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Make your brand pop — How to pick your brand graphic style



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Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its own particular energy.

The bull’s eye we’re aiming for here lies right in between the expected and the unexpected.


Creating an instant first impression of what your brand is all about means using certain conventions that viewers are familiar with. At the same time, you want to avoid the trap of sameness to ensure that your brand is distinct in its category.

Here are three goals to think about as you consider your options:

  1. Pick a broad brand graphic style. Go with a category that feels most suited to your brand. This could include something that doesn’t just look cool, but also helps to establish the right context and industry.
  2. Use aesthetic guard-rails to narrow down decisions. Be selective when it comes to choosing the graphics, colors, and fonts that will add up to your unique brand identity. Careful consideration at this stage will ultimately make your design process faster and easier. Slow down at the start to speed up at the end.
  3. Curate your selected graphics. You can save them in GoDaddy Studio for easy access in ongoing design work.

Related: GoDaddy Studio — Create eye-catching imagery for your brand

Striking the right balance between strategy and creativity

This task isn’t always easy, but we’re here to show you how to hit the right note with your brand graphic style and identity.

For example, we might associate a real estate brand with a corporate style:

Real Estate Brand Graphic Example

But a savvy new agency with a playful aesthetic might seem more approachable. They’re more likely to be in touch with the younger generation, if that’s who they’re targeting.

Real Estate Brand Graphic GIF

On the flipside, you’ll need to consider your brand’s style. If it’s too bold and playful it could create an impression of being wild and reckless. Some people might hesitate in making their life’s largest financial investment with you.

Why it’s important to be consistent

Being consistent is not only about making your life easier, but also about developing consistency with your brand’s visual identity. If you’re switching up your graphics every two weeks, customers have to constantly rewire their associations with your style.

By keeping things consistent, people will become familiar with your brand on sight. Over time, they’ll feel like they know you. Consistency and reliability are traits that define trustworthy people — and the same is true for your brand.

This definitely doesn’t mean locking yourself into a very specific aesthetic. We’re setting up guidelines for your brand, not laws.

Your brand graphic style should be able to expand, evolve, and adapt to different situations.


But these will be variations of a consistent theme. Try to avoid knee-jerking departures from the brand identity you’re building over time.

You should absolutely keep an eye out for new trends that you can incorporate into your designs. This will help you keep things fresh and relevant. At the same time, make sure they work within your world. Don’t get distracted by every shiny new thing on your Instagram feed.

Building a brand identity is a process. You need to commit to it and see it through to ultimately reap the benefits.

Bruce Boyer Quote

Defining a brand graphic style

Labels can be problematic, but they’re useful when considering big aesthetic categories for your brand’s style. You might ultimately describe your unique style as “Neo-Glitchwave-Industrial” or “Maximalist-Tropical-Psychedelia,” but we need to start with broad strokes at first.

Style is of course subjective, but there are some categories that are universally agreed upon. If nothing else, these categories help designers and clients communicate better with each other.

It’s also useful to know how we categorize our content in the GoDaddy Studio app, so you can find what you’re looking for easily. We typically refer to ten key design themes, or brand graphic styles, from which almost any variation or combination is possible:

  • Bold
  • Organic
  • Modern
  • Minimal
  • Playful
  • Street
  • Elegant
  • Corporate
  • Classic
  • Luxury

As we take take a closer look at each one, consider the following ideas:

  • The characteristics of each style
  • Typography usage
  • Industries they suit best
  • Availability within GoDaddy Studio (make sure to stock up your brand’s design toolkit!)

While there’s definitely logic involved in making these decisions, your eye will almost certainly gravitate towards the brand graphic style that feels right for your brand. Trust these instincts.


This style is completely unmissable in contemporary design and is easy on the eye. Let’s take a look at what makes this design style so unique.

Bold templates from GoDaddy Studio
Examples of bold design templates in GoDaddy Studio.

Key characteristics

Bold imagery from GoDaddy StudioAs the name implies, the foundation of this aesthetic includes big chunky shapes, graphics, and colors. Bold is also a kind of personality too. Think of it as an individual (or a brand) with confidence, charisma, and vision.

It’s key characteristics are:

  • High impact
  • High contrast
  • Clean
  • Geometric
  • Super-sized

Although this brand graphic style isn’t very complex, words and shapes can be super-sized to dominate the composition. Its aesthetic is striking, typically quite geometric, with very deliberate composition. You’ll also notice that impactful photographic imagery is often part of the package.

Typography style

Typography plays a big role here. It frequently steals the show altogether with text as design. Bold fonts tend to be from the Sans-Serif family and include styles that are:

  • Fat
  • Wide
  • Bold Condensed
  • Display fonts that sometimes have design detail (think inlaid textures or patterns)

As such, bold styling often revolves around unmissable messaging.

Bold fonts

Unlike street style, which has a big overlap with similar industries, bold keeps things:

  • Clean
  • Refined
  • Hard-edged

Texture, fading, and imperfection aren’t big features of this brand graphic style. These are better explored through flat or high contrast color expression. There’s also no sense of nostalgia, since bold is of the here and now.

Bold color palette
Ideas for bold color palettes. Create your own in GoDaddy Studio.

Industries best suited for

Anyone can be bold, but these are the industries most likely to adopt a brave and striking aesthetic, reflective of their progressive attitude:

  • Urban lifestyle brands
  • Urban fashion brands
  • Art & design sectors
  • Music industry
  • Product retail industry
  • Tech industry

What to check out in GoDaddy Studio

When picking out graphics for your bold brand style, think abstract shapes and high contrast patterns.

Avoid literal objects, detailed illustrations, and textures if possible.


You can create simple patterns by playfully stacking basic shapes in high contrast colors. Using shapes as clean, slick, stickers is a noteworthy trend within the bold domain.

examples of bold images
Just some of the graphic collections in GoDaddy Studio, perfectly suited to a bold style.

If a bold brand graphic style feels like the right fit for your brand, the easiest way to get started is with our Be Bold layout collection in GoDaddy Studio. It’s all set up for multiple platforms, in one cohesive style. You can even switch out the fonts, colors, and imagery to suit your brand, but the professional design work has already been done for you.

Bold templates from GoDaddy Studio
The “Be Bold” layout collection in GoDaddy Studio helps your brand do exactly that.


Classical brand graphic styles typically revolve around:

  • Grids
  • Margins
  • Baselines

Geometry is the framework that holds everything together in a precisely measured way. Fluid, organic design rebels against this formalism with a more intuitive approach.

Organic templates in GoDaddy Studio
A sample of GoDaddy Studio templates well suited to an organic brand.

Key characteristics

Organic design often evokes a feeling of harmony and flow, which is more natural than mechanical. Key style characteristics include choices that are:

  • Fluid
  • Flowing
  • Harmonious
  • Natural
  • Handmade

If you’re seeking out a very expressive brand graphic style – more spontaneous than rational – then you’ve arrived at the right chapter in our story.

The organic brand style can draw on a very handmade aesthetic. It often calls to mind the texture and curvaceousness of the living world (think pebbles, leaves, and rivers). For brands moving in this direction, your color palette will inevitably reference nature. You should draw from the tones of:

  • Sand
  • Rock
  • Forests
  • Ocean

Organic color palette

Typography style

Anything that resembles imperfection is a hallmark of this visual brand graphic style. It’s not a bad idea to pick an expressive organic font for headlines. You can even pair this with a simple and legible sans-serif for copy in your designs. Fonts in this dimension would typically be:

  • Loose
  • Flowing
  • Handwritten

Other types of fonts that make sense here could include:

  • Brush scripts
  • Handmade lettering
  • Textured fonts

Organic fonts

The organic style can also be applied in a more vibrant “pop” mode. It should present as fluid and overlap shapes in flat or bright colors. In this more clean-cut approach, your fonts should be drawn from the same collections as a bold or modern aesthetic.

Industries best suited for

Industries that you’re most likely to see playing in the world of organic brand graphic style, include:

  • Beauty
  • Skincare
  • Lifestyle
  • Retail – crafted, product
  • Bloggers
  • Fashion
  • Art
  • Alternative health & wellness
  • Health Food
  • Wellness professionals: physio, nutritionist etc.

What to check out in GoDaddy Studio

Organic graphics in GoDaddy Studio

There’s plenty of brand graphic style choices in this department. Stock up on a wide range of the following options to customize your brand’s organic identity:

  • Shapes
  • Illustrations
  • Decorative flair

Beyond our range of fluid shapes and patterns, you can choose from these handmade choices as complementary graphics:

  • Doodles
  • Lines
  • Sketches

We collaborated with Morgan Harper Nichols on an artist edition layout collection for GoDaddy Studio. Morgan’s symphony of painted shapes and lines makes this collection a wonderful example of the organic brand style.

It features bright and earthy tones that are paired with handwritten lettering. You could use this as the basis for your own visual identity, adding your distinct fonts, graphics and color palette.

Morgan Harper Nichols GoDaddy Studio collection
The “Bloom by Morgan Harper Nichols” layout collection in GoDaddy Studio.


Modern doesn’t necessarily mean contemporary or the opposite of old-fashioned. In the aesthetic sense of the word, this brand style references a specific time period between the 1940s and the 1960s. This is when a clean-cut, restrained, and functional brand graphic style rose to popularity.

Modern brand styling example

Key characteristics

Today, modern design is constantly evolving. But some of its central characteristics remain rooted in the new ideas of this era. Some of these key style characteristics include:

  • Contemporary
  • Clean
  • Structured
  • Strong
  • Minimalist

More contemporary interpretations use a clean or crisp layout as the foundation of a design. They also layer the following brand graphic styles on top of this as a point of contrast:

  • Shapes
  • Vivid colors
  • Synthetic textures

Typography style

Modern brand graphic style uses blocking of color and strong imagery, with highly legible text. The typefaces can be structured Display Sans Serifs or Serifs, but they should always be legible and strategically placed. The white space is less than that seen on minimal aesthetics, thus steering them apart.

modern fonts

Colors tend to be neutral and mixed with contrasted tones like charcoal, black, or a stronger hue. You’ll normally see one color as the accent, mixed in with white or neutral tones.

modern color palette

Industries best suited for

Industries that would typically lean towards a modern style include:

  • High end product/retail
  • Architecture/Interiors
  • Fashion
  • High-end Real Estate
  • Lifestyle brands
  • Hospitality (eg. Hotels)
  • Business (Finance, Legal)

What to check out in GoDaddy Studio

If a modern design is the brand graphic style for you, check out the curated selection of the Graphic Packs. Bear in mind that some subtle graphics — like high contrast patterns or delicate texture — could also add visual interest to an otherwise structured modern design.

Modern graphic pack from GoDaddy Studio
Some quintessentially modern graphic collections in GoDaddy Studio.

Monochrome is a brilliant example of a unified brand identity in a modern style. We’ve created this layout collection for you to bypass all the tricky design decisions. It’s made so you can  easily switch out your graphics, fonts, and images. Within minutes, you could have a cross-platform campaign ready to go. Start to imagine the perception of your brand with a more professional look and feel.

Modern monochrome layouts from GoDaddy Studio
The distinctly modern “Monochrome” layout collection in GoDaddy Studio.


Less is more is the minimalist mantra. It’s often said that the best design is invisible. This is especially true when working with this brand graphic style.

Key characteristics

This design doesn’t try to steal the show — it’s chiefly about showcasing the content. A minimal brand style graphic sets up a subtle, but highly efficient framework for this.

Minimal design template

Its key style characteristics include:

  • Precision
  • Balance
  • Grids
  • Space
  • Restraint

The overriding look and feel is:

  • Clean
  • Crisp
  • Timeless

Most minimal brand graphic styles include a large amount of empty space in the composition. It attempts to focus the eye rather than allowing it to explore the page. This is a no-frills attitude that suggests confidence in your offering. It shows that you value quality over quantity and that your brand is focused, with clarity of vision.

Typography style

Minimalist fonts

The heart of every minimalist design is a typeface that’s clean and easy to read. A contemporary take on minimalism would usually rely on simple Sans-Serif fonts or one of the on-trend Delicate Serifs. Classical Roman serifs would also feel right at home in a more elegant or luxurious brand graphic style.

Color palettes are very limited and subdued in this design expression. It falls in line with maintaining focus on the core message and transmits a feeling of visual tranquility. Hues tend to be natural or pastel, with subtle contrast created through darker and lighter tones of the same color.

Minimal color palette

Industries best suited for

The minimal aesthetic is for brands that want something simple, but memorable. The content is more of the hero than the design style here. Categories where you’re likely to see this style dominate include:

  • Fashion
  • Beauty & Skincare
  • Health and Wellness
  • Consulting
  • Graphic Design
  • Home Decor
  • Design

On a minimalist canvas, graphics ought to be used sparingly and with great consideration. Clutter is a big no-no, so you’re likely to only use one or two simple shapes, lines, or markings as an accent in a spacious design. Repeating patterns are generally a bit overwhelming in this style. If you’re looking for illustrations, think thin, hand-drawn sketches, and doodles.

What to check out in GoDaddy Studio

The Retail Modern Minimal layout collection in GoDaddy Studio is a great example of how a minimalist visual style can be used to develop a slick, coherent, and professional brand identity. You can easily customize this professional design with your own colors, fonts, and imagery, and create your own minimal masterpiece in minutes.

Minimal graphics


You’ll probably know your brand graphic style is destined to be playful at the very sight of the word. If you have a playful brand, this is likely already woven into the DNA of your product, your company, and your view of the world.

Playful templates in GoDaddy Studio]

Key characteristics

Brands aimed at kids are obvious candidates here, but a playful aesthetic in design has universal appeal. It typically conjures up a sense of being:

  • Fun
  • Loose
  • Energetic
  • Child-like
  • Humorous
  • Spontaneous

Whether it’s cryptocurrency or frozen yoghurt, this brand graphic style is for those that want to be seen as friendly and approachable. It puts people at ease and can make dreaded adulting necessities (like insurance, finance, travel, real estate etc.) less daunting and even appealing.

Don’t be fooled into thinking playful is synonymous with silly. Some of the world’s biggest brands opt for this approach in their brand identity or multi-million dollar campaigns. Childlike expression has been a surging trend in both art and fashion for a while now. It often overrides structured designs and represents unbridled creative energy with:

  • Spontaneous patterns
  • Marks
  • Doodles

Typography style

Playful fonts

This visual brand graphic style is synonymous with handwritten and rounded typefaces. It rejects machine-made typography in favor of a more handmade look and the feel is indicative of the underlying spirit that celebrates:

  • Humanity
  • Authenticity
  • Simplicity

It’s an emotive approach that focuses more on feeling rather than logic. Beyond communicating a message, it ought to be fun to look at and ignite a teeny spark of joy.

There aren’t too many hard rules in the color department here, but it goes without saying that bright and vivid hues would be the order of the day. There’s also more license to pick out a wider color palette than with other brand graphic styles. In fact, it’s often the experimentation of unusual color combinations that adds the playfulness to this design.

Playful color palettes

Industries best suited for

Again, don’t think too literally here. A playful visual style is broadly applicable. Some of the most obvious industries that might consider this colorful and energetic approach would be:

  • Babies & kids
  • Food & drinks
  • Restaurants
  • Clothing apparel
  • Arts, DIY and crafts
  • Designers

What to check out in GoDaddy Studio

If you’re looking for graphics to build up your playful brand identity, your biggest problem is probably going to be one of choice. A playful brand graphic style really opens itself up to using graphics as decorative elements that add energy and curiosity to your design.

Playful graphics in GoDaddy Studio

GoDaddy Studio has thousands of choices to choose from, but our Collage option is a playful example with diverse graphics. Illustrations often make sense here and can range from:

  • Cute
  • Simplified
  • Realistic
  • Sketchy
  • Abstract

Try to narrow it down to one style that suits your specific flavor and remember to stay consistent with your selection.


The culture of rebellion has many guises that range from punk to hip-hop to vaporwave. These examples form the foundation of the street aesthetic and have a broad style that caters to a huge range of brands in the music, fashion, and lifestyle domains.

Key characteristics

This brand graphic style is highly susceptible to trend cycles and often hard to pin down because of its constant evolution.

Street style templates

However, the following key characteristics offer a more general overview:

  • Raw
  • Real
  • Rough
  • Gritty
  • Grunge

Of course, there are some overarching characteristics that tend to orbit around what the street style is rebelling against. Pixel-perfect precision and classical graphic design ideals have little place in the street style playbook. Designers who work in this visual brand graphic style often strive to distort, fade, warp, or deconstruct their imagery.

A street style design aims to move away from perfection and not towards it.


Wilder variations of street style might even go so far as to be considered anti-design and the goal can be considered a beautiful chaos. It has compositions that intrigue viewers because of its unconventional complexity.

Street style color palette

Color palettes are defined by a willingness to experiment and stand out with striking or unexpected combinations. This is where you’re most likely to see neon or synthetic hues, often swirling with energy.

Typography style

Street style fonts

You’ll want to pick out a couple of unique Display fonts to hero your collection. Typography in this domain doesn’t whisper — it shouts. Some adjectives to look out for here, include:

  • Bold
  • Chunky
  • Warped
  • Textured

You could even consider something as dramatic as an 18th century blackletter font.

Industries best suited for

Unsurprisingly, this brand graphic style is popular with the vanguards of street culture. This could include:

  • Artists
  • Musicians
  • Magazines
  • Bars

It’s also a great option for any brand with a rock ‘n roll edge, including but not limited to:

  • Urban/streetwear fashion brands
  • Culture/lifestyle blogs
  • Footwear brands
  • Music industry
  • Bars & clubs
  • Automotive/motor industry

What to check out in GoDaddy Studio

In terms of curating your graphics collection in GoDaddy Studio, a street brand identity would begin by delving into a wide array of analogue textures.

Try considering things like:

  • Film frames
  • Street style graphics from GoDaddy StudioDust and grain
  • Light leaks
  • Plastic wrapping
  • Glued poster
  • Wrinkled paper
  • Gritty gradients
  • Digital glitches

You can also playfully layer your design with:

  • Stickers and barcodes
  • Textured illustrations
  • Fluid shapes
  • Retro graphics

All of these options are appropriate in this domain and can help degrade your design into something beautiful and eye-catching.


They say elegance is something you either have or you don’t have. But they also say that perception is reality. With GoDaddy Studio, it’s super easy to wrap your brand in an elegant brand graphic style for the world to see.

Elegant template options from GoDaddy Studio

Key characteristics

Borrowing traits from other categories, elegant design finds middle ground between classicism and modernity. It’s timeless, but very much in tune with the here and now. You can also consider it to be luxurious, but try to avoid any excess.

Although it is similar to minimalism, you don’t have to be afraid of adding some flair. Other adjectives to describe its key characteristics include:

  • Graceful
  • Stylish
  • Refined
  • Delicate
  • Premium
  • Quality
  • Sophistication

Restraint is important in this brand graphic style. Well balanced compositions reflect a brand or an individual in control. It also signifies a clear vision and attention to detail.

Try not to include anything that doesn’t need to be on the page. Every letter, image, and color should be absolutely gorgeous and well thought-out.

Your color palette should be similar to minimalism, but your hues could be a little richer or deeper. There’s no need to stick to the nearly invisible and delicate tones of the minimalist approach.

Elegant color palette

Subtle textures wouldn’t be out of place either. You don’t want to go with anything too dramatic, but you could allude to quality materials like:

  • Handmade paper
  • Marble
  • Gold leaf
  • Crystal

Anything monochrome (black and white) also works best in an elegant mode.

Typography style

An elegant font collection would almost certainly revolve around Serif fonts. This probably won’t include the classical Roman variety, but something with an expressive twist. You can consider going with Delicate Serifs or Didones, since they both are wildly on-trend right now. A slender script font could also be a useful addition.

Elegant fonts

Industries best suited for

Industries that might be best suited for an elegant brand graphic style, include:

  • Finance
  • Real Estate
  • Consultancy
  • Legal
  • Construction

What to check out in GoDaddy Studio

In an elegant visual identity, think of your graphics as jewelry complementing a little black dress. Too much is tacky, but the perfect piece in the right position simply changes everything.

Gold compliments this style best and works well on backgrounds that are:

  • Black
  • White
  • Pastel

Subtle floral patterns or illustrations invoke the natural world, while leafy shadows can breathe soft realism into your scene.

Elegant graphics from GoDaddy Studio


The “All That Glitters” layout collection in GoDaddy Studio is a stunning example of an elegant brand graphic style. It’s conveniently wrapped up and ready to go across multiple platforms. You can personalize this professional design in minutes by simply replacing any fonts, graphics and images with your own. No kidding, it’s that easy.

GoDaddy Studio All that Glitters layout collection


Corporate is synonymous with professionalism. We tend to use the word when we’re referencing:

  • Big businesses
  • Companies
  • Firms

It’s best used for institutions where trust, rationality and expertise are paramount.

Corporate templates GoDaddy Studio

Key characteristics

With this brand graphic style, you’ll want to go with a clear and direct design approach — without much visual flamboyance. Think of these adjectives when envisioning your brand style:

  • Professional
  • Formal
  • Cassical
  • Structured
  • Trustworthy

This kind of brand identity isn’t only for banks and law firms though. Corporate styling is equally useful for the little guy who wants to create a professional first impression.

It signifies trustworthiness, regardless of the industry.


Although you may not be on the cover of Forbes magazine just yet, remember that your identity is all about how you want to be perceived. So why not dress the part?

Typography style

A corporate brand graphic style tends to lean on tradition, alluding to the idea of continuity. It’s unsurprising then that variations on classical Serif typefaces dating back to the Roman era, remain the most popular in this style.

Corporate fonts

As restrained as it is, subtlety is key when it comes to colors, patterns, and graphics. It’s often the tiniest little textural or color nuance that pops subtly from a neutral design. To use corporate technology, you can think of it as the design that separates middle-management from the top executives. It also communicates a sense of attention to detail that adds to the perception of professionalism.

Corporate color palette

Industries best suited for

Industries that you’re most likely to see adopt a corporate brand graphic style include:

  • Finance
  • Real estate
  • Consultancy
  • Legal
  • Construction
  • News blogging/broadcast

What to check out in GoDaddy Studio

If you think your brand is the kind that looks good in a three-piece business suit with a fresh shave, then GoDaddy Studio has a wide range of graphics to complement your corporate aesthetic.

Corporate graphic collection GoDaddy Studio

To start, try out “The New Black” layout collection for your corporate brand identity. It’s one of the top corporate example packs we have in our library. Besides that, you can also explore the hundreds of other options we have in-app.

The New Black collection from GoDaddy Studio


If trends are like waves on the shore, coming in and going out, then classic design is the ocean. Essential graphic design principles have remained steadfast for centuries, simply because they work so well.

Key characteristics

This brand graphic style captivates viewers, effortlessly. It is as though our brains are hardwired to decode it automatically.

classic design templates GoDaddy Studio


You can think of this style as:

  • Timeless
  • Functional
  • Crafted
  • Traditional
  • Refined

This design does have a gold standard and its persistence over time is the proof. Modern or elegant designs don’t stray very far from it, whereas the street aesthetic is defined by its reaction to it.

Classic design should be executed with a:

  • Clear purpose
  • Learned discipline
  • Masterful craft

While some might think classic is a safe option, we’d argue that going timeless is a bold move that asserts prestige in your category. Your brand isn’t just a passing fad. It’s here to stay and your impeccable visual identity makes that apparent.

Any color can be incorporated into this brand graphic style, but harmony and balance should prevail over expressionism. Pick out a limited palette of natural hues that complement each other, along with the photographs in your designs. You can use our Color Picker tool to select specific colors in your image. Grounded tones are particularly on trend right now and work beautifully in a classic brand graphic style.

Typography style

Timeless fonts tick only two boxes: precision, and legibility. You’ll more than likely be drawn towards the broader serif font family, but there are countless nuances that give each typeface its own personality.

Didones and delicate serifs are on the rise and are both quintessentially timeless.

Classic fonts

Industries best suited for

Timeless brand styling is considered agnostic and can be used for almost any brand with a design-forward persona. You’re likely to encounter it in industries such as:

  • Beauty
  • Skincare
  • Health
  • Fashion
  • Lifestyle
  • Interior decor/design
  • Architecture
  • Retail
  • Wellness

There’s nothing more timeless than nature. For this reason, it’s likely that botanical and organic patterns or illustrations work so effortlessly in this brand graphic style. Flowers have been used as decorative elements throughout history — from Samurai armor to Dutch still-life painting – and persist as iconic graphics to this day. But you’ll need to narrow it down way more than that when selecting your brand’s graphics. This is especially true, since GoDaddy Studio has hundreds of diverse options.

What to check out in GoDaddy Studio

The easiest way to wade into the ocean of timeless design styles is to begin with one of our layout collections in GoDaddy Studio. We offer a full kit of professionally designed templates on multiple platforms, ready to edit-and-go in minutes.

Classic style graphics in GoDaddy Studio

Look out for “Cover Story” as a great example of a classic template. You can customize it with your brand’s fonts, colors, graphics and images.

Cover Story  templates  in  GoDaddy Studio


If you’ve got it, flaunt it. Design can be an invisible backdrop to your product or your service, but it can also strongly reinforce a desired association.

In the case of luxury brand graphic styles, you can associate any of the following words with its design:

  • Sophisticated
  • Opulent
  • Expensive
  • Detailed
  • Premium

A brand identity flecked with gold or carved in marble will make it instantly apparent that your offering is only for a select few. In short, it’s easy enough to make your brand look super-duper high end.

Luxury templates

Bear in mind that a luxury brand graphic style doesn’t need to feel exclusive to the point of being alienating. It can also project a sense of:

  • Warmth
  • Comfort
  • Sanctuary

Think of it as curling up under very expensive linen on a very luxurious and comfortable mattress. You also don’t want to confuse luxury with excess. This can end up coming off as garish, so you’ll have to be careful here.

Restraint and very careful attention to detail is the true hallmark of a luxury design style.


Building upon a classical, even minimalist framework, ornate motifs don’t scream for attention. But when you notice them, the intricacy and consideration is unmistakable. A luxury design color palette is often based on physical substance.

Luxury color palette

More specifically, it draws from the appearance and texture of the world’s rarest materials:

  • Gold
  • Silver
  • Sapphire
  • Emerald
  • Pearl
  • Onyx
  • Marble
  • Red wine
  • Velvet

Typography style

Very classical typefaces work well in a luxury visual style, since there’s an inherent association with antiquity and tradition. Fonts that are most often associated with the luxury design, include:

  • Ornate scripts
  • Calligraphy
  • Cursive fonts

Keep in mind that these fonts ought to feel very delicate and precise, rather than spontaneously handwritten.

Luxury fonts

Industries best suited for

Almost every sector will have premium players. A luxury brand graphic style could help bolster their reputation for sophistication. We’ve seen brilliant examples of luxury branding in all of these industries:

  • Fashion
  • Home decor
  • Event planning
  • Restaurants
  • Bars
  • Real estate
  • Legal
  • Architecture
  • Beauty
  • Hospitality

What to check out in GoDaddy Studio

Your graphic kit for a luxury brand would invariably look towards incorporating luxurious textures like:

  • Gold
  • Pearl
  • Marble

These textures could even be blended into your text. Ornate motifs from the very luxurious Art Nouveau era also make for sophisticated flourishes and frames. Patterns can also be useful here and often include details that are:

  • Intricate
  • Delicate
  • Repeating

You can think of it as something that resembles imported wallpaper in a 5-star hotel. Keep this mind as you create your luxury brand with GoDaddy Studio. You can start today and bring it to life with our endless supply of beautiful graphics.

Luxury graphics in GoDaddy Studio

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Growing a Business

3 Ways Marketers Can Earn — and Keep — Customer Trust



A 2021 survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they use. As trust in institutions diminishes, consumers are increasingly skeptical of where they put their money and receive their information. The author recommends three marketing strategies for brands to maintain and foster trust in their brands: 1) Do not overspin, 2) Avoid half-truths, and 3) Read the room and adjust.

It is no big secret that our world has a trust problem. Amid a global pandemic, economic crisis, and political instability set against a backdrop of deep cultural malaise, people no longer know where (or whom) to turn to for dependable information amid widespread disinformation and propaganda.

Similarly, government leaders, briefly seen as the most trusted institutions at the beginning of the pandemic per the 2021 Edelman Trust Barometer, squandered that goodwill when they could not halt the virus or restore economic stability. And per the 2021 Edelman Trust Barometer, trust in U.S. CEOs is at 47%, and credibility has basically hit rock bottom in Japan (18%) and France (22%) as consumers wake up to the indignities and absurdities of unfettered capitalism.

Yes, trust is in short supply, yet it remains a vital currency in sustainable customer relationships. A 2021 survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they use. Consumers, of course, are not a monolith. And as it so happens, age is a key differentiator in understanding the intricacies of the public’s confidence in and perception of the news media, in particular.

Per a Gallup/Knight Foundation survey, older Americans tend to rely on maybe one or two sources for all their information, and they prioritize brand reputation and political slant when evaluating an outlet’s credibility. Conversely, younger adults (18- to 34-year-olds) are more likely to gather information from numerous sources and place more of a premium on how open that outlet is with its facts, research, and processes.

Younger consumers also view national news outlets with more skepticism, with just 29% saying they trust them compared to 41% of adults over 55. A credible media landscape is always critical, but with the line between marketing and media blurring each day, news organizations’ morale fiber can sometimes be linked to that of a brand.

To summarize, ​​older adults are more brand-conscious, while younger adults are more process-conscious. As marketing experts, we can apply these findings to our brand messaging to develop credibility with our intended audiences as they age and evolve. Here is how.

1. Do not overspin.

Though Edelman found that trust in CEOs hit an all-time low in 2021, the same study revealed that businesses are still considered more trustworthy than governments, NGOs, and the news media. With such power comes great responsibility. CEOs and other business leaders must address today’s most pressing challenges and focus on societal engagement with great fervor. According to the 2021 Edelman Trust Barometer, 53% of respondents believe that business leaders have a duty to fill the information void left by the news media.

This is not the time for corporate platitudes. People are smarter than you think. If you attempt to fool them, they will find out — and the hit to your credibility will outweigh any short-term gains that you made.

Think back to summer 2020, when PR teams across industries jumped to distribute public denouncements of systemic racism. People were quick to call out the performative allyship of companies such as Glossier, whose public anti-racism pledge was at odds with former employees’ recounts of on-the-job discrimination and toxicity. So make sure you back up any announcements with actual steps. For example, Ben & Jerry’s is not one for empty promises, and its statement on racial injustice held a lot more weight because company leaders have a track record of on-the-ground activism.

Keeping your message free of excessive spin goes a long way with the public and protects you from potential PR gaffes down the line.

2. Avoid half-truths.

Pfizer has been in the news a lot this past year — mostly for good reasons. CEO Albert Bourla and his team cleared myriad hurdles to develop an innovative, effective Covid-19 vaccine in record time. But back in 2006, Pfizer was in the news for less-than-glowing reasons after launching a $258 million ad campaign for a cholesterol drug with Robert Jarvik, inventor of the first permanent artificial heart, as the face of it.

The tagline — “Just because I’m a doctor doesn’t mean I don’t worry about my cholesterol” — was catchy, but there was one problem: Jarvik was not licensed to practice medicine and, in fact, had never practiced medicine. The ads drew swift criticism that resulted in a congressional investigation and millions in monetary losses for Pfizer.

In the court of public opinion, omission is akin to lying. If a claim requires omission, then do not use it; and if you do make a mistake, own up to it. In fact, you may find consumers more forgiving if you show any semblance of contrition. Being vulnerable about where you have fallen short in the past suggests honesty, which sits at the foundation of consumer trust, brand affinity, and long-term engagement.

3. Read the room and adjust.

When was the last time you checked the pulse of your customer base? You should be continually evaluating the effectiveness of your marketing efforts by asking yourself these key questions:

  • What is our customer sentiment? Negative? Positive?
  • What are our favorability ratings? Are they rising? Dropping?
  • Is our audience engaging with our content?
  • And did we follow through on our promises?

By regularly checking whether consumers are picking up what you are putting down, you will find that you can more easily meet and even exceed their ever-evolving preferences. For example, Bryanna Evans, the social media manager at home fragrance brand SECC, told Buffer that her team’s social media-powered strategy focuses on in-feed customer engagement. Not only does the social team respond whenever someone leaves a comment, but it also nurtures consumer interest by regularly posting quizzes, contests, and giveaways. As a result, SECC has built an army of loyalists and grown its monthly revenue from $20,000-$30,000 to more than $100,000.

The fight for consumer trust is ongoing — and it will not be going away anytime soon. But savvy marketers can use authentic brand messaging to engender stronger customer relationships that stand the test of time. Implement these three steps to begin building a reputation as a reliable information source that people depend on.


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Growing a Business

How to Improve Email Deliverability



If you’re running a business, you need an email list. And you need to send great emails, obviously. But if those great emails aren’t making it to people’s inboxes, then what’s the point?

If you’ve been putting a lot of hard work into your email marketing but not seeing the results you want, then maybe your email deliverability could use some help. I’m going to share the four key factors that will help make sure more of your emails stay out of spam and land in the inbox.

And if you don’t have an email list yet, this will set you up for success right from the start!

The Four Pillars of Email Deliverability

When it comes to email, it’s all about deliverability. You can have the fanciest automations, the best copy, the best upsells, downsells, follow-ups… But if nobody’s getting those emails in their inbox, then it’s all for nothing.

This is where you’re up against the algorithms of the email giants that control more than 50 percent of the world’s inboxes: Google, Microsoft, and Yahoo!. You’ve got to understand what they’re looking for—and play by their rules.

The good news is that it’s not that difficult to stay on the good side of the algorithms. Anyone can avoid the spam folder as long as they follow a few key guidelines.

There are four main pillars of email deliverability, and they form the acronym RACE:

  • Reputation
  • Authentication
  • Content
  • Engagement

Pat and email deliverability expert Adrian Savage covered these four pillars in depth in SPI episode 498:


In business, as in everything, reputation matters. If you’ve got a lousy reputation, no one’s going to want to listen to you.

When it comes to email marketing, you need to focus on what’s known as your sending reputation.

You see, the big mailbox providers are monitoring the emails you’re sending, and most importantly, how people are reacting to them.

The more they see people marking your emails as spam or ignoring or deleting them, the more they’re going to mark down your sending reputation. And they’re more likely to send your emails right to the spam folder.

That’s the simple version, but it means that everything you do with your email marketing has to be focused on preserving and improving your sending reputation.

How to Improve Your Sending Reputation

So what can you do to improve and maintain your reputation with the big email services?

First, use common sense. If you feel like you’re gaming the system, you probably are—and you’re eventually going to get found out.

A (not so) great example is downloading lists of email addresses from the internet.

The only legitimate way to get ahead now with your email list is to send emails only to people who have specifically asked you to contact them.

If you buy a list and start emailing people who haven’t given you permission, you’re much more likely to get spam complaints, which will hurt your sending reputation.

And what’s the only definition of spam that matters in the eyes of the mailbox providers? Whatever the recipient thinks it is.

There are also businesses out there, like Spamhaus and Cloudmark, that operate email addresses called spam traps. If you send an email to a spam trap address, then you may be added to blocklists that tell the world you’re a low-reputation sender.

The only definition of spam that matters? Whatever the recipient thinks it is.

If you do decide to buy a list of addresses for some reason, make sure you really trust the person providing the data—it’s much better to control it yourself.

Next, you’ll want to clean your email list regularly. That way, you’ll avoid hitting what’s called a recycled spam trap.

Here’s how that works.

Suppose 10 years ago you had a Hotmail address that you’d stopped using, and Microsoft canceled your account. For the next few months, if anyone tried to email you, they’d receive an error saying the mailbox didn’t exist. But a few months later, Microsoft might reopen that address and repurpose it to catch senders who weren’t looking after the hygiene of their email list.

Send enough emails to spam trap addresses, and you’ll end up on a blocklist.

So, only send emails to people who have said they want to hear from you, and keep your email list clean so you don’t get caught in recycled spam traps.


Authentication is the second crucial piece of improving your email deliverability.

It’s all about telling the world that you’re sending legitimate emails.

You’ve probably received spam from someone spoofing an email address that isn’t theirs. It’s relatively easy to spoof an address you don’t own—what’s not so easy is to authenticate one.

Authentication is what sets you apart from the spammers, and there are two steps you need to take to authenticate your email address.

The good thing is, this is usually a one-time thing you do when you’re setting up your email platform.

The two authentication steps involve a couple of acronyms.

Domain Keys Identified Mail (DKIM)

The first one is domain keys identified mail, or DKIM. This is how you get your email platform to digitally sign every email that you send.

You’ll need to look at your platform to determine how exactly to configure DKIM, because they all do it slightly differently. If you’re stuck, then find someone who can help you, because it is probably the most important single thing that will make the difference between hitting the spam folder and hitting the inbox.

Here’s guidance on setting up DKIM with some of the most popular email service providers (ESPs):

Sender Policy Framework (SPF)

The second side of authentication is something called sender policy framework, or SPF.

SPF helps identify which mail servers are allowed to send email on behalf of your domain. This communicates which platforms you trust to send emails on your behalf, which can reduce the incidence of email spoofing—people pretending to send mail as you. Like DKIM, it’s a one-time thing, but crucial.

Doing those two things—setting up your SPF and DKIM settings—is going to make a huge difference in deliverability. And don’t be afraid to seek help if you need it.

Here’s guidance on setting up SPF with the popular ESPs:


In the recent past, it was relatively easy to avoid the spam folder by being careful about the content in your emails: don’t use swear words, don’t mention Viagra, and don’t mention “free.”

Today’s spam filters are much more sophisticated, and the big email providers use a ton of artificial intelligence to figure out what’s junk and what’s legit.

In 2005, you might have gotten away with writing “free” as “fr.e–e” in an email, but today that’s a one-way ticket to the spam folder.

Making it to the inbox in 2022 is a lot more about being authentic with your email content. Here, another acronym comes in handy: WILF, which stands for:

  • Words
  • Images
  • Links
  • Frequency


Words are important, obviously. And when it comes to email deliverability, it means writing emails the way you’d have a conversation with someone.

Write like yourself. The more your emails sound like they’ve been coming from you, the more authentic it sounds, the more likely those big sophisticated algorithms are going to recognize it as authentic.

In most cases, shorter is also better. Don’t cut it down at the expense of not getting your message across, but don’t waffle unnecessarily. Because, let’s face it, people’s attention spans are getting shorter.

At the same time, don’t stress too much about content either. There are no hard and fast rules here, and you don’t want to follow a rule at the risk of ruining your message.

You can always send a few test emails and see what happens. Just remember, however, that email has evolved, and no two people have exactly the same email experience anymore. The same email might end up in Spongebob’s inbox and Squidward’s spam folder.

But you can still learn some things by looking at the big picture of what you’re sending over time. If you notice that emails written a certain way are getting delivered more often than others, use that as a data point to guide how to craft your email content going forward.

Images and Links

Here’s where things get even more interesting. To include images or not include images in your emails? And what about links? One? None? Many?

First, remember that there are exceptions to every rule. But in general—and testing bears this out—the more images you’ve got in an email, the more likely it’s headed to the junk folder. And the same goes for the number of links.

One of the quickest ways for an email to be viewed as a promotion by Google is if it has a graphical banner at the top, because that makes it look like a promo. So just cut to the chase with your message.

If you need images in the middle of the email to reinforce or illustrate things, that’s a different story. But only include them if they’re going to actually add value, not just for the sake of it. If you can manage three or fewer images in total, perfect.

Here at SPI, most of our emails are pretty barebones: no (or few images), and just a single link.

It’s the same with links: the more you use, the more your email looks like a promotion. One of the biggest mistakes people make is using a bunch of little social media icons in their email signature. Before you know it, you’ve got five additional images with links in your email, you’re in the promotions tab.

When it comes to links, also be careful about linking to websites you don’t control. You can’t always be certain whether the domain you’re linking to has a good domain reputation or not. It’s much better to only link to content that you’re in control of—like the stuff on your own website.


Finally, there’s frequency. The more frequently you send emails to the people who want to receive them, the better you’re going to do. In the good old days, it was sufficient to send an email newsletter out once a month, but these days, mailbox providers are looking for consistency and engagement (which we’ll talk about in a second).

The more frequently you send emails to the people that want to read them, the better it’s going to look for your engagement. If you’re sending out an email three times a week, then you’re a lot more likely to reach more of your audience more quickly than if you’re sending one email a month.

That doesn’t mean you need to send an email every day—if you can, then great, if you’ve got enough to talk about—but the more frequently you can share some really cool value, the more people are going to love you, and more importantly, the more the mailbox providers will love you as well.


While authentication is something you set up once and pretty much forget, engagement is something you need to pay attention to on an ongoing basis.

By engagement we’re talking about, are people reading your emails? Are they opening them? Are they clicking the links? Are they actually reading them properly? Or are they just deleting it without reading?

One of the worst ways to hurt your engagement is when you send something out, it lands in the spam folder, and no one rescues it.

When someone signs up to your email list for the first time, that may be the only chance you’ve got to keep your emails out of their spam folder. So direct them to a thank-you page that instructs them to check the spam folder for your first email and move it to their inbox if need be. If they don’t, they may never see another email from you in their inbox again.

That’s the most important thing.

The other is maximizing the number of people engaging by improving your open rates. Here’s where it’s important to clean your email list regularly, so you’re only sending email to the people who are likely to read it.

It can be scary to clean your email list regularly—because it means deleting people from your list—but it’s absolutely a great thing to do for your email engagement, and for the health of your email list.

Why? It will show Google and Microsoft and Yahoo! that what you’re sending is of greater interest to your subscribers. The higher they see your open rate, the more likely they are to increase your domain reputation. The better your reputation, guess what? The next email you send is more likely to land in the inbox. It’s a virtuous cycle.

More Email Marketing Resources

If you’re just getting started building your email list, the best time to start thinking about and implementing these email deliverability best practices is now.

And if you’ve had a list for a while and things have gotten stagnant, the best time to start is… also now.

If you need more support with your email marketing, you’re in the right place! Here are a few more resources to help you build an audience and create more revenue with a robust email marketing practice:

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Growing a Business

Branding Mistakes That Can Cripple Small Businesses



Small businesses operate in a highly competitive market, and branding can be vital in standing out. The branding process should be done thoughtfully and deliberately.

Small businesses need to invest in their brands keenly to create a winning identity. However, in branding, emerging businesses need to avoid common mistakes like lack of brand strategy and failure to research market competition.

photo credit: Hans / Pixabay

Lack of a Brand Strategy

You need to develop a brand strategy while detailing your business objectives. The strategy should be comprehensive and understand the business landscape while highlighting your competition. You also need to define your brand alongside your type of customers.

Note that an ideal brand strategy is developed as a creative partnership involving the client, the strategist, and the designer. In some cases, you can leverage services of third parties like Agency Boon to get ideas on different strategies.

A comprehensive strategy will assist you in working out what products and services you should focus on. From this position, you can make the right decisions to enter and grow in the market. With a strategy, every team member is aware of their role in advancing your business goals. Even when you are alone, the strategy will guide you on how to win over customers.

Not Researching Your Competition

A new small business should understand its competition since it acts as a guide to attracting customers. Researching the competition enables you to understand what other established companies in your niche have done. Understanding competition allows you to determine where other businesses have failed and how you can avoid their mistakes in your new venture. While reviewing your competition, look at products, services, target audiences, websites and social media platforms.

Note that failure to consider these factors will likely result in you being unable to understand the competition better alongside running the risk of replicating their strategy, which might fail.

Not Understanding the Target Audience

Before you start selling your products into the market, you need to understand who your right audience is and how you plan to satisfy their needs. Generally, understand their demands and expectations. Once you do identify your target audience, designing the brand message becomes easier. Additionally, having knowledge of your audience is an indicator that your customers feel valued and likely to engage with your business.

Branding mistake


Inconsistency in any business sends a message that you don’t understand what you are offering. Small businesses need to present a consistent identity mainly due to benefits like fostering a sense of trust and comfort for clients. In most cases, starting a business with an inconsistent image can be viewed as unprofessional and untrustworthy.

To meet consistency, consider having a style guide for your business’s visual and verbal elements.

Failure to Collect Feedback

Feedback is key to improving your business. If you have feedback channels, your customers will feel at home as they consider your business trustworthy. Additionally, you need to focus on collecting feedback from the proper channels and sources. However, limiting your sources to positive reviews will not give you an accurate picture of the business.

Avoid feedback from friends, family members, employees, and relatives.


Managing a brand has its challenges, especially for small businesses. However, following the right branding strategies will likely elevate your business, especially if you have the right strategy in place.

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