Growing a Business
Improve your conversion rates with these key landing page elements
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When you have a great product or service, it is natural that you will want to get the most out of it. However, having an irresistible product or service and a great marketing strategy (never underestimate its power) is not enough to improve your sales and revenue — there’s always room to improve conversion rates.
You need to craft a high-converting landing page to help turn a larger percentage of your audience into customers. Luckily, you have stumbled on this post. In the next few minutes, you will learn about the key landing page elements to improve your conversion rates. Read on!
Effective landing page elements to improve your conversion rates
A landing page exists within a customer journey. It is reflected in what a customer does after they land on the page. As such, an effective landing page should align with the ad you are promoting.
For example, if your ad was about the best SEO services, a landing page that features an email marketing campaign might not lead to a conversion.
An effective landing page needs to be simple and clear with fewer elements to convert visitors into leads. Any distractions or unnecessary elements will draw the attention of your visitors away from your goal.
That said, here are the key elements of a high-converting landing page:
Your headline is everything
Your headline is the face of your landing page, so ensure it is attention-grabbing, clear and concise. After all, your headline will determine whether people will continue to read your copy or not.
As a rule of thumb, ensure that your headline compels people to read what is on your page. That said, here are the key elements of a killer headline:
Clear and simple
In marketing, simple yet clear headlines carry the day. That is why you should ensure that your users can understand what your landing page is all about to ensure they do not click off.
Do not send your visitors down a complicated path that is hard to navigate to the final stage. Instead, let your customers know what the page is all about in a simple, clear manner to improve your conversions.
Your first impression matters a lot. Unfortunately, your headline should form an impression within a blink of an eye, and you will rarely have a second chance to make a great first impression.
As such, ensure that your headline is appealing and can get people’s attention instantly. The idea is to make it hard for anyone who lands on your landing to exit.
Resonate with your target audience
A great headline should attract the attention of your website visitors. Think about your specific website visitors and keep them in mind when writing your landing page message. Ensure that your message clearly states what you are offering and the problem it solves.
People who visit your landing page are not just visitors; they are people looking for products or services to solve a problem. As such, your headline should clearly state how you will solve their pain points and make their lives easier.
Like your headline, your value proposition is unique to your business and matches what you are trying to communicate in your headline. Ensure that visitors understand a product or service as soon as they land on your page.
Most marketers make the mistake of putting information about who they are above the fold instead of letting them know what product or service they are offering.
Avoid this at all costs. Instead, use this real estate to let your visitors know how your product or service can help them.
The idea is to ensure that your prospect sees the benefit of what they are purchasing or signing up to. To further improve the conversion rate of your landing page, ensure your value proposition is reflected from the ad to the headline and into the body of your landing page.
One thing, though. Avoid using generic benefits on your landing page. Instead, clearly describe your benefits and add figures so prospects can understand what to expect from your product or service.
An impressive web design
If you need a high-converting landing page, you must pay much attention to your landing page design. That said, let’s look at visual elements that encompass a high-converting landing page.
Imagery is a critical part of a high-converting landing page. Images on your landing page should be high quality and relevant to your page. You can make your landing page more appealing using attractive images, illustrations, and infographics.
Visuals have a special place in marketing, with current surveys showing that consumers prefer videos over text. Additional information shows that only a handful of online readers read a copy till the end.
As such, videos offer an effective way to engage your audience and offer a platform to showcase your offers. The idea is to get more online users to spend more time on your landing page and know the benefits of your offer and how it will change their lives.
No one likes to read a block of sentences. You must ensure that you have the right amount of white space between the text of your landing page, graphics and other page elements.
Credibility is another crucial element of a high-converting landing page. So apart from a clear value proposition, social proof will help increase conversions.
The best way to get the most of this persuasion element is to collect testimonials from your previous clients and add them to your landing page. When you boost your credibility, prospects will trust you, making it easier to convert them to customers.
Page load speed
Landing page loading speed determines how good or bad user experience will affect SEO and other marketing campaigns. No matter the number of hours you have spent on your landing page, you will not get the most out of it if your website loads slowly.
In fact, most users are likely to leave your page immediately and head to a competitive page if it loads slowly. Imagine bringing visitors to your landing page only to leave because your website loads slowly.
Too bad, right?
Besides the speed, you need to ensure that your website loads quickly on all devices, including smartphones and tablets. After all, about 50% of website traffic comes from mobile, which is expected to rise in the coming years.
Google PageSpeed Insights will help get the necessary insights to improve your page loading speed. Implementing these suggestions will help improve your page loading speed and impact your SEO.
Clear call to action (CTA)
The CTA is another critical element of a killer landing page. This button offers an effective way to get your visitors to take action and is a sure way to get more leads and drive sales. The CTA button for a high-converting landing page consists of these key elements:
- Text — Your CTA message needs to be concise and action-oriented. The catch is to give your text a sense of urgency and use first-person to give your CTA a personal touch.
- Size — The size of your CTA button should be appropriate for your users. Remember, there are many mobile internet users, so ensure that your text can be seen on mobile devices.
- Color — The need for choosing the right color for a high-converting landing page cannot be overstated. To make your CTA color stand out, consider a color that contrasts with the background of your landing page.
Lead capture form
Lead capture forms provide a quick way to improve your landing page conversion rate. However, ensure not to ask for too much info as this will hurt your conversion rates. Lessen the required fields to ensure that you don’t overwhelm your visitors with questions and increase their chances of abandoning the form.
Asking your visitor’s name, email, contact details, and location will do the trick. You can always ask for more information at later stages of your engagements.
Short, actionable copy
The need for an engaging copy for a high-converting landing page cannot be overstated. You need to work with an experienced copywriter to help create a landing page that can convert.
Your copy needs to be short and actionable.
Any landing page with more than 50 words above the fold will lead to a higher bounce rate. Ask any experienced marketer, and they will tell you that creating a clear and actionable copy for your landing page works any day.
The catch is to ensure that your copy can evoke your audience’s emotions. Ensure that your copy highlights how your prospects can benefit from your products or services and how it will make their lives easier. In other words, your copy should not talk about your product’s features but rather the solutions.
Trust is a crucial component for a high-converting landing page. After all, if prospects cannot trust you, they are unlikely to buy from you. You can make customers trust you by offering a money-back guarantee on your landing page. Regardless of how you do it, a guarantee will help improve conversions.
Here’s what to remember when creating a guarantee for your landing page:
- Guarantees come in different forms. Select the one that works best for your business and include it on your landing page.
- Place your guarantee statement around the CTA to give your prospects some assurance and increase the chances of conversions.
- If you do not have a specific product guarantee, such as a money-back or satisfaction guarantee, you can offer other types of guarantees like a “no-spam guarantee.”
As you can see, you do not need to provide an explicit guarantee or talk about its legalities. A guarantee statement that provides a level of comfort to your prospects will do the trick.
Include trust badges
Trust badges can significantly increase your landing page conversion rates. As earlier stated, people want to purchase something from a brand they trust. In fact, many (if not all) will click on the badges to check your reviews to confirm whether they are legit before deciding to do business with you.
You will experience an increase in your conversion rate by including trust badges on your landing page.
This can include testimonials, media mentions, and corporate rewards. That said, here are some tips when adding badges and seal tests:
- Place the badge close to the “place order button” or any other desired action
- Include the badge or seal in your header
- Make the badge or seal clickable
A/B test everything
You are not yet done. You need to A/B test everything to ensure you have more accurate data on all the changes you make on your landing page. This is especially important if you make more than one element of your landing page and want to know which one has the best conversion rates.
It is crucial to test one major element at a time.
These include the headline, design, layout, etc., to determine which of the changes has the most impact on your landing page conversion rate. The idea is to be certain the change in conversion rate results from a change you made.
Ready to improve your conversion rates?
That is it. These are some of the elements of a high-converting landing page. By following the above tips, you will improve your landing pages conversion rates and return your investment. However, before I let you go, let us look at some reasons why landing may not be converting. These can include:
- Misunderstanding your prospects needs
- Poor headlines
- Non-intuitive design
- Unclear CTAs
By avoiding these mistakes and implementing the above elements, you will improve your landing page conversion rate. The catch is to take your time to understand how users interact with your page and keep testing the changes you make to determine the steps to take.
Finance & Accounting
4 tips to find the funding that fits your business
The facts are clear: Startups are finding funding increasingly difficult to secure, and even unicorns appear cornered, with many lacking both capital and a clear exit.
But equity rounds aren’t the only way for a company to raise money — alternative and other non-dilutive financing options are often overlooked. Taking on debt might be the right solution when you’re focused on growth and can see clear ROI from the capital you deploy.
Not all capital providers are equal, so seeking financing isn’t just about securing capital. It’s a matter of finding the right source of funding that matches both your business and your roadmap.
Here are four things you should consider:
Does this match my needs?
It’s easy to take for granted, but securing financing begins with a business plan. Don’t seek funding until you have a clear plan for how you’ll use it. For example, do you need capital to fund growth or for your day-to-day operations? The answer should influence not only the amount of capital you seek, but the type of funding partner you look for as well.
Start with a concrete plan and make sure it aligns with the structure of your financing:
- Match repayment terms to your expected use of the debt.
- Balance working capital needs with growth capital needs.
It’s understandable to hope for a one-and-done financing process that sets the next round far down the line, but that may be costlier than you realize in the long run.
Your term of repayment must be long enough so you can deploy the capital and see the returns. If it’s not, you may end up making loan payments with the principal.
Say, for example, you secure funding to enter a new market. You plan to expand your sales team to support the move and develop the cash flow necessary to pay back the loan. The problem here is, the new hire will take months to ramp up.
If there’s not enough delta between when you start ramping up and when you begin repayments, you’ll be paying back the loan before your new salesperson can bring in revenue to allow you to see ROI on the amount you borrowed.
Another issue to keep in mind: If you’re financing operations instead of growth, working capital requirements may reduce the amount you can deploy.
Let’s say you finance your ad spending and plan to deploy $200,000 over the next four months. But payments on the MCA loan you secured to fund that spending will eat into your revenue, and the loan will be further limited by a minimum cash covenant of $100,000. The result? You secured $200,000 in financing but can only deploy half of it.
With $100,000 of your financing kept in a cash account, only half the loan will be used to drive operations, which means you’re not likely to meet your growth target. What’s worse, as you’re only able to deploy half of the loan, your cost of capital is effectively double what you’d planned for.
Is this the right amount for me at this time?
The second consideration is balancing how much capital you need to act on your near-term goals against what you can reasonably expect to secure. If the funding amount you can get is not enough to move the needle, it might not be worth the effort required.
Growing a Business
5 Simple Tips to Grow Your Business the Best Way
To achieve success in your business, you need to be ready to keep it growing. You can’t just treat your business with no passion and with no goal for further growth. It’s best for you to grow and expand your business, even though it’s just one small step at a time.
Here are 5 simple tips to grow your business the best way:
1. Expand Your Business Promotion
It’s important for you to expand your business promotion further, so that you can attract new customers to your business. You can do this in various ways, such as by running promotional campaigns on social media, spreading flyers and pamphlets around your local area, offering free bonuses to your customers, and so on.
By expanding your business promotion, you will expand the target audience for your business, meaning that you can increase your potential revenues from time to time.
2. Improve the Quality of Your Products and Services
The best way for you to grow your business is to improve the quality of your products and services. The more you can provide the best products and services to your customers, the more your customers will recommend your business to their friends and family.
This is the best way for you to attract more customers through word-of-mouth marketing.
3. Improve Your Customer Service Quality
Another aspect you need to improve in your business is the customer service quality. Your customers will rely on your customer service team to help them solve their problems with your products or services.
The better you can handle the customer’s problems, the more they will trust your business. Also, the more trustworthy your business, the more people will come to your business and use your products and services.
4. Increase Your Business Productivity
You also need to increase your business productivity, which will allow you to use your work hours in the most efficient way, both for you and your employees. The more productive you are in your business, the more tasks you can complete each day, and the better the results you will get.
Increasing your business productivity also means to stop wasting your time on doing unnecessary things. For instance, when you invest on a money counter from Ribao Technology. you can avoid the loss of counterfeit bills and stop wasting your time counting for the money you have received in your business, as you can get it done much faster by using a money counter machine.
5. Establish a Strong Online Presence
Nowadays, it’s important for you to have a strong online presence. You can do it by building a social media account for your business, and you can also build your own business website. By establishing a strong online presence, it will make it easier for people to get to know about your business.
You also need to make your business available online to make it easier for anyone to order your products and services. This is one of the best ways to grow your business.
Are you ready to grow and expand your business?
Follow these tips to get better at growing your business and increasing your business revenues. Take it one step at a time and make growing your business your biggest long-term goal to achieve.
Common SEO Mistakes That You Should Avoid
There are a number of great strategies that businesses can use when aiming to improve the performance of their SEO campaign, working to increase their online visibility and boost the amount of traffic being directed towards their website. However, it is not uncommon to find that many of these optimisation approaches could actually be causing your site more harm than good.
Of course, a wide variety of the of the search engine optimisation tactics that can be found on line will prove to be highly valuable resources, but trusting all of the tips and tricks that you come across could have adverse effects for your campaign, especially if the content that you are reading details out of date practices.
In the article below, we will discuss some of the most commonly seen mistakes made within SEO, helping you to avoid unnecessary damage to the performance of your company website.
Your Site Lacks Quality Backlinks
The creation of quality backlinks to your business page from reputable, high authority external sites is an extremely popular SEO management recommendation, these aforementioned links playing a vital role in the improvement of many aspects of your campaign.
Link building is a great off-page optimisation technique, allowing you to build the authority of your company website as a way to improve your ranking position within the organic search results. This is a must for any business looking to improve their online visibility or brand recognition, meaning that their website will be shown to a wider target audience and will thus see a boost in overall traffic and sales as a result.
While the creation of links leading back to your website from various external sources is vital for the optimisation and management for your SEO campaign, the quality and relevance of these backlinks is also a factor of great importance. If you are aiming to rank well within the search engine results (which is a goal that all businesses should strive towards!), the links that you are forming should be of a high quality and relevance to the industry in which your company operates.
The overall quality of the sites that your business is linking to can have a knock-on effect on the performance of your own website. Forming backlinks with sites that are completely irrelevant to your field, or those known for their poor reputation, will do more to hinder your website than help it. Associating your brand with poor quality pages will affect the authority of your own company website, and should thus be avoided at all costs.
Your Site Misuses Outbound Links
Outbound links are something that are often avoided completely within modern day SEO strategies, being the reason as to why so many marketing experts would now consider guest posting to be an ineffective and outdated technique. However, this is far from the truth, and is actually one of the many common misconceptions within SEO.
While filling your site’s main navigational channels with endless external links is not a recommended practice and would definitely cause some issues for the performance of your SEO campaign, this does not mean that outbound links should be avoided altogether. Creating natural links within your on-page content to reputable sources that provide your readers with additional information is actually a great way to enrich the blog articles and landing pages that you publish to your website. This will cause no damage to your brand’s SEO campaign, but can actually assist in the improvement of your authority and reputation.
The issue with outbound links comes not with their use on your company website, but in how they are used, as the placement of such links will play a vital role in whether this common SEO practice will either help or hurt your online presence. Any outbound links that you choose to feature on your site should occur naturally within the on-page content that is presented to your customer base.
Whether it be your landing page content or a blog post, links should only be placed if and where it makes sense to do so. Placing outbound links randomly throughout your text or all in one place is considered bad practice, increasing the likelihood that your content be picked up as spam and your site ultimately be penalised by the search engines.
To avoid outbound links negatively impacting the quality score and performance of your website, links should only be placed as and when it makes sense to do so, using these to provide readers with additional information that will enrich the text published to your company website. As with link building, the quality and reputation of the websites that you link to will impact the authority of your own business site, so it’s important that your brand avoids linking to pages that could harm your domain.
The setup and maintenance of a successful search engine optimisation campaign can be a difficult, and sometimes even daunting, task for those who find themselves unsure of where to start. With so many different strategies claiming to provide the best tactics for effective website optimisation, how do you know which advice you can trust?
Luckily, there are a number of highly reputable online SEO courses made readily available to entrepreneurs across the globe, providing expert advice and a helping hand to those looking to optimise their business’ online presence.
SEO is an excellent tool for improving your ranking position and visibility within the organic search results, but it’s vital that your campaign is managed correctly, helping you to avoid any unnecessary mistakes!
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