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Transform Your Technical Expertise into Leadership

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In most organizations, technical experts who perform well will eventually be asked to lead a team and to deliver results through that team. This is because advancing in one’s career typically means moving into management, even if your area of expertise is unrelated to managing people. But being in management requires an entirely new set of skills. If you don’t learn these skills, you’ll likely end up underperforming and feeling frustrated.

Take my coaching client Amir*, the head of supply-chain management for an international humanitarian organization. He was at his wits’ end. Six months into his new role as manager, he had identified opportunities to increase efficiency and transparency and developed a strategy and plan for implementing changes. But he couldn’t seem to get on the same page with Tatiana*, a key team leader. While Amir believes he clearly explained the changes he wanted her to make, Tatiana ignored his directives and continued to run things the same way. This struggle consumed his time and energy and held back the rollout of his strategy.

With two decades of relevant experience and a sharp analytical mind, Amir is well qualified for his job. But his mastery at solving technical challenges contrasts sharply with the consternation he sometimes experiences in the face of people management challenges. In this, Amir is like hundreds of other leaders with whom I’ve worked. Here’s the underlying problem, which I’ve observed over 20 years of coaching and training leaders:

  1. People get promoted into leadership roles because of technical or functional skills and expertise that enable them to perform well in their technical domain, but that don’t translate into effective leadership. They struggle to inspire, coach, co-create, and build commitment to a shared vision and to strengthen ownership and accountability in their teams.
  2. Many organizations fall short in filling this gap with the training and coaching needed to develop technical or functional experts into skilled leaders. They also fail to prioritize effective leadership in their reward systems and culture. Without clearly communicating what effective leadership looks like in practice, valuing it, and providing structured opportunities to get better at it, they contribute to the gap between leaders’ actual and potential effectiveness.
  3. Managers often operate under misguided assumptions about leadership and don’t appreciate their own contribution to the difficulties they experience. As a result, they often misdiagnose the situation, go astray in their search for solutions, and default to ineffective behaviors. They fail to learn and grow as leaders.
  4. Ineffective leadership behaviors erode performance and well-being for organizations and their members.

Amir’s initial analysis of the problem with his team leader was this: Tatiana resists implementing changes he has introduced, fails to hold her team members accountable for implementing changes, doesn’t take initiative, is overly reliant on Amir for direction to move forward, and thwarts his progress on strategic work by interrupting him frequently throughout the workday for guidance. To solve these problems, he took the following actions: he started checking up on Tatiana’s and her team members’ performance, approached her team members directly for information he knows they have rather than going through her, specified certain times of the day when she can contact him, and noted his criticisms in her annual performance review. Although these steps made sense to Amir at the time, this was the wrong approach.

Instead of producing the outcomes he hoped for, his actions only aggravated the situation. Tatiana understandably felt undermined, disrespected, and micromanaged. She began circling the wagons more tightly around her team to protect them from what she perceived as Amir’s interference. Instead of exhibiting more initiative and independence, she avoided taking on responsibility out of fear that she would do something that displeased Amir. Deeply shaken by the negative performance review after a consistent record of positive reviews under previous leaders, and concerned that it might signal hostile intent and possibly damage her career, she filed a complaint against him. As a result, Amir felt frustrated and stuck, Tatiana was profoundly stressed, and each party concluded that the other person was impossible to work with.

Where does a leader like Amir go from here to recover from their missteps and improve their leadership? How can you solve leadership challenges and increase your own effectiveness as a leader, even if your organization isn’t helping you to do so? By committing to ongoing self-directed leadership development. This involves identifying what you want to be able to do differently as a leader and why this development matters to you, broadening the perspective you’re applying to your leadership challenges, seeking input, and experimenting with new behaviors.

One of the factors that separates people who lead from those who simply occupy leadership positions is the wholehearted embrace of continuous learning and growth. The best leaders I know make it a practice to interrogate themselves, assume that they always have more to learn, seek feedback, and structure their own learning experiences. Here’s how to do so.

First, identify a leadership competency you’d like to build. If, like Amir, you’re starting with a problem you want to solve, ask yourself what you need to be able to do better as a leader in order to solve it. Shifting your focus from the external problem that’s bothering you to the internal development you need to solve it is a crucial step. In applying the same types of thinking to leadership challenges that they’ve successfully applied to technical problems, technical experts often look to “fix” others and fail to recognize their own role in the problem. Unless you develop insight into how your patterns of thinking and reacting interact with those of your employees, you will find yourself in the same situation again and again. Your analysis of the leadership challenges you face will be incomplete and your strategies to resolve them won’t work.

Although Amir began by wanting to change Tatiana’s attitudes and behavior, I asked him to consider what success would look like and what he needed to be able to do more effectively in order to create the outcomes he desired. He articulated his desire to develop a better working relationship with her — one based on trust, mutual understanding, and shared vision — that would enable them to move forward together on the change initiatives. He also wanted to be less emotionally reactive and to avoid acting out of anger and frustration.

To strengthen your motivation to learn and develop, think about what’s meaningful to you about accomplishing your goal and why you want to do it now. For Amir, having respectful relationships with people at work is fundamental to his values. He recognizes that his performance and well-being — and even how happy he is at home — are tied to the quality of his work relationships. He is committed to having a positive impact on his department and improving the quality of service it provides. He hopes to move to a more senior position in the next two years and understands that his career advancement depends on being able to lead change with the support of his people.

Second, reflect and seek some input to better understand the challenge you’re facing — just as you do when trying to solve a technical problem. To help sharpen your analysis of the problem, you almost invariably will benefit from considering others’ perspectives and soliciting feedback. Amir recognizes his own tendency to be impatient and easily aggravated. Through conversation with Tatiana, however, he developed a more complete view of their interpersonal dynamic. For instance, while his intention in lowering her performance ratings and identifying areas for improvement in her annual review was to motivate her to change her behavior, he had not realized that conveying his displeasure via her performance review rather than in conversation felt like a surprise attack from a dangerous adversary, rather than a challenge from a trusted superior. Instead of motivating her, this approach demoralized her.

Leadership challenges are fundamentally interpersonal in nature; thus, their solutions are as well. By inviting Tatiana to share how she experienced their working relationship and listening with empathy and an open mind, Amir created an opening that allowed him to share his own experience in a way that she was able to hear without becoming defensive. Through their conversations, Amir and Tatiana not only increased their mutual understanding, but also achieved consensus on their shared desire and intention to develop a better working relationship.

Third, use your increased understanding of the situation and your own role in it to identify specific behaviors to change or implement. It’s also helpful to seek suggestions from people who know you for actions you can take, a practice that executive coach Marshall Goldsmith calls feedforward (so named because it consists of suggestions you can try in the future rather than information on past behavior). Amir asked Tatiana what she thought would help improve their working relationship; she replied that she wanted more support. To translate the concept of support into behaviors he could practice, Amir asked her for examples of what support would look like on a day-to-day basis. She requested a daily check-in to align on progress, priorities, concerns, and challenges. Putting this into practice helped to build Tatiana’s trust in Amir and give her the clarity and confidence to move forward in her work independently, just as Amir had hoped. In turn, the improved trust, communication, and shared understanding reduced Amir’s frustration and helped him feel more capable of managing this key relationship.

By engaging in this kind of self-directed learning, leaders not only improve their skills; they also serve as role models for learning, openness, and taking accountability for interpersonal impact. Communicating what you’re trying to do differently and seeking feedback or feedforward helps generate support for your improvement efforts, which can enhance their impact. With this approach, you are much more likely to succeed than if you attempt to solve leadership problems by imposing a solution on someone else.

If you’d like to become as expert in leading others as you are in finding technical solutions, the best place to start is by understanding that the pathway to progress lies in shifting things inside yourself first. By learning to see yourself as part of a system of relationships and experimenting with ways to shift the dynamics of the whole system in a more productive and collaborative direction, you can transcend the limitations of trying to fix other people that can confound technical experts. This paves the way for leadership and career success.

Names have been changed. 

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15 Tips and Tricks For A Successful Business

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Doing business is not a cakewalk. You need to understand, learn, and manage several things before you actually do it. It is a task that requires continuous efforts. Therefore, it might take days, months, or even years to become successful.

It does not matter how small or big your business plan is. What is more important is how determined and dedicated you are to make it work. As a businessman or a businesswoman, you need to be spontaneous, informed, smart, analytical, and before that a good leader. 

Thereafter, you need to keep an eye on your business infrastructure including the building, factory, machines, control valves, security, etc. 

Making a business successful and keep it running is not a one-day affair. That is why you must take every step carefully.

Want to make your business successful? But you don’t know how to do it? Don’t worry and follow these 15 tips and tricks to make your business successful- 

1. Time And Effort Is Everything

Your business idea is your brainchild. Just like you take time to understand your child’s needs and make efforts to give them the best upbringing. You need to treat your business in the same manner in order to make it successful.

2. Focus Is Your Key To Success

For anything you want to do and make it reach great heights, you need to be focused. Getting distracted by other things can cost you a lot in your business. You need to focus on your goals and work hard every day to achieve them.

3. Have A Fool-Proof Business Plan

The first step towards a successful business is a business plan. Before anything else, prepare a fool-proof plan. This means that it must have all the pros and cons involved in your business. 

Nothing works without a plan. So, for instance, if you are trying to set up a business for valves and plumping supplies, you need to consider the best and the most trusted manufacturers like DomBor for your supply needs.

4. Be Prepared to Take Calculated Risks

A great business owner is one, who is not afraid of taking risks. To make your business successful and to make it sustainable in the longer run, you must be ready to take some calculated risks. You must know how your decision will affect your business and how much loss you will incur. Only after analyzing everything make your final decision.

5. Know The A to Z Of The Industry

If you are an amateur in the business industry, then first you must start with the basics. For that learn about every minute detail about how your industry works. You must be aware of the latest trends in your industry.  Also, what works and whatnot, and how to enter the industry initially.

6. Connect And Communicate

Another trick for making your business successful is to connect and communicate with people from the industry. Get to know about the industry leaders and upcoming talent personally or through social media. Exchange your ideas with them and try to expand and publicize your business. 

7. Keep A Check On Your Growth

Being a business owner you must keep a sharp eye on the growth of your business. Analyze the data, read it thoroughly, see where you are lacking, and what you can do to improve it.

8. Failures Are A Part Of The Process

If you ever face failures in your business, then don’t get disheartened. Because failures play an important part in the process of your success. Out of all the other things, they tell you about what not to do in a business.

9. Learn From Your Competitors

Your biggest learnings will come from your competitors. No one can teach you business better than them. Learn from them whenever and however you can. Use your creativity and intelligence and do what seems best for the success of your business.

10. Be Flexible In Your Approach

Never become too rigid with your approach to doing business. Be flexible with it and be open to changes. Sometimes what you feel is right may not be the best for your business. In that scenario, changing your approach might help.

11. Ensure Your Best Services

Always ensure the best services to your customers. Whether you are a small-scale business or a large-scale one, never compromise with the quality of your services. This builds your customer’s trust in you and ensures a long-term association. 

12. Market Your Business

It is important to prepare a market strategy for your business to make it successful. It helps you to introduce your business to a large number of people at the same time. 

13. Take Feedback To Know Your Customers Better

To make a business successful customer satisfaction is of utmost importance. You cannot meet all your customers in person. Thus, taking feedback from them online or offline is helpful to know your areas of improvement.  

14. Stick to your Core Values

Early success is a myth. It lasts for a short period of time and there is no guarantee that it will sustain itself. That is why instead of using shortcuts, stick to your core values and take your business to great heights.

15. Research And Repeat

Last and the most important tip is to keep researching about the new prospects in your business area. It is crucial to make your business successful.

Conclusion

Every business owner wants their business to reach great heights. But only a few of them know how to actually do it. Running a business is not an easy task. It requires years of hard work and continuous efforts. Also, you need to learn and unlearn facts.

Therefore, to make your business successful and to make it sustain that success, you need to be well informed. Also, you must be aware of the current business scenario of your respective sector. Just follow these steps and see your business become successful.

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How to use Google Analytics Enhanced Ecommerce features to gain more customers

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As a business owner, you may be wondering how customers are engaging with your ecommerce website. Are they enjoying the products you have to offer or is there more you could be doing to help boost online sales? With Enhanced Ecommerce Reports in Google Analytics (GA), you have the ability to analyze sales reports and monitor consumer behavior for different products you sell online. Utilizing these reports strategically will allow you to build and improve your business over time.

The best way to utilize Enhanced Ecommerce Reports will depend on:

  • What questions you want answered
  • The reports you want to use to research data
  • What you want to do with the info you collect
  • The goals you want to set and how to optimize and reach them

Additionally, Enhanced Ecommerce Reports help you drill down into purchase and transaction data for your business.

Examples of things you can research include:

  • Product and transaction data
  • Average order value
  • Ecommerce conversion rate
  • Time to purchase and more

Below, we’ll discuss how your business can benefit from this information. Plus, run through a breakdown of the different features you can use to forecast goals and gain more customers.

Related: Using Google Analytics and Google Search Console to find out what’s bringing people to your website

What businesses benefit from Enhanced Ecommerce features?

There are two types of Ecommerce Reports that GA supports: Standard and Enhanced. The Standard version is the original tracking report and is helpful if you only need data that occurs after purchases are made (aka the end of the sales funnel). Many startups and smaller businesses begin with this option first, then move up to Enhanced Ecommerce later on.

Businesses that want to track the entire customer journey, from beginning to end, should look no further than Enhanced Ecommerce Reports.

These reports do everything that Standard Ecommerce Reports do, but with a much wider scope of information.

You can drill down into specific questions like:

  • How many people are viewing your product details page?
  • What stage of the journey are people abandoning their carts?
  • Are your coupons and promotions generating a healthy amount of revenue?

Typically, larger and more advanced ecommerce businesses benefit more from these reports since they have a wider range of products.

It allows them to see where they can optimize their product listings, marketing investments, checkout process and more.

It’s important to note that enabling Enhanced Ecommerce features requires resources and planning to get started. It’s the main reason why businesses with a limited budget often opt for the Standard version first.

You can learn more about Standard Ecommerce Reports here to see if it’s right for you.

How to enable Enhanced Ecommerce reporting

While having this amount of information at your fingertips is great for business, it does require a more advanced understanding of technical know-how (like coding and javascript). This is because you’ll need to implement tracking codes for every page of your site that you want to track.

Additionally, only select third-party ecommerce platforms (WooCommerce included) can integrate with the Enhanced Ecommerce Plugin.

So, hiring an experienced web developer to help run things more smoothly (and efficiently) is a major recommendation here.

 

But if you have the technical chops to DIY it yourself, you can reference this handy guide from Neil Patel to get started.

Once all the coding and page tracking is in place, you can then turn on the Enhanced Ecommerce view within GA by going to Admin > Ecommerce Settings (in the “View” column). Google also has a detailed step-by-step guide you can reference to easily accomplish this.

Ecommerce setup

If you’re just beginning, you can also experiment with a demo GA account to get a feel for how it works. Note that you’ll need to be using the Universal Analytics version of GA to follow along. But it’s good practice to browse through the different features to see if it’s the right move for your business.

A quick breakdown of the Enhanced Ecommerce Reports

Conversions and Ecommerce tabs on GA navigation menu

Now that we know the pros and cons of this plugin, let’s dive into the specific reports it has to offer. You can navigate to the Enhanced Ecommerce Reports by clicking the “Conversions” tab in the GA menu on the left and then scrolling down to “Ecommerce.”

Overview Report

In the “Overview” section, you’ll start out with a dashboard that shows the following information:

  • Revenue & conversion rates
  • Transactions
  • Marketing (campaigns, promotions, coupons, affiliation)
  • Product performance (top sellers/low sellers)

You can think of this page as a type of business health report, along with additional data on how your users are interacting with your page.

Overview report

Shopping Behavior Report

Shopping Behavior Report

The Shopping Behavior Report is where you’ll go when you want to see how your customers are moving along the sales funnel. It’ll provide details on how your new and returning visitors are interacting with your site, based on sessions coming from:

  • Product views: High product views with low checkout rates could indicate you need to better optimize your product listings. Work with your content team to see how you can make your listings better with added tutorials, videos or reviews.
  • Add to cart: A high add-to-cart rate with a low checkout rate could signify an issue with your pricing. Work with your marketing department to draft up better promos and check out competitor pricing to see if you need to make some adjustments.
  • Checkout: If your checkout rate is low, you may need to optimize the checkout process better. Work with your web developer to make the process easier and more convenient for customers to use.

These three indicators will help you get a better sense of where your users are getting stuck in the customer journey. Use the data you collect here to set goals for your team and overall business.

Related: 10 tactics to turn impulse shopping into stone-cold sales

Checkout Behavior Report

Checkout Behaviour Report

The Checkout Behavior Report is similar to the Shopping Behavior Report, except that it concentrates more on the different stages of your checkout process. You can use this data to see what stage of the checkout process your users are abandoning their carts.

Most ecommerce businesses have multiple steps for customers to fill out before their transaction is complete. But it’s possible your audience may prefer a single-page method, too. You can work with your developer to configure customized labeling for each of your checkout steps under Admin > View > Ecommerce Settings.

Possible points of interest to keep an eye on include:

  • URL issues: Unwarranted redirects or page links that look untrustworthy can dissuade a customer from following through on a transaction. Ensure that all your links are working properly and optimize your checkout pages so that customers know your site is safe to use. GoDaddy Payments offers streamlined verification and advanced encryption to protect you and your customer’s personal data.
  • Payment pages: If you’re noticing a high abandon rate within your payments page, it could mean it’s time to analyze how efficient it is. Opt for features that make the process more convenient with things like one-click pay or seek out mobile-friendly solutions that make the process run smoother on different devices.
  • Specific customer preferences: The way your audience interacts with your checkout process could be different from how they interact with other ecommerce sites. The best way to tell what works best for your audience is to conduct A/B testing. This could help determine whether your customers prefer things like single or multi-page checkouts.

When in doubt, consult with your web developer and UI/UX team to see how you can better optimize your checkout process using the data collected from this report.

Product Performance Report

Product Performance Report

The Product Performance report is a great way to see how well your products are doing when it comes to sales and customer interaction. You’ll notice the report is separated by Sales Performance and Shopping Behavior metrics.

Sales Performance

Metrics under this category will give you a sales breakdown by product, SKU, category or brand. You can find and toggle these different views in the Primary Dimension bar under the graph at the top.

Each view will give you information using the metrics below:

  • Product revenue
  • Unique purchases
  • Quantity
  • Average price
  • Average quantity
  • Product refund amount

If you want to dive a little further, you can add a Secondary Dimension using the dropdown menu under the Primary Dimension bar.

This will serve as a type of filter that shows you other insights like:

  • What landing pages are bringing in the most product sales?
  • Which devices (mobile vs. desktop) are customers using most to buy certain products?
  • How effective are your campaigns with promoting products?

Use this information to help you prioritize the areas that can increase your conversion rate most.

Shopping Behavior

This category of metrics will show you the number of customers that are adding products to their carts compared to the number of people finishing their purchase.

These two metrics are categorized by:

  • Cart-to-detail rate
  • Buy-to-detail rate

The average percentage at the top of each column is a good indicator to use as a reference when looking at the numbers for each product. GA will automatically show you a list with the best performers at the top. But if you want to view products with lower than average numbers, you can add a filter by clicking the Advanced button near the top of the metric columns.

For more information on filters, check out this GA tutorial that breaks it down even further.

Sales Performance Report

Sales Performance Report

The Sales Performance Report is what you’ll use when you want to track your sales over a specific time period. You can customize the date range you want to look into by clicking the dropdown menu in the upper right corner. Below the dropdown menu, you’ll have options to view the visual graph based on day, week or month.

This information will help you get a sense of sales based on two dimensions:

  • Transaction ID: This represents the purchase information from a specific transaction. It’s typically linked to your ecommerce shopping platform and works in tandem with your CMS.
  • Date: Sorting this report by date will automatically show you the dates with the highest sales.

Clicking either the Purchase ID or Date number will show you the revenue and quantity metrics of products sold within that transaction or date.

When you’re in the main summary page, you’ll view other metrics like:

  • Revenue
  • Tax
  • Shipping
  • Refund Amount
  • Quantity

You can use this report to pinpoint high transaction dates or dates with high peaks of sales in certain products (like seasonal items). This will allow you to concentrate your marketing efforts (think coupons and promotions) towards those specific areas.

However, you can also use this report to help you target the lower trending sales by switching up your product offerings or branching out to new markets (going global can help).

Product List Performance Report

Product List Performance Report

The Product List Performance report helps you view data for specific groups or categories you have listed for products on your ecommerce website. This snapshot allows you to view which products are performing well and which ones could benefit from additional optimization.

Like the Checkout Behaviour report, you can work with your web developer to customize your groupings the way you see fit.

Here are three different ways most ecommerce businesses tend to group their products:

  • Categories: Brands can separate a wide range of products into categories that are typically found within a navigation menu. For example, a fashion brand might categorize its products by handbags, dresses, and shoes.
  • Search results: You can create a list that categorizes all the products that show up whenever someone types specific keywords into a query.
  • Related products: This list can be made to represent add-ons or suggested items under a product details page.

Once you have your lists configured the way you want them, you can then compare your top performers against your low performers using specific filters in the advanced settings.

Why it all matters

Setting up the Enhanced Ecommerce plugin takes a bit of time and money, but it’s well worth the investment in the long run.

The reports found within Enhanced Ecommerce will give you a wide scope of information that tracks the entire customer journey.

It’s filled with insight on areas of opportunity for your business, along with key areas of success.

 

Remember, anything that makes the customer experience more convenient and user-friendly will help boost your overall sales and conversion rates.

Do your research, analyze the results, and work with your team to tackle goals that can help grow your ecommerce business successfully.

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Tips from Google to make the most of the 2021 holiday shopping season

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Before looking ahead to this holiday shopping season, let’s take a quick look back at 2020, and what a year it was. Amid all the challenges came new opportunities and unprecedented growth for ecommerce. Emerging data offers insights into shifting consumer behavior and its positive impact on ecommerce.

The pandemic definitely triggered a shift to more online shopping. In fact, online sales in early spring of last year exceeded sales during the 2019 holiday season by 7%. Additional research shows ecommerce growth on hyperdrive, with 10 years of growth happening in just three months.

There’s more good news for online retailers: 39% of consumers say they’re buying more online now than they were a year ago. And 81% of consumers in surveyed countries across the globe say they’ve discovered new brands online during during COVID-19.

It’s clear that 2021 will continue to be a year of peak demand, making it a critical time to connect with your shoppers. That’s why it’s more important than ever for your business to be discoverable online this holiday season with help from GoDaddy and Google.

Get ready to reach more shoppers online

Google ad from ceramic plates

People shop across Google more than one billion times each day, searching for products just like yours. Don’t miss the opportunity to connect with customers when and where they’re looking to make their holiday purchases.

With GoDaddy’s new Google channel, you can easily add your products to Google for free and promote them with a Smart Shopping campaign to drive traffic to your GoDaddy online store.

3 ways Google can help you prep for peak moments

Use these three free Google tools to gain greater insights into the current consumer mindset as shoppers gear up for the 2021 holiday season.

1. Explore what the world is searching for with Google Trends

explore what the world is searching

Google Trends lets you see in almost real-time what people are — or aren’t — looking for across Google Search, YouTube, Google Shopping, and Google Images. You can pinpoint where there’s growing interest in products and search terms to guide you in selecting which products to promote. Take new information about what your target market is searching for and incorporate these topics into your SEO and content marketing strategy.

2. Discover what shoppers are looking for

Most shoppers today are doing more research before purchasing.

Shopping Insights gives you information on what people are searching for on Google, related to products and brands.

It’s a guide filled with articles, data, and insights that can help you navigate three critical steps in today’s shopping journey: inspiration, research, and purchase.

3. Evaluate your retail website with Grow My Store

As people spend more time online, they have higher expectations from ecommerce websites and apps. With Grow My Store, you can analyze the customer experience on your site and pick up practical tips for how to improve. You can also see how your site stacks up against retailers in the same industry and find insights on market and consumer trends to help reach new customers.

With this holiday season ramping up, make sure to position your online business in the right spot with help from GoDaddy and Google.

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