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Growing a Business

What digital marketing collateral do you need to thrive online?



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As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite – aka digital marketing collateral.

What does digital marketing collateral mean?

Digital marketing collateral is the messaging you use on various online platforms to share with your audience on a regular basis. It’s often used to encourage a positive rapport, help your audience learn about your products or services and ultimately sell, sell, sell.

Marketing collateral examples from GoDaddy Studio

With all this in mind, you might be wondering:

  • What marketing collateral do I currently have?
  • What am I missing?

Answering these questions can be hard if you don’t know what options are available to you. But don’t worry, we’re here to help! Keep reading to learn where to start.

Popular examples of digital marketing collateral

Below you’ll find a list of fundamental examples to help boost your digital marketing collateral.

Review them all to see which ones you might be missing out on, or discover ones that could fit well with your brand and offering.

Your logo

Your logo is your business’s very first introduction to the world, so it needs to neatly encapsulate all that you do and all that you are. While it’s the foundation of your brand’s identity, we understand you may not have the budget to pay a designer to develop one for you.

Luckily, GoDaddy Studio has you covered with plenty of logo templates to create one on your own.

Use it to easily experiment with color variations and customize as you see fit. Then, add your logo to all your digital marketing collateral to fly your brand’s flag with pride.

Logo Marketing collateral examples from GoDaddy Studio

Instagram content

It’s hard to imagine anyone who isn’t clued-up with this social media behemoth. Instagram is one of the most powerful forms of digital marketing collateral to promote with and many brands benefit by posting stunning visuals to engage their viewers. Additionally, it’s the perfect place to connect your followers to the rest of your brand’s activities via a “Link in Bio” post.

When it comes to marketing on Instagram, a good rule of thumb is to make sure your content is consistent and beautiful for maximum engagement. Remember, static posts aren’t the only thing you’ll need to craft on a regular basis. Think about ways to also incorporate video into things like:

  • Stories
  • Instagram TV
  • Paid ads
  • Carousels

Within GoDaddy Studio, Instagram is perhaps the most popular category to create with. There are thousands of carefully curated IG Post and Story designs just waiting for you to explore. Choose from your favorites and have fun personalizing your brand and message the way you want.

Instagram Marketing collateral examples from GoDaddy Studio

Facebook content

To help your Facebook content stand out from the rest, it’s worth spending time designing a post with fun graphics and fonts. Jazz up standard pictures and text with a range of designs or create a cover at the top of your page to keep your branding coherent and attractive.

Not sure what size or resolution to format your images? You don’t need to be a designer to have it all figured out. Simply choose the right template using GoDaddy Studio for a quick and easy solution in no time.

With Facebook, engagement is key.

This means it’s less about the hard sell and more about reaching your customers where they spend their time most. It’s important to give them content they’ll find interesting and likely to share with others.

Bear in mind that Facebook recently launched a new “Click to Chat” (CTX) capability that allows users to click through a post to directly message you. Not only is this great for engagement, but it could also be a game changer if your business relies on leads through Facebook.

It’s definitely worth looking into if you plan on growing your audience with this platform.

Facebook Marketing collateral examples from GoDaddy Studio

Pinterest content

Selling through Pinterest? Then you’ll want to go for eye-catching graphics and aesthetically pleasing photographs. Choosing visual themes that are on-brand for your business is key to success here — especially since it’s the place people visit most for visual inspiration.

No matter what industry you’re in, you’re sure to find a related audience on this platform. Popular categories include:

  • Recipes
  • Style and décor tips
  • Gift guides and craft ideas
  • Inspirational quotes

Pinterest is also a brilliant space to grab attention with visual content that links to your website or shop. The secret is to create ultra-shareable content that entices your audience, while still adhering to your brand’s unique look and feel.

Pinterest Marketing collateral examples from GoDaddy Studio

Flyers and posters

Before the advent of cellphones, posters were often slapped on street corners as a way of letting people know about your business. And they still are today – it’s just that now they’re mostly shared in digital formats. You can use posters to advertise or communicate:

  • Events you’re holding
  • Special discounts or promotions
  • New holiday hours or store closures

This type of digital marketing collateral is an extremely versatile option that can really benefit your marketing suite. It also tends to invite some design flair, seeing as poster design is regarded as an art form unto itself. The opportunity to make an impact with bold, eye-catching design can often offer rewarding new ways to connect with your audience.

Flyer and Poster Marketing collateral examples from GoDaddy Studio

Banner ads

Banners and ads are a vital part of getting your name out there in the digital universe, beyond your own website and social pages. An ad may be the very first time a potential customer lays their eyes on your brand or offering, so they’re hugely important. This form of digital marketing collateral can appear as a graphics across:

  • Facebook feeds
  • Third-party websites
  • Email newsletters (think quick discount flash sales)

When designing, consider creating a selection of ads in different sizes and specs. This will help you better prepare for quick sales and advertising opportunities, since your banners will be ready to go.

Banner Ad Marketing collateral examples from GoDaddy Studio


Who doesn’t love an inspirational quote? They’re incredibly relatable and people often share with others when they feel inspired by a certain phrase or idea. The right words could be the thing that motivates viewers to:

  • Get out of bed for the day
  • Try something new
  • Encourage acts of kindness

Brands often use this type of digital marketing collateral to attract new viewers to their site and eventually convert them into new customers. This is why it’s important to include a clear handle or company name on any quote graphics you design.

Additionally, tying your quotes into your brand’s purpose and story is an important factor that will help develop your unique persona online. Make sure to hone in on the topics that are important to you and your audience for the best results.

Quote Marketing collateral examples from GoDaddy Studio

Business cards

You may think these are quaint relics from days gone by, but nostalgia helps it remain an ongoing trend. Many people relish hard copies of things like physical business cards, which makes it a handy sales tool you can as digital marketing collateral. Business cards are great for handing out at:

  • Meetings
  • Trade shows
  • Social occasions
  • Professional networking events

A well-designed business card can also be a powerful way to encourage someone to connect with your business for the first time. If you’d like to print out your cards, remember to save them as a PDF file when exporting your project from GoDaddy Studio.

Business card marketing collateral examples from GoDaddy Studio

Profile picture

Want to jazz up that plain selfie a bit with something more artistic? Profile pictures are essential to put a face (or faces) behind the name.  The best way to do this is to have a coherent look and feel – something that really pops. Keep this in mind as you showcase your team or any other people associated with your brand’s work.

Not only is this an excellent way to humanize your brand, but it also makes your profile more relatable to viewers. Adding a unique design will only enhance this positive perception and can include things like:

  • Colorful borders
  • Illustrated graphics
  • Photo filters
  • Stickers

Take a look at the templates on GoDaddy Studio to find something that sets your profile picture apart from the rest. And don’t forget to try out the Remove Background tool to experiment with cutouts for a fun collage effect.

Profile picture marketing collateral examples from GoDaddy Studio

Web and email headers

Email communication has seen a huge rise in use since the pandemic hit. More people are spending a lot more time at home and email has remained an extremely powerful tool for brands to communicate with their audience.

In many ways, email inboxes are fuller than they ever were.

But this upward trend could mean higher competition for your reader’s attention. People tend to have a lower tolerance for any email communication that is not useful or interesting to them. So be sure that you have an impactful email header that entices viewers to read more or click through to your site.

Don’t forget about the valuable real estate your own website offers, either. If you have a current promotion, or an important message you’d like to communicate, try a website header at the top of your page. It’s typically the first thing people see when they arrive at your home page and a good way to help drive sales.

web and email Marketing collateral examples from GoDaddy Studio

Final thoughts

It’s clear that there are loads of tools to help boost your digital marketing collateral. And as a small business owner, you’re probably already stretched between all the different hats you have to wear.

The best advice is to not choose every single marketing element all at once.

Take your time and avoid scrambling to get it all out there. Quality, rather than quantity, is key here.

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Finance & Accounting

4 tips to find the funding that fits your business



The facts are clear: Startups are finding funding increasingly difficult to secure, and even unicorns appear cornered, with many lacking both capital and a clear exit.

But equity rounds aren’t the only way for a company to raise money — alternative and other non-dilutive financing options are often overlooked. Taking on debt might be the right solution when you’re focused on growth and can see clear ROI from the capital you deploy.

Not all capital providers are equal, so seeking financing isn’t just about securing capital. It’s a matter of finding the right source of funding that matches both your business and your roadmap.

Here are four things you should consider:

Does this match my needs?

It’s easy to take for granted, but securing financing begins with a business plan. Don’t seek funding until you have a clear plan for how you’ll use it. For example, do you need capital to fund growth or for your day-to-day operations? The answer should influence not only the amount of capital you seek, but the type of funding partner you look for as well.

Start with a concrete plan and make sure it aligns with the structure of your financing:

  • Match repayment terms to your expected use of the debt.
  • Balance working capital needs with growth capital needs.

It’s understandable to hope for a one-and-done financing process that sets the next round far down the line, but that may be costlier than you realize in the long run.

Your term of repayment must be long enough so you can deploy the capital and see the returns. If it’s not, you may end up making loan payments with the principal.

Say, for example, you secure funding to enter a new market. You plan to expand your sales team to support the move and develop the cash flow necessary to pay back the loan. The problem here is, the new hire will take months to ramp up.

If there’s not enough delta between when you start ramping up and when you begin repayments, you’ll be paying back the loan before your new salesperson can bring in revenue to allow you to see ROI on the amount you borrowed.

Another issue to keep in mind: If you’re financing operations instead of growth, working capital requirements may reduce the amount you can deploy.

Let’s say you finance your ad spending and plan to deploy $200,000 over the next four months. But payments on the MCA loan you secured to fund that spending will eat into your revenue, and the loan will be further limited by a minimum cash covenant of $100,000. The result? You secured $200,000 in financing but can only deploy half of it.

With $100,000 of your financing kept in a cash account, only half the loan will be used to drive operations, which means you’re not likely to meet your growth target. What’s worse, as you’re only able to deploy half of the loan, your cost of capital is effectively double what you’d planned for.

Is this the right amount for me at this time?

The second consideration is balancing how much capital you need to act on your near-term goals against what you can reasonably expect to secure. If the funding amount you can get is not enough to move the needle, it might not be worth the effort required.

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Growing a Business

5 Simple Tips to Grow Your Business the Best Way



To achieve success in your business, you need to be ready to keep it growing. You can’t just treat your business with no passion and with no goal for further growth. It’s best for you to grow and expand your business, even though it’s just one small step at a time.

Here are 5 simple tips to grow your business the best way:

1. Expand Your Business Promotion

It’s important for you to expand your business promotion further, so that you can attract new customers to your business. You can do this in various ways, such as by running promotional campaigns on social media, spreading flyers and pamphlets around your local area, offering free bonuses to your customers, and so on.

By expanding your business promotion, you will expand the target audience for your business, meaning that you can increase your potential revenues from time to time.

2. Improve the Quality of Your Products and Services

The best way for you to grow your business is to improve the quality of your products and services. The more you can provide the best products and services to your customers, the more your customers will recommend your business to their friends and family.

This is the best way for you to attract more customers through word-of-mouth marketing.

3. Improve Your Customer Service Quality

Another aspect you need to improve in your business is the customer service quality. Your customers will rely on your customer service team to help them solve their problems with your products or services.

The better you can handle the customer’s problems, the more they will trust your business. Also, the more trustworthy your business, the more people will come to your business and use your products and services.

Productive workday at the office

4. Increase Your Business Productivity

You also need to increase your business productivity, which will allow you to use your work hours in the most efficient way, both for you and your employees. The more productive you are in your business, the more tasks you can complete each day, and the better the results you will get.

Increasing your business productivity also means to stop wasting your time on doing unnecessary things. For instance, when you invest on a money counter from Ribao Technology. you can avoid the loss of counterfeit bills and stop wasting your time counting for the money you have received in your business, as you can get it done much faster by using a money counter machine.

5. Establish a Strong Online Presence

Nowadays, it’s important for you to have a strong online presence. You can do it by building a social media account for your business, and you can also build your own business website. By establishing a strong online presence, it will make it easier for people to get to know about your business.

You also need to make your business available online to make it easier for anyone to order your products and services. This is one of the best ways to grow your business.

Marketing strategic meeting


Are you ready to grow and expand your business?

Follow these tips to get better at growing your business and increasing your business revenues. Take it one step at a time and make growing your business your biggest long-term goal to achieve.

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Common SEO Mistakes That You Should Avoid



There are a number of great strategies that businesses can use when aiming to improve the performance of their SEO campaign, working to increase their online visibility and boost the amount of traffic being directed towards their website. However, it is not uncommon to find that many of these optimisation approaches could actually be causing your site more harm than good.

Of course, a wide variety of the of the search engine optimisation tactics that can be found on line will prove to be highly valuable resources, but trusting all of the tips and tricks that you come across could have adverse effects for your campaign, especially if the content that you are reading details out of date practices.

photo credit: NisonCo PR and SEO / Unsplash

In the article below, we will discuss some of the most commonly seen mistakes made within SEO, helping you to avoid unnecessary damage to the performance of your company website.

Your Site Lacks Quality Backlinks

The creation of quality backlinks to your business page from reputable, high authority external sites is an extremely popular SEO management recommendation, these aforementioned links playing a vital role in the improvement of many aspects of your campaign.

Link building is a great off-page optimisation technique, allowing you to build the authority of your company website as a way to improve your ranking position within the organic search results. This is a must for any business looking to improve their online visibility or brand recognition, meaning that their website will be shown to a wider target audience and will thus see a boost in overall traffic and sales as a result.

While the creation of links leading back to your website from various external sources is vital for the optimisation and management for your SEO campaign, the quality and relevance of these backlinks is also a factor of great importance. If you are aiming to rank well within the search engine results (which is a goal that all businesses should strive towards!), the links that you are forming should be of a high quality and relevance to the industry in which your company operates.

The overall quality of the sites that your business is linking to can have a knock-on effect on the performance of your own website. Forming backlinks with sites that are completely irrelevant to your field, or those known for their poor reputation, will do more to hinder your website than help it. Associating your brand with poor quality pages will affect the authority of your own company website, and should thus be avoided at all costs.


Your Site Misuses Outbound Links

Outbound links are something that are often avoided completely within modern day SEO strategies, being the reason as to why so many marketing experts would now consider guest posting to be an ineffective and outdated technique. However, this is far from the truth, and is actually one of the many common misconceptions within SEO.

While filling your site’s main navigational channels with endless external links is not a recommended practice and would definitely cause some issues for the performance of your SEO campaign, this does not mean that outbound links should be avoided altogether. Creating natural links within your on-page content to reputable sources that provide your readers with additional information is actually a great way to enrich the blog articles and landing pages that you publish to your website. This will cause no damage to your brand’s SEO campaign, but can actually assist in the improvement of your authority and reputation.

The issue with outbound links comes not with their use on your company website, but in how they are used, as the placement of such links will play a vital role in whether this common SEO practice will either help or hurt your online presence. Any outbound links that you choose to feature on your site should occur naturally within the on-page content that is presented to your customer base.

Whether it be your landing page content or a blog post, links should only be placed if and where it makes sense to do so. Placing outbound links randomly throughout your text or all in one place is considered bad practice, increasing the likelihood that your content be picked up as spam and your site ultimately be penalised by the search engines.

To avoid outbound links negatively impacting the quality score and performance of your website, links should only be placed as and when it makes sense to do so, using these to provide readers with additional information that will enrich the text published to your company website. As with link building, the quality and reputation of the websites that you link to will impact the authority of your own business site, so it’s important that your brand avoids linking to pages that could harm your domain.

SEO specialist optimizing onsite SEO

The setup and maintenance of a successful search engine optimisation campaign can be a difficult, and sometimes even daunting, task for those who find themselves unsure of where to start. With so many different strategies claiming to provide the best tactics for effective website optimisation, how do you know which advice you can trust?

Luckily, there are a number of highly reputable online SEO courses made readily available to entrepreneurs across the globe, providing expert advice and a helping hand to those looking to optimise their business’ online presence.

SEO is an excellent tool for improving your ranking position and visibility within the organic search results, but it’s vital that your campaign is managed correctly, helping you to avoid any unnecessary mistakes!

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