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Is WordPress still the best CMS around?

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It’s a big build-up!

For many years, WordPress was the undisputed “gold standard” of content management systems (CMS). It was one of the only free CMS on the market and it offered everything you needed to create an excellent website from scratch. But is this still the case? Is WordPress worth using if you’re in the market for a new website? Or are there other alternatives to WordPress CMS worth exploring?

A brief history of WordPress

The first version of WordPress was released in 2003. It was designed to be a relatively simple way for people to create their own websites, and it worked pretty well, considering the time period.

Screenshot of the original WordPress CMS dashboard
Image Source: WPBeginner

Over the years, it went through a number of changes, with WordPress 2.0 released in 2005, complete with an admin dashboard to make it easier for webmasters to manage their sites. In 2006, Automattic (founded by WordPress co-founder Matt Mullenweg) filed a trademark registration for WordPress, and in 2008, the admin interface was redesigned.

Throughout the 2010s, WordPress exploded in popularity, offering new tools and add-ons, expanding its collection of themes and templates, and ultimately making the user experience easier, and more beginner-friendly.

Today, it’s estimated that there are more than 455 million WordPress websites globally, representing about 37% of all websites.

Key features of WordPress CMS

So what’s the allure of WordPress? What has turned it into such a dominant force in the market of website builders?

As you’ll see when we get to the comparison section, WordPress offers many of the same features other CMS solutions offer.

Anyone, regardless of how much technical experience they have or how skilled they are at coding, can use the tool to quickly and easily put together a website.

Users are walked through a series of steps so that in the course of a few hours, you can go from having a simple idea to having a fully hosted, functional website.

These are some of the key features that make WordPress so popular:

  • Professional themes. One of the greatest advantages of WordPress is that it offers tens of thousands of professional themes and templates you can use to make your website look professional. You can search for exactly the right theme for your industry and target audience, then customize that theme to be perfectly suited to your brand.

Because your options are practically limitless, there’s probably a theme that perfectly aligns with your vision.

This simplifies the website design process, allowing you to tap into professional designs that are already created. Many of these templates are totally free, and the paid templates aren’t super expensive, allowing even small business owners with tight budgets to get exactly what they need.

  • WYSIWYG editing style. WordPress also benefits from its content management system (CMS) which relies on WYSIWYG (“what you see is what you get”) editing. As the name suggests, this style of web editor allows you to rely on basic user interactions, such as dragging and dropping, to create your website from scratch. You don’t need to understand how programming works, nor are you going to be digging into the backend code of your site. Instead, you’re going to reposition and redesign elements at your own discretion, and your completed website will look exactly the way you want it to look.
  • Search engine optimization. The backend coding of WordPress websites is already optimized for search engines. This means that search engines like Google can readily crawl and index your site, maximizing your chances of appearing in search results when users search for terms relevant to your website. One thing to keep in mind here is that you’ll need a full SEO strategy if you want to rank higher and earn more organic traffic. WordPress doesn’t do all the work for you; it simply lays the foundation.
  • Potential store upgrades. If you’re interested in building an online store, where you can sell your products and services to people directly, you can do that with WordPress. You’ll need the help of special add-ons to modify the structure of your site, but it’s still relatively easy even for a newcomer to accomplish.
  • Plenty of add-ons. Speaking of add-ons, there are plenty of add-ons available for WordPress, since developers are constantly inventing new ones and distributing them. Each module has the potential to change the way your website works, giving you access to new designs, new functions and new user experience improvements when you manage the content on your own site.
  • Alerts and metrics. WordPress also grants you access to metrics related to your website’s performance, so you can track how many people are visiting your website, how they’re behaving on your site and more. You’ll also get special alerts and notifications for specific interactions on your website, such as when people comment on your blog posts.

Mobile view of WordPress CMS stats and dashboard

Of course, there are a few downsides that you’ll need to keep in mind.

  • Paid upgrades (including hosting). Although WordPress is commonly touted as free, it’s not an all-inclusive package. For example, hosting is not included. If you want adequate hosting for your website, you’ll need a product like GoDaddy WordPress hosting. You’ll also need to pay for certain upgrades, such as access to certain templates, improving your security or including paid add-ons.
  • Customization limitations. While you can customize your WordPress design to some extent, there are some hard limitations to what you can tinker with. You will be restricted on what you can edit based on your theme and your WordPress plan.
  • The plugin bloat problem. Plugins and add-ons for WordPress can be extremely valuable, boosting the performance and capabilities of your site. But as you add more and more, they begin to reveal certain drawbacks. Namely, the speed and functionality of your site can decline due to plugin bloat.
  • Security issues. WordPress offers some basic security for the websites you build using the platform, but it’s not the most robust offering. It may be in your best interest to seek third-party support for further security upgrades or choose a different platform if security is a major concern.

WordPress CMS alternatives: pros and cons

These days, there are dozens of alternatives to WordPress website builders you can use to build a site for free. Many of these alternatives have almost an identical set of features to WordPress, giving you access to thousands of templates, allowing you to edit your website without any coding experience and even offering enhancements in the form of plugins.

For the purposes of our comparison, we will be looking at a couple of the most popular CMS alternatives to WordPress. Because these platforms are so similar, we won’t be exploring all the things they have in common; Instead, we’re going to focus on distinguishing characteristics.

Drupal

First, there’s Drupal, an open-source alternative with more than 1 million websites to call its own.

  • Slightly harder to use. With Drupal, you’ll need at least some technical knowledge. Fans of the platform speak very highly of its features and capabilities, but there’s a steep learning curve. If you don’t have much experience building websites, you’re probably going to struggle to get going.
  • Greater flexibility. For the most part, Drupal is more flexible than WordPress. There are more things you can customize, and fewer limitations on what you can accomplish with the platform.
  • Higher security. In part because security is lacking with WordPress, Drupal wins the security battle. You’ll find much more robust security protections with this platform.

Joomla

With more than 2.8 million websites, Joomla is another contender worth considering.

  • Higher difficulty. The biggest drawback of Joomla is the higher difficulty involved. It’s a less intuitive platform than WordPress, so it’s going to take more time for you to learn how to use it and get started. It also pays to have some coding knowledge if you’re going to get involved here.
  • Ample plugins. Whatever you’re looking to accomplish with a Joomla website, there’s a plugin that can help you do it. Joomla has one of the most robust selections of plugins of any platform on this list.
  • Store flexibility. Thanks to the help of plugins and practically unlimited modification potential, Joomla makes it easy to build a functional online storefront.

Creating a website from scratch

Solutions like WordPress or other CMS platforms aren’t your only path to creating a website; they just happen to be one of the most popular and accessible options.

You can always hire a website design agency or a team of website designers and developers to help make your website a reality.

Here’s are the distinguishing characteristics you’ll need to keep in mind if you consider this option:

  • Much more expensive. Designing and developing a website with the help of an agency is much more expensive than using a website builder. This should be obvious, considering many website builders are totally free.
  • Technically complicated. Coding a website from scratch is much harder than relying on an existing template. If you’re doing the work yourself, you’re going to need to do a lot of studying to make your efforts a success. If you’re working with an agency, and your project is complicated, expect a few hurdles along the way.
  • Unlimited flexibility. The big advantage here is that you have truly unlimited flexibility. You’re not going to be limited by drag and drop editors or pre-existing templates; instead, if you can dream it, you can make it.
  • Direct control. Some entrepreneurs like the idea of creating a website from scratch because they get more direct control over the process. Instead of choosing from a limited range of pre-made options, you can build everything from the ground up.

Sometimes, it’s obvious that a website was built using a pre-existing template. That’s because it looks like every other website. If you want to stand out with an original design that breaks away from oversaturated templates, designing from scratch is a practical requirement.

Conclusion

So what’s the bottom line here?

In some ways, WordPress still is the ”gold standard” for website builders. It’s by far the most popular website builder, it has everything you need to build a website (even if you have no technical knowledge), it’s free (or inexpensive), and it keeps adding new features and new plugins.

But even with that in mind, you should know that there are plenty of alternative options, each with its own collection of unique strengths and weaknesses. Before making any decisions, it’s a good idea to evaluate your own goals, including your budget, your technical skill and the functional needs of your website.

Once you understand your priorities better, it should be much easier to choose the correct platform for your website building needs.



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What to keep in mind when updating your business plan

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Why, when and how

Did you know updating your business plan should be a part of your regular business practices? If not, don’t worry — a lot of people skip this step. But it could benefit you to make this effort.

Read on to learn why updating your business plan is so important, how to tackle this task, how often you should make updates, and key things to keep in mind.

Let’s get to it!

Why should you update your business plan?

Black and white photo of man looking at laptop screen
Image source: Unsplash

Outside of updating your business plan as a standard course of doing business (which we’ll discuss in detail shortly), there are a few noteworthy situations that warrant a full business plan overhaul:

You need to raise funds

If you need capital to make tech upgrades, grow your team, or expand operations, you’ll likely need to raise funds. Before you can reach out to new investors, however, your business plan must be up-to-date and reflect your company’s current financial situation, including operating costs, cash flow, business goals, and income projections.

Related: 10 small business funding options

You want to refinance

Similar to potential fundraising moves, refinancing your business loans requires an updated business plan because it outlines operating costs, your company’s challenges, and forecasted revenue. No lender will entertain refinancing or even new loans without an updated business plan and financials.

You want to launch a new product

Big business moves necessitate an updated business plan and launching a new product or service qualifies. A new product means new potential revenue, so updating your business plan to reflect that fresh revenue stream is critical. Be sure to include everything you would’ve when writing your business plan the first time around — like costs, vendors, time frames, target demographic/segmentation, and financial projections.

You want to expand your company

Company expansion can take many forms. Perhaps you’d like to open up a second location in another city. Maybe you want to purchase more warehouse space for your products. Large technological upgrades are considered expansions, too. No matter what type of growth you have in mind for your business, updating your business plan to reflect this intention to grow is a key step before reaching out to investors and potential lenders.

You’ve changed your supply chain

Supply chain issues have become an acute problem since 2020. However, there has always been a need to update business plans to reflect changes in the supply chain and/or a change in the vendors you decide to use. Any time you make changes to your vendor list, put updating your business plan on your schedule.

Related: How to overcome supply chain challenges in 2022

You have new competitors

If a new major competitor enters your industry, it’s likely to affect how you do business. Whether that means your share of the industry “pie,” so to speak, decreases, or it means a new brand changes the expectations for your industry and you need to now follow suit — a  business plan update is in the cards to reflect these changes.

When and how often should you update your business plan?

As you can likely see by now, updating your business plan is an essential part of having a business plan in the first place.

It’s a dynamic document that needs to be updated to meet where your business is at right now.

Though you don’t need to update your business plan to reflect every little change, making regular updates is a solid business practice.

If your company is chugging along with no major changes, giving your business plan the once-over at least once a year should be sufficient for updating financial data and projections. However, if your company undergoes a major shift, you’ll want to update your business model when you expect that change to occur.

How to update your business plan

Close-up of person looking at charts next to smartphoneClose-up of person looking at charts next to smartphone
Image source: Unsplash

Now that you have a sense of how often you should update your business plan and why you need to do so in the first place, let’s turn our attention to the real meat of this article: how to update your business plan. Here are six key things to keep in mind when updating this most important document.

1. Make updating your business plan part of your regular review process

One of the biggest obstacles to updating a business plan is scheduling the time to do it. Business owners are busy people, and it’s all too tempting to leave these sorts of tasks until tomorrow. However, you can get around this by simply incorporating a business model review into other processes you already complete.

If your company does quarterly financial reviews, add in a business plan review during this time. You’ll already be taking time away from day-to-day business operations to complete the financial review, so you might as well spend a couple of extra hours updating your business plan.

You could even schedule it for when you do your taxes or prep documents to send to your accountant. Add the business plan update to your to-do list for those days.

2. Include your team in the process

If you have any kind of team for your business, you must include them in this process. They are likely involved with the day-to-day functions of operating your business and can provide key insights into what the future of your company looks like. For example:

  • Ask the marketing team for reports on trends they’ve noticed over the past six months or so.
  • Ask sales about any demographic shifts they’re noticing in the customer base.

Those who are doing work within your industry daily are going to feel the subtle shifts within the market before anybody else. And they might have insights into what projections look like — things that you might not come up with on your own.

Leveraging your team means getting a more complete picture of what your company has accomplished, how it’s currently positioned, and where it will go from here.

Pro tip: You can manage these tasks directly in Microsoft 365 as well. Sharing documents is a snap and you can collaborate on your business plan in real-time.

3. Note regulatory changes

When updating your business strategy, take some time to research any regulatory changes that have taken place in your industry. New rules, regulations and laws are passed all the time and many can have a direct impact on how you do business.

For instance, payment processors now must report your earnings to the IRS. This change could affect how you report income and change your relationship with contractors. The implementation of sales tax on internet sales made in the state where your business is located is another example from the past that had a profound effect on companies doing business online.

Such changes can impact your financial reporting and/or make your business more competitive, and less competitive, and otherwise change your approach to how you do business.

4. Note vendor/supply chain changes

Another factor to take into consideration when updating your business plan is any vendor or supply chain issues or changes that have occurred since your last plan update. If a vendor suddenly changed their billing system or adjusted their fees, you might need to account for this in your business plan as it could cut into your profit margin projections.

Or, if the supply chain has made it so you need to use multiple vendors to meet your company’s needs without experiencing disruptions, your business plan should make note of this change — and even indicate that supply chain issues are an ongoing problem.

To be honest, nearly every company has experienced some issue with the supply chain since 2020, so if you haven’t updated your business plan since then, now is probably the time.

5. Keep broader economics in mind

The overall state of the economy can directly affect your company’s performance. And while economic downturns can leave some industries untouched, it’s rather rare. But even if your company is lucky and hasn’t been affected by broader economic fluctuations as of yet, keep updating your business plan on your radar.

The economy as a whole can impact your vendors, shipping, packing, contractors and other services related to how you do business. It can also affect staffing and the accessibility of talent. So even if your company hasn’t experienced negative effects, acknowledge the general state of the economy in your business plan and include contingency plans should issues arise.

6. Follow demographic changes

We’re currently in the midst of huge demographic changes in the United States and all over the world, which will have a direct impact on how you do business and what the future might bring to your company.

As of 2022, the median income among the middle class is going down, the income of the very wealthy continues to go up, and the median age of workers is going up, too. People are having babies later in life and at lower rates than in the previous generation.

All of these factors can directly impact your revenue potential as well as who your target demographic or ideal customer even is. And this means you need to update your business plan to account for these shifts. Continue to revisit demographic data and projections a couple of times per year to ensure your internal projections still apply and to see if your processes need updating and track your actual results. If so, a business plan update is in order, too.

What to do next

If you haven’t even so much as glanced at your business plan in a bit, now’s the time to dust off the document and give it a once-over. Times are changing — seemingly faster than ever before — so it would behoove you to set aside some time to update your business plan sooner rather than later.



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4 Tips for Starting an Industrial Business

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The industrial sector is a broad category that covers businesses involved in the manufacturing, production, and distribution of goods. Small industrial companies are growing across the country and there are many opportunities for entrepreneurs to get involved in this sector.

As with any type of business, there are certain things you need to do to set yourself up for success. Here are four tips for starting an industrial business:

photo credit: Pixabay

1. Do Your Research

Market research means figuring out who your target customers are and what they want or need. There are a number of different ways to do this, but some of the most common include surveys, interviews, focus groups, and observation.

Surveys can give you a good overview of customer opinions while interviews or focus groups can help you to delve deeper into specific issues. Observing potential customers in their natural environment can also be helpful in understanding their behavior and needs.

2. Choose the Right Niche

When it comes to starting an industrial business, one of the most important decisions you’ll make is choosing the right niche. There are a number of factors to consider when making this choice, and it’s important to do your research before settling on a particular industry.

First, you’ll need to identify the needs of your potential customer base, such as the products or services they need. Once you have a good understanding of the market, you can then start to narrow down your options. Consider the competition in each niche and decide which one offers the best opportunity for success. When making your final decision, it’s essential to choose a niche that you’re passionate about.

3. Create a Business Plan

In today’s competitive marketplace, it’s more important than ever to choose the right niche for your industrial business. When you specialize in a specific industry or type of product, you can better meet the needs of your target market and stand out from the competition. How do you know what niche is right for your business? Here are a few things to consider:

First, think about your strengths. What does your company do better than anyone else? What unique skills or experience do you bring to the table? Use these strengths to narrow down your focus and choose a niche that you’re passionate about.

Next, consider your target market. Who are you trying to reach with your products or services? What needs do they have that you can address? When you choose a target market and understand their needs, you’ll be better able to choose a niche that meets their demands.

Finally, don’t be afraid to experiment. Trying new things is essential for any business, so don’t be afraid to test out different niches to see what works best for you. By keeping these tips in mind, you can be sure to choose the right niche for your industrial business.

Engineers work with industrial printer

4. Optimize Your Processes

Through industrial control engineering, you will be able to identify opportunities for improvement and design solutions that achieve the desired results. In many cases, these solutions involve the use of automation and other advanced technologies.

By optimizing industrial business processes, industrial control engineers can help to improve efficiency and increase productivity. In addition, they can also help to improve safety conditions by reducing the potential for accidents. As industries continue to grow and become more complex, the demand for qualified industrial control engineers is likely to increase.

Endnote

With an increased demand for industrial operations and manufacturing, there has never been a better time to start an industrial business. By following these four tips, you can be sure to set your business up for success.

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How to Find the Right Business Coach — and Avoid the Wrong One

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At its best, business coaching can connect you with a mentor and supporter who helps you generate ideas, make plans and execute on them.

But at its worst, a business coaching offer can cost you time, energy and money — without much to show for it.

Here’s what to expect from a business coach, how to find a coach that suits you and how to spot red flags.

What a business coach can do

Business coaches draw on their professional experience to help you set and achieve your own business goals.

“I’m here to help you, and I’m here to raise your level of knowledge in whatever way I can,” says Gary Robinson, who chairs the Memphis, Tennessee, chapter of SCORE. SCORE offers free business mentoring for entrepreneurs nationwide.

Some ways a business coach or mentor might do this include:

  • Offering feedback on your ideas and suggesting new ones.

  • Giving you templates and other tools that help you make plans.

  • Connecting you with resources in your region or your industry.

  • Giving you deadlines and holding you accountable to them.

Some business coaches may also offer coursework or group training sessions on particular topics, like sales.

Working with a coach should help you identify opportunities you hadn’t seen before or develop new strategies for pursuing those opportunities, says Sophia Sunwoo, who coaches women and nonbinary entrepreneurs through Ascent Strategy, her New York City-based firm.

“[Coaches] don’t necessarily have to have all the answers,” Sunwoo says. “But they are the people that know how to maneuver and create a bunch of different thinking paths for their clients.”

What a business coach can’t do

A business coach isn’t the same as a consultant, whom you would hire to perform a specific task. A coach or mentor could look over your business plan, for example, but they wouldn’t write it for you.

“If you were to hire me as a consultant, you would expect me to roll up my sleeves and pitch in and work with you to get things done, and you would pay me for that,” Robinson says. Coaches, on the other hand, “try to show you how to do things so that you can do them [yourself].”

Business coaches are also not therapists, Sunwoo says. Entrepreneurship can be emotionally and mentally taxing, but it’s important that coaches refer clients to mental health professionals when necessary.

Business coaching red flags

If a business coaching opportunity “promises guaranteed income, large returns, or a ‘proven system,’ it’s likely a scam,” the Federal Trade Commission warned in a December 2020 notice.

In 2018, the FTC took legal action against My Online Business Education and Digital Altitude, which purported to help entrepreneurs start online businesses. The FTC alleged these companies charged participants more and more money to work through their programs, with few customers earning the promised returns.

In both cases, these operations paid settlements, and the FTC issued refunds to tens of thousands of their customers in 2021 and 2022.

To avoid offers like these, the FTC recommends that you:

  • Be wary of anyone who tries to upsell you right away or pressures you to make a quick decision.

  • Search for reviews of the person or organization online.

  • Research your coach’s background to see if they’ve accomplished as much as they say.

Sunwoo says to also be skeptical of one-size-fits-all solutions. A coach should customize their advice to your personality and skill set, not ask you to conform to theirs.

“The moment that a business coach pushes you to do something that is really not compatible with your personality or your beliefs or values,” Sunwoo says, “that’s a huge problem.”

How to find the right coach — maybe for free

Here’s how to find a coach that will be as helpful as possible.

Determine whether you need advice or to hire someone. A coach isn’t the right fit for every business owner. If you need hands-on help organizing your business finances, for instance, you may need a bookkeeping service or accountant. And take legal questions to an attorney.

Seek out the right expertise. A good coach should be aware of what they don’t know. If they’re not a good fit for your needs — whether that’s expertise in a particular industry or a specialized skill set, like marketing — they might be able to refer you to someone who’s a better fit.

Consider free options. There may be some in your city or region:

  • SCORE offers free in-person and virtual mentoring in all 50 states, plus Guam, Puerto Rico and other U.S. territories.

  • See if your city has a Small Business Development Center, Veterans Business Outreach Center or a Women’s Business Center. All are funded by the U.S. Small Business Administration and offer free training and advising for entrepreneurs.

  • Do an online search for city- or state-specific programs. Philadelphia, for example, offers a business coaching program designed for entrepreneurs who want to qualify for particular business loan programs. Business incubators often offer courses or coaching.

Make sure your coach is invested in you. They should take the time to learn about you, your business and its unique needs, then leverage their own experiences and creativity to help you.

“I’m on your team now,” Robinson says of his clients. “Let’s do this together and make this a success.”

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