Connect with us

Marketing

Planning your September social media calendar with GoDaddy Studio

Published

on

Get up to 30%* off! Get going with GoDaddy!

Content for days

When it comes to planning your social media content, the important thing is to think about what engages your target audience most. Businesses across varying industries can utilize their social content for strategic advertising purposes. Using GoDaddy Studio can help you plan your September social media calendar more efficiently with tools to create content based on this month’s trending events.

Examples of social content you can plan for this month include:

  • Auto specials
  • Live music events
  • Outdoor craft fairs
  • Last-chance summer clothing offers
  • Late summer meal specials at restaurants

Below, we’ll share our best tips for success and give you plenty of ideas to plan out your September social media calendar.

Key tips for a successful September social media calendar

Before we dive into specific dates to start planning for, it’s important we review a few logistics that’ll help your social campaigns attract more viewers. Think about these points as you get started.

Go for a design that’s warm and cozy

GoDaddy Studio TEmplates with fall colors

As you look forward to planning your September social media calendar, think about adopting a fall look for your marketing campaigns. This could mean adorning your messages with warm hues like:

  • Burnt orange
  • Lemony yellow
  • Deep crimson

Anything that inspires a sense of coziness is good here. You can add these touches to:

  • Seasonal sales
  • New ranges
  • Fall menus and more

GoDaddy Studio template for weather sales

GoDaddy Studio template for weather sales

Related: GoDaddy Studio — Create eye-catching imagery for your brand

Be timely with seasonal trends

For many companies, September signifies the end of the back-to-school season. This is the final time for industries in this area to do a big push before families finish their shopping for the new school year.

Consider targeting this seasonal trend in your September social media calendar if your business specializes in:

  • School supplies
  • Kids’ clothing
  • Meal prep
  • Family health
  • Daycare

Remember, strategic social media calendars are built around your target audience. Cater to their needs accordingly by highlighting your key products at the right time.

Don’t forget about global audiences

If you’re connected to global audiences in different locations (and if you’re selling online, there’s a good chance you are),  you’ll want to think about ways to hone in on other seasonal trends.

Take our friends located in the Southern Hemisphere, for example. This is the time of year they head into spring, which is something to note on your September social media calendar. If you do choose to reach those customers with seasonal posts, try to target posts directly to those regions, so your North American customers aren’t targeted with spring posts meant for your Australian customers.

In this case, you can use the wonder of nature to position your brand firmly in the minds of those looking to start afresh. Florists are a natural fit here, but so are companies working in outdoor space like:

  • Wellness
  • Fashion
  • Restaurants and more

GoDaddy Studio templates for lavender lattes and spring colors

GoDaddy Studio templates for lavender lattes and spring colors

National and religious holidays

Celebratory get-togethers are much sweeter this year now that lockdown restrictions are starting to ease up.

Expect folks to be more excited about upcoming national and religious holidays.

Take advantage of this enthusiasm where you can on your September social media calendar.

Labor Day

Labor Day, celebrated on the first Monday in September unofficially marks the end of summer in the United States. It typically signifies a time of getting together to enjoy the last days of the season.

But for many online businesses, it also means planning out a September social media calendar with events or specials focused on spending time with loved ones and small gatherings (think barbecues, picnics, and outdoor fairs).

Epic Labor Day sale social media ad

Epic Labor Day sale social media ad

Rosh Hashanah

This holiday falls on September 6th and is a time when the Jewish community celebrates a new year and a fresh start. For brands, this is a time to send well wishes to your Jewish community, as they spend time together on this special day.

Yom Kippur

September 15th and 16th are days that are reserved for forgiveness and spiritual reflection within the Jewish community.  Social messages that wish to acknowledge this holiday should be more humble and avoid celebratory or excess tones.

20th anniversary of 9/11

September 11th is a time for all Americans to remember and honor the men and women who lost their lives on 9/11. It’s also a time for ordinary citizens to recognize and appreciate first responders and military personnel working hard within their communities.

Your message shouldn’t be celebratory here. Rather, it should portray a level of respect and appreciation, and an acknowledgement of the anniversary.

Sports and entertainment

When planning your September social media calendar, consider any sports-related content that may appeal to your audience. The U.S. Open and college football are two major sporting events that occur during this month, so let’s dive in on how you can tap into this category through social planning.

The U.S. Open

The U.S. Open continues this month and runs up until September 12th. This means you’ll want to get your balls in a row and your chalk marks lined up, as you make a play for all things tennis.

Key industries that would benefit here include any sports-related:

  • Restaurants
  • Bars
  • Cafes

If you’re an outdoor venue, you could also consider organizing a viewing party to drum up a celebratory atmosphere.

Create specials and share them to your social platforms to draw customers in.

College football

Game Day watch party social ad made with GoDaddy Studio

Game Day watch party social ad made with GoDaddy Studio

If you haven’t yet jumped on the bandwagon for college football season, you’re not too late. These events go on until the championship game in early January and can benefit businesses like:

  • Sports bars
  • Retailers specializing in outdoor equipment
  • Sporting good shops

Since many fans weren’t able to cheer for their teams in social gatherings last year, now’s the time to get in on the heightened excitement. Plan ahead on your September social media calendar and celebrate these events if it relates to your business. This is especially important if you’re in a college town with a big football presence, like Ann Arbor, Michigan or College Station, Texas.

Game Day Specials with beer

Game Day Specials with beer

Awareness months and days

September includes some important awareness events that you can use to educate and inspire your audience. Of course, this will depend on the space you’re in and the brand voice you have. But planning your September social media calendar with the right choices will help elevate your online engagement.

International Literacy Day

International Literacy Day falls on September 8th, and it’s the perfect time to promote all the great literary minds, works and wisdom of the world.

International Literacy Day social ads with GoDaddy Studio

International Literacy Day social ads with GoDaddy Studio

Anyone in the education industry can get involved here, but here are other example industries that should participate:

  • Charities promoting literacy
  • Bookshops
  • Booksellers
  • Independent authors
  • Libraries

All of the above have a chance to step into the spotlight on a day that falls squarely within their area of expertise.

Deaf Awareness Month

National Deaf Awareness Month is about raising awareness for anyone with varying degrees of hearing loss, ranging from mild to moderate or severe cases.

Charities can obviously use this time for very targeted messaging, but any brand can create content that centers around hearing loss education.

Be sure to include subtitled videos, too. You can create them directly around the theme or have them relate to more generalized content you’re posting.

National Hispanic Heritage Month

Spanning a month, from September 15th to October 15th, National Hispanic Heritage Month nudges Hispanic-owned businesses to the fore.

More than just a promotional window, this is a great opportunity to tell your brand’s story.  It could also deepen your connection to your audience — especially when it comes to engaging more with your Hispanic followers.

GoDaddy Studio templates used for Mexican Heritage month

GoDaddy Studio templates used for Mexican Heritage month

Any business can use this opportunity to connect with their Hispanic audience. But the following industries should prioritize this a bit more on their September social media calendar:

  • Restaurants
  • Educational institutions
  • Non-profit organizations

When it comes to your social campaigns, think about connecting through:

  • Dialogue
  • Awareness
  • Pure celebration

These techniques are great for brands looking to start conversations within the Hispanic community, but make sure to be open to learning more along the way.

International Day of Peace

If there’s one thing we can all agree on, it’s that the world needs more peace. International Day of Peace, on September 21st, is the perfect time to educate or inspire your audience with concepts of goodwill.

International Day of Peace social ad

International Day of Peace social ad

Charities, educational institutions, political organizations, and health and wellness brands have great opportunities to plan campaigns for International Peace Day.

Again, this can be an excellent theme to connect with your audience in a positive way. You should especially consider adding it to your September social media calendar if this message closely aligns with your brand.

Trending months and days

If you’re looking to celebrate the less serious stuff, try adding these trending events to your September social media calendar.

National Yoga Month

Social ads for Yoga Month with GoDaddy Studio

Social ads for Yoga Month with GoDaddy Studio

Join the many yogis across the U.S. and unite with them to say “namaste” all month long. Anyone offering the following products or services can get involved:

  • Yoga classes
  • Retail (think yoga gear and equipment)
  • Health and wellness brands
  • Fitness brands
  • Travel brands (yoga retreat, anyone?)

Invite your audience to meet you in downward dog with fun graphics or create a hashtag challenge that promotes physical and mental well-being.

World Heart Day

Social ads for World Heart Day

Social ads for World Heart Day

Our hearts literally keep us alive as they pump blood around our body to our vital organs. They also have metaphorical references in books and poems that have spanned for centuries. But World Heart Day on September 29th is all about educating people on the importance of the magical pump in our chests.

Health and wellness businesses, medical organizations and nonprofits, food and beverage brands, and doctors’ offices can promote World Heart Day on social media.

Social campaigns that target this day should focus on healthy foods and habits that contribute to good heart health.

World Tourism Day

Never has the tourism industry needed our support like they do now. While the global pandemic put a stop to most international travel last year, this industry is still curtailed to varying degrees in different countries.

ocial media ad examples for World Tourism Day

ocial media ad examples for World Tourism Day

Still, many industries can continue to celebrate World Tourism Day on September 27th by promoting a sense of wanderlust, including:

  • Travel agencies
  • Restaurants
  • Hotels
  • Airlines
  • Entertainment spaces (think casinos, shopping, or popular tourist destinations)

As more countries begin to open up more, the travel industry should seize every opportunity they can on this day.

National Video Games Day

If you’re in the gaming space, you’re in an industry that continues to be on the up and up. Video games continue to take center stage in popular youth culture and many gamers celebrate in the U.S. on September 12th.

Social media ads for National Video Games day

Social media ads for National Video Games day

This the perfect opportunity to engage with your audience through:

  • Giveaways
  • Specials
  • Competitions or other events

If your brand’s online persona aligns with any humorous or witty audiences, this is a day you should mark on your September social media calendar.

International Podcast Day

The popularity of podcasts continues to grow exponentially – not least due to our homebound habits in the wake of the pandemic. If you haven’t already, you ought to at least consider getting in on the podcast action. September 30th is International Podcast Day, so it’s a great day to launch a podcast or promote the one you already have.

Podcast image examples

Podcast image examples

If you’re not producing podcasts, you could also showcase the ones you love that relate best to your business and industry. You can do this by promoting it through a blog post or social media.

Update your designs and promos accordingly

Posting on a special theme relating to one of the events above is easy and impactful.

You can use these opportunities to update your brand identity for maximum impact.

Try doing this for a day, a week or month that aligns with the holiday you’re celebrating.

Mood boards for social media ad inspirationMood boards for social media ad inspiration
Consider creating a fall mood board for your brand.

Having your templates ready and accessible in a tool like GoDaddy Studio is a super simple way to keep the design process quick and uncomplicated. When it’s made easy, creating your content during the month of September can literally save hours out of your day. Utilize this extra time to plan your September social media calendar strategically with events that relate to your business most.

Create some beautiful visual content for the month of September, with GoDaddy Studio. Try it for for free now.



Get Hosting for $1.00*/mo with GoDaddy!

This post was originally published on this site

Continue Reading

Marketing

The Benefits of LinkedIn Ads

Published

on

LinkedIn wouldn’t necessarily be the first platform that comes to mind when considering social media advertising. However, if you are a B2B organisation, the platform can allow you to reach professionals across the globe. LinkedIn allows you to generate brand awareness across targeted professional sectors and reach out to decision makers directly.

Advertising is all about targeting the right people. Users of LinkedIn tend to be older, professional and have a higher income than the average user of other social media platforms. So if that is your target market, LinkedIn offers a great opportunity to reach them. Professionals use LinkedIn for business networking purposes so users are generally in work mode so engaging with them should be easier than on other platforms.

Here we outline the six main advantages that LinkedIn Ads have over other social media platforms.

1. Variety of ad formats

LinkedIn offers a number of options for advertising:

  • Sponsored content – this type of ad appears in people’s feeds, it is the least personal form but good for promoting content from your business page and encouraging people onto it.
  • Text ads – these are only viewable by people using a desktop. With these you can choose the audience you want to target and you only pay per click.
  • Message ads – these appear in users’ inboxes and are proven to be good for conversion.
  • Video ads – great for storytelling, you can also retarget users who have watched the video, aiding conversion rates.
  • Dynamic ads – these allow you to fully personalise your ad by showing user’s photo, name and title within the advert.

2. Generate high quality leads

The ability to target professionals and gain good quality leads is the primary benefit of LinkedIn ads. Users are looking at work-related content so will be more open to solutions for their business needs.

With more than 800 million users in over 220 countries and territories, LinkedIn is the biggest social network for professionals and businesses alike. 4 out of 5 LinkedIn members drive business decisions and the platform has been rated the best for lead generation by marketers.

By using LinkedIn advertising, you can access their Lead Accelerator feature. This feature allows businesses to follow their best prospects and offer more targeted ads directly to them. This includes remarketing to website visitors, which helps nurture leads, making them more likely to become customers.

3. Targeting

LinkedIn allows you to target specific demographics, enabling you to create much more personal advertising campaigns. Facebook lets you target interest and behaviour based factors however LinkedIn is the right medium to use if you want to target individuals based on their industry and job. You can filter your audience by:

  • Age
  • Location
  • Company name
  • Company size
  • Degree subject
  • Job title
  • Seniority
  • Industry
  • Member skills

These variables make the platform the ideal choice for B2B organisations wanting to target decision-makers.

Entrepreneurs executing on a business idea
photo credit: LinkedIn Sales Navigator / Unsplash

4. Remarketing

LinkedIn allows you to specifically target people who have shown an interest in your products. Matched audiences show you which users have visited your website and the pages that they went on. This allows you to target them with specific ads in the hope that they will return to your website and convert to a customer.

Matched audiences can be created with:

  • Account Targeting – Uploading a CSV of company names to LinkedIn allows you to target decision-makers.
  • Website Retargeting – Target the users who have visited your website and re-engage them to aid conversions.
  • Contact Targeting – Uploading a CSV of email addresses of your contacts to LinkedIn enables you to nurture your leads and prospects even further.

5. Increased conversion rates

The ability to target specific groups, nurture them and remarket to them will increase your conversion rates.

A year-long study by HubSpot found that on average, LinkedIn ads convert users to leads at a 6.1 per cent conversion rate. This compares to 2.58 per cent for Google search ads.

MD of exhibition stand contractor Black Robin Exhibits, Alan Jenkins, managed to achieve a conversion rate of 8.2% with a LinkedIn campaign earlier this year, he said “We were delighted with the results, it wasn’t a huge investment, we could set the budget and the conversion rate was fantastic”.

6. High control

A big benefit of LinkedIn advertising is the high degree of control that you can have. You can set a specific start time for your advert and specify when it will end. As well as this, you can set daily budgets to ensure your advertising costs are kept at the right level for your business.

Businessman using LinkedIn app

Conclusion

Setting up a LinkedIn campaign is not straight-forward due to the variety of advert types and different ways of targeting. But the platform has a number of advantages over other social media sites if your target market is professional businesspeople.

B2B organisations will be able to target specific demographics with personal ads, nurture and remarket to them. All this will increase conversion rates, making LinkedIn a valuable marketing tool.

This post was originally published on this site

Continue Reading

Marketing

Beginners’ guide to Instagram Reels

Published

on

Get up to 30%* off! Get going with GoDaddy!

Get ‘Reel’ results

If you haven’t already heard the news, according to Instagram, they’re no longer a photo-sharing app. Shocking, right? The company announced they want to start focusing more on video content, like that offered through Instagram Reels, as opposed to being the original square photo-sharing app they’re known for being.

“At Instagram, we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging.” — Adam Mosseri, Instagram CEO

This makes total sense because short, engaging videos (shown to us by hyper-accurate algorithms) have proven to keep our attention more effectively than ever before. So effectively that 93% of marketers who use video say it’s an important part of their marketing strategy. Additionally, users are twice as likely to share video content with their friends and family than any other type of content, including social media posts, blog posts/articles and product pages.

So if you’ve been hesitant to start making Instagram Reels or just needed a little encouragement, we’ll cover the basics, give you some ideas on what content to create for your business or brand, and help you understand the data behind it all.

But, before we do, let’s talk about why Instagram Reels needs to be included in your marketing strategy.
What are Reels and why should you start using them?

Person recording elephants on smartphone

Instagram Reels rolled out in late 2020 and the feature has continued to increase in popularity. Reels provide creators with a way to produce and share short, engaging videos using a collection of mainstream music and user-generated audio.

With more advanced editing tools, such as speed controls, filters and transitions, you can effortlessly edit multi-clip Reels up to 30 seconds long, entirely within the Instagram app, which is amazing if you don’t want to use multiple apps and extra equipment to film, edit and post to social media.

Reels are definitely a useful feature of the platform as a whole that is worth exploring. When it comes to metrics, Reels receive 22% more engagement than videos posted directly to a feed. In addition to IGTV, Live and Stories, Instagram Reels are another great tool for you to use to get noticed on the platform and reach potential customers.

Nearly two-thirds of Instagram users are between 18 and 29, with 18- to 34-year-olds the most active age group. That means there’s a ton of opportunity for businesses to be discovered by your target audience on this platform. So, if your Instagram strategy needs a boost to stay top-of-mind and ahead of the competition, Reels could be your solution.

Related: How to plan an Instagram marketing strategy to attract business

Instagram Reels small business content ideas

If your business is active on Instagram but hasn’t posted a Reel just yet, don’t worry, it’s not too late to start. Accounts that don’t follow you can find your content while scrolling on the Explore page, which is why it’s so important for brands to be active where their target audience is.

Don’t let lack of inspiration hold you back, here are some simple and effective video ideas:

Educational content‍

The best way to increase your reach and engagement is to give your viewers value. If you can create something that is helpful, users are more likely to like it, share it with their friends and follow you for more. That ultimately, tells the algorithm your content is worth being promoted to others on the app.

For example, you can create shareable workout, cooking or crafting videos just by showing your step-by-step process.

Showcase your products‍ or services

Highlight what makes your business unique with Reels dedicated to each product or service you offer. This could be a tutorial on how to best use your products or a way to update customers on new offerings.

Create original content‍

Easier said than done, but I know that behind-the-scenes content, user-generated content and FAQs are always a big hit with loyal audiences.

You also have a few different ways to get trending and possibly even viral. You can use trending hashtags, popular audio clips or filters and get discovered among other videos with those elements.

Re-creating a popular trend while highlighting your brand is one of the quickest (but not the easiest) ways for business growth with Instagram Reels.

How to optimize your Instagram Reels

Improvised video recording setup

Improvised video recording setup

Like with any social media platform, there are always hidden steps you can take to increase the likelihood your content gets seen and please the almighty algorithm.

For example, many users who create content for TikTok have started uploading those same videos as Reels. Seems like a logical time saver, right? Well, Instagram has not only clearly advised against re-posting content that’s “visibly recycled from other apps,” it has also updated its algorithm to recognize and prevent it from performing well on their platform.

That being said, here are some tips on how to optimize your Reels for the best results:

  1. Try to record (vertically), edit and add effects to your reels from within the app, rather than uploading a video you’ve created elsewhere.
  2. It’s also important to use text overlays, hashtags, audio, and descriptive captions to let Instagram add you to an algorithm relevant to the content.
  3. @ other accounts, when appropriate. Just like hashtags, you’ll get more reach by including their name in your content.
  4. Use custom thumbnails. Doing so will make it easier for users to find videos they want to watch when scrolling on your account. It’s also a great way to incorporate your branding and help your feed look cohesive.
  5. Sharing your Reels to your Stories and even on your feed will get more people to see it. You can share it when you post it or, if you have posted enough that day, share on a day when you don’t have anything else to post.

Algorithms are constantly changing, and not always for the better. Doing just a little bit of research to stay on top of current trends and best practices will pay off in the long run.

Related: 3 ways to use Instagram Stories for digital storytelling

Understanding Instagram Reels Insights

Bodybuilder recording workout

Bodybuilder recording workout

Finally, you’ll need a way of knowing if your hard work is paying off.

Instagram has included a dedicated tab, which is similar to the Insights tab on your static posts and videos, that details the metrics relating to your Reels. With the Instagram Reels Insights, business owners can see important metrics like accounts reached, plays, likes, comments, saves and shares.

By knowing what type of accounts you’re reaching with your Reels and which content formats are most engaging with your audience, you’ll be able to adjust your content to better serve your target audience and grow your account.

Measuring these stats is the best way to make sure all the efforts you’re putting in to engage your fans is actually working.

Once you have a good idea of where your metrics are on average, try experimenting with the time of day, type of content and hashtags you use when posting your Reels. Start thinking of ways to get in front of new users with videos like tutorials, bloopers or more user-generated content. You could even share customer testimonials or success stories for added social proof.

Final thoughts on Instagram Reels

I know I personally struggled with the idea of including yet another item on my content creation checklist, but I’ve found that even just repurposing a few old clips from videos on my YouTube channel into Reels has proved effective in increasing my engagement and reach on Instagram.

Exploring a new feature of social media can be intimidating and overwhelming at times, but Reels seems to be a fun new way to expand your social media presence through the use of short videos. I recommend testing it out and seeing how well it works for you and your audience. You might find it to be your new favorite tool in your social media strategy.



Get Hosting for $1.00*/mo with GoDaddy!

This post was originally published on this site

Continue Reading

Marketing

5 Strategies to Drive Customer Engagement

Published

on

Engaging with your customers is the key to driving sales and growing your company. However, some businesses are not sure how to do this effectively. It means that when they finally manage to engage with their customers, they are not entirely sure what worked. Knowing how to drive customer engagement is all about knowing your customers.

Here are 5 strategies that you can use to drive customer engagement.

Customer engagement
photo credit: Edmond Dantès / Pexels

Communication is the Key

Communication between your company and your customers is fundamental to engagement. If your customers are trying to talk to you about your products or services, then you should listen to them. Avoiding contact will simply drive them to another company.

Here are some tips you should follow.

1. Listen to Your Customers and Never Assume

If you have a customer that approaches you on social media or any other channel, it is vital that you engage them in a conversation. Their initial message might not be the complete story, so you need to work with them to find the right answer.

Once you have found out what the customer wants, go through your products with them and pinpoint what works for them. Your sales team must never assume that they know what their customers want, or they might find the customer goes elsewhere.

2. Seek Help with Engagement

Sometimes no matter what you try, you are unable to engage with your customers or retain them. It may be that there are strategies that you haven’t considered or lack the knowledge to implement.

This is where companies such as TCC Global can help. By helping you and your marketing team to engage with your customers and create brand loyalty, you can start to grow your business.

3. Respond Quickly to Questions

There is nothing more frustrating for customers than asking a question on social media and not getting a reply. Even a delay of a few hours can be enough to cause someone to look elsewhere.

If your business has a presence on social media, then it is vital that it is monitored at least during business hours.

Selling to existing customers

4. Chat to Your Customers

There is a temptation to use your means of communication to just sell products. While this is an important part, there should also be more customer engagement through conversation.

If you find something interesting, tell your customers on social media. Reply to them if they answer you and keep the conversation going.

5. Blog About the Popular Questions

If you are seeing a trend in questions your customers are asking, then it may be a good idea to write a blog post about it.

Blog posts will drive visitors and potential customers to your website and from there they may go to your products. Answering these popular questions will also save time for your customers and build loyalty.

Conclusion

So, there you have it – 5 strategies to drive customer engagement. These are just a few of the ways your company can build a relationship with its customers and build a loyal following.

It is important to remember to stay engaged with your customers even after they make a purchase.

This post was originally published on this site

Continue Reading

Trending

SmallBiz Newsletter

Join our newsletter for the latest information, news and products that are vital to running a successful SmallBiz.