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Tips for scaling up your Etsy business

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If you’re a crafty individual who has thought about selling your homemade goods online, at some point you have probably considered using Etsy if you’re not already. This isn’t surprising considering that Etsy is one of the best websites to sell crafts with more than 4.3 million active sellers.

But, what happens after you’ve started making money on the platform? You may soon find yourself searching for information on scaling up an Etsy business. If this sounds like you, you’re in the right place!

How to scale up your Etsy business

The first step in scaling up is to open your store if you haven’t already done so. Once you’ve opened for business, now the goal is to start marketing it and getting as many eyeballs as possible onto your store’s page. To help with that, I went to the boots on the ground — real Etsy shop owners who are doing exactly what you hope to do.

Without further ado, let’s dive into their best tips for how to grow your Etsy Shop!

How to grow an Etsy shop and scale-up

Looking to grow your Etsy shop, but not sure how? Check out these eight tips to scale up.

  1. Have stock ready for shipping.
  2. Pin everything on Pinterest.
  3. Engage with your listings and leverage Etsy tools.
  4. Get comfortable with SEO.
  5. Create what buyers want.
  6. Be patient and find your niche.
  7. Identify gaps in the market.
  8. Expand beyond Etsy!

Let’s get started!

1. Have stock ready for shipping

Annie Tang standing in a grassy field
Image courtesy of Annie Tang

Annie Tang is the Etsy seller behind terraedimus, which she describes as a “small Canadian family business focusing on eco-friendly everyday products.” She saw demand for her products grow during the pandemic, especially handmade items.

“My number one tip to scaling and growing in sales is to [always] have ready-to-ship stock available for quick processing times,” she said. “During the era of Amazon, more and more buyers are expecting quick shipments. Most Etsy sellers are small family businesses, and we rely on third-party couriers. Therefore, we can’t control shipping times. But, we can control processing times. Our tiny business has increased tenfold in three months, and grown from one person to a three-person operation in four months.”

2. Pin everything on Pinterest

Wendy Conklin styling a chair for photographs
Image courtesy of Wendy Conklin

Wendy Conklin wants you to have a seat — in her whimsical chairs, that is. She runs the Etsy shop Chair Whimsy, has scaled up to a content-rich website for her buyers, and her business has earned multiple six figures in less than three years.

“Besides the obvious having good keywords on Etsy,” she said, “my number one tip is to pin every picture from each listing to Pinterest. That way you have the amazing search engine of Etsy working right alongside the search engine of Pinterest. Pinterest drives half of my traffic to my Etsy shop!”

Related: The ultimate guide to using Pinterest for business

3. Engage with your listings and leverage Etsy tools

Kelly Anne Johns launched her custom embroidery company in January 2020 specializing in personalized Greek Letters. She managed to make over $80K in her first year alone through her Etsy shop Letters From Kelly Anne (now known as KellyAnneEmbroidery).

“My number one tip for anyone looking to grow their business on Etsy is to engage with your listings and leverage the tools Etsy offers sellers,” she said. “You can throw up a listing, but if you don’t engage with the listing, and just let it sit there, no one will find your shop.”

“Use the ads Etsy offers in the platform, continue to add new listings and edit listings, and use the social media tools in the Etsy platform to share and tag products to direct traffic to your shop. Once I started to engage and interact with the site more as a seller, I noticed a huge boost in my traffic and orders.”

4. Get comfortable with SEO

Alexa Allamano is the owner of the Etsy Shop Foamy Wader and a website of the same name.

She said: “You must get comfortable with SEO and fully optimize your best sellers. You want the items most likely to convert to be easily found by customers. SEO is the best way to make that happen in their crowded marketplace.

“I’ve been an active Etsy seller since 2008. My Etsy has 6,800 sales and a 3.2% conversion rate achieved just through SEO (no ad spend). I scaled my business from Etsy to open a brick + mortar storefront with a separately branded website in 2014. It is my full-time job to this day.”

Related: How customer reviews can help your SEO

5. Create what buyers want

Etsy business owner Sadie Teper
Image courtesy of Sadie Teper

Sadie Teper is the face behind Twentysome Design. She sells her hand-lettered stickers and stationery, and in 2020 her revenue was $21,000. She’s on track to increase that number for 2021.

She recently scaled up her Etsy shop into a wholesale line, selling her products in around 20 independent retail stores, with more being added every week. Her business also has its own retail website.

“If you want to scale up an Etsy business, create items that buyers want and resonate with them. Find your brand focus, and lean in hard. It seems obvious, but I see so many Etsy sellers selling products that are meaningful to them but do not resonate with buyers. Additionally, many sellers have such a hodgepodge of items that do not create a strong brand and product identity.”

6. Be patient and find your niche

Theresa Mach is the face behind Creative Artisan Partners on Etsy. In 2020 she made approximately 400 sales,  which is a third of her total sales since she started a few short years ago. Theresa has a plethora of tips for scaling an Etsy business. Here are just a few of them:

  • Know that struggling is part of the process. Be patient and things will fall into place. “It took me probably a couple of months before I got my first sale. The first year was very tough since no one knew my shop. Getting buyers to visit was the first step. It was difficult because I had to consistently post on Instagram and Facebook. It made me learn about how to market myself but at the same time I learned skills that I never thought I would need when selling handcrafted art.”
  • Don’t be afraid to market yourself — everywhere.
  • Do your research and find your perfect niche. “My partner and I researched a lot of things to sell online, but it seemed like everyone else was doing the same thing. Then my partner and I talked about laser cutting, which at that time, there weren’t a lot of people doing that. We took a risk and bought a decent machine. At first, we didn’t even know what laser cuts would sell, but eventually, it worked out.”
  • Love what you do and enjoy the process!
  • Always opt for shipping insurance your item for your own protection, and for items over $100, require a signature from the buyer upon receipt.
  • Most importantly, every order is an important order. Don’t treat any order as a small order.

7. Identify gaps in the market

Etsy business owner Stacy Caprio
Image courtesy of Stacy Caprio

Stacy Caprio who runs Her CEO and the Etsy store Stacy’s Shirt Shop said her number one tip for scaling up an Etsy business is to identify gaps in the market when creating products to list. “You don’t want to simply list the exact same thing as everyone else because then no one will see it. Instead, find something people do want, but there’s nothing ‘great’ for, but it is still selling. Then, create a product in that niche and target it with those keywords, and you’ll be much more likely to see a lot of sales. That is how I created my best-selling product with more than 40 sales last month.”

Standing out is important to scaling up an Etsy business.

 

Finding gaps in the market is an important key to getting featured on Etsy. The platform likes to show off unique crafts rather than the same things over and over. While the stores that are selling the most products are likely going to be featured first, you can get featured too by standing out and offering something different.

8. Expand beyond Etsy!

Etsy business owner Pria Maineri
Image courtesy of Pria Maineri

Pria Maineri who previously ran the Etsy shop 88 Kitty ultimately got so busy she decided to start an online store.

She says, “The key to expanding your business on Etsy is to expand beyond Etsy. Your customers won’t remember your store when asked where they got your product. They’ll always just say ‘Etsy.’

She moved her business to her own website, redirected her Etsy traffic, and opened a brick-and-mortar store in Los Angeles in late 2020.

“We’ve held our domain for many years, and went through so many hosting sites that it’s in limbo for the moment, so our site is https://88kitty.myshopify.com for now. Despite the aesthetics issues, we’ve still gone full steam ahead with this Shopify store while we work to reclaim our original one. Even though it’s not yet our own domain, a customer can now say ‘I got it from 88kitty!’ instead of ‘I got it from Etsy.’

“When people ask where they can purchase our products online we refer them to our Instagram, where our website is in our bio. We’re doing this until we reclaim our domain, then we’ll reprint our business cards and hand those out instead!”

Patrick Connely who is the co-founder of Stellar Villa got his start on Etsy and scaled up the business to his own website. He echoes Pria’s sentiment, saying, “We are an ecommerce company specializing in custom pet portraits. We have grown so much over the past year that we launched our own website to continue growing our brand. Our company and work has recently been featured by Forbes, Marie Claire, Martha Stewart among others.

“My number one tip for scaling and growing a handmade crafts business on Etsy is to establish a brand. While Etsy was once a small marketplace, it is now flooded with sellers looking to make a quick buck. Some of these sellers will analyze what is working for others and copy their products. There is always someone willing to sell a similar product at a lower price, so never compete on price alone. By establishing a real brand and growing an audience that loves it, you will be able to compete on a long-term scale and outdo your competition. Focus on product differentiation and know your value proposition. This is the key to long-term success on Etsy.”

Integrate your Etsy store with your website using Websites + Marketing Marketplaces feature

Once you’re ready to scale up beyond Etsy, it’s time to get your own website and build out your online store. GoDaddy makes this process as easy as, well, setting up an Etsy shop! With templates designed to help you sell, and integration with marketplaces including eBay, Walmart, Amazon, and even Etsy, you can create a dynamic website in minutes that gives you the ability to grow and get found even faster. Learn more about Godaddy’s Marketplaces options here.

Related: Sell your products on Amazon, Etsy, eBay and Google using Websites + Marketing Marketplaces

Conclusions and next steps

We’ve covered a lot here in this post, but I believe if you take these tips from the Etsy sellers featured to heart, you’ll be much closer to scaling up your Etsy business. Remember, even though this platform is hugely popular, it’s not your end game. You have so much more to give, and your customers need the exciting homemade creations you are making. Here’s to your scaled-up success!

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5 Ways to Control Your Inventory So It Doesn’t Control You

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Managing inventory is a task that can make or break your small business. With too much inventory, profits suffer and storerooms overflow. With too little, items get back-ordered, customers get frustrated and business is lost. And striking a balance is hard, especially with disruptions to the global supply chain in the last few years causing delayed deliveries.

While you can’t control the supply chain, you can take steps to prevent common problems like product shortages and excess stock. Here’s how.

1. Stick to the story

Donna Daniel owns and operates three connected small businesses in Claremont, California: The Grove Clothing, The Grove Home and The Outdoor Store, which sell women’s clothing, home goods and unisex adventure-themed gear, respectively. To run all three of her stores, Daniel needs to keep an impressive variety and quantity of inventory in stock — and ensure it moves quickly to make room for seasonal items and new shipments.

To keep her inventory cohesive within each store, she arranges it in themed displays — or what she calls “stories” — which tie together dozens of different items to appeal to a color, season or activity.

“I don’t buy anything outside of the stories,” she says, which helps her collect data on sales and seasonal trends, and keeps her stock to what’s most likely to sell.

She keeps most of her inventory on the shop floor, with stock in each store’s backroom and larger items in a nearby storage unit. In the backrooms and warehouse, she stores items according to product type and size — not by story — so employees can easily restock displays and substitute a similar item if necessary.

2. Double down on your reliable inventory

“Just-in-time inventory is much more difficult to do today,” says Mark Baxa, president and CEO of the Council of Supply Chain Management Professionals, a global trade association for supply chain professionals. Baxa adds that since the supply chain is less stable than it was pre-pandemic, businesses may need to lean on their most reliable products and vendors.

Courtney Cowan, owner and founder of Los Angeles bakery Milk Jar Cookies, keeps supply needs and consumer demand stable with a very consistent product line. Her 16-flavor menu has “changed very little” in the bakery’s nine-year history, though she leaves room for a rare seasonal standout to join the rotation. Since her store pre-mixes and preserves dough in a deep freezer, she can ensure that her bestsellers are always in stock.

Though some businesses may prefer a bit more variety, in uncertain times — over-ordering on go-to products with a dependable profit margin can help fill the gaps and keep sales steady.

3. Keep products moving

Longtime retailers know that while running out of inventory is bad, having too much can be worse. “Too much backstock eats up all your capital,” Daniel says. She prevents this from happening by planning ahead and using sales sections to make room for new merchandise.

Daniel reorders seasonal inventory as far as a year ahead by using recent sales reports as a baseline. But with this commitment to hundreds of new products arriving every month, she makes sure that items don’t sit on shelves for more than a few weeks.

“I do not like merchandise hanging around,” she says, explaining that if an item isn’t clearing out quickly enough, she’ll move it to the sales rack and discount it until it’s gone.

Though selling an item for a fraction of its original price may seem painful, it may be worth doing to keep inventory moving and keep customers coming back for new products.

4. Get to know your supply chain

Especially in periods of supply chain disruption, getting to know your vendors can make a big difference in your day-to-day operations. “Hold your supplier base accountable,” Baxa says. He suggests finding the “shortest path” possible, including finding local and sustainable suppliers, to help ensure consistent, reliable supply.

Daniel follows the same principle, sourcing her inventory from mostly local vendors so she can pick up items instead of shipping. She weighs several factors, including production time, available quantity and shelf life to figure out how much to order and how often.

Cowan’s inventory is perishable, so she needs her wholesale ingredients to arrive on a tight schedule. Her bakery receives truck deliveries directly from the restaurant supplier Sysco and wholesale store Costco, which keeps her supply chain close to home.

“We keep it as centralized as possible,” Cowan says. For special ingredients like nuts and candy, she places advance orders with small online vendors.

Clear communication with vendors can help business owners figure out limitations, plan ahead and mitigate risk.

5. Use a point-of-sale system with inventory management tools

For the past five years, Daniel has been using Lightspeed, a POS system with standout inventory management tools. The software can track her inventory across all three of her stores, and it generates reports that help her analyze seasonal sales data and follow her businesses’ growth.

This data is essential for her to plan reorder points and determine which items will reliably sell. Especially with a small staff and multiple locations, an all-in-one POS system can help minimize costs and labor.

Best POS for inventory management

Lightspeed Retail POS

Cost: Software $69 per month (billed annually) and up. Hardware quote-based.

Lightspeed’s retail point-of-sale system is built for inventory management. It can keep detailed records of your products across multiple locations and set automatic reorder points, so you don’t run out. The software also offers employee and customer relationship management tools, as well as advanced analytics features on its higher-priced plans.

You have the option to use a third-party payment processor, or Lightspeed’s in-house processor with per-transaction fees at 2.6% plus 10 cents for swipe, dip and contactless payments and 2.6% plus 30 cents for keyed-in transactions.

Square for Retail

Cost: Software free and up. Hardware from free card reader to $799 terminal and up.

Square’s retail-specific POS software offers inventory management tools and multi-location capabilities as well. The free version has a variety of other useful features including reporting tools, customer and employee management. Email marketing, loyalty programs and payroll are available with a higher-priced plan or as a paid add-on.

Though its inventory management isn’t quite as deep as Lightspeed’s, Square’s user-friendly interface and accessible pricing make it a great choice for most retail businesses. Payment processing fees vary per plan, but with the free retail plan, costs are 2.6% plus 10 cents per in-person transaction, 2.9% plus 30 cents per online transaction and 3.5% plus 15 cents per keyed transaction.

Shopify POS

Cost: Software $29 to $299 and up. Hardware $49 and up.

Shopify’s point-of-sale system is geared for businesses that primarily sell online. The software tracks inventory, hides out-of-stock products on your website and offers basic inventory analysis. It also facilitates drop-shipping, curbside pickup and local delivery options, plus access to vendors and third-party applications.

Shopify helps businesses manage inventory across online and in-store locations. Its Pro version can create purchase orders, run inventory counts, perform advanced inventory analysis and generate low-stock reports. However, it’s not ideal for a business that only sells in store. Payment processing varies by plan, with in-person fees starting at 2.4% with Shopify POS Lite.

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14 community management tips for meaningful connections with customers

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Community building blocks

The idea for sharing community management tips came to me about a year ago. That’s when I synced up with the GoDaddy Community team to host a webinar for small business owners. As hundreds of attendees rolled into the Zoom, I had a realization: “GoDaddy has a strong community.”

Behind every good brand and business, there’s a solid community of supporters, stakeholders, and sometimes, even haters.

But building a community and maintaining connections is one of the most misunderstood and least talked about topics within the small business world. For a business with fewer than five employees and a handful of customers, community building might seem like just another marketing tactic that is just out of reach.

To help small businesses build and manage an online community, I asked other business owners and marketers what community management tips they had for creating meaningful connections with customers.

14 community management tips to create meaningful customer connections

Given that creating and maintaining a strong community can help retain and attract customers, consider following these 14 community management tips:

  1. Be quick to address negative experiences
  2. Filter out spam
  3. Showcase success
  4. Send a postcard
  5. Get your customers involved in important decisions
  6. Bring Up topics that encourage engagement
  7. Provide talking points and engage with your community
  8. Engage regularly
  9. Be the face of your brand
  10. Choose a channel that works
  11. Create content that addresses customers’ specific needs
  12. Consider a brand ambassador program
  13. Reward loyalty
  14. Recognize the importance of inclusivity

Read on to learn more.

1. Be quick to address negative experiences

A bad customer experience can quickly escalate to a brand reputation crisis, and the company’s response must be fast to revert the situation.

Monitoring social channel mentions is an easy way to keep an eye on conversations surrounding your brand and detect potential concerns.

Once a customer posts a comment that threatens your brand reputation, listen, honestly apologize and be willing to solve the issue in the best possible way. Your unsatisfied customer will feel appreciated and perhaps even become a brand advocate.

-Rebeca Sena, GetSpace.digital

2. Filter out spam

The most important thing you should be doing in regards to community management is interacting with your community, and you cannot do that properly if you have to work through a bunch of spam. There are many programs out there, even some within the different social media sites, that can filter out spam in your comments and messages so you can focus on addressing your community. Plus, getting rid of the spam and moderating harmful comments creates a better space for your community to contact you through.

-Jacob Dayan, Community Tax

3. Showcase success

Develop case studies from your successful community members. This is a practical way of propagating the core values of your online community and encouraging new users to join your community.

The more these members contribute to the community, the more impact these case studies have. You can start by creating basic reports to identify the members who are actively contributing high-quality content, assisting other members, and elevating the community.

-Hasan Farahani, Yocale

4. Send a postcard

postcard with other travel items

Many of my customers spend $15–$20K on medical care in Latin America. I send my customers handwritten postcards to remind them of their journey, thank them for their business, and to stay engaged while they recover from procedures like dental implants or plastic surgery.

The cost in time and money is very low, but a human touch in the healthcare space is increasingly rare.

-Wesley Jacobs, Apollo Medical Travel

5. Get your customers involved in important decisions

Taking the time to follow up with your most active customers and getting their insights on important decisions makes them feel like their opinions are truly valued and cared for.

In the long run, this forges a strong connection between you and your audience that relies on more than simply a transaction.

An added benefit of doing this is that you may even get some eye-opening suggestions and creative ideas that could end up benefiting your business.

-Harry Morton, Lower Street 

6. Bring up topics that encourage engagement

Meaningful connections need to originate from a common source that offers a moment of relatability, which can further build brand trust. Social platforms offer numerous opportunities for these types of exchanges. When managing your social community, bring up topics that encourage engagement so you can connect on a level that goes beyond the basic company/customer relationship. In doing so, the consumer will feel more at ease to comment, ask questions and even provide more detailed feedback.

-Lindsay McCormick, Bite 

7. Provide talking points and engage with your community

It’s important to recognize that community management is an ongoing responsibility. If you want to see your community thrive, you must create opportunities for customers to voice their opinion, communicate with other community members and provide you with feedback. Finding success is contingent on your ability to encourage participation from users, so you must provide talking points and give them plenty of avenues to stay involved.

If you leave your community dormant without your administrative oversight, engagement will start to dwindle as fewer users initiate conversations and take part.

Communities rarely function autonomously, so be sure to play an active role as you connect with and safeguard your community.

This gives you a chance to speak with your customers on a personal level, helping you learn about their likes, dislikes, objections and pain points directly—all of which are crucial in building meaningful connections with customers.

-Mike Grossman, GoodHire

8. Engage regularly

The best community management tip is to engage regularly and don’t neglect questions or threads you didn’t start—even better if they aren’t getting a lot of feedback. If you’re lucky enough to have the opportunity to regularly interact with your customers, make sure you’re commenting often and have a badge next to your name letting them know you’re a moderator or part of the company. That will really cement that feeling of connection and letting members feel heard. Plus, we’ve found that a community manager can really breathe life into a topic by offering input and pushing it to the front of that community for more engagement.

-Sylvia Kang, Mira

9. Be the face of your brand

Revealing the human side of your brand is without a shadow of a doubt an efficient strategy to boost your customers’ connection. It conveys transparency and accountability, building a stronger human bond. Consumers tend to trust people more than a company, and showcasing real people will make you and your brand easier to remember and trust.

-Chiara Sternardi, Passport-photo.online

10. Choose a channel that works

social media apps on iphone

The best way to build an authentic community is to have everyone communicate using the same social media platform. Make that a crucial part of your strategy.

If it’s a professional audience that you’re going after, choose LinkedIn. If it’s a broader audience, use Facebook or Instagram. If it’s a young audience, try Snapchat or WhatsApp. If it’s a politically charged audience, maybe try Twitter.

YouTube is a great way to encourage people to watch videos that provide clear instructions on how a product or service works.

Users flock to YouTube for instructions on everything from how to change batteries on a device to playing scales on a guitar. The comment section can be useful for feedback purposes, and it also can be a way for customers to communicate with one another.

-Joel Jackson, Lifeforce

11. Create content that addresses customers’ specific needs

By creating audience and buyer personas based on different client categories, content marketers can create social content that speaks to people rather than just industries. Learn where your customers hang out online using your social media demographics. Then, narrow those results using audience research to help you define a specific audience and channel. You can then customize communications by researching the LinkedIn profiles of potential customers. Doing so will allow you to identify different stakeholders within the organization and determine their pain points. You can then create better content that addresses their challenges. But it’s all about finding an interesting angle for each segment.

Content that is too broad won’t result in authentic engagement with your followers.

Social media posts that offer helpful information are guaranteed to stand out in your clients’ feeds, resulting in more likes, shares and leads.

-Daniel Tejada, Straight Up Growth

12. Consider a brand ambassador program

A great way to create authentic connections with customers is with an acquisition and advocacy program like a brand ambassador program. For example, if a user can get five people to sign up for a service or product, they become an ambassador.

These brand ambassadors can help your business acquire new users. You can reward them with swag and access to special products or services … maybe even a special event!

-Jennifer Pieniazek, Resume Now

13. Reward loyalty

You can create meaningful connections by rewarding loyal customers to show how much you appreciate them. Just like any relationship, whether it’s personal or professional, people appreciate rewards. Show your customers that they matter and are top of mind in your decision-making. That’s how you create a stronger, more loyal customer base—one that will continue to pay attention for new initiatives and future rewards.

-Alyssa Berman-Waugh, Level Home, Inc.

14. Recognize the importance of inclusivity

To create meaningful connections with customers, recognize and accept diversities within your community. Each of your customers will differ in terms of their culture, orientation, ability and life experience. It’s imperative that you celebrate these differences and welcome input from individuals of all walks of life as you advocate for equity and inclusivity. This will develop your community’s reputation and attract diverse groups in greater numbers.

Communities that cater to just one group of people almost always become echo chambers, creating a suboptimal environment for connections to form and important discussions to take place.

By listening, asking questions, and welcoming input from diverse groups of individuals, you’ll cement your community as a welcoming place for diversity and insight to flourish.

In doing so, your ability to build a rapport and create meaningful, lasting connections with your customers will blossom.

-Patrick Casey, Felix

The community management tips used in this article were gathered using Terkel.
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.



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How Online Presence Makes Your Business More Trustworthy

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Have you ever made a dining decision based on a review you saw on the internet? You may have picked a product because it seemed “more trustworthy” online. It’s also a deal breaker if it isn’t handled correctly.

Customers are more inclined to believe in your company if it presents itself well on the internet. Whether a startup or a large corporation, your online appearance and behaviour matter to your consumers if you own an offline or online company.

Online presence

Why Should Your Business Go Online?

In addition to being available for your consumers, here are other reasons to consider your online presence.

It Improves Your Company’s Accessibility

When you don’t sell anything online, a solid online presence can help you make more money from the internet if you aren’t engaged on social media.

Before making a purchase, most consumers do internet research to learn more about the company and the goods. Being at the right place at the right time is simply good business.

It Takes Care of Your Marketing and Branding

An internet presence provides a steady supply of customers for your company. Customer feedback and social media participation may help boost purchases. It’s easier for consumers to identify your online presence with a website or social media account.

It May Boosts Your Company’s Credibility

Having an online presence is essential for your organisation to be taken seriously. A startup might have difficulty being accepted as a legitimate organisation in its early stages. It’s essential to have a strong internet presence before people take you seriously. It’s easier to get quick loans at gdayloans.com.au to expand your company.

It Aids in the Comprehension of Your Target Market

When you have an online presence, you can engage with your audience in a two-way conversation to get valuable feedback or evaluations. In addition, it helps you learn more about your prospective consumers and the things they’re looking for. If a restaurant uses polls on its Facebook page, it may determine which specials and goods are most popular with its patrons.

Businesswoman building an online presence

How Can You Evaluate and Enhance Your Company’s Web Presence?

Analysing your online reputation simply means monitoring what others say about you online. Then you make it work for you.

You can monitor and enhance your company’s online appearance by following these three steps.:

Monitor Mentions of Your Business

Monitoring your company’s internet mentions can help you track what’s being said about you and mitigate unfavourable publicity. This can also help you identify communication gaps.

Google Alerts can help you track online references of your company. Set up notifications for your business/product name and relevant keywords, and you’ll be alerted promptly whenever you’re mentioned anyplace online.

Analyse Your Website Traffic

The source of your traffic (and how much) might assist you in evaluating your internet presence. It may be necessary to expand your internet activities beyond your website. For example, low social media traffic might imply a poor social presence.

Tracking your website’s traffic with Google Analytics might reveal secret traffic sources that your Google search may have overlooked. It will also help you find unnoticed remarks or backlinks.

Assess Your Social Media Engagement

Your social media presence affects your online reputation as well. Active consumers on your social media platforms help build trust and confidence.

Consider checking a company’s and a competitor’s Facebook accounts. You may observe that one firm interacts with clients while the other has a few likes but no comments. Which do you prefer?

Social media presence for startup

Bottom Line

An active social media presence gives the impression of reliability while also conveying a sense of humanity and authenticity. Your audience will be more engaged as your social media presence improves.

To keep up with your target audience, you need to be one step ahead of them online. The first step is to become well-versed in everything your consumers discover about your company through the internet. Your internet presence must be understood, monitored, and improved to reach this goal.

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