into what works and what doesn’t. Regularly reviewing these metrics and adapting your strategy accordingly is key to continual improvement.


Email marketing remains a vital tool for small businesses, offering a direct line of communication to your audience. By embracing personalization, optimizing for mobile, leveraging interactive and visual content, staying authentic, utilizing AI, respecting privacy, and adapting to feedback, your email campaigns can achieve greater relevance and impact in the ever-changing digital era.

This article aims to provide small businesses with up-to-date insights and actionable tips on creating effective and engaging email campaigns that align with current trends and consumer expectations.

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Revolutionizing Marketing: The Power of AI in the Digital Age



Embracing AI-Powered Marketing: Transforming Brands in the Digital Marketplace

In the crowded digital marketplace, standing out is challenging. Enter AI-powered marketing, a revolutionary upgrade transforming brands into digital powerhouses.

Hyper-Personalized Campaigns: Beyond Basic Personalization

Gone are the days of generic marketing. Today’s gold standard is AI-driven hyper-personalization. This approach uses customer data analysis to create deeply resonant, individualized marketing campaigns. With AI’s ability to segment audiences based on intricate criteria, including purchasing history and browsing behavior, your messages can hit the mark every time.

Enhanced Customer Journey Mapping

AI’s capabilities extend to mapping the entire customer journey. By predicting needs and preferences at each stage, AI aids in crafting narratives that guide customers from discovery to purchase, integrating your brand into their personal stories.

SEO Wizardry: Mastering Search Engine Dynamics

With ever-changing algorithms, SEO is a complex puzzle. AI serves as a sophisticated navigator, deciphering these changes through machine learning. It aids in keyword optimization, understanding search intent, and aligning content with search trends.

Predictive SEO

AI tools offer predictive SEO, anticipating search engine and user behavior changes. This proactive stance ensures your brand’s prominent visibility in search results, capturing the right audience at the right time.

Social Media Mastery: Crafting a Digital Narrative

AI transforms social media strategies from uncertain to precise. By analyzing vast social data, AI provides insights into resonating content.

Content Optimization

AI analyzes performance data to recommend effective content types. This data-driven approach refines your social media content strategy.

Engagement Analysis

AI examines user interaction nuances, understanding engagement patterns. It helps tailor interactions for maximum impact, including adjusting posting schedules and messaging for increased relevance.

Conclusion: Navigating the AI-Driven Marketing Landscape

AI-powered marketing is essential for thriving in the digital age, offering precision and personalization beyond traditional methods. For small businesses, it’s a chance to leverage AI for impactful, data-driven strategies.

As we embrace the AI revolution, the future of marketing is not just bright but intelligently radiant. With AI as your digital ally, your brand is equipped for a successful journey, making every marketing effort and customer interaction count.

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