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The Moment These 7 Entrepreneurs Turned Their Hobby Into a Business



There are plenty of reasons to want to start your own business: more flexible hours, financial independence, room for growth… the list goes on. But what if your motivation is less practical? What if you simply want to transform a longtime passion into a rewarding career?

Read on to learn how these seven entrepreneurs turned their hobbies into full-time jobs—and about the moment they decided to flip that switch.

1. The beer enthusiast

While other sixty-somethings might begin thinking about retirement, at 62, Paul Allen was gearing up to make the biggest career move of his life. Frustrated by the lack of job prospects for an industrial engineer, he decided to step up a longtime hobby: making beer, wine, and mead at home.

“Luckily, my beloved wife [Betsey Dahlberg] was having similar employment issues as a lawyer,” Allen says. Together, they founded Hope Springs Distillery, creating small batches of high-quality alcoholic spirits (vodka, gin, and absinthe so far) in their small town of Lilburn, Georgia.

Allen says his wife’s legal expertise comes in handy in the distillery business, which he refers to as “the most regulated industry on the planet.” Dahlberg handles all legal, business licensing, and reporting tasks, while Allen manages the equipment and production process himself. “We’ve learned to work and play well together,” he says, of having his spouse as a business partner.

Now, five years after launching their business, Allen feels grateful for the change of pace. “It’s all been a hyper, light-speed blur. There’s something incredibly addictive about making a product yourself, [and] watching others buy it and tell you how much they like it.”

And while he hasn’t looked back, he warns against those who might be tempted by the romance of opening their own distillery: “[It’s] definitely not for the faint of heart.”

What you can learn

  • It’s never too late. If you think you’re too old to start a business, think again. Allen proves that it’s never too late in life to make a career pivot, especially when it involves a passion.

  • Ask for help. Starting a business is hard on your own. Enlist friends and family to share their expertise, or as in Allen’s case, consider drafting a loved one to be your business partner.

2. The dog lover

Lazhar Ichir is the founder of Breeding Business, an educational platform for responsible dog breeders.

“As a young boy, I was always surrounded by dogs,” he says, but when he moved to London in adulthood, becoming a dog owner felt out of reach. “How long was I going to stay there? It was hard to make any sort of commitment such as owning a dog.”

Disenchanted with his nine-to-five and seeking a new challenge, Ichir drew from his lifelong passion for dogs, building an online resource to guide breeders through the process. He provides them with free content and some paid upgrades, as well as software for running their businesses.

“While searching for a specific niche I could address, breeding was the one in which I thought I could help the most,” he explained. “I knew ethical breeders already, and there was a lot of work to do with the new generation breeding ‘designer’ dogs.”

But, as is often the case when starting a business, things weren’t always easy for Ichir. “The first year, I was writing a lot of content, outreaching a lot, but nothing came my way,” Ichir says. “I cut my expenses to a minimum since there was not a single dime coming in for a few months.”

Eventually, his hard work paid off, but not without ongoing challenges. “The worst part of running a small business is the solitude,” he says. “We work so hard to build something, and we lack the time to socialize and stay in touch with the people that matter.”

His advice to entrepreneurs is to keep going, work hard, and remain in contact with dear friends. Those are the people you’ll want by your side throughout the highs and lows.

What you can learn

  • Find your niche. Once you’ve committed to building a business from your passion, take a closer look at the industry and identify any gaps. What seems to be missing? How will you serve an existing consumer need?

  • Keep in touch. A good support system is everything. Like Ichir says, the early stages of starting a business can be draining and lonely, but it doesn’t have to be that way. Make the journey more bearable with good friends by your side.

3. The crafty cook

For Sara Gotch, the desire to start Gnarly Pepper, her custom spice blend company, went beyond her love for cooking. She also wanted to indulge another passion: travel.

“I decided at sunset at the Sun Cliff Resort in Thailand in 2015,” Gotch recalls of the moment she vowed to quit her job and become her own boss. “Best decision I’ve ever made.”

Once she returned home, the idea for Gnarly Pepper came to her while in the kitchen one day. She loved chicken and tuna salads, but hated how they were always drenched in calorie-laden mayonnaise. Instead, she began to experiment with plain Greek yogurt and spice blends, seeking healthy alternatives for traditional dips and condiments.

In the last year and a half alone, Gotch has taken her spices from three grocery stores to a whopping 26, landing in a total of 43 stores. She’s also gained the interest of a distribution company.

When asked if she had any advice for aspiring or new entrepreneurs, Gotch offered two pointers: say yes to new opportunities, and set mini goals for yourself.

“Climb the mountain or sprint out your frustrations,” she says, “because once you accomplish the mini goals—the larger ones don’t seem as scary.”

What you can learn

  • Always say yes. Gotch credits much of her company’s initial success to her willingness to step beyond her comfort zone. For her, this meant speaking to large crowds and showing up to networking events. “After my first year, a lot of opportunities opened up just by searching, asking, and finding,” she says. “In the long run, people invest in you, not just the product.”

  • Set mini goals. If you’re feeling defeated or tired, remember that starting a business is a huge endeavor. To keep herself motivated and on track, Gotch creates smaller, more manageable benchmarks—which allow her to celebrate even the littlest wins.

4. The family photographer

Jen Allison has been hiding behind cameras since she was a kid, but it took two life-changing experiences for her to actualize a dream of becoming a full-time photographer.

When her father passed away in 2010, she was inspired to quit her job and launch her business, Jen Allison Photography, which specializes in authentic, candid family and brand photos. Years later, her personal mission changed once more, when her son Jack was diagnosed with a congenital heart disease.

“My son basically has what I call a ‘Mighty Heart’ that’s supercharged and can run into a race condition that spikes his heart rate,” Allison explains. “I was inspired to create a branch of my current business that gives back and has much more meaning.”

Through her new initiative, Project Mighty Hearts, Allison documents the experiences of families with children suffering from congenital heart diseases. Now, for every family photography session she sells, she gifts a session to one of these families.

“[One of the] greatest challenges of starting my own business is learning to trust the ebbs and flows of entrepreneurship,” she says. “Sales will come and go, so I need to continue to trust my abilities… and know that the work will come, as long as I continue to stay true to what I believe in.”

What you can learn

  • Be genuine. Authenticity has always been a key component to Allison’s photography. Now, she applies that value to her business strategy, offering this advice to fellow entrepreneurs: “Don’t compare yourself to others. Stay authentic and true, and serve your clients beyond what they are expecting.”

  • Follow your heart. Even more powerful than transitioning a hobby into a full-time job? Finding a way to give back to a cause that’s close to your heart. Allison’s latest initiative has given her company a philanthropic dimension, taking her passion project to another level.

5. The music geek

“Growing up, I was a huge music geek,” said Rob Janicke, founder and co-owner of SoundEvolution Music, an independent record label based in Staten Island, New York.

Janicke pursued a career in sales for 20 years—running his own music blog as a passion project—before starting the label with musician and longtime friend, Mike Pellegrino.  They currently release music on both vinyl and digital formats for independent artists in New York, Chicago, and Montreal.

Why the need for such a major life shift? Janicke cites his unhappiness at work and devotion to his kids.

“I’m a child of divorce, and I viewed work as something you had to do,” he explains. “Liking it wasn’t a requirement.” He vowed to set a different example once he had kids of his own. “I wanted to prove to them that you can follow your dreams and do whatever you like, as long as you believe in yourself and work harder than anyone else.”

Then, three years ago, inspiration struck with the passing of musical icon David Bowie. “That night, I was watching old Bowie clips on YouTube and came across a young, female singer who covered the Bowie classic ‘Life on Mars,’” Janicke says. That singer was Hayley Richman, who became the first of five artists to be signed with SoundEvolution.

Janicke admits that he is still finding his way in the music business, despite being an avid fan and having surrounded himself with musicians for his entire life. “I learn a ton every day,” he says. “I make sure to read, ask questions, and get advice from some mentors I’ve developed along the way.”

What you can learn

  • Start small. If you aren’t sure about taking the plunge to turn your hobby into a business, consider making it your side hustle first. Once Janicke became more invested in his music blog, he could see music as a viable career path.

  • Embrace the unknown. Janicke’s biggest advice for new business owners is to set aside fear and lean into weaknesses. “Understand that you won’t know what you’re doing for a very long time,” he says, “and once you do know what you’re doing, start learning faster because you can never learn too much.”

6. The art collector

Jeremy Larner is the founder and president of JKL Worldwide, a full-service fine arts consultancy that was born out of his hobby and passion for art collecting.

“The inspiration for starting my own business was, quite plainly, I wanted to be my own boss,” Larner says. “I felt that the only real way to have security in an uncertain economy was to take my financial and economic future into my own hands.”

Larner was previously the manager and business partner of Rob Dyrdek, a multi-hyphenate celebrity best known for his professional skateboarding career and reality television work.

“I always loved art and as soon as I could afford it, I started to buy and collect paintings from artists who inspired me,” Larner says. “At first I simply bought what I loved, but once I started to learn about the art market, my purchasing decisions became more investment-driven.”

The now-established consulting firm offers art procurement and investment strategies for clients, but Larner is quick to point out that it took time to build that client list. He spent the first year of his business developing new relationships—which proved to be especially difficult in the art world, where everyone is so interconnected.

“Networking is a powerful way of securing long-term and repeat business,” Larner says. “A small business owner who is genuine, transparent, and personable will go a long way when it comes to networking and fostering professional relationships.”

What you can learn

  • Build a network. In the first few years of his business, Larner focused his efforts on developing relationships in the art world. Not only did this include galleries, dealers, and auction houses, but also financial partners, industry experts, and mentors.

  • Dream big. There’s a reason why Larner named his company JKL Worldwide, not JKL National. Although he was relatively new to the industry, he felt confident in his ability to build a team of experts and offer world-class art consulting services.

7. The television fanatic

Georgette Blau had just moved to the Upper East Side in Manhattan when she discovered her new neighbors: George and Louise “Weezy” Jefferson. (That is, the deluxe apartment where TV sitcom The Jeffersons was filmed in the mid-70s.)

Eager to share the landmark with other pop culture fanatics, Blau formed her company On Location Tours, which now operates 10 television and movie location tours in New York and Boston.

Locals and tourists can now sign up to visit the hot spots of their most beloved fictional characters. On the Sex and the City tour, major highlights include visiting Carrie’s famous brownstone and her favorite bakery. There’s also a When Harry Met Seinfeld tour, which features 40+ iconic locations from TV shows and movies, all filmed uptown.

“The amount of media we have received, both traditional and online, has been amazing,” Blau says of her continued success. It seems her idea has caught on overseas, too. “We were the third TV and movie tour [company] in the world. There are now over 300.”

Blau admits to feeling overwhelmed at first, having a “hobby background” in lieu of traditional business experience. “The biggest challenge was fast growth,” she says, citing 2004 and 2008 as particularly tough years. (Incidentally, both Sex and the City and Friends aired their final episodes in 2004.)

Her advice for new entrepreneurs? Staff up right away—even if that means hiring part-timers or interns at first. “It’s hard developing a business all by yourself!” Now, almost two decades later, Blau has a staff of over 40 employees, 20% of whom are full-time.

“I loved starting a business from my hobby,” she adds, “because after 19 years, I still love it and am still so passionate about it.”

What you can learn

  • Think outside the box. If your hobby doesn’t align with an existing profession, it might be time to get creative. When Blau first launched her tour company, it was one of the first of its kind. Now, she’s paving the way for a whole new generation of television and film junkies.

  • Hire strategically. Or, as Blau more simply puts it, staff up. In the early stages of any business, it’s crucial to have all hands on deck. And while it’s always a good idea to be tactful with your new hires, sometimes headcount is what matters most.

Next steps for making your hobby a career

There isn’t one single path for getting there, or a universal sign to let you know the timing is right—but when you’re ready to transition from enthusiast to entrepreneur, you’ll know. Keep in mind these tips from our seven business owners:

  • Stay authentic to your passion.

  • Find your niche within the industry.

  • Don’t be afraid to ask for help.

  • Set big and small goals for yourself.

  • Network, network, network.

Feeling inspired to take your hobby to the next level? Read our complete guide on how to write a business plan, then brush up on the basics of how to secure funding for your future business.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.


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Business Ideas

What open source-based startups can learn from Confluent’s success story



It’s common these days to launch an enterprise startup based on an open source project, often where one the founders was deeply involved in creating it. The beauty of this approach is that if the project begins to gain traction, you have the top of the sales funnel ready and waiting with potential customers when you move to commercialize your business.

In the past, this often meant providing help desk-style services for companies who appreciated what the open source software could do but wanted to have the so-called “throat to choke” if something went wrong. Another way that these companies have made money has been creating an on-prem version with certain enterprise features, particularly around scale or security, the kind of thing that large operations need as table stakes before using a particular product. Today, customers typically can install on-prem or in their cloud of choice.

“A key aspect of these kinds of technology-developer data products is they have to have a combination of bottom-up adoption and top-down SaaS, and you actually have to get both of those things working well to succeed.” Jay Kreps

In recent years, the model has shifted to building a SaaS product, where the startup builds a solution that handles all the back-end management and creates something that most companies can adopt without all of the fuss associated with installing yourself or trying to figure out how to use the raw open source.

One company that has flirted with these monetization approaches is Confluent, the streaming data company built on top of the open source Apache Kafka project. The founding team had helped build Kafka inside LinkedIn to move massive amounts of user data in real time. They open sourced the tool in 2011, and CEO and co-founder Jay Kreps helped launch the company in 2014.

It’s worth noting that Confluent raised $450 million as a private company with a final private valuation in April of $4.5 billion before going public in June. Today, it has a market cap of over $22 billion, not bad for less than six months as a public company.

Last month at TC Sessions: SaaS, I spoke to Kreps about how he built his open source business and the steps he took along the way to monetize his ideas. There’s certainly a lot of takeaways for open source-based startups launching today.

Going upmarket

Kreps said that when they launched the company in 2014, there were a bunch of enterprise-size companies already using the open source product, and they needed to figure out how to take the interest they had been seeing in Kafka and convert that into something that the fledgling startup could begin to make money on.

“There have been different paths for different companies in this space, and I think it’s actually very dependent on the type of product [as to] what makes sense. For us, one of the things we understood early on was that we would have to be wherever our customers had data,” Kreps said.

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Business Ideas

5 Hobbies That Make Money and How To Get Started



Money-making hobbies range from walking dogs to blogging to creating and selling homemade goods.

Read about these profitable hobbies, as well as what you can expect to make.

1. Driving

Enjoy cruising around town? Give others a ride and make money by becoming an Uber or Lyft driver. Uber drivers make an estimated $5 to $20 an hour, and Lyft drivers earn about $5 to $25 an hour, according to, a review site for money-making platforms. Note that earnings depend in part on when, where and how often you drive.

To become an Uber or Lyft driver, you must be the minimum age to drive in your area. You must also meet specific requirements related to your driver’s license, insurance and vehicle. Learn about these exact requirements in our guide to becoming an Uber or Lyft driver.

If you enjoy driving but don’t want people in your car, look into becoming a full-service Instacart shopper, which involves shopping for and delivering groceries. Uber Eats and Amazon Flex also offer opportunities to deliver food and other products to homes. Each of these gigs has its own set of requirements, though, so do your research before signing up.

2. Caring for dogs

If your favorite hobbies involve belly rubs, smooches and long walks in the neighborhood, try Wag or Rover. These apps enable you to walk, dog-sit or board pups overnight for money.

Rover and Wag work in similar ways. They both require you to be at least 18 years old, pass a background check and meet other requirements. For both, you create a profile, set your own rates, and use the app to choose which gigs to take. (See our Rover vs. Wag comparison for more specific sign-up and payment information, as well as how the apps vary in the services they allow.)

On both apps, the amount you earn depends on what you charge, how much you receive in tips, and which types of services you provide. As you would guess, boarding typically pays more than walking a dog, for example. But both companies take a bite from your earnings. Rover charges a 20% service fee per booking, and Wag takes 40%.

3. Blogging

If you have a blog that gets decent traffic, try making money from it. Blogging for money can take a few forms. One way is to host ads on your blog through a service like Google AdSense, which is free. Here’s the gist, according to Google: If your website is approved, then you choose where on it you would like ads to appear. Then advertisers bid to place ads where you designated, with the winner’s ads appearing in that spot. (People make money on YouTube through the same service.)

You earn some money when a reader clicks on one of these ads — but determining exactly how much you’ll make is tricky. Explore our guide to Google AdSense to learn more about it.

You could also try writing sponsored content, meaning companies pay you to write about their products. Or, become an affiliate through the Amazon Associates program. That involves linking to an Amazon product from your content and earning a commission when one of your readers clicks through and buys that item. Learn more about how to make money on Amazon through your blog.

4. Posting to social media

Love posting to social media and building a following? On Instagram and TikTok, many users earn money through sponsored photos and videos. Say you regularly post about your at-home exercise regimen. You may agree to post about a retailer’s resistance bands or sweatpants in exchange for cash or free products. (Sponsorships and affiliate marketing are also ways to make money from podcasts, in case that’s one of your hobbies.)

Sponsors may reach out to you to set up this kind of arrangement; you could contact them; or, in some cases, you may consider working through a third-party agency.

The type of content you post, as well as your number of followers and their engagement, will likely impact sponsorship opportunities. Learn more about how to make money on Instagram or on TikTok.

5. Selling your wares

There’s a marketplace for just about everything. So if you’re skilled in a hobby, consider trying to profit from it. For example, if you create jewelry or have an eye for thrifting quality clothes, try selling those items at a local flea market or yard sale, or on a neighborhood website such as Nextdoor or Facebook Marketplace.

Or look into an online market that could attract a wider range of buyers. Consider Etsy for crafts or Poshmark if you want to sell clothes online.

These websites charge fees that will cut into your profits. This guide to selling stuff online will help you think through the math and determine if your hobby can become a viable business.

What to consider before making money from your hobbies

Before taking any of the routes listed above, keep in mind that this work will likely affect your taxes. See our guide to self-employment taxes, which includes expenses you can deduct, and how to avoid penalties.

And as you aim to profit from your hobbies, consider whether you will continue to enjoy them through this new business lens. Let’s say knitting helps you relax. Will it continue to do so if you’re pricing, promoting and shipping your homemade wares through an online marketplace? And that blogging hobby: Will writing still be fun or cathartic if you’re occasionally throwing in a sponsored post?

It may be hard to answer these questions until you give the money-making approach a shot. But it’s worth reflecting on the potential trade-offs as you think about turning your hobby into a job.

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Business Ideas

5 business ideas for post-pandemic needs



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Niches for the new normal

It wouldn’t be an overstatement to say that the consequences of the COVID-19 pandemic have been devastating. From health concerns to the economic downturn, we experienced it all. Luckily, as vaccines continue to roll out and the world starts to normalize again, a plethora of business ideas for post-pandemic opportunities sit on the horizon.

A lot has changed since the onset of the pandemic.

First, we saw digital interaction companies like Zoom, Microsoft and Slack take off as we found ways to stay connected through our screens. Then, we saw companies that relied on physical interaction and travel take massive financial hits.

As we look to the future, we must leverage all the changes over the past two years to build sustainable businesses for the long term.

Related: 3 low-cost marketing trends for the new normal

5 business ideas for post-pandemic needs

This post will cover the five business ideas that are perfect for the new post-pandemic world. These ideas will range from concepts that you can run from your iPhone to in-person experiences including: 

  • Start a dropshipping business.
  • Offer virtual assistant services.
  • Become an Airbnb host.
  • Manage influencers.
  • Open a food truck.

By the end of this post, you’ll be familiar with these five ideas that you can pursue and leverage to build a profitable business.

1. Start a dropshipping business

Woman packing a box

More and more people are turning to digital commerce to buy the things they need. People no longer want to go to their local store, wait in line and travel back home. Instead, with a click of a button, they expect to get the products they want in a timely manner.

A great way to capitalize on this new shopping trend is through dropshipping. Dropshipping is a timeless business model that can work under any economic situation.

The great thing about this business model is that it’s a very low-cost business to start. Dropshipping is when the retailer (you) does not keep any inventory on hand. Instead, you work as a middleman, transferring the customer’s order to the manufacturer.

By not holding any inventory, there are virtually no startup costs.

You may have to pay a monthly subscription for many ecommerce platforms. However, your hosting costs shouldn’t exceed more than $30 a month when you’re just getting started. You will likely have to pay for additional tools like a landing page builder or an email service provider, but these services should only cost around $10 to $20 a month.

Interestingly though, it is possible to start a dropshipping business for free. Many successful dropshippers use platforms like eBay and Etsy to list their products. The benefit of using a platform like eBay, outside of the zero-dollar startup cost, is that they already have users on their platform looking to purchase items. Whereas, if you build a brand new store, you start with zero traffic. You will have to run online ads to your website or create content via social media or a blog to attract visitors.

Although the traditional online store strategy is more expensive and takes more time to generate sales, you will benefit from designing your own website and creating your own custom pages. You also will have the ability to collect the email list of your buyers and market to them in the future.

2. Offer virtual assistant services

If there’s one thing the pandemic taught us, it’s that we can continue working even if we’re not sharing the same office space.

With the proliferation of technology that allows us to have virtual communication, it has never been easier for businesses to outsource tasks.

As a virtual assistant, the services you could offer are limitless. I would recommend teaching yourself a high-income skill. When most people think of high-income skills, they think of jobs like being a lawyer or a doctor — skills that need years and years of education before making a living in that field.

However, there are many skills you can learn on the internet with no need for formal education. For example, skills like copywriting, search engine optimization, coding, web designing or social media marketing can all be learned through YouTube or how-to articles.

Once you have a solid foundation of the skill you just learned, you can sign up on a freelance platform like Upwork or Fiverr and create a seller’s profile to start getting projects.

Also, don’t be afraid to leverage social media platforms, like LinkedIn or Twitter, to message business owners about your services.

3. Become an Airbnb host

Brightly-lit living room

Brightly-lit living room

As the pandemic comes to a close, people are starting to “revenge travel” to make up for all the time they spent in their house since the start of COVID-19.

If you have a spare bedroom in your house, you may want to look into monetizing that space by becoming an Airbnb host.

The process of becoming a host is effortless and can be done within a couple of minutes.

Like eBay dropshipping, becoming an Airbnb host is great because it is entirely free to list your home on Airbnb. In addition, the platform already has more than 150 million users who book vacations or experiences.

If you do happen to have the extra space and becoming an Airbnb host is a reality for you, you can check out the free rental property calculator on their website to see how much money you could make based on your location and property size.

4. Manage influencers

Influencer marketing has grown from a market size of just $1.7 billion in 2016 to an expected $13.8 billion by the end of 2021. With platforms like YouTube, Instagram and TikTok all growing in popularity, it is no surprise that brands are looking for ways to get their products in the hands of influencers who have an engaged following.

Still, many influencers don’t know the monetization potential behind their accounts. Most individuals with a large following have amassed their following because they love what they do, not because they want to sell something to an audience.

A great strategy is to pick a platform and reach out to influencers within a specific niche.

The more specific you get, as in makeup influencers on TikTok, the easier it will be to represent them as a manager.

Reach out to these influencers and ask them how much they would charge to promote a product in their video. Many influencers won’t know the value of their audience and will give a number below market value.

Once you understand how much they would charge for a promotion, message companies in that niche and ask if they would be interested in promoting their product with that influencer. When they ask for pricing, give a number 10x higher than what the influencer told you.

Make sure to be upfront with the influencer that you will be making from these placements. However, they will usually be fine as long as they get the amount they ask for.

5. Open a food truck

Person holding a sandwich in a food truck

Person holding a sandwich in a food truck

Although a food truck doesn’t sound like a sexy idea, it’s one of the most practical ways to get into the food business without taking on the risk of starting a brick-and-mortar restaurant.

The food truck industry has been growing in consumer demand as the need for high-quality, affordable food has increased over the years.

With a food truck, you can meet your customers where they are instead of having them come to you.

Additionally, by not being stuck at a physical location, you can try placing your food truck in different areas at different times of the day to see what strategy generates the most sales for your business.

Editor’s note: If you need point-of-sale payment options for your food truck, check out the offerings powered by GoDaddy Payments. With low transaction fees, you’ll keep more of your hard-earned cash. 

Which business idea for post-pandemic needs appeals to you?

There’s no denying that the COVID-19 pandemic is full of unprecedented problems. However, now that we can see an end to it, it’s time for business owners to start looking toward the future. There is no shortage of business ideas for post-pandemic needs worth pursuing in this new environment.

With this new economic landscape, you can do anything from creating in-person experiences to leveraging digital commerce. As long as you deploy patience and consistency, the sky’s the limit.

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