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The ultimate guide to optimizing a website for lead generation

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You’re probably creating websites with the goal of connecting with more customers and growing a business. But if you want to connect with more customers, you need a lead generation guide to help you to optimize those websites.

This process involves finding ways to reach customers, like optimizing the site for search engines, as well as setting up a site so that it’s designed to generate as many leads as possible from the traffic it generates.

In this post, we’re going to cover everything that you need to know about lead generation.

We’ll start with an introduction to lead generation and why it’s important. Then, we’ll share some actionable tips that you can implement on a website to start generating more leads today.

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What is lead generation?

Lead generation is the process of generating interest in a product or service. A person who is interested in what you have to offer is called a “lead.” Once you generate a potential lead, you want to “capture” their information, which is why you’ll see the term “lead capture” used alongside “lead generation.”

Typically, you’ll “capture” a person’s information using some type of form or chat — this could be a form in the site’s content, a popup, a chatbot, a notification bar, etc.

Lead generation isn’t just about collecting the contact information of as many people as possible, though.

You want to go after qualified leads, which are people who really do have a genuine interest in a product or service and are likely to convert into paying customers or clients.

Typically, lead generation works something like this:

  1. You attract traffic to a website using strategies like search engine optimization (SEO) and content marketing. You want to try to reach the type of people who might be interested in the product(s) or service(s) offered.
  2. Once you get people on a site, you use web forms or chatbots to collect their information. You can then store that information in a customer relationship management tool (CRM) to more easily track and engage with leads.
  3. With a person’s information in the CRM, it’s time to start converting them into a customer, either with additional marketing content or direct sales (or both!).

Why is lead generation important for a website?

When you’re building websites for your clients, optimizing for lead generation is very important.

Your goal for the website probably isn’t to just have “a website.” Instead, you want the website to help achieve a business need. In most cases, that business need is getting more customers, which requires lead generation.

When building websites, it’s easy to get caught up in the design and just focus on creating a great-looking end product. But having a good-looking website isn’t the only thing, or even the most important thing. You also need to have a website that gets results.

Think about this… would you rather have:

  • A stunning website that wins design awards and generates 50 leads per month.
  • A good-looking website that won’t win design awards, but generates 250 leads per month.

Of course most people want both! But if you had to pick, option #2 would be the best, right?

And that’s the really important thing to understand.

If you can move beyond creating just a website and get to a website that generates leads, the business will be much more successful, with a steady stream of potential customers for whatever it’s offering.

How to optimize a website for lead generation

Now that you know what lead generation is and why it’s important, let’s get into some tactics for how you can optimize the websites that you build for lead generation.

Optimize for search engines

Ranking your site’s content in search engines like Google is one of the best ways to reach qualified leads. With search engines, you already know that people are searching for keywords that relate to a business — all you need to do is get them onto the site to capture their information.

Here are some tips to do that:

Optimize content to match search queries

One of the best ways to generate qualified leads is to create content that potential leads might be interested in. You can then rank that content in Google so that people find it when they’re searching.

The content doesn’t have to be directly promotional. In fact, it’s often more authentic to not be overtly promotional in the content that you create. Instead of trying to sell people right away, focus more on getting them onto a site and collecting their details — you can always convert them later on once you have a relationship.

For example, let’s say the site is for online personal training and your client is looking to reach potential clients. You could write an article on a topic like “the best ways to get bigger biceps.”

This article isn’t directly promotional — it’s just providing information. However, the same types of people who are interested in learning how to get bigger biceps are also the types of people who might be interested in hiring a personal trainer to help them achieve their goals.

Once you get them on the site, you can capture their information and start working to convert them into customers.

Of course, creating content is only one part of the puzzle — you also need to optimize the content for SEO. To do that, here are some tips:

  • Perform keyword research — Keyword research helps you discover the queries that people are searching for so that you can match your content to the exact phrases people use in search engines.
  • Write for humans, but pay attention to SEO — You should always write content for humans, but it’s still important to include the target keyword in your post, especially in the title and periodically in the body of content.

You can learn more about content optimization in this post.

Install essential SEO plugins

If you’re trying to optimize a WordPress site for SEO, it’s essential to install a dedicated WordPress SEO plugin so that you can implement good on-page SEO best practices.

A good SEO plugin will help you:

  • Set SEO titles and meta descriptions — These let you control what users see when a site appears in Google.
  • Analyze SEO optimization — Many SEO plugins can analyze content for a focus keyword and help make improvements, such as optimizing the keyword density of content.
  • Implement technical SEO — SEO plugins help you implement important tactics like redirecting attachment pages and just generally making the core WordPress software more SEO friendly.
  • Integrate with Google Search Console — Plugins can help you integrate a site with Google Search Console to track its performance in Google search.

Lead Generation Guide Yoast

There are lots of great SEO plugins, but here are some of the best:

All of the plugins above have free versions available at WordPress.org.

Optimize for Page Experience (speed and user experience)

In 2021, Google will launch its new Page Experience update, which is an update to its search algorithm to factor in page speed and other user experience metrics as SEO ranking factors.

If you want to set up a site for success in Google, that means you also need to focus on optimizing the website for performance.

There are a lot of ways that you can optimize for performance:

  • Use fast, performance-optimized web hosting.
  • Use page caching to reduce server processing time.
  • Minify your site’s JavaScript and CSS code to reduce its size without changing functionality.
  • Reduce the size of your pages, as paying special attention to image optimization can usually result in large reductions in page size because images account for about half of the size of the average web page. You can also use server compression technologies like Gzip and Brotli.
  • On WordPress, make sure you’re using a lightweight theme and try to limit the number of plugins that you use to only those that are essential.
  • Consider using a content delivery network (CDN), especially if your site has a global audience.

You can use tools like PageSpeed Insights and WebPageTest to analyze your site’s performance. In general, Google recommends that your site’s Largest Contentful Paint time be under 2.5 seconds to do well in the Page Experience algorithm update.

Optimize for Security

A site’s security can play a key role in lead generation, as security issues can reduce trust with your potential leads and also cause issues with your search engine optimization efforts.

Use HTTPS

HTTPS is a technical protocol that encrypts the data that moves between visitors’ web browsers and a website. In order to activate HTTPS on a website, you need to install an SSL certificate.

There are two ways that using HTTPS can improve a site’s lead generation:

First, using HTTPS boosts trust with visitors and lets them know that the data they submit via lead generation forms is secure. In fact, if you have a lead generation form on a site and you don’t use HTTPS, some web browsers (like Chrome) will even mark the page as insecure — you can see an example in this blog post from the Chromium team.

Second, using HTTPS can also help you optimize a site for search engines, which is important for reasons that we discussed in the previous section. Since 2014, Google has used HTTPS as a small ranking factor in its search results, so adapting HTTPS will give your website a slight edge in the search results. Every little bit counts when it comes to SEO, so you shouldn’t ignore any advantage that you can give your site, no matter how small it is.

Consider a security plugin

Beyond using HTTPS, it’s just generally important to keep your site secure. Malicious actors are always on the lookout to find ways to infect your site with malware or spammy SEO links. Having your site infected will hurt trust with your potential leads and can also cause issues with your site’s search engine optimization, as Google removes infected sites from its results and many browsers will block access to infected sites (e.g. Google Chrome Safe Browsing).

To help mitigate threats, you can use a security plugin like Sucuri Security for WordPress.

Optimize for mobile

When you’re optimizing for lead generation, it’s important to pay special attention to mobile visitors.

It’s easy to focus on desktop visitors when you’re optimizing a site for conversions, but more than half of all website traffic happens on mobile devices nowadays, so you’re missing out on a huge source of potential leads if you don’t optimize for mobile lead generation.

Implement response design

Optimizing for mobile starts with responsive design at a minimum.

What is responsive design?

It’s the idea that your website will automatically adjust to show an optimized design no matter what device a visitor is using. Someone browsing on a desktop will see a desktop-optimized design and someone browsing on a smartphone will see a smartphone-optimized design.

Nowadays, most content management systems (CMS) include built-in features or themes to make responsive websites. For example, most themes for WordPress are responsive by default. The same is true for most website builders.

Test for mobile-friendliness

In addition to having a responsive design, you also want to make sure that a site doesn’t have any mobile usability issues that might make it difficult for mobile visitors to interact.

Google will also start using mobile-friendliness as an SEO ranking factor in its Page Experience update, so optimizing for mobile-friendliness is another useful tactic to optimize for SEO.

To see if a site has any issues, you can use Google’s free Mobile-Friendly Test tool. The tool will flag any issues on your site and give you some tips for how to fix the problem.

Lead Generation Guide Mobile Friendly

Google Search Console also includes a report that lets you see mobile issues that Google discovers.

Optimize for lead capture and conversion

If you’ve done everything so far, you’re ready for the last step — the actual lead generation forms.

There are lots of different ways that you can capture leads’ information. Here are some popular options:

  • Web forms — Place lead capture forms in the actual content, either on a dedicated landing page or as part of a page, such as in the sidebar.
  • Popups — Experiment with different types of popups, such as modals, slide-ins, notification bars, and more.
  • Live chat — Use live chat and/or chatbots as an interactive way to capture lead information in a more conversational format.

Tools like HubSpot can help you create customizable web forms to place anywhere on your site. HubSpot also offers a free WordPress plugin that lets you create forms from inside your WordPress dashboard, along with other types of lead capture tactics including popups and chatbots.

Lead Generation Guide HubSpot

When creating your forms, you need to think about what fields you include in your forms. There’s a fine line between using too few form fields and too many. As a rough rule…

  • More form fields equal lower conversation rates for your form.
  • Fewer form fields equal less qualified leads because you don’t have as much information about a person.

For most businesses, the optimal lead capture form will be somewhere in the middle. You want enough form fields to add at least some lead qualification, but not so many fields that you discourage visitors from filling out the form and lower conversion rates.

Beyond the form itself, you should also experiment with different placements and lead capture methods.

For example, you can see if a modal popup generates more qualified leads than a basic web form. Or if your interactive chatbot is more effective than the popup.

Experimenting with these types of details can help you boost your conversion rates, which means more leads end up in your CRM.

Use our lead generation guide to start optimizing websites today

If you want to create successful websites, optimizing for lead generation is key. Having a website is great, but having a website that generates leads is what will help your business grow and succeed.

In this post, we’ve introduced you to what lead generation is and why you need to care about it.

We’ve also covered some of the most important areas that you need to focus on if you want to optimize your website for lead generation.

Implement these tips today and you’ll be generating more leads in no time.

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5 Ways to Control Your Inventory So It Doesn’t Control You

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Managing inventory is a task that can make or break your small business. With too much inventory, profits suffer and storerooms overflow. With too little, items get back-ordered, customers get frustrated and business is lost. And striking a balance is hard, especially with disruptions to the global supply chain in the last few years causing delayed deliveries.

While you can’t control the supply chain, you can take steps to prevent common problems like product shortages and excess stock. Here’s how.

1. Stick to the story

Donna Daniel owns and operates three connected small businesses in Claremont, California: The Grove Clothing, The Grove Home and The Outdoor Store, which sell women’s clothing, home goods and unisex adventure-themed gear, respectively. To run all three of her stores, Daniel needs to keep an impressive variety and quantity of inventory in stock — and ensure it moves quickly to make room for seasonal items and new shipments.

To keep her inventory cohesive within each store, she arranges it in themed displays — or what she calls “stories” — which tie together dozens of different items to appeal to a color, season or activity.

“I don’t buy anything outside of the stories,” she says, which helps her collect data on sales and seasonal trends, and keeps her stock to what’s most likely to sell.

She keeps most of her inventory on the shop floor, with stock in each store’s backroom and larger items in a nearby storage unit. In the backrooms and warehouse, she stores items according to product type and size — not by story — so employees can easily restock displays and substitute a similar item if necessary.

2. Double down on your reliable inventory

“Just-in-time inventory is much more difficult to do today,” says Mark Baxa, president and CEO of the Council of Supply Chain Management Professionals, a global trade association for supply chain professionals. Baxa adds that since the supply chain is less stable than it was pre-pandemic, businesses may need to lean on their most reliable products and vendors.

Courtney Cowan, owner and founder of Los Angeles bakery Milk Jar Cookies, keeps supply needs and consumer demand stable with a very consistent product line. Her 16-flavor menu has “changed very little” in the bakery’s nine-year history, though she leaves room for a rare seasonal standout to join the rotation. Since her store pre-mixes and preserves dough in a deep freezer, she can ensure that her bestsellers are always in stock.

Though some businesses may prefer a bit more variety, in uncertain times — over-ordering on go-to products with a dependable profit margin can help fill the gaps and keep sales steady.

3. Keep products moving

Longtime retailers know that while running out of inventory is bad, having too much can be worse. “Too much backstock eats up all your capital,” Daniel says. She prevents this from happening by planning ahead and using sales sections to make room for new merchandise.

Daniel reorders seasonal inventory as far as a year ahead by using recent sales reports as a baseline. But with this commitment to hundreds of new products arriving every month, she makes sure that items don’t sit on shelves for more than a few weeks.

“I do not like merchandise hanging around,” she says, explaining that if an item isn’t clearing out quickly enough, she’ll move it to the sales rack and discount it until it’s gone.

Though selling an item for a fraction of its original price may seem painful, it may be worth doing to keep inventory moving and keep customers coming back for new products.

4. Get to know your supply chain

Especially in periods of supply chain disruption, getting to know your vendors can make a big difference in your day-to-day operations. “Hold your supplier base accountable,” Baxa says. He suggests finding the “shortest path” possible, including finding local and sustainable suppliers, to help ensure consistent, reliable supply.

Daniel follows the same principle, sourcing her inventory from mostly local vendors so she can pick up items instead of shipping. She weighs several factors, including production time, available quantity and shelf life to figure out how much to order and how often.

Cowan’s inventory is perishable, so she needs her wholesale ingredients to arrive on a tight schedule. Her bakery receives truck deliveries directly from the restaurant supplier Sysco and wholesale store Costco, which keeps her supply chain close to home.

“We keep it as centralized as possible,” Cowan says. For special ingredients like nuts and candy, she places advance orders with small online vendors.

Clear communication with vendors can help business owners figure out limitations, plan ahead and mitigate risk.

5. Use a point-of-sale system with inventory management tools

For the past five years, Daniel has been using Lightspeed, a POS system with standout inventory management tools. The software can track her inventory across all three of her stores, and it generates reports that help her analyze seasonal sales data and follow her businesses’ growth.

This data is essential for her to plan reorder points and determine which items will reliably sell. Especially with a small staff and multiple locations, an all-in-one POS system can help minimize costs and labor.

Best POS for inventory management

Lightspeed Retail POS

Cost: Software $69 per month (billed annually) and up. Hardware quote-based.

Lightspeed’s retail point-of-sale system is built for inventory management. It can keep detailed records of your products across multiple locations and set automatic reorder points, so you don’t run out. The software also offers employee and customer relationship management tools, as well as advanced analytics features on its higher-priced plans.

You have the option to use a third-party payment processor, or Lightspeed’s in-house processor with per-transaction fees at 2.6% plus 10 cents for swipe, dip and contactless payments and 2.6% plus 30 cents for keyed-in transactions.

Square for Retail

Cost: Software free and up. Hardware from free card reader to $799 terminal and up.

Square’s retail-specific POS software offers inventory management tools and multi-location capabilities as well. The free version has a variety of other useful features including reporting tools, customer and employee management. Email marketing, loyalty programs and payroll are available with a higher-priced plan or as a paid add-on.

Though its inventory management isn’t quite as deep as Lightspeed’s, Square’s user-friendly interface and accessible pricing make it a great choice for most retail businesses. Payment processing fees vary per plan, but with the free retail plan, costs are 2.6% plus 10 cents per in-person transaction, 2.9% plus 30 cents per online transaction and 3.5% plus 15 cents per keyed transaction.

Shopify POS

Cost: Software $29 to $299 and up. Hardware $49 and up.

Shopify’s point-of-sale system is geared for businesses that primarily sell online. The software tracks inventory, hides out-of-stock products on your website and offers basic inventory analysis. It also facilitates drop-shipping, curbside pickup and local delivery options, plus access to vendors and third-party applications.

Shopify helps businesses manage inventory across online and in-store locations. Its Pro version can create purchase orders, run inventory counts, perform advanced inventory analysis and generate low-stock reports. However, it’s not ideal for a business that only sells in store. Payment processing varies by plan, with in-person fees starting at 2.4% with Shopify POS Lite.

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14 community management tips for meaningful connections with customers

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Community building blocks

The idea for sharing community management tips came to me about a year ago. That’s when I synced up with the GoDaddy Community team to host a webinar for small business owners. As hundreds of attendees rolled into the Zoom, I had a realization: “GoDaddy has a strong community.”

Behind every good brand and business, there’s a solid community of supporters, stakeholders, and sometimes, even haters.

But building a community and maintaining connections is one of the most misunderstood and least talked about topics within the small business world. For a business with fewer than five employees and a handful of customers, community building might seem like just another marketing tactic that is just out of reach.

To help small businesses build and manage an online community, I asked other business owners and marketers what community management tips they had for creating meaningful connections with customers.

14 community management tips to create meaningful customer connections

Given that creating and maintaining a strong community can help retain and attract customers, consider following these 14 community management tips:

  1. Be quick to address negative experiences
  2. Filter out spam
  3. Showcase success
  4. Send a postcard
  5. Get your customers involved in important decisions
  6. Bring Up topics that encourage engagement
  7. Provide talking points and engage with your community
  8. Engage regularly
  9. Be the face of your brand
  10. Choose a channel that works
  11. Create content that addresses customers’ specific needs
  12. Consider a brand ambassador program
  13. Reward loyalty
  14. Recognize the importance of inclusivity

Read on to learn more.

1. Be quick to address negative experiences

A bad customer experience can quickly escalate to a brand reputation crisis, and the company’s response must be fast to revert the situation.

Monitoring social channel mentions is an easy way to keep an eye on conversations surrounding your brand and detect potential concerns.

Once a customer posts a comment that threatens your brand reputation, listen, honestly apologize and be willing to solve the issue in the best possible way. Your unsatisfied customer will feel appreciated and perhaps even become a brand advocate.

-Rebeca Sena, GetSpace.digital

2. Filter out spam

The most important thing you should be doing in regards to community management is interacting with your community, and you cannot do that properly if you have to work through a bunch of spam. There are many programs out there, even some within the different social media sites, that can filter out spam in your comments and messages so you can focus on addressing your community. Plus, getting rid of the spam and moderating harmful comments creates a better space for your community to contact you through.

-Jacob Dayan, Community Tax

3. Showcase success

Develop case studies from your successful community members. This is a practical way of propagating the core values of your online community and encouraging new users to join your community.

The more these members contribute to the community, the more impact these case studies have. You can start by creating basic reports to identify the members who are actively contributing high-quality content, assisting other members, and elevating the community.

-Hasan Farahani, Yocale

4. Send a postcard

postcard with other travel items

Many of my customers spend $15–$20K on medical care in Latin America. I send my customers handwritten postcards to remind them of their journey, thank them for their business, and to stay engaged while they recover from procedures like dental implants or plastic surgery.

The cost in time and money is very low, but a human touch in the healthcare space is increasingly rare.

-Wesley Jacobs, Apollo Medical Travel

5. Get your customers involved in important decisions

Taking the time to follow up with your most active customers and getting their insights on important decisions makes them feel like their opinions are truly valued and cared for.

In the long run, this forges a strong connection between you and your audience that relies on more than simply a transaction.

An added benefit of doing this is that you may even get some eye-opening suggestions and creative ideas that could end up benefiting your business.

-Harry Morton, Lower Street 

6. Bring up topics that encourage engagement

Meaningful connections need to originate from a common source that offers a moment of relatability, which can further build brand trust. Social platforms offer numerous opportunities for these types of exchanges. When managing your social community, bring up topics that encourage engagement so you can connect on a level that goes beyond the basic company/customer relationship. In doing so, the consumer will feel more at ease to comment, ask questions and even provide more detailed feedback.

-Lindsay McCormick, Bite 

7. Provide talking points and engage with your community

It’s important to recognize that community management is an ongoing responsibility. If you want to see your community thrive, you must create opportunities for customers to voice their opinion, communicate with other community members and provide you with feedback. Finding success is contingent on your ability to encourage participation from users, so you must provide talking points and give them plenty of avenues to stay involved.

If you leave your community dormant without your administrative oversight, engagement will start to dwindle as fewer users initiate conversations and take part.

Communities rarely function autonomously, so be sure to play an active role as you connect with and safeguard your community.

This gives you a chance to speak with your customers on a personal level, helping you learn about their likes, dislikes, objections and pain points directly—all of which are crucial in building meaningful connections with customers.

-Mike Grossman, GoodHire

8. Engage regularly

The best community management tip is to engage regularly and don’t neglect questions or threads you didn’t start—even better if they aren’t getting a lot of feedback. If you’re lucky enough to have the opportunity to regularly interact with your customers, make sure you’re commenting often and have a badge next to your name letting them know you’re a moderator or part of the company. That will really cement that feeling of connection and letting members feel heard. Plus, we’ve found that a community manager can really breathe life into a topic by offering input and pushing it to the front of that community for more engagement.

-Sylvia Kang, Mira

9. Be the face of your brand

Revealing the human side of your brand is without a shadow of a doubt an efficient strategy to boost your customers’ connection. It conveys transparency and accountability, building a stronger human bond. Consumers tend to trust people more than a company, and showcasing real people will make you and your brand easier to remember and trust.

-Chiara Sternardi, Passport-photo.online

10. Choose a channel that works

social media apps on iphone

The best way to build an authentic community is to have everyone communicate using the same social media platform. Make that a crucial part of your strategy.

If it’s a professional audience that you’re going after, choose LinkedIn. If it’s a broader audience, use Facebook or Instagram. If it’s a young audience, try Snapchat or WhatsApp. If it’s a politically charged audience, maybe try Twitter.

YouTube is a great way to encourage people to watch videos that provide clear instructions on how a product or service works.

Users flock to YouTube for instructions on everything from how to change batteries on a device to playing scales on a guitar. The comment section can be useful for feedback purposes, and it also can be a way for customers to communicate with one another.

-Joel Jackson, Lifeforce

11. Create content that addresses customers’ specific needs

By creating audience and buyer personas based on different client categories, content marketers can create social content that speaks to people rather than just industries. Learn where your customers hang out online using your social media demographics. Then, narrow those results using audience research to help you define a specific audience and channel. You can then customize communications by researching the LinkedIn profiles of potential customers. Doing so will allow you to identify different stakeholders within the organization and determine their pain points. You can then create better content that addresses their challenges. But it’s all about finding an interesting angle for each segment.

Content that is too broad won’t result in authentic engagement with your followers.

Social media posts that offer helpful information are guaranteed to stand out in your clients’ feeds, resulting in more likes, shares and leads.

-Daniel Tejada, Straight Up Growth

12. Consider a brand ambassador program

A great way to create authentic connections with customers is with an acquisition and advocacy program like a brand ambassador program. For example, if a user can get five people to sign up for a service or product, they become an ambassador.

These brand ambassadors can help your business acquire new users. You can reward them with swag and access to special products or services … maybe even a special event!

-Jennifer Pieniazek, Resume Now

13. Reward loyalty

You can create meaningful connections by rewarding loyal customers to show how much you appreciate them. Just like any relationship, whether it’s personal or professional, people appreciate rewards. Show your customers that they matter and are top of mind in your decision-making. That’s how you create a stronger, more loyal customer base—one that will continue to pay attention for new initiatives and future rewards.

-Alyssa Berman-Waugh, Level Home, Inc.

14. Recognize the importance of inclusivity

To create meaningful connections with customers, recognize and accept diversities within your community. Each of your customers will differ in terms of their culture, orientation, ability and life experience. It’s imperative that you celebrate these differences and welcome input from individuals of all walks of life as you advocate for equity and inclusivity. This will develop your community’s reputation and attract diverse groups in greater numbers.

Communities that cater to just one group of people almost always become echo chambers, creating a suboptimal environment for connections to form and important discussions to take place.

By listening, asking questions, and welcoming input from diverse groups of individuals, you’ll cement your community as a welcoming place for diversity and insight to flourish.

In doing so, your ability to build a rapport and create meaningful, lasting connections with your customers will blossom.

-Patrick Casey, Felix

The community management tips used in this article were gathered using Terkel.
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.



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How Online Presence Makes Your Business More Trustworthy

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Have you ever made a dining decision based on a review you saw on the internet? You may have picked a product because it seemed “more trustworthy” online. It’s also a deal breaker if it isn’t handled correctly.

Customers are more inclined to believe in your company if it presents itself well on the internet. Whether a startup or a large corporation, your online appearance and behaviour matter to your consumers if you own an offline or online company.

Online presence

Why Should Your Business Go Online?

In addition to being available for your consumers, here are other reasons to consider your online presence.

It Improves Your Company’s Accessibility

When you don’t sell anything online, a solid online presence can help you make more money from the internet if you aren’t engaged on social media.

Before making a purchase, most consumers do internet research to learn more about the company and the goods. Being at the right place at the right time is simply good business.

It Takes Care of Your Marketing and Branding

An internet presence provides a steady supply of customers for your company. Customer feedback and social media participation may help boost purchases. It’s easier for consumers to identify your online presence with a website or social media account.

It May Boosts Your Company’s Credibility

Having an online presence is essential for your organisation to be taken seriously. A startup might have difficulty being accepted as a legitimate organisation in its early stages. It’s essential to have a strong internet presence before people take you seriously. It’s easier to get quick loans at gdayloans.com.au to expand your company.

It Aids in the Comprehension of Your Target Market

When you have an online presence, you can engage with your audience in a two-way conversation to get valuable feedback or evaluations. In addition, it helps you learn more about your prospective consumers and the things they’re looking for. If a restaurant uses polls on its Facebook page, it may determine which specials and goods are most popular with its patrons.

Businesswoman building an online presence

How Can You Evaluate and Enhance Your Company’s Web Presence?

Analysing your online reputation simply means monitoring what others say about you online. Then you make it work for you.

You can monitor and enhance your company’s online appearance by following these three steps.:

Monitor Mentions of Your Business

Monitoring your company’s internet mentions can help you track what’s being said about you and mitigate unfavourable publicity. This can also help you identify communication gaps.

Google Alerts can help you track online references of your company. Set up notifications for your business/product name and relevant keywords, and you’ll be alerted promptly whenever you’re mentioned anyplace online.

Analyse Your Website Traffic

The source of your traffic (and how much) might assist you in evaluating your internet presence. It may be necessary to expand your internet activities beyond your website. For example, low social media traffic might imply a poor social presence.

Tracking your website’s traffic with Google Analytics might reveal secret traffic sources that your Google search may have overlooked. It will also help you find unnoticed remarks or backlinks.

Assess Your Social Media Engagement

Your social media presence affects your online reputation as well. Active consumers on your social media platforms help build trust and confidence.

Consider checking a company’s and a competitor’s Facebook accounts. You may observe that one firm interacts with clients while the other has a few likes but no comments. Which do you prefer?

Social media presence for startup

Bottom Line

An active social media presence gives the impression of reliability while also conveying a sense of humanity and authenticity. Your audience will be more engaged as your social media presence improves.

To keep up with your target audience, you need to be one step ahead of them online. The first step is to become well-versed in everything your consumers discover about your company through the internet. Your internet presence must be understood, monitored, and improved to reach this goal.

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