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Growing a Business

Offline Marketing That Still Works in 2022

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With the rise of all things online and digital, it’s understandable that traditional marketing methods may have been overlooked in recent years. But while there’s certainly immense value from blogging, social media and push notifications, offline marketing still holds a place in business as a way of promoting products and services and building brand reputation.

These are some of the best offline tactics that will work in 2022.

photo credit: Pure Metal Cards / Flickr

Business Cards

Business cards are one of the easiest and most affordable ways to get word of your business out into the world.

Whether you add them to orders to remind customers of your details, hand them out at conferences and networking events, or add them to noticeboards in public spaces to attract the attention of the general public. Business cards hold huge potential for such a cost-effective product, and they should remain part of your marketing strategy in 2022.

Brochures

Promotional brochures are immensely powerful as a marketing tool, providing an easy and visually appealing way to showcase your product portfolio to your customers.

Whether you choose slim brochures that highlight offers and discounts or in-depth brochures that give a more in-depth overview of what your business offers, brochures are a worthwhile investment into your marketing resources.

Talks and Workshops

Speaking events are a great way to really connect with your target audience and it gives potential customers the opportunity to ask questions and engage with you directly.

It’s difficult to trust a brand you’ve never heard of, particularly if your products or services land on the higher end of the cost spectrum. But with in-person events and workshops, you can highlight the benefits of your business and educate customers on why what you offer is so valuable, which can be a fantastic way to market your business.

Guerrilla Marketing

Guerrilla marketing refers to any form of unconventional marketing, and it can encompass a wide range of activities. From using branded stickers placed in various public locations to adding one of your products to a landmark or statue to garner attention of passers-by, guerrilla marketing can be as creative and imaginative as you can think of – there are no rules here.

Sponsors in sporting event

Sponsorship

Sponsorship refers to adding your branding to a range of merchandise or hoarding to drum up interest in your business. You might add your logo to hoarding at sporting events, sponsor a local event related to your industry or even create t-shirts or tote bags for event-goers.

Sponsorship is a broad area where there are plenty of opportunities and while it may cost more on your side, the impact sponsorship can have in raising awareness of your business can be huge. For businesses in a specific industry, sponsorship can be a great way to attract your target customers since they’re already familiar with the sector and are more inclined to be interested in what you have to offer.

Free Samples

If your business deals with physical products, providing customers with free samples can be an effective way of encouraging people to invest their money into what you’re selling. Sometimes, customers may be wary of buying a product or switching brands if they’re not sure of the outcome – free samples are an easy way for them to trial your product to see if they like it before they come back for the full deal.

Snail Mail

We may be in the age of email and social media, but there’s still value in snail mail and it remains an acceptable form of marketing for so many businesses. You might be surprised, in fact, by how many people prefer physical offers such as coupons or flyers promoting discounts and events.

You can send out product updates, for example, newsletters of what’s been happening in the business and what new products or services have launched, or coupons that customers can use in store.

It’s a personalised approach to marketing that can be effective in drawing people in to your store.

Business workshop

Final Thoughts

These offline strategies vary widely in terms of the cost and the effort required, but they all have the potential to raise awareness of your business, products and services in various ways.

Whether you choose to engage with potential customers first-hand or you take a subtler, indirect approach, adding offline tactics to your marketing strategy can have a positive effect on your business.

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Finance & Accounting

4 tips to find the funding that fits your business

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The facts are clear: Startups are finding funding increasingly difficult to secure, and even unicorns appear cornered, with many lacking both capital and a clear exit.

But equity rounds aren’t the only way for a company to raise money — alternative and other non-dilutive financing options are often overlooked. Taking on debt might be the right solution when you’re focused on growth and can see clear ROI from the capital you deploy.

Not all capital providers are equal, so seeking financing isn’t just about securing capital. It’s a matter of finding the right source of funding that matches both your business and your roadmap.

Here are four things you should consider:

Does this match my needs?

It’s easy to take for granted, but securing financing begins with a business plan. Don’t seek funding until you have a clear plan for how you’ll use it. For example, do you need capital to fund growth or for your day-to-day operations? The answer should influence not only the amount of capital you seek, but the type of funding partner you look for as well.

Start with a concrete plan and make sure it aligns with the structure of your financing:

  • Match repayment terms to your expected use of the debt.
  • Balance working capital needs with growth capital needs.

It’s understandable to hope for a one-and-done financing process that sets the next round far down the line, but that may be costlier than you realize in the long run.

Your term of repayment must be long enough so you can deploy the capital and see the returns. If it’s not, you may end up making loan payments with the principal.

Say, for example, you secure funding to enter a new market. You plan to expand your sales team to support the move and develop the cash flow necessary to pay back the loan. The problem here is, the new hire will take months to ramp up.

If there’s not enough delta between when you start ramping up and when you begin repayments, you’ll be paying back the loan before your new salesperson can bring in revenue to allow you to see ROI on the amount you borrowed.

Another issue to keep in mind: If you’re financing operations instead of growth, working capital requirements may reduce the amount you can deploy.

Let’s say you finance your ad spending and plan to deploy $200,000 over the next four months. But payments on the MCA loan you secured to fund that spending will eat into your revenue, and the loan will be further limited by a minimum cash covenant of $100,000. The result? You secured $200,000 in financing but can only deploy half of it.

With $100,000 of your financing kept in a cash account, only half the loan will be used to drive operations, which means you’re not likely to meet your growth target. What’s worse, as you’re only able to deploy half of the loan, your cost of capital is effectively double what you’d planned for.

Is this the right amount for me at this time?

The second consideration is balancing how much capital you need to act on your near-term goals against what you can reasonably expect to secure. If the funding amount you can get is not enough to move the needle, it might not be worth the effort required.

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Growing a Business

5 Simple Tips to Grow Your Business the Best Way

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To achieve success in your business, you need to be ready to keep it growing. You can’t just treat your business with no passion and with no goal for further growth. It’s best for you to grow and expand your business, even though it’s just one small step at a time.

Here are 5 simple tips to grow your business the best way:

1. Expand Your Business Promotion

It’s important for you to expand your business promotion further, so that you can attract new customers to your business. You can do this in various ways, such as by running promotional campaigns on social media, spreading flyers and pamphlets around your local area, offering free bonuses to your customers, and so on.

By expanding your business promotion, you will expand the target audience for your business, meaning that you can increase your potential revenues from time to time.

2. Improve the Quality of Your Products and Services

The best way for you to grow your business is to improve the quality of your products and services. The more you can provide the best products and services to your customers, the more your customers will recommend your business to their friends and family.

This is the best way for you to attract more customers through word-of-mouth marketing.

3. Improve Your Customer Service Quality

Another aspect you need to improve in your business is the customer service quality. Your customers will rely on your customer service team to help them solve their problems with your products or services.

The better you can handle the customer’s problems, the more they will trust your business. Also, the more trustworthy your business, the more people will come to your business and use your products and services.

Productive workday at the office

4. Increase Your Business Productivity

You also need to increase your business productivity, which will allow you to use your work hours in the most efficient way, both for you and your employees. The more productive you are in your business, the more tasks you can complete each day, and the better the results you will get.

Increasing your business productivity also means to stop wasting your time on doing unnecessary things. For instance, when you invest on a money counter from Ribao Technology. you can avoid the loss of counterfeit bills and stop wasting your time counting for the money you have received in your business, as you can get it done much faster by using a money counter machine.

5. Establish a Strong Online Presence

Nowadays, it’s important for you to have a strong online presence. You can do it by building a social media account for your business, and you can also build your own business website. By establishing a strong online presence, it will make it easier for people to get to know about your business.

You also need to make your business available online to make it easier for anyone to order your products and services. This is one of the best ways to grow your business.

Marketing strategic meeting

Conclusion

Are you ready to grow and expand your business?

Follow these tips to get better at growing your business and increasing your business revenues. Take it one step at a time and make growing your business your biggest long-term goal to achieve.

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Marketing

Common SEO Mistakes That You Should Avoid

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There are a number of great strategies that businesses can use when aiming to improve the performance of their SEO campaign, working to increase their online visibility and boost the amount of traffic being directed towards their website. However, it is not uncommon to find that many of these optimisation approaches could actually be causing your site more harm than good.

Of course, a wide variety of the of the search engine optimisation tactics that can be found on line will prove to be highly valuable resources, but trusting all of the tips and tricks that you come across could have adverse effects for your campaign, especially if the content that you are reading details out of date practices.

photo credit: NisonCo PR and SEO / Unsplash

In the article below, we will discuss some of the most commonly seen mistakes made within SEO, helping you to avoid unnecessary damage to the performance of your company website.

Your Site Lacks Quality Backlinks

The creation of quality backlinks to your business page from reputable, high authority external sites is an extremely popular SEO management recommendation, these aforementioned links playing a vital role in the improvement of many aspects of your campaign.

Link building is a great off-page optimisation technique, allowing you to build the authority of your company website as a way to improve your ranking position within the organic search results. This is a must for any business looking to improve their online visibility or brand recognition, meaning that their website will be shown to a wider target audience and will thus see a boost in overall traffic and sales as a result.

While the creation of links leading back to your website from various external sources is vital for the optimisation and management for your SEO campaign, the quality and relevance of these backlinks is also a factor of great importance. If you are aiming to rank well within the search engine results (which is a goal that all businesses should strive towards!), the links that you are forming should be of a high quality and relevance to the industry in which your company operates.

The overall quality of the sites that your business is linking to can have a knock-on effect on the performance of your own website. Forming backlinks with sites that are completely irrelevant to your field, or those known for their poor reputation, will do more to hinder your website than help it. Associating your brand with poor quality pages will affect the authority of your own company website, and should thus be avoided at all costs.

Backlink

Your Site Misuses Outbound Links

Outbound links are something that are often avoided completely within modern day SEO strategies, being the reason as to why so many marketing experts would now consider guest posting to be an ineffective and outdated technique. However, this is far from the truth, and is actually one of the many common misconceptions within SEO.

While filling your site’s main navigational channels with endless external links is not a recommended practice and would definitely cause some issues for the performance of your SEO campaign, this does not mean that outbound links should be avoided altogether. Creating natural links within your on-page content to reputable sources that provide your readers with additional information is actually a great way to enrich the blog articles and landing pages that you publish to your website. This will cause no damage to your brand’s SEO campaign, but can actually assist in the improvement of your authority and reputation.

The issue with outbound links comes not with their use on your company website, but in how they are used, as the placement of such links will play a vital role in whether this common SEO practice will either help or hurt your online presence. Any outbound links that you choose to feature on your site should occur naturally within the on-page content that is presented to your customer base.

Whether it be your landing page content or a blog post, links should only be placed if and where it makes sense to do so. Placing outbound links randomly throughout your text or all in one place is considered bad practice, increasing the likelihood that your content be picked up as spam and your site ultimately be penalised by the search engines.

To avoid outbound links negatively impacting the quality score and performance of your website, links should only be placed as and when it makes sense to do so, using these to provide readers with additional information that will enrich the text published to your company website. As with link building, the quality and reputation of the websites that you link to will impact the authority of your own business site, so it’s important that your brand avoids linking to pages that could harm your domain.

SEO specialist optimizing onsite SEO

The setup and maintenance of a successful search engine optimisation campaign can be a difficult, and sometimes even daunting, task for those who find themselves unsure of where to start. With so many different strategies claiming to provide the best tactics for effective website optimisation, how do you know which advice you can trust?

Luckily, there are a number of highly reputable online SEO courses made readily available to entrepreneurs across the globe, providing expert advice and a helping hand to those looking to optimise their business’ online presence.

SEO is an excellent tool for improving your ranking position and visibility within the organic search results, but it’s vital that your campaign is managed correctly, helping you to avoid any unnecessary mistakes!

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