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Make your brand pop — How to pick your brand graphic style

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Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its own particular energy.

The bull’s eye we’re aiming for here lies right in between the expected and the unexpected.

 

Creating an instant first impression of what your brand is all about means using certain conventions that viewers are familiar with. At the same time, you want to avoid the trap of sameness to ensure that your brand is distinct in its category.

Here are three goals to think about as you consider your options:

  1. Pick a broad brand graphic style. Go with a category that feels most suited to your brand. This could include something that doesn’t just look cool, but also helps to establish the right context and industry.
  2. Use aesthetic guard-rails to narrow down decisions. Be selective when it comes to choosing the graphics, colors, and fonts that will add up to your unique brand identity. Careful consideration at this stage will ultimately make your design process faster and easier. Slow down at the start to speed up at the end.
  3. Curate your selected graphics. You can save them in GoDaddy Studio for easy access in ongoing design work.

Related: GoDaddy Studio — Create eye-catching imagery for your brand

Striking the right balance between strategy and creativity

This task isn’t always easy, but we’re here to show you how to hit the right note with your brand graphic style and identity.

For example, we might associate a real estate brand with a corporate style:

Real Estate Brand Graphic Example

But a savvy new agency with a playful aesthetic might seem more approachable. They’re more likely to be in touch with the younger generation, if that’s who they’re targeting.

Real Estate Brand Graphic GIF

On the flipside, you’ll need to consider your brand’s style. If it’s too bold and playful it could create an impression of being wild and reckless. Some people might hesitate in making their life’s largest financial investment with you.

Why it’s important to be consistent

Being consistent is not only about making your life easier, but also about developing consistency with your brand’s visual identity. If you’re switching up your graphics every two weeks, customers have to constantly rewire their associations with your style.

By keeping things consistent, people will become familiar with your brand on sight. Over time, they’ll feel like they know you. Consistency and reliability are traits that define trustworthy people — and the same is true for your brand.

This definitely doesn’t mean locking yourself into a very specific aesthetic. We’re setting up guidelines for your brand, not laws.

Your brand graphic style should be able to expand, evolve, and adapt to different situations.

 

But these will be variations of a consistent theme. Try to avoid knee-jerking departures from the brand identity you’re building over time.

You should absolutely keep an eye out for new trends that you can incorporate into your designs. This will help you keep things fresh and relevant. At the same time, make sure they work within your world. Don’t get distracted by every shiny new thing on your Instagram feed.

Building a brand identity is a process. You need to commit to it and see it through to ultimately reap the benefits.

Bruce Boyer Quote

Defining a brand graphic style

Labels can be problematic, but they’re useful when considering big aesthetic categories for your brand’s style. You might ultimately describe your unique style as “Neo-Glitchwave-Industrial” or “Maximalist-Tropical-Psychedelia,” but we need to start with broad strokes at first.

Style is of course subjective, but there are some categories that are universally agreed upon. If nothing else, these categories help designers and clients communicate better with each other.

It’s also useful to know how we categorize our content in the GoDaddy Studio app, so you can find what you’re looking for easily. We typically refer to ten key design themes, or brand graphic styles, from which almost any variation or combination is possible:

  • Bold
  • Organic
  • Modern
  • Minimal
  • Playful
  • Street
  • Elegant
  • Corporate
  • Classic
  • Luxury

As we take take a closer look at each one, consider the following ideas:

  • The characteristics of each style
  • Typography usage
  • Industries they suit best
  • Availability within GoDaddy Studio (make sure to stock up your brand’s design toolkit!)

While there’s definitely logic involved in making these decisions, your eye will almost certainly gravitate towards the brand graphic style that feels right for your brand. Trust these instincts.

Bold

This style is completely unmissable in contemporary design and is easy on the eye. Let’s take a look at what makes this design style so unique.

Bold templates from GoDaddy Studio
Examples of bold design templates in GoDaddy Studio.

Key characteristics

Bold imagery from GoDaddy StudioAs the name implies, the foundation of this aesthetic includes big chunky shapes, graphics, and colors. Bold is also a kind of personality too. Think of it as an individual (or a brand) with confidence, charisma, and vision.

It’s key characteristics are:

  • High impact
  • High contrast
  • Clean
  • Geometric
  • Super-sized

Although this brand graphic style isn’t very complex, words and shapes can be super-sized to dominate the composition. Its aesthetic is striking, typically quite geometric, with very deliberate composition. You’ll also notice that impactful photographic imagery is often part of the package.

Typography style

Typography plays a big role here. It frequently steals the show altogether with text as design. Bold fonts tend to be from the Sans-Serif family and include styles that are:

  • Fat
  • Wide
  • Bold Condensed
  • Display fonts that sometimes have design detail (think inlaid textures or patterns)

As such, bold styling often revolves around unmissable messaging.

Bold fonts

Unlike street style, which has a big overlap with similar industries, bold keeps things:

  • Clean
  • Refined
  • Hard-edged

Texture, fading, and imperfection aren’t big features of this brand graphic style. These are better explored through flat or high contrast color expression. There’s also no sense of nostalgia, since bold is of the here and now.

Bold color palette
Ideas for bold color palettes. Create your own in GoDaddy Studio.

Industries best suited for

Anyone can be bold, but these are the industries most likely to adopt a brave and striking aesthetic, reflective of their progressive attitude:

  • Urban lifestyle brands
  • Urban fashion brands
  • Art & design sectors
  • Music industry
  • Product retail industry
  • Tech industry

What to check out in GoDaddy Studio

When picking out graphics for your bold brand style, think abstract shapes and high contrast patterns.

Avoid literal objects, detailed illustrations, and textures if possible.

 

You can create simple patterns by playfully stacking basic shapes in high contrast colors. Using shapes as clean, slick, stickers is a noteworthy trend within the bold domain.

examples of bold images
Just some of the graphic collections in GoDaddy Studio, perfectly suited to a bold style.

If a bold brand graphic style feels like the right fit for your brand, the easiest way to get started is with our Be Bold layout collection in GoDaddy Studio. It’s all set up for multiple platforms, in one cohesive style. You can even switch out the fonts, colors, and imagery to suit your brand, but the professional design work has already been done for you.

Bold templates from GoDaddy Studio
The “Be Bold” layout collection in GoDaddy Studio helps your brand do exactly that.

Organic

Classical brand graphic styles typically revolve around:

  • Grids
  • Margins
  • Baselines

Geometry is the framework that holds everything together in a precisely measured way. Fluid, organic design rebels against this formalism with a more intuitive approach.

Organic templates in GoDaddy Studio
A sample of GoDaddy Studio templates well suited to an organic brand.

Key characteristics

Organic design often evokes a feeling of harmony and flow, which is more natural than mechanical. Key style characteristics include choices that are:

  • Fluid
  • Flowing
  • Harmonious
  • Natural
  • Handmade

If you’re seeking out a very expressive brand graphic style – more spontaneous than rational – then you’ve arrived at the right chapter in our story.

The organic brand style can draw on a very handmade aesthetic. It often calls to mind the texture and curvaceousness of the living world (think pebbles, leaves, and rivers). For brands moving in this direction, your color palette will inevitably reference nature. You should draw from the tones of:

  • Sand
  • Rock
  • Forests
  • Ocean

Organic color palette

Typography style

Anything that resembles imperfection is a hallmark of this visual brand graphic style. It’s not a bad idea to pick an expressive organic font for headlines. You can even pair this with a simple and legible sans-serif for copy in your designs. Fonts in this dimension would typically be:

  • Loose
  • Flowing
  • Handwritten

Other types of fonts that make sense here could include:

  • Brush scripts
  • Handmade lettering
  • Textured fonts

Organic fonts

The organic style can also be applied in a more vibrant “pop” mode. It should present as fluid and overlap shapes in flat or bright colors. In this more clean-cut approach, your fonts should be drawn from the same collections as a bold or modern aesthetic.

Industries best suited for

Industries that you’re most likely to see playing in the world of organic brand graphic style, include:

  • Beauty
  • Skincare
  • Lifestyle
  • Retail – crafted, product
  • Bloggers
  • Fashion
  • Art
  • Alternative health & wellness
  • Health Food
  • Wellness professionals: physio, nutritionist etc.

What to check out in GoDaddy Studio

Organic graphics in GoDaddy Studio

There’s plenty of brand graphic style choices in this department. Stock up on a wide range of the following options to customize your brand’s organic identity:

  • Shapes
  • Illustrations
  • Decorative flair

Beyond our range of fluid shapes and patterns, you can choose from these handmade choices as complementary graphics:

  • Doodles
  • Lines
  • Sketches

We collaborated with Morgan Harper Nichols on an artist edition layout collection for GoDaddy Studio. Morgan’s symphony of painted shapes and lines makes this collection a wonderful example of the organic brand style.

It features bright and earthy tones that are paired with handwritten lettering. You could use this as the basis for your own visual identity, adding your distinct fonts, graphics and color palette.

Morgan Harper Nichols GoDaddy Studio collection
The “Bloom by Morgan Harper Nichols” layout collection in GoDaddy Studio.

Modern

Modern doesn’t necessarily mean contemporary or the opposite of old-fashioned. In the aesthetic sense of the word, this brand style references a specific time period between the 1940s and the 1960s. This is when a clean-cut, restrained, and functional brand graphic style rose to popularity.

Modern brand styling example

Key characteristics

Today, modern design is constantly evolving. But some of its central characteristics remain rooted in the new ideas of this era. Some of these key style characteristics include:

  • Contemporary
  • Clean
  • Structured
  • Strong
  • Minimalist

More contemporary interpretations use a clean or crisp layout as the foundation of a design. They also layer the following brand graphic styles on top of this as a point of contrast:

  • Shapes
  • Vivid colors
  • Synthetic textures

Typography style

Modern brand graphic style uses blocking of color and strong imagery, with highly legible text. The typefaces can be structured Display Sans Serifs or Serifs, but they should always be legible and strategically placed. The white space is less than that seen on minimal aesthetics, thus steering them apart.

modern fonts

Colors tend to be neutral and mixed with contrasted tones like charcoal, black, or a stronger hue. You’ll normally see one color as the accent, mixed in with white or neutral tones.

modern color palette

Industries best suited for

Industries that would typically lean towards a modern style include:

  • High end product/retail
  • Architecture/Interiors
  • Fashion
  • High-end Real Estate
  • Lifestyle brands
  • Hospitality (eg. Hotels)
  • Business (Finance, Legal)

What to check out in GoDaddy Studio

If a modern design is the brand graphic style for you, check out the curated selection of the Graphic Packs. Bear in mind that some subtle graphics — like high contrast patterns or delicate texture — could also add visual interest to an otherwise structured modern design.

Modern graphic pack from GoDaddy Studio
Some quintessentially modern graphic collections in GoDaddy Studio.

Monochrome is a brilliant example of a unified brand identity in a modern style. We’ve created this layout collection for you to bypass all the tricky design decisions. It’s made so you can  easily switch out your graphics, fonts, and images. Within minutes, you could have a cross-platform campaign ready to go. Start to imagine the perception of your brand with a more professional look and feel.

Modern monochrome layouts from GoDaddy Studio
The distinctly modern “Monochrome” layout collection in GoDaddy Studio.

Minimal

Less is more is the minimalist mantra. It’s often said that the best design is invisible. This is especially true when working with this brand graphic style.

Key characteristics

This design doesn’t try to steal the show — it’s chiefly about showcasing the content. A minimal brand style graphic sets up a subtle, but highly efficient framework for this.

Minimal design template

Its key style characteristics include:

  • Precision
  • Balance
  • Grids
  • Space
  • Restraint

The overriding look and feel is:

  • Clean
  • Crisp
  • Timeless

Most minimal brand graphic styles include a large amount of empty space in the composition. It attempts to focus the eye rather than allowing it to explore the page. This is a no-frills attitude that suggests confidence in your offering. It shows that you value quality over quantity and that your brand is focused, with clarity of vision.

Typography style

Minimalist fonts

The heart of every minimalist design is a typeface that’s clean and easy to read. A contemporary take on minimalism would usually rely on simple Sans-Serif fonts or one of the on-trend Delicate Serifs. Classical Roman serifs would also feel right at home in a more elegant or luxurious brand graphic style.

Color palettes are very limited and subdued in this design expression. It falls in line with maintaining focus on the core message and transmits a feeling of visual tranquility. Hues tend to be natural or pastel, with subtle contrast created through darker and lighter tones of the same color.

Minimal color palette

Industries best suited for

The minimal aesthetic is for brands that want something simple, but memorable. The content is more of the hero than the design style here. Categories where you’re likely to see this style dominate include:

  • Fashion
  • Beauty & Skincare
  • Health and Wellness
  • Consulting
  • Graphic Design
  • Home Decor
  • Design

On a minimalist canvas, graphics ought to be used sparingly and with great consideration. Clutter is a big no-no, so you’re likely to only use one or two simple shapes, lines, or markings as an accent in a spacious design. Repeating patterns are generally a bit overwhelming in this style. If you’re looking for illustrations, think thin, hand-drawn sketches, and doodles.

What to check out in GoDaddy Studio

The Retail Modern Minimal layout collection in GoDaddy Studio is a great example of how a minimalist visual style can be used to develop a slick, coherent, and professional brand identity. You can easily customize this professional design with your own colors, fonts, and imagery, and create your own minimal masterpiece in minutes.

Minimal graphics

Playful

You’ll probably know your brand graphic style is destined to be playful at the very sight of the word. If you have a playful brand, this is likely already woven into the DNA of your product, your company, and your view of the world.

Playful templates in GoDaddy Studio]

Key characteristics

Brands aimed at kids are obvious candidates here, but a playful aesthetic in design has universal appeal. It typically conjures up a sense of being:

  • Fun
  • Loose
  • Energetic
  • Child-like
  • Humorous
  • Spontaneous

Whether it’s cryptocurrency or frozen yoghurt, this brand graphic style is for those that want to be seen as friendly and approachable. It puts people at ease and can make dreaded adulting necessities (like insurance, finance, travel, real estate etc.) less daunting and even appealing.

Don’t be fooled into thinking playful is synonymous with silly. Some of the world’s biggest brands opt for this approach in their brand identity or multi-million dollar campaigns. Childlike expression has been a surging trend in both art and fashion for a while now. It often overrides structured designs and represents unbridled creative energy with:

  • Spontaneous patterns
  • Marks
  • Doodles

Typography style

Playful fonts

This visual brand graphic style is synonymous with handwritten and rounded typefaces. It rejects machine-made typography in favor of a more handmade look and the feel is indicative of the underlying spirit that celebrates:

  • Humanity
  • Authenticity
  • Simplicity

It’s an emotive approach that focuses more on feeling rather than logic. Beyond communicating a message, it ought to be fun to look at and ignite a teeny spark of joy.

There aren’t too many hard rules in the color department here, but it goes without saying that bright and vivid hues would be the order of the day. There’s also more license to pick out a wider color palette than with other brand graphic styles. In fact, it’s often the experimentation of unusual color combinations that adds the playfulness to this design.

Playful color palettes

Industries best suited for

Again, don’t think too literally here. A playful visual style is broadly applicable. Some of the most obvious industries that might consider this colorful and energetic approach would be:

  • Babies & kids
  • Food & drinks
  • Restaurants
  • Clothing apparel
  • Arts, DIY and crafts
  • Designers

What to check out in GoDaddy Studio

If you’re looking for graphics to build up your playful brand identity, your biggest problem is probably going to be one of choice. A playful brand graphic style really opens itself up to using graphics as decorative elements that add energy and curiosity to your design.

Playful graphics in GoDaddy Studio

GoDaddy Studio has thousands of choices to choose from, but our Collage option is a playful example with diverse graphics. Illustrations often make sense here and can range from:

  • Cute
  • Simplified
  • Realistic
  • Sketchy
  • Abstract

Try to narrow it down to one style that suits your specific flavor and remember to stay consistent with your selection.

Street

The culture of rebellion has many guises that range from punk to hip-hop to vaporwave. These examples form the foundation of the street aesthetic and have a broad style that caters to a huge range of brands in the music, fashion, and lifestyle domains.

Key characteristics

This brand graphic style is highly susceptible to trend cycles and often hard to pin down because of its constant evolution.

Street style templates

However, the following key characteristics offer a more general overview:

  • Raw
  • Real
  • Rough
  • Gritty
  • Grunge

Of course, there are some overarching characteristics that tend to orbit around what the street style is rebelling against. Pixel-perfect precision and classical graphic design ideals have little place in the street style playbook. Designers who work in this visual brand graphic style often strive to distort, fade, warp, or deconstruct their imagery.

A street style design aims to move away from perfection and not towards it.

 

Wilder variations of street style might even go so far as to be considered anti-design and the goal can be considered a beautiful chaos. It has compositions that intrigue viewers because of its unconventional complexity.

Street style color palette

Color palettes are defined by a willingness to experiment and stand out with striking or unexpected combinations. This is where you’re most likely to see neon or synthetic hues, often swirling with energy.

Typography style

Street style fonts

You’ll want to pick out a couple of unique Display fonts to hero your collection. Typography in this domain doesn’t whisper — it shouts. Some adjectives to look out for here, include:

  • Bold
  • Chunky
  • Warped
  • Textured

You could even consider something as dramatic as an 18th century blackletter font.

Industries best suited for

Unsurprisingly, this brand graphic style is popular with the vanguards of street culture. This could include:

  • Artists
  • Musicians
  • Magazines
  • Bars

It’s also a great option for any brand with a rock ‘n roll edge, including but not limited to:

  • Urban/streetwear fashion brands
  • Culture/lifestyle blogs
  • Footwear brands
  • Music industry
  • Bars & clubs
  • Automotive/motor industry

What to check out in GoDaddy Studio

In terms of curating your graphics collection in GoDaddy Studio, a street brand identity would begin by delving into a wide array of analogue textures.

Try considering things like:

  • Film frames
  • Street style graphics from GoDaddy StudioDust and grain
  • Light leaks
  • Plastic wrapping
  • Glued poster
  • Wrinkled paper
  • Gritty gradients
  • Digital glitches

You can also playfully layer your design with:

  • Stickers and barcodes
  • Textured illustrations
  • Fluid shapes
  • Retro graphics

All of these options are appropriate in this domain and can help degrade your design into something beautiful and eye-catching.

Elegant

They say elegance is something you either have or you don’t have. But they also say that perception is reality. With GoDaddy Studio, it’s super easy to wrap your brand in an elegant brand graphic style for the world to see.

Elegant template options from GoDaddy Studio

Key characteristics

Borrowing traits from other categories, elegant design finds middle ground between classicism and modernity. It’s timeless, but very much in tune with the here and now. You can also consider it to be luxurious, but try to avoid any excess.

Although it is similar to minimalism, you don’t have to be afraid of adding some flair. Other adjectives to describe its key characteristics include:

  • Graceful
  • Stylish
  • Refined
  • Delicate
  • Premium
  • Quality
  • Sophistication

Restraint is important in this brand graphic style. Well balanced compositions reflect a brand or an individual in control. It also signifies a clear vision and attention to detail.

Try not to include anything that doesn’t need to be on the page. Every letter, image, and color should be absolutely gorgeous and well thought-out.

Your color palette should be similar to minimalism, but your hues could be a little richer or deeper. There’s no need to stick to the nearly invisible and delicate tones of the minimalist approach.

Elegant color palette

Subtle textures wouldn’t be out of place either. You don’t want to go with anything too dramatic, but you could allude to quality materials like:

  • Handmade paper
  • Marble
  • Gold leaf
  • Crystal

Anything monochrome (black and white) also works best in an elegant mode.

Typography style

An elegant font collection would almost certainly revolve around Serif fonts. This probably won’t include the classical Roman variety, but something with an expressive twist. You can consider going with Delicate Serifs or Didones, since they both are wildly on-trend right now. A slender script font could also be a useful addition.

Elegant fonts

Industries best suited for

Industries that might be best suited for an elegant brand graphic style, include:

  • Finance
  • Real Estate
  • Consultancy
  • Legal
  • Construction

What to check out in GoDaddy Studio

In an elegant visual identity, think of your graphics as jewelry complementing a little black dress. Too much is tacky, but the perfect piece in the right position simply changes everything.

Gold compliments this style best and works well on backgrounds that are:

  • Black
  • White
  • Pastel

Subtle floral patterns or illustrations invoke the natural world, while leafy shadows can breathe soft realism into your scene.

Elegant graphics from GoDaddy Studio

 

The “All That Glitters” layout collection in GoDaddy Studio is a stunning example of an elegant brand graphic style. It’s conveniently wrapped up and ready to go across multiple platforms. You can personalize this professional design in minutes by simply replacing any fonts, graphics and images with your own. No kidding, it’s that easy.

GoDaddy Studio All that Glitters layout collection

Corporate

Corporate is synonymous with professionalism. We tend to use the word when we’re referencing:

  • Big businesses
  • Companies
  • Firms

It’s best used for institutions where trust, rationality and expertise are paramount.

Corporate templates GoDaddy Studio

Key characteristics

With this brand graphic style, you’ll want to go with a clear and direct design approach — without much visual flamboyance. Think of these adjectives when envisioning your brand style:

  • Professional
  • Formal
  • Cassical
  • Structured
  • Trustworthy

This kind of brand identity isn’t only for banks and law firms though. Corporate styling is equally useful for the little guy who wants to create a professional first impression.

It signifies trustworthiness, regardless of the industry.

 

Although you may not be on the cover of Forbes magazine just yet, remember that your identity is all about how you want to be perceived. So why not dress the part?

Typography style

A corporate brand graphic style tends to lean on tradition, alluding to the idea of continuity. It’s unsurprising then that variations on classical Serif typefaces dating back to the Roman era, remain the most popular in this style.

Corporate fonts

As restrained as it is, subtlety is key when it comes to colors, patterns, and graphics. It’s often the tiniest little textural or color nuance that pops subtly from a neutral design. To use corporate technology, you can think of it as the design that separates middle-management from the top executives. It also communicates a sense of attention to detail that adds to the perception of professionalism.

Corporate color palette

Industries best suited for

Industries that you’re most likely to see adopt a corporate brand graphic style include:

  • Finance
  • Real estate
  • Consultancy
  • Legal
  • Construction
  • News blogging/broadcast

What to check out in GoDaddy Studio

If you think your brand is the kind that looks good in a three-piece business suit with a fresh shave, then GoDaddy Studio has a wide range of graphics to complement your corporate aesthetic.

Corporate graphic collection GoDaddy Studio

To start, try out “The New Black” layout collection for your corporate brand identity. It’s one of the top corporate example packs we have in our library. Besides that, you can also explore the hundreds of other options we have in-app.

The New Black collection from GoDaddy Studio

Classic

If trends are like waves on the shore, coming in and going out, then classic design is the ocean. Essential graphic design principles have remained steadfast for centuries, simply because they work so well.

Key characteristics

This brand graphic style captivates viewers, effortlessly. It is as though our brains are hardwired to decode it automatically.

classic design templates GoDaddy Studio

 

You can think of this style as:

  • Timeless
  • Functional
  • Crafted
  • Traditional
  • Refined

This design does have a gold standard and its persistence over time is the proof. Modern or elegant designs don’t stray very far from it, whereas the street aesthetic is defined by its reaction to it.

Classic design should be executed with a:

  • Clear purpose
  • Learned discipline
  • Masterful craft

While some might think classic is a safe option, we’d argue that going timeless is a bold move that asserts prestige in your category. Your brand isn’t just a passing fad. It’s here to stay and your impeccable visual identity makes that apparent.

Any color can be incorporated into this brand graphic style, but harmony and balance should prevail over expressionism. Pick out a limited palette of natural hues that complement each other, along with the photographs in your designs. You can use our Color Picker tool to select specific colors in your image. Grounded tones are particularly on trend right now and work beautifully in a classic brand graphic style.

Typography style

Timeless fonts tick only two boxes: precision, and legibility. You’ll more than likely be drawn towards the broader serif font family, but there are countless nuances that give each typeface its own personality.

Didones and delicate serifs are on the rise and are both quintessentially timeless.

Classic fonts

Industries best suited for

Timeless brand styling is considered agnostic and can be used for almost any brand with a design-forward persona. You’re likely to encounter it in industries such as:

  • Beauty
  • Skincare
  • Health
  • Fashion
  • Lifestyle
  • Interior decor/design
  • Architecture
  • Retail
  • Wellness

There’s nothing more timeless than nature. For this reason, it’s likely that botanical and organic patterns or illustrations work so effortlessly in this brand graphic style. Flowers have been used as decorative elements throughout history — from Samurai armor to Dutch still-life painting – and persist as iconic graphics to this day. But you’ll need to narrow it down way more than that when selecting your brand’s graphics. This is especially true, since GoDaddy Studio has hundreds of diverse options.

What to check out in GoDaddy Studio

The easiest way to wade into the ocean of timeless design styles is to begin with one of our layout collections in GoDaddy Studio. We offer a full kit of professionally designed templates on multiple platforms, ready to edit-and-go in minutes.

Classic style graphics in GoDaddy Studio

Look out for “Cover Story” as a great example of a classic template. You can customize it with your brand’s fonts, colors, graphics and images.

Cover Story  templates  in  GoDaddy Studio

Luxury

If you’ve got it, flaunt it. Design can be an invisible backdrop to your product or your service, but it can also strongly reinforce a desired association.

In the case of luxury brand graphic styles, you can associate any of the following words with its design:

  • Sophisticated
  • Opulent
  • Expensive
  • Detailed
  • Premium

A brand identity flecked with gold or carved in marble will make it instantly apparent that your offering is only for a select few. In short, it’s easy enough to make your brand look super-duper high end.

Luxury templates

Bear in mind that a luxury brand graphic style doesn’t need to feel exclusive to the point of being alienating. It can also project a sense of:

  • Warmth
  • Comfort
  • Sanctuary

Think of it as curling up under very expensive linen on a very luxurious and comfortable mattress. You also don’t want to confuse luxury with excess. This can end up coming off as garish, so you’ll have to be careful here.

Restraint and very careful attention to detail is the true hallmark of a luxury design style.

 

Building upon a classical, even minimalist framework, ornate motifs don’t scream for attention. But when you notice them, the intricacy and consideration is unmistakable. A luxury design color palette is often based on physical substance.

Luxury color palette

More specifically, it draws from the appearance and texture of the world’s rarest materials:

  • Gold
  • Silver
  • Sapphire
  • Emerald
  • Pearl
  • Onyx
  • Marble
  • Red wine
  • Velvet

Typography style

Very classical typefaces work well in a luxury visual style, since there’s an inherent association with antiquity and tradition. Fonts that are most often associated with the luxury design, include:

  • Ornate scripts
  • Calligraphy
  • Cursive fonts

Keep in mind that these fonts ought to feel very delicate and precise, rather than spontaneously handwritten.

Luxury fonts

Industries best suited for

Almost every sector will have premium players. A luxury brand graphic style could help bolster their reputation for sophistication. We’ve seen brilliant examples of luxury branding in all of these industries:

  • Fashion
  • Home decor
  • Event planning
  • Restaurants
  • Bars
  • Real estate
  • Legal
  • Architecture
  • Beauty
  • Hospitality

What to check out in GoDaddy Studio

Your graphic kit for a luxury brand would invariably look towards incorporating luxurious textures like:

  • Gold
  • Pearl
  • Marble

These textures could even be blended into your text. Ornate motifs from the very luxurious Art Nouveau era also make for sophisticated flourishes and frames. Patterns can also be useful here and often include details that are:

  • Intricate
  • Delicate
  • Repeating

You can think of it as something that resembles imported wallpaper in a 5-star hotel. Keep this mind as you create your luxury brand with GoDaddy Studio. You can start today and bring it to life with our endless supply of beautiful graphics.

Luxury graphics in GoDaddy Studio

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The Benefits of LinkedIn Ads

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LinkedIn wouldn’t necessarily be the first platform that comes to mind when considering social media advertising. However, if you are a B2B organisation, the platform can allow you to reach professionals across the globe. LinkedIn allows you to generate brand awareness across targeted professional sectors and reach out to decision makers directly.

Advertising is all about targeting the right people. Users of LinkedIn tend to be older, professional and have a higher income than the average user of other social media platforms. So if that is your target market, LinkedIn offers a great opportunity to reach them. Professionals use LinkedIn for business networking purposes so users are generally in work mode so engaging with them should be easier than on other platforms.

Here we outline the six main advantages that LinkedIn Ads have over other social media platforms.

1. Variety of ad formats

LinkedIn offers a number of options for advertising:

  • Sponsored content – this type of ad appears in people’s feeds, it is the least personal form but good for promoting content from your business page and encouraging people onto it.
  • Text ads – these are only viewable by people using a desktop. With these you can choose the audience you want to target and you only pay per click.
  • Message ads – these appear in users’ inboxes and are proven to be good for conversion.
  • Video ads – great for storytelling, you can also retarget users who have watched the video, aiding conversion rates.
  • Dynamic ads – these allow you to fully personalise your ad by showing user’s photo, name and title within the advert.

2. Generate high quality leads

The ability to target professionals and gain good quality leads is the primary benefit of LinkedIn ads. Users are looking at work-related content so will be more open to solutions for their business needs.

With more than 800 million users in over 220 countries and territories, LinkedIn is the biggest social network for professionals and businesses alike. 4 out of 5 LinkedIn members drive business decisions and the platform has been rated the best for lead generation by marketers.

By using LinkedIn advertising, you can access their Lead Accelerator feature. This feature allows businesses to follow their best prospects and offer more targeted ads directly to them. This includes remarketing to website visitors, which helps nurture leads, making them more likely to become customers.

3. Targeting

LinkedIn allows you to target specific demographics, enabling you to create much more personal advertising campaigns. Facebook lets you target interest and behaviour based factors however LinkedIn is the right medium to use if you want to target individuals based on their industry and job. You can filter your audience by:

  • Age
  • Location
  • Company name
  • Company size
  • Degree subject
  • Job title
  • Seniority
  • Industry
  • Member skills

These variables make the platform the ideal choice for B2B organisations wanting to target decision-makers.

Entrepreneurs executing on a business idea
photo credit: LinkedIn Sales Navigator / Unsplash

4. Remarketing

LinkedIn allows you to specifically target people who have shown an interest in your products. Matched audiences show you which users have visited your website and the pages that they went on. This allows you to target them with specific ads in the hope that they will return to your website and convert to a customer.

Matched audiences can be created with:

  • Account Targeting – Uploading a CSV of company names to LinkedIn allows you to target decision-makers.
  • Website Retargeting – Target the users who have visited your website and re-engage them to aid conversions.
  • Contact Targeting – Uploading a CSV of email addresses of your contacts to LinkedIn enables you to nurture your leads and prospects even further.

5. Increased conversion rates

The ability to target specific groups, nurture them and remarket to them will increase your conversion rates.

A year-long study by HubSpot found that on average, LinkedIn ads convert users to leads at a 6.1 per cent conversion rate. This compares to 2.58 per cent for Google search ads.

MD of exhibition stand contractor Black Robin Exhibits, Alan Jenkins, managed to achieve a conversion rate of 8.2% with a LinkedIn campaign earlier this year, he said “We were delighted with the results, it wasn’t a huge investment, we could set the budget and the conversion rate was fantastic”.

6. High control

A big benefit of LinkedIn advertising is the high degree of control that you can have. You can set a specific start time for your advert and specify when it will end. As well as this, you can set daily budgets to ensure your advertising costs are kept at the right level for your business.

Businessman using LinkedIn app

Conclusion

Setting up a LinkedIn campaign is not straight-forward due to the variety of advert types and different ways of targeting. But the platform has a number of advantages over other social media sites if your target market is professional businesspeople.

B2B organisations will be able to target specific demographics with personal ads, nurture and remarket to them. All this will increase conversion rates, making LinkedIn a valuable marketing tool.

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Beginners’ guide to Instagram Reels

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Get ‘Reel’ results

If you haven’t already heard the news, according to Instagram, they’re no longer a photo-sharing app. Shocking, right? The company announced they want to start focusing more on video content, like that offered through Instagram Reels, as opposed to being the original square photo-sharing app they’re known for being.

“At Instagram, we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging.” — Adam Mosseri, Instagram CEO

This makes total sense because short, engaging videos (shown to us by hyper-accurate algorithms) have proven to keep our attention more effectively than ever before. So effectively that 93% of marketers who use video say it’s an important part of their marketing strategy. Additionally, users are twice as likely to share video content with their friends and family than any other type of content, including social media posts, blog posts/articles and product pages.

So if you’ve been hesitant to start making Instagram Reels or just needed a little encouragement, we’ll cover the basics, give you some ideas on what content to create for your business or brand, and help you understand the data behind it all.

But, before we do, let’s talk about why Instagram Reels needs to be included in your marketing strategy.
What are Reels and why should you start using them?

Person recording elephants on smartphone

Instagram Reels rolled out in late 2020 and the feature has continued to increase in popularity. Reels provide creators with a way to produce and share short, engaging videos using a collection of mainstream music and user-generated audio.

With more advanced editing tools, such as speed controls, filters and transitions, you can effortlessly edit multi-clip Reels up to 30 seconds long, entirely within the Instagram app, which is amazing if you don’t want to use multiple apps and extra equipment to film, edit and post to social media.

Reels are definitely a useful feature of the platform as a whole that is worth exploring. When it comes to metrics, Reels receive 22% more engagement than videos posted directly to a feed. In addition to IGTV, Live and Stories, Instagram Reels are another great tool for you to use to get noticed on the platform and reach potential customers.

Nearly two-thirds of Instagram users are between 18 and 29, with 18- to 34-year-olds the most active age group. That means there’s a ton of opportunity for businesses to be discovered by your target audience on this platform. So, if your Instagram strategy needs a boost to stay top-of-mind and ahead of the competition, Reels could be your solution.

Related: How to plan an Instagram marketing strategy to attract business

Instagram Reels small business content ideas

If your business is active on Instagram but hasn’t posted a Reel just yet, don’t worry, it’s not too late to start. Accounts that don’t follow you can find your content while scrolling on the Explore page, which is why it’s so important for brands to be active where their target audience is.

Don’t let lack of inspiration hold you back, here are some simple and effective video ideas:

Educational content‍

The best way to increase your reach and engagement is to give your viewers value. If you can create something that is helpful, users are more likely to like it, share it with their friends and follow you for more. That ultimately, tells the algorithm your content is worth being promoted to others on the app.

For example, you can create shareable workout, cooking or crafting videos just by showing your step-by-step process.

Showcase your products‍ or services

Highlight what makes your business unique with Reels dedicated to each product or service you offer. This could be a tutorial on how to best use your products or a way to update customers on new offerings.

Create original content‍

Easier said than done, but I know that behind-the-scenes content, user-generated content and FAQs are always a big hit with loyal audiences.

You also have a few different ways to get trending and possibly even viral. You can use trending hashtags, popular audio clips or filters and get discovered among other videos with those elements.

Re-creating a popular trend while highlighting your brand is one of the quickest (but not the easiest) ways for business growth with Instagram Reels.

How to optimize your Instagram Reels

Improvised video recording setup

Improvised video recording setup

Like with any social media platform, there are always hidden steps you can take to increase the likelihood your content gets seen and please the almighty algorithm.

For example, many users who create content for TikTok have started uploading those same videos as Reels. Seems like a logical time saver, right? Well, Instagram has not only clearly advised against re-posting content that’s “visibly recycled from other apps,” it has also updated its algorithm to recognize and prevent it from performing well on their platform.

That being said, here are some tips on how to optimize your Reels for the best results:

  1. Try to record (vertically), edit and add effects to your reels from within the app, rather than uploading a video you’ve created elsewhere.
  2. It’s also important to use text overlays, hashtags, audio, and descriptive captions to let Instagram add you to an algorithm relevant to the content.
  3. @ other accounts, when appropriate. Just like hashtags, you’ll get more reach by including their name in your content.
  4. Use custom thumbnails. Doing so will make it easier for users to find videos they want to watch when scrolling on your account. It’s also a great way to incorporate your branding and help your feed look cohesive.
  5. Sharing your Reels to your Stories and even on your feed will get more people to see it. You can share it when you post it or, if you have posted enough that day, share on a day when you don’t have anything else to post.

Algorithms are constantly changing, and not always for the better. Doing just a little bit of research to stay on top of current trends and best practices will pay off in the long run.

Related: 3 ways to use Instagram Stories for digital storytelling

Understanding Instagram Reels Insights

Bodybuilder recording workout

Bodybuilder recording workout

Finally, you’ll need a way of knowing if your hard work is paying off.

Instagram has included a dedicated tab, which is similar to the Insights tab on your static posts and videos, that details the metrics relating to your Reels. With the Instagram Reels Insights, business owners can see important metrics like accounts reached, plays, likes, comments, saves and shares.

By knowing what type of accounts you’re reaching with your Reels and which content formats are most engaging with your audience, you’ll be able to adjust your content to better serve your target audience and grow your account.

Measuring these stats is the best way to make sure all the efforts you’re putting in to engage your fans is actually working.

Once you have a good idea of where your metrics are on average, try experimenting with the time of day, type of content and hashtags you use when posting your Reels. Start thinking of ways to get in front of new users with videos like tutorials, bloopers or more user-generated content. You could even share customer testimonials or success stories for added social proof.

Final thoughts on Instagram Reels

I know I personally struggled with the idea of including yet another item on my content creation checklist, but I’ve found that even just repurposing a few old clips from videos on my YouTube channel into Reels has proved effective in increasing my engagement and reach on Instagram.

Exploring a new feature of social media can be intimidating and overwhelming at times, but Reels seems to be a fun new way to expand your social media presence through the use of short videos. I recommend testing it out and seeing how well it works for you and your audience. You might find it to be your new favorite tool in your social media strategy.



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5 Strategies to Drive Customer Engagement

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Engaging with your customers is the key to driving sales and growing your company. However, some businesses are not sure how to do this effectively. It means that when they finally manage to engage with their customers, they are not entirely sure what worked. Knowing how to drive customer engagement is all about knowing your customers.

Here are 5 strategies that you can use to drive customer engagement.

Customer engagement
photo credit: Edmond Dantès / Pexels

Communication is the Key

Communication between your company and your customers is fundamental to engagement. If your customers are trying to talk to you about your products or services, then you should listen to them. Avoiding contact will simply drive them to another company.

Here are some tips you should follow.

1. Listen to Your Customers and Never Assume

If you have a customer that approaches you on social media or any other channel, it is vital that you engage them in a conversation. Their initial message might not be the complete story, so you need to work with them to find the right answer.

Once you have found out what the customer wants, go through your products with them and pinpoint what works for them. Your sales team must never assume that they know what their customers want, or they might find the customer goes elsewhere.

2. Seek Help with Engagement

Sometimes no matter what you try, you are unable to engage with your customers or retain them. It may be that there are strategies that you haven’t considered or lack the knowledge to implement.

This is where companies such as TCC Global can help. By helping you and your marketing team to engage with your customers and create brand loyalty, you can start to grow your business.

3. Respond Quickly to Questions

There is nothing more frustrating for customers than asking a question on social media and not getting a reply. Even a delay of a few hours can be enough to cause someone to look elsewhere.

If your business has a presence on social media, then it is vital that it is monitored at least during business hours.

Selling to existing customers

4. Chat to Your Customers

There is a temptation to use your means of communication to just sell products. While this is an important part, there should also be more customer engagement through conversation.

If you find something interesting, tell your customers on social media. Reply to them if they answer you and keep the conversation going.

5. Blog About the Popular Questions

If you are seeing a trend in questions your customers are asking, then it may be a good idea to write a blog post about it.

Blog posts will drive visitors and potential customers to your website and from there they may go to your products. Answering these popular questions will also save time for your customers and build loyalty.

Conclusion

So, there you have it – 5 strategies to drive customer engagement. These are just a few of the ways your company can build a relationship with its customers and build a loyal following.

It is important to remember to stay engaged with your customers even after they make a purchase.

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