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Julia Block Pearson, CEO of Stratos Creative Marketing, Interviewed on Inspired Business Leaders Podcast

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Julia Block Pearson, CEO of Stratos Creative Marketing, Interviewed on Inspired Business Leaders Podcast

Published on August 29, 2022

Julia discusses how her company creates websites, social media, and emails that accomplish business goals.

Listen to the interview on the Business Innovators Radio Network: https://businessinnovatorsradio.com/ep-9-interview-with-julia-block-pearson-ceo-of-stratos-creative-marketing-with-nick-bour-founder-of-inspire-wealth/

Designing a website goes beyond just looking great; it needs to produce leads!

Here are the Top 10 tips to keep in mind

  1. Keep it simple

The first tip for website design for lead generation is to keep it simple. A website should be easy to navigate and understand. This will make visitors more likely to stay on the site and convert into leads.

  1. Use strong calls-to-action

Ensure the website has strong calls to action that encourage visitors to take the next step. The CTA could be like “Sign up for our newsletter” or “Download our e-book.”

  1. Use attractive visuals

Use attractive visuals on a website to grab attention and keep visitors engaged. This could include photos, videos, infographics, or other types of visual content.

  1. Highlight the USP

People should highlight their unique selling proposition on their website. This makes them different from their competition and will help them generate more leads.

  1. Use lead capture forms

Include lead capture forms on a website to collect contact information from visitors interested in the company’s products or services.

  1. Create a sense of urgency

Use language that creates a sense of urgency and encourages visitors to take action now. This could include phrases like “Limited time offer” or “ While supplies last.”

  1. Offer something free

People love freebies! Offering something free, like an e-book or white paper, is a great way to generate leads.

  1. Use testimonials

It is essential to include testimonials from happy customers on a website. This will help build trust and credibility with potential leads.

  1. Make it mobile-friendly

With more and more people using their mobile devices to surf the web, making sure a website is mobile-friendly is essential. This means having a responsive design that looks good on all devices.

  1. Analyze and optimize

Finally, people should regularly analyze their website’s performance and make changes as needed to optimize for lead generation. Use Google Analytics or another similar tool to track the website’s traffic and conversion rates.

Following these tips, people can create a website for lead generation. By making their website easy to use and navigate, they’ll be more likely to generate leads and convert them into customers.

Client Melanie Gehrke says: “Working with Julia and her team has been a fantastic experience. She was good at breaking everything into manageable steps so I didn’t get overwhelmed. Julia strategically asked questions so she could learn as much as possible about my business. She used her understanding of my company to create a marketing plan that I could easily follow. I now have the knowledge and confidence to craft messages that speak to my customers and their needs.”

 

About Julia Block Pearson

Marketing your business can feel like a bad game of darts when you’re struggling to find leads and generate content. Julia Block Pearson and her team at Stratos Creative Marketing create story-telling marketing strategies that increase your revenue and keep your business top-of-mind.

A resident of Salt Lake City UT, Julia spends many of her weekends and non-working moments hiking in the mountains with her husband, four-month old daughter and three dogs (which is two too many).

Learn More: https://stratoscreativemarketing.com/

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Astra Lumos Is Coming To Grand Designs Live To Discuss Luxury Lighting Design And Installation Needs

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Astra Lumos Is Coming To Grand Designs Live To Discuss Luxury Lighting Design And Installation Needs

Published on September 28, 2022

Astra Lumos is coming to Grand Designs Live.

(Cotswolds) UK-based luxury lighting design and installations company Astra Lumos announces its presence in the award-winning home event, Grand Designs Live, at the end of this September. James Fielding, Director and the head of sales from the company, is going to be available in the event for every kind of discussion related to lighting design and lighting installation for all interior and exterior spaces.

Astra Lumos is a luxury lighting design and lighting installation company based in the UK which provides an integrated solution for all electrical necessities for its clients. They provide both lighting control systems and normally switched themes with custom wiring accessories, tailored to the client’s specific requirements, and have been in the business since 2014. They have worked on many projects of indoor and outdoor lighting such as garden lighting, landscape lighting, lighting for country estates and listed buildings, whilst specialising in luxury space designs. They majorly work with celebrities and other high net worth individuals in the UK as well as globally, looking for creative space decorations with electrical accessories, audio-visuals, and other innovative technologies. 

Grand Designs Live is a large event organised in London and Birmingham every year for consumers interested in home construction, remodelling, and enhancement in order to  supply all the knowledge and inspiration for finishing their visions for their homes. The event gives attendees access to a wide range of eco-friendly solutions, the latest technology, and innovative products, along with access to more than 500 businesses in the self-build, home remodelling, interior design, and gardening industries. There is an Ask an Expert arena in the event devised for customers to schedule one-on-one consultations with experts in architecture, construction, finance, interior and exterior design, and other fields. Guests are also provided with passes to events like the UK Construction Week and Green Living Live which are attended by major projects, home builders, architects, and local officials and people can interact and collaborate with them with their own ideas as well.

Individuals interested in the above-mentioned sectors and/or looking to create innovative designs for their homes are invited to book an appointment with James Fielding from Astra Lumos to meet and discuss all plans, ideas, and queries at the Grand Designs Live event.

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Personal Trainer Wins Award For Helping Public Speakers Share Their Message With The World

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Personal Trainer Wins Award For Helping Public Speakers Share Their Message With The World

Published on September 28, 2022

Personal trainer and business consultant Martin Sharp has won a prestigious award for helping others brush up their public speaking skills. 

The 46-year-old from York helps busy and overweight entrepreneurs, consultants and business owners improve their lifestyle so they feel happier and more confident. Alongside this, Martin is also an award-winning public speaker and trains others so they can improve their presentation skills and share their important messages with the world. 

His efforts have now been recognised by the Professional Speakers Academy (PSA), which gave him the Members Choice Award at its annual gala in London. The award is voted for by members and is given to the person they think has been the most supportive of others over the last 12 months. 

Martin said: “When my name was announced by the founder of PSA and world-renowned speaker trainer Andy Harrington, I was shocked. I didn’t expect to win. 

“I feel happy that I’ve helped so many amazing business owners and consultants improve their presentation skills along with their health and lifestyle. I’m incredibly honoured to have been voted for my members and I’m looking forward to continuing to help more amazing speakers get their positive and powerful messages of hope, help and higher achievement in the years ahead.” 

The Professional Speakers Academy (PSA) annual awards were held on Sunday, September 25 and aim to recognise the achievements of entrepreneurs and coaches who have embraced public speaking and used it to make sales and achieve business success. The ceremony, at Under The Bridge, a stylish venue at Chelsea Football Club, was attended by around 180 people and more than 50 awards were given out. 

It was the first time in three years that the awards ceremony had been held as an in-person event due to the Covid-19 pandemic. 

Martin began his career in IT and worked as an enterprise architect business consultant for more than 20 years helping major corporations with large scale changes. But his high-flying executive lifestyle saw him pile on the pounds and at 44, he decided to make a major life change and become a personal trainer and online health and fitness coach. 

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Performance Coach Wins Two Prestigious Awards For His Sales Success

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Performance Coach Wins Two Prestigious Awards For His Sales Success

Published on September 28, 2022

A peak performance coach and public speaker has won two awards for his sales success at a prestigious awards ceremony in London.

Moses Nalocca, who works with entrepreneurs, business leaders and sports stars to help them achieve their goals and become more successful, was given the accolades at the Professional Speakers Academy’s annual awards on Sunday, September 25. He received the sales person of the year award plus a special 7-figure award in recognition of his achievement of making over £1,000,000 in the training industry.

The 38-year-old said: “I’m so proud for this acknowledgment from the Professional Speakers Academy. It such an honour to be recognised by other experts.

“The 7 figure award is important, not for the money generated in the industry but for the level of impact my work may have done in people’s lives. At the end of the day, it is not about me, it’s about the people I serve.”

Moses, who originally comes from Italy and now lives in London, first came to the UK in 2016 with just 15 euros in his pocket, having to work in a minimum wage job to make ends meet. But used his excellent communication skills and positive mindset to forge a successful career for himself as a public speaker and coach.

One of his recent success stories was the Bulgarian athlete Ivet Goranova, who he coached to gold medal success in the Tokyo Olympics last summer. Moses worked with her on a daily basis in the run up to the tournament to get her thinking like a champion and she won Bulgaria’s first gold medal in 13 years.

The Professional Speakers Academy (PSA) annual awards aims to recognise the achievements of entrepreneurs and coaches who have embraced public speaking and used it to make sales and achieve business success. The ceremony, at Under The Bridge, a stylish venue at Chelsea Football Club, was attended by around 180 people and more than 50 awards were given out.

It was the first time in three years that the awards ceremony had been held as an in-person event due to the Covid-19 pandemic.

This post was originally published on this site

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