In setting strategic objectives, companies usually end up with a list of worthy but vague aspirations. The secret to getting a list of clearly defined and...
Redeem now David Bamman was trying to analyze “Pride and Prejudice” — digitally. An information scientist at UC Berkeley, Bamman uses computers to think about art,...
Much has been written over the years about how firms lack visibility into the returns from their marketing investments. In an analog world, the perennial reason...
Companies spend billions of dollars every year to gain information about their customers, buying data from market research firms, running study after study, and using big...
Companies everywhere labor under the illusion that the key to a great strategy is a good handle on the future. But meteorologist Edward Lorenz demonstrated that...
