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What digital marketing collateral do you need to thrive online?

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As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite – aka digital marketing collateral.

What does digital marketing collateral mean?

Digital marketing collateral is the messaging you use on various online platforms to share with your audience on a regular basis. It’s often used to encourage a positive rapport, help your audience learn about your products or services and ultimately sell, sell, sell.

Marketing collateral examples from GoDaddy Studio

With all this in mind, you might be wondering:

  • What marketing collateral do I currently have?
  • What am I missing?

Answering these questions can be hard if you don’t know what options are available to you. But don’t worry, we’re here to help! Keep reading to learn where to start.

Popular examples of digital marketing collateral

Below you’ll find a list of fundamental examples to help boost your digital marketing collateral.

Review them all to see which ones you might be missing out on, or discover ones that could fit well with your brand and offering.

Your logo

Your logo is your business’s very first introduction to the world, so it needs to neatly encapsulate all that you do and all that you are. While it’s the foundation of your brand’s identity, we understand you may not have the budget to pay a designer to develop one for you.

Luckily, GoDaddy Studio has you covered with plenty of logo templates to create one on your own.

Use it to easily experiment with color variations and customize as you see fit. Then, add your logo to all your digital marketing collateral to fly your brand’s flag with pride.

Logo Marketing collateral examples from GoDaddy Studio

Instagram content

It’s hard to imagine anyone who isn’t clued-up with this social media behemoth. Instagram is one of the most powerful forms of digital marketing collateral to promote with and many brands benefit by posting stunning visuals to engage their viewers. Additionally, it’s the perfect place to connect your followers to the rest of your brand’s activities via a “Link in Bio” post.

When it comes to marketing on Instagram, a good rule of thumb is to make sure your content is consistent and beautiful for maximum engagement. Remember, static posts aren’t the only thing you’ll need to craft on a regular basis. Think about ways to also incorporate video into things like:

  • Stories
  • Instagram TV
  • Paid ads
  • Carousels

Within GoDaddy Studio, Instagram is perhaps the most popular category to create with. There are thousands of carefully curated IG Post and Story designs just waiting for you to explore. Choose from your favorites and have fun personalizing your brand and message the way you want.

Instagram Marketing collateral examples from GoDaddy Studio

Facebook content

To help your Facebook content stand out from the rest, it’s worth spending time designing a post with fun graphics and fonts. Jazz up standard pictures and text with a range of designs or create a cover at the top of your page to keep your branding coherent and attractive.

Not sure what size or resolution to format your images? You don’t need to be a designer to have it all figured out. Simply choose the right template using GoDaddy Studio for a quick and easy solution in no time.

With Facebook, engagement is key.

This means it’s less about the hard sell and more about reaching your customers where they spend their time most. It’s important to give them content they’ll find interesting and likely to share with others.

Bear in mind that Facebook recently launched a new “Click to Chat” (CTX) capability that allows users to click through a post to directly message you. Not only is this great for engagement, but it could also be a game changer if your business relies on leads through Facebook.

It’s definitely worth looking into if you plan on growing your audience with this platform.

Facebook Marketing collateral examples from GoDaddy Studio

Pinterest content

Selling through Pinterest? Then you’ll want to go for eye-catching graphics and aesthetically pleasing photographs. Choosing visual themes that are on-brand for your business is key to success here — especially since it’s the place people visit most for visual inspiration.

No matter what industry you’re in, you’re sure to find a related audience on this platform. Popular categories include:

  • Recipes
  • Style and décor tips
  • Gift guides and craft ideas
  • Inspirational quotes

Pinterest is also a brilliant space to grab attention with visual content that links to your website or shop. The secret is to create ultra-shareable content that entices your audience, while still adhering to your brand’s unique look and feel.

Pinterest Marketing collateral examples from GoDaddy Studio

Flyers and posters

Before the advent of cellphones, posters were often slapped on street corners as a way of letting people know about your business. And they still are today – it’s just that now they’re mostly shared in digital formats. You can use posters to advertise or communicate:

  • Events you’re holding
  • Special discounts or promotions
  • New holiday hours or store closures

This type of digital marketing collateral is an extremely versatile option that can really benefit your marketing suite. It also tends to invite some design flair, seeing as poster design is regarded as an art form unto itself. The opportunity to make an impact with bold, eye-catching design can often offer rewarding new ways to connect with your audience.

Flyer and Poster Marketing collateral examples from GoDaddy Studio

Banner ads

Banners and ads are a vital part of getting your name out there in the digital universe, beyond your own website and social pages. An ad may be the very first time a potential customer lays their eyes on your brand or offering, so they’re hugely important. This form of digital marketing collateral can appear as a graphics across:

  • Facebook feeds
  • Third-party websites
  • Email newsletters (think quick discount flash sales)

When designing, consider creating a selection of ads in different sizes and specs. This will help you better prepare for quick sales and advertising opportunities, since your banners will be ready to go.

Banner Ad Marketing collateral examples from GoDaddy Studio

Quotes

Who doesn’t love an inspirational quote? They’re incredibly relatable and people often share with others when they feel inspired by a certain phrase or idea. The right words could be the thing that motivates viewers to:

  • Get out of bed for the day
  • Try something new
  • Encourage acts of kindness

Brands often use this type of digital marketing collateral to attract new viewers to their site and eventually convert them into new customers. This is why it’s important to include a clear handle or company name on any quote graphics you design.

Additionally, tying your quotes into your brand’s purpose and story is an important factor that will help develop your unique persona online. Make sure to hone in on the topics that are important to you and your audience for the best results.

Quote Marketing collateral examples from GoDaddy Studio

Business cards

You may think these are quaint relics from days gone by, but nostalgia helps it remain an ongoing trend. Many people relish hard copies of things like physical business cards, which makes it a handy sales tool you can as digital marketing collateral. Business cards are great for handing out at:

  • Meetings
  • Trade shows
  • Social occasions
  • Professional networking events

A well-designed business card can also be a powerful way to encourage someone to connect with your business for the first time. If you’d like to print out your cards, remember to save them as a PDF file when exporting your project from GoDaddy Studio.

Business card marketing collateral examples from GoDaddy Studio

Profile picture

Want to jazz up that plain selfie a bit with something more artistic? Profile pictures are essential to put a face (or faces) behind the name.  The best way to do this is to have a coherent look and feel – something that really pops. Keep this in mind as you showcase your team or any other people associated with your brand’s work.

Not only is this an excellent way to humanize your brand, but it also makes your profile more relatable to viewers. Adding a unique design will only enhance this positive perception and can include things like:

  • Colorful borders
  • Illustrated graphics
  • Photo filters
  • Stickers

Take a look at the templates on GoDaddy Studio to find something that sets your profile picture apart from the rest. And don’t forget to try out the Remove Background tool to experiment with cutouts for a fun collage effect.

Profile picture marketing collateral examples from GoDaddy Studio

Web and email headers

Email communication has seen a huge rise in use since the pandemic hit. More people are spending a lot more time at home and email has remained an extremely powerful tool for brands to communicate with their audience.

In many ways, email inboxes are fuller than they ever were.

But this upward trend could mean higher competition for your reader’s attention. People tend to have a lower tolerance for any email communication that is not useful or interesting to them. So be sure that you have an impactful email header that entices viewers to read more or click through to your site.

Don’t forget about the valuable real estate your own website offers, either. If you have a current promotion, or an important message you’d like to communicate, try a website header at the top of your page. It’s typically the first thing people see when they arrive at your home page and a good way to help drive sales.

web and email Marketing collateral examples from GoDaddy Studio

Final thoughts

It’s clear that there are loads of tools to help boost your digital marketing collateral. And as a small business owner, you’re probably already stretched between all the different hats you have to wear.

The best advice is to not choose every single marketing element all at once.

Take your time and avoid scrambling to get it all out there. Quality, rather than quantity, is key here.



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Growing a Business

5 Ways to Control Your Inventory So It Doesn’t Control You

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Managing inventory is a task that can make or break your small business. With too much inventory, profits suffer and storerooms overflow. With too little, items get back-ordered, customers get frustrated and business is lost. And striking a balance is hard, especially with disruptions to the global supply chain in the last few years causing delayed deliveries.

While you can’t control the supply chain, you can take steps to prevent common problems like product shortages and excess stock. Here’s how.

1. Stick to the story

Donna Daniel owns and operates three connected small businesses in Claremont, California: The Grove Clothing, The Grove Home and The Outdoor Store, which sell women’s clothing, home goods and unisex adventure-themed gear, respectively. To run all three of her stores, Daniel needs to keep an impressive variety and quantity of inventory in stock — and ensure it moves quickly to make room for seasonal items and new shipments.

To keep her inventory cohesive within each store, she arranges it in themed displays — or what she calls “stories” — which tie together dozens of different items to appeal to a color, season or activity.

“I don’t buy anything outside of the stories,” she says, which helps her collect data on sales and seasonal trends, and keeps her stock to what’s most likely to sell.

She keeps most of her inventory on the shop floor, with stock in each store’s backroom and larger items in a nearby storage unit. In the backrooms and warehouse, she stores items according to product type and size — not by story — so employees can easily restock displays and substitute a similar item if necessary.

2. Double down on your reliable inventory

“Just-in-time inventory is much more difficult to do today,” says Mark Baxa, president and CEO of the Council of Supply Chain Management Professionals, a global trade association for supply chain professionals. Baxa adds that since the supply chain is less stable than it was pre-pandemic, businesses may need to lean on their most reliable products and vendors.

Courtney Cowan, owner and founder of Los Angeles bakery Milk Jar Cookies, keeps supply needs and consumer demand stable with a very consistent product line. Her 16-flavor menu has “changed very little” in the bakery’s nine-year history, though she leaves room for a rare seasonal standout to join the rotation. Since her store pre-mixes and preserves dough in a deep freezer, she can ensure that her bestsellers are always in stock.

Though some businesses may prefer a bit more variety, in uncertain times — over-ordering on go-to products with a dependable profit margin can help fill the gaps and keep sales steady.

3. Keep products moving

Longtime retailers know that while running out of inventory is bad, having too much can be worse. “Too much backstock eats up all your capital,” Daniel says. She prevents this from happening by planning ahead and using sales sections to make room for new merchandise.

Daniel reorders seasonal inventory as far as a year ahead by using recent sales reports as a baseline. But with this commitment to hundreds of new products arriving every month, she makes sure that items don’t sit on shelves for more than a few weeks.

“I do not like merchandise hanging around,” she says, explaining that if an item isn’t clearing out quickly enough, she’ll move it to the sales rack and discount it until it’s gone.

Though selling an item for a fraction of its original price may seem painful, it may be worth doing to keep inventory moving and keep customers coming back for new products.

4. Get to know your supply chain

Especially in periods of supply chain disruption, getting to know your vendors can make a big difference in your day-to-day operations. “Hold your supplier base accountable,” Baxa says. He suggests finding the “shortest path” possible, including finding local and sustainable suppliers, to help ensure consistent, reliable supply.

Daniel follows the same principle, sourcing her inventory from mostly local vendors so she can pick up items instead of shipping. She weighs several factors, including production time, available quantity and shelf life to figure out how much to order and how often.

Cowan’s inventory is perishable, so she needs her wholesale ingredients to arrive on a tight schedule. Her bakery receives truck deliveries directly from the restaurant supplier Sysco and wholesale store Costco, which keeps her supply chain close to home.

“We keep it as centralized as possible,” Cowan says. For special ingredients like nuts and candy, she places advance orders with small online vendors.

Clear communication with vendors can help business owners figure out limitations, plan ahead and mitigate risk.

5. Use a point-of-sale system with inventory management tools

For the past five years, Daniel has been using Lightspeed, a POS system with standout inventory management tools. The software can track her inventory across all three of her stores, and it generates reports that help her analyze seasonal sales data and follow her businesses’ growth.

This data is essential for her to plan reorder points and determine which items will reliably sell. Especially with a small staff and multiple locations, an all-in-one POS system can help minimize costs and labor.

Best POS for inventory management

Lightspeed Retail POS

Cost: Software $69 per month (billed annually) and up. Hardware quote-based.

Lightspeed’s retail point-of-sale system is built for inventory management. It can keep detailed records of your products across multiple locations and set automatic reorder points, so you don’t run out. The software also offers employee and customer relationship management tools, as well as advanced analytics features on its higher-priced plans.

You have the option to use a third-party payment processor, or Lightspeed’s in-house processor with per-transaction fees at 2.6% plus 10 cents for swipe, dip and contactless payments and 2.6% plus 30 cents for keyed-in transactions.

Square for Retail

Cost: Software free and up. Hardware from free card reader to $799 terminal and up.

Square’s retail-specific POS software offers inventory management tools and multi-location capabilities as well. The free version has a variety of other useful features including reporting tools, customer and employee management. Email marketing, loyalty programs and payroll are available with a higher-priced plan or as a paid add-on.

Though its inventory management isn’t quite as deep as Lightspeed’s, Square’s user-friendly interface and accessible pricing make it a great choice for most retail businesses. Payment processing fees vary per plan, but with the free retail plan, costs are 2.6% plus 10 cents per in-person transaction, 2.9% plus 30 cents per online transaction and 3.5% plus 15 cents per keyed transaction.

Shopify POS

Cost: Software $29 to $299 and up. Hardware $49 and up.

Shopify’s point-of-sale system is geared for businesses that primarily sell online. The software tracks inventory, hides out-of-stock products on your website and offers basic inventory analysis. It also facilitates drop-shipping, curbside pickup and local delivery options, plus access to vendors and third-party applications.

Shopify helps businesses manage inventory across online and in-store locations. Its Pro version can create purchase orders, run inventory counts, perform advanced inventory analysis and generate low-stock reports. However, it’s not ideal for a business that only sells in store. Payment processing varies by plan, with in-person fees starting at 2.4% with Shopify POS Lite.

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14 community management tips for meaningful connections with customers

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Community building blocks

The idea for sharing community management tips came to me about a year ago. That’s when I synced up with the GoDaddy Community team to host a webinar for small business owners. As hundreds of attendees rolled into the Zoom, I had a realization: “GoDaddy has a strong community.”

Behind every good brand and business, there’s a solid community of supporters, stakeholders, and sometimes, even haters.

But building a community and maintaining connections is one of the most misunderstood and least talked about topics within the small business world. For a business with fewer than five employees and a handful of customers, community building might seem like just another marketing tactic that is just out of reach.

To help small businesses build and manage an online community, I asked other business owners and marketers what community management tips they had for creating meaningful connections with customers.

14 community management tips to create meaningful customer connections

Given that creating and maintaining a strong community can help retain and attract customers, consider following these 14 community management tips:

  1. Be quick to address negative experiences
  2. Filter out spam
  3. Showcase success
  4. Send a postcard
  5. Get your customers involved in important decisions
  6. Bring Up topics that encourage engagement
  7. Provide talking points and engage with your community
  8. Engage regularly
  9. Be the face of your brand
  10. Choose a channel that works
  11. Create content that addresses customers’ specific needs
  12. Consider a brand ambassador program
  13. Reward loyalty
  14. Recognize the importance of inclusivity

Read on to learn more.

1. Be quick to address negative experiences

A bad customer experience can quickly escalate to a brand reputation crisis, and the company’s response must be fast to revert the situation.

Monitoring social channel mentions is an easy way to keep an eye on conversations surrounding your brand and detect potential concerns.

Once a customer posts a comment that threatens your brand reputation, listen, honestly apologize and be willing to solve the issue in the best possible way. Your unsatisfied customer will feel appreciated and perhaps even become a brand advocate.

-Rebeca Sena, GetSpace.digital

2. Filter out spam

The most important thing you should be doing in regards to community management is interacting with your community, and you cannot do that properly if you have to work through a bunch of spam. There are many programs out there, even some within the different social media sites, that can filter out spam in your comments and messages so you can focus on addressing your community. Plus, getting rid of the spam and moderating harmful comments creates a better space for your community to contact you through.

-Jacob Dayan, Community Tax

3. Showcase success

Develop case studies from your successful community members. This is a practical way of propagating the core values of your online community and encouraging new users to join your community.

The more these members contribute to the community, the more impact these case studies have. You can start by creating basic reports to identify the members who are actively contributing high-quality content, assisting other members, and elevating the community.

-Hasan Farahani, Yocale

4. Send a postcard

postcard with other travel items

Many of my customers spend $15–$20K on medical care in Latin America. I send my customers handwritten postcards to remind them of their journey, thank them for their business, and to stay engaged while they recover from procedures like dental implants or plastic surgery.

The cost in time and money is very low, but a human touch in the healthcare space is increasingly rare.

-Wesley Jacobs, Apollo Medical Travel

5. Get your customers involved in important decisions

Taking the time to follow up with your most active customers and getting their insights on important decisions makes them feel like their opinions are truly valued and cared for.

In the long run, this forges a strong connection between you and your audience that relies on more than simply a transaction.

An added benefit of doing this is that you may even get some eye-opening suggestions and creative ideas that could end up benefiting your business.

-Harry Morton, Lower Street 

6. Bring up topics that encourage engagement

Meaningful connections need to originate from a common source that offers a moment of relatability, which can further build brand trust. Social platforms offer numerous opportunities for these types of exchanges. When managing your social community, bring up topics that encourage engagement so you can connect on a level that goes beyond the basic company/customer relationship. In doing so, the consumer will feel more at ease to comment, ask questions and even provide more detailed feedback.

-Lindsay McCormick, Bite 

7. Provide talking points and engage with your community

It’s important to recognize that community management is an ongoing responsibility. If you want to see your community thrive, you must create opportunities for customers to voice their opinion, communicate with other community members and provide you with feedback. Finding success is contingent on your ability to encourage participation from users, so you must provide talking points and give them plenty of avenues to stay involved.

If you leave your community dormant without your administrative oversight, engagement will start to dwindle as fewer users initiate conversations and take part.

Communities rarely function autonomously, so be sure to play an active role as you connect with and safeguard your community.

This gives you a chance to speak with your customers on a personal level, helping you learn about their likes, dislikes, objections and pain points directly—all of which are crucial in building meaningful connections with customers.

-Mike Grossman, GoodHire

8. Engage regularly

The best community management tip is to engage regularly and don’t neglect questions or threads you didn’t start—even better if they aren’t getting a lot of feedback. If you’re lucky enough to have the opportunity to regularly interact with your customers, make sure you’re commenting often and have a badge next to your name letting them know you’re a moderator or part of the company. That will really cement that feeling of connection and letting members feel heard. Plus, we’ve found that a community manager can really breathe life into a topic by offering input and pushing it to the front of that community for more engagement.

-Sylvia Kang, Mira

9. Be the face of your brand

Revealing the human side of your brand is without a shadow of a doubt an efficient strategy to boost your customers’ connection. It conveys transparency and accountability, building a stronger human bond. Consumers tend to trust people more than a company, and showcasing real people will make you and your brand easier to remember and trust.

-Chiara Sternardi, Passport-photo.online

10. Choose a channel that works

social media apps on iphone

The best way to build an authentic community is to have everyone communicate using the same social media platform. Make that a crucial part of your strategy.

If it’s a professional audience that you’re going after, choose LinkedIn. If it’s a broader audience, use Facebook or Instagram. If it’s a young audience, try Snapchat or WhatsApp. If it’s a politically charged audience, maybe try Twitter.

YouTube is a great way to encourage people to watch videos that provide clear instructions on how a product or service works.

Users flock to YouTube for instructions on everything from how to change batteries on a device to playing scales on a guitar. The comment section can be useful for feedback purposes, and it also can be a way for customers to communicate with one another.

-Joel Jackson, Lifeforce

11. Create content that addresses customers’ specific needs

By creating audience and buyer personas based on different client categories, content marketers can create social content that speaks to people rather than just industries. Learn where your customers hang out online using your social media demographics. Then, narrow those results using audience research to help you define a specific audience and channel. You can then customize communications by researching the LinkedIn profiles of potential customers. Doing so will allow you to identify different stakeholders within the organization and determine their pain points. You can then create better content that addresses their challenges. But it’s all about finding an interesting angle for each segment.

Content that is too broad won’t result in authentic engagement with your followers.

Social media posts that offer helpful information are guaranteed to stand out in your clients’ feeds, resulting in more likes, shares and leads.

-Daniel Tejada, Straight Up Growth

12. Consider a brand ambassador program

A great way to create authentic connections with customers is with an acquisition and advocacy program like a brand ambassador program. For example, if a user can get five people to sign up for a service or product, they become an ambassador.

These brand ambassadors can help your business acquire new users. You can reward them with swag and access to special products or services … maybe even a special event!

-Jennifer Pieniazek, Resume Now

13. Reward loyalty

You can create meaningful connections by rewarding loyal customers to show how much you appreciate them. Just like any relationship, whether it’s personal or professional, people appreciate rewards. Show your customers that they matter and are top of mind in your decision-making. That’s how you create a stronger, more loyal customer base—one that will continue to pay attention for new initiatives and future rewards.

-Alyssa Berman-Waugh, Level Home, Inc.

14. Recognize the importance of inclusivity

To create meaningful connections with customers, recognize and accept diversities within your community. Each of your customers will differ in terms of their culture, orientation, ability and life experience. It’s imperative that you celebrate these differences and welcome input from individuals of all walks of life as you advocate for equity and inclusivity. This will develop your community’s reputation and attract diverse groups in greater numbers.

Communities that cater to just one group of people almost always become echo chambers, creating a suboptimal environment for connections to form and important discussions to take place.

By listening, asking questions, and welcoming input from diverse groups of individuals, you’ll cement your community as a welcoming place for diversity and insight to flourish.

In doing so, your ability to build a rapport and create meaningful, lasting connections with your customers will blossom.

-Patrick Casey, Felix

The community management tips used in this article were gathered using Terkel.
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.



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Growing a Business

How Online Presence Makes Your Business More Trustworthy

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Have you ever made a dining decision based on a review you saw on the internet? You may have picked a product because it seemed “more trustworthy” online. It’s also a deal breaker if it isn’t handled correctly.

Customers are more inclined to believe in your company if it presents itself well on the internet. Whether a startup or a large corporation, your online appearance and behaviour matter to your consumers if you own an offline or online company.

Online presence

Why Should Your Business Go Online?

In addition to being available for your consumers, here are other reasons to consider your online presence.

It Improves Your Company’s Accessibility

When you don’t sell anything online, a solid online presence can help you make more money from the internet if you aren’t engaged on social media.

Before making a purchase, most consumers do internet research to learn more about the company and the goods. Being at the right place at the right time is simply good business.

It Takes Care of Your Marketing and Branding

An internet presence provides a steady supply of customers for your company. Customer feedback and social media participation may help boost purchases. It’s easier for consumers to identify your online presence with a website or social media account.

It May Boosts Your Company’s Credibility

Having an online presence is essential for your organisation to be taken seriously. A startup might have difficulty being accepted as a legitimate organisation in its early stages. It’s essential to have a strong internet presence before people take you seriously. It’s easier to get quick loans at gdayloans.com.au to expand your company.

It Aids in the Comprehension of Your Target Market

When you have an online presence, you can engage with your audience in a two-way conversation to get valuable feedback or evaluations. In addition, it helps you learn more about your prospective consumers and the things they’re looking for. If a restaurant uses polls on its Facebook page, it may determine which specials and goods are most popular with its patrons.

Businesswoman building an online presence

How Can You Evaluate and Enhance Your Company’s Web Presence?

Analysing your online reputation simply means monitoring what others say about you online. Then you make it work for you.

You can monitor and enhance your company’s online appearance by following these three steps.:

Monitor Mentions of Your Business

Monitoring your company’s internet mentions can help you track what’s being said about you and mitigate unfavourable publicity. This can also help you identify communication gaps.

Google Alerts can help you track online references of your company. Set up notifications for your business/product name and relevant keywords, and you’ll be alerted promptly whenever you’re mentioned anyplace online.

Analyse Your Website Traffic

The source of your traffic (and how much) might assist you in evaluating your internet presence. It may be necessary to expand your internet activities beyond your website. For example, low social media traffic might imply a poor social presence.

Tracking your website’s traffic with Google Analytics might reveal secret traffic sources that your Google search may have overlooked. It will also help you find unnoticed remarks or backlinks.

Assess Your Social Media Engagement

Your social media presence affects your online reputation as well. Active consumers on your social media platforms help build trust and confidence.

Consider checking a company’s and a competitor’s Facebook accounts. You may observe that one firm interacts with clients while the other has a few likes but no comments. Which do you prefer?

Social media presence for startup

Bottom Line

An active social media presence gives the impression of reliability while also conveying a sense of humanity and authenticity. Your audience will be more engaged as your social media presence improves.

To keep up with your target audience, you need to be one step ahead of them online. The first step is to become well-versed in everything your consumers discover about your company through the internet. Your internet presence must be understood, monitored, and improved to reach this goal.

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