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Why Good English Matters for Digital Marketers

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If you are looking to improve your digital marketing strategy to reach your target audience, there are plenty of things to consider. You might be focusing on your SEO, your PPCs, and your KPIs, but this will only get you so far. In order to improve your content so that people actually engage with it in a meaningful way, it needs to be presented fluently and with proper grammar.

This is especially important if you are trying to reach a multinational audience, where English is the language of commerce. Read on to find out exactly why perfect English is essential for any digital marketing strategy.

Source: Unsplash

English is the language of global business

This one is the most obvious one. English is the de facto language of global business, spoken by billions and necessary for pretty much any cross-border commerce to take place. This is why services such as Preply, which offers bespoke business English tutoring to workers around the world, are in such high demand right now. If you want to make your international commerce flow smoothly, better English is the most important tool for making it happen.

English is the language of social media

As a digital marketer, your social media strategy is the lynchpin of your success. How you engage with customers on Twitter, Facebook, Tik Tok, and Google Business arguably play the single most important role in your marketing success. Not only are more than 60% of all websites entirely in English, but most social media content is, too. To drive up social media engagement in a meaningful way, you need good English on y0ur marketing team.

English is the language of pop culture

No matter what industry you work in, an understanding of the ebb and flow of popular culture is usually a prerequisite for any sort of digital marketing success. As the global lingua franca, English is the dominant language in all mainstream cultural spaces, especially online. This is especially true for younger generations, which are communicating exclusively in English at higher rates than ever. A good grasp of English is essential for your marketing efforts to tap into these important pop culture trends.

Marketing copywriter

Source: Unsplash

Maximize opportunities

Business success often depends on being able to chase as many leads as possible and opening yourself up to new opportunities at every possible turn. By mastering English and having good business English on your team, you can broaden your horizons and avoid missing important opportunities for growth. Remember, your potential collaborators are more likely than not to work in English, so don’t shut them out by choosing not to have English fluency in your team’s skillset.

Make a good impression

We hate to say it, but good English makes a good impression. Digital marketing research has consistently shown that poor English spelling and grammar are bad for sales. In fact, 59% of all customers will immediately leave a website if the English writing is not good. This is why you literally cannot afford to have bad English if you want your marketing to be successful.

No matter your digital marketing goals, good English matters. When you invest in English language skills for your team, you are empowering them to take your marketing strategy to the next level.

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Growing a Business

How Online Presence Makes Your Business More Trustworthy

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Have you ever made a dining decision based on a review you saw on the internet? You may have picked a product because it seemed “more trustworthy” online. It’s also a deal breaker if it isn’t handled correctly.

Customers are more inclined to believe in your company if it presents itself well on the internet. Whether a startup or a large corporation, your online appearance and behaviour matter to your consumers if you own an offline or online company.

Online presence

Why Should Your Business Go Online?

In addition to being available for your consumers, here are other reasons to consider your online presence.

It Improves Your Company’s Accessibility

When you don’t sell anything online, a solid online presence can help you make more money from the internet if you aren’t engaged on social media.

Before making a purchase, most consumers do internet research to learn more about the company and the goods. Being at the right place at the right time is simply good business.

It Takes Care of Your Marketing and Branding

An internet presence provides a steady supply of customers for your company. Customer feedback and social media participation may help boost purchases. It’s easier for consumers to identify your online presence with a website or social media account.

It May Boosts Your Company’s Credibility

Having an online presence is essential for your organisation to be taken seriously. A startup might have difficulty being accepted as a legitimate organisation in its early stages. It’s essential to have a strong internet presence before people take you seriously. It’s easier to get quick loans at gdayloans.com.au to expand your company.

It Aids in the Comprehension of Your Target Market

When you have an online presence, you can engage with your audience in a two-way conversation to get valuable feedback or evaluations. In addition, it helps you learn more about your prospective consumers and the things they’re looking for. If a restaurant uses polls on its Facebook page, it may determine which specials and goods are most popular with its patrons.

Businesswoman building an online presence

How Can You Evaluate and Enhance Your Company’s Web Presence?

Analysing your online reputation simply means monitoring what others say about you online. Then you make it work for you.

You can monitor and enhance your company’s online appearance by following these three steps.:

Monitor Mentions of Your Business

Monitoring your company’s internet mentions can help you track what’s being said about you and mitigate unfavourable publicity. This can also help you identify communication gaps.

Google Alerts can help you track online references of your company. Set up notifications for your business/product name and relevant keywords, and you’ll be alerted promptly whenever you’re mentioned anyplace online.

Analyse Your Website Traffic

The source of your traffic (and how much) might assist you in evaluating your internet presence. It may be necessary to expand your internet activities beyond your website. For example, low social media traffic might imply a poor social presence.

Tracking your website’s traffic with Google Analytics might reveal secret traffic sources that your Google search may have overlooked. It will also help you find unnoticed remarks or backlinks.

Assess Your Social Media Engagement

Your social media presence affects your online reputation as well. Active consumers on your social media platforms help build trust and confidence.

Consider checking a company’s and a competitor’s Facebook accounts. You may observe that one firm interacts with clients while the other has a few likes but no comments. Which do you prefer?

Social media presence for startup

Bottom Line

An active social media presence gives the impression of reliability while also conveying a sense of humanity and authenticity. Your audience will be more engaged as your social media presence improves.

To keep up with your target audience, you need to be one step ahead of them online. The first step is to become well-versed in everything your consumers discover about your company through the internet. Your internet presence must be understood, monitored, and improved to reach this goal.

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Growing a Business

Ways to Market Your Tech Company

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Tech companies need to make a name for themselves and stand out from the competition. This is no easy task, as there are many different ways to market a tech company. It’s essential to find the right strategy that will work best for your consumer tech PR needs.

This article will explore some of the most important ways to market a tech company.

Why Tech Marketing is Important

There are many reasons why marketing is essential for tech companies.

First and foremost, it’s a way to build brand awareness. To be successful, people need to know who they are and what they do. Secondly, marketing can help you attract new customers and clients. It’s also a great way to keep existing customers engaged. Finally, marketing can help you differentiate yourself from the competition. With so many tech companies out there, it’s essential to find a way to stand out from the crowd.

Social Media

Social media is one of the essential tools for marketing a tech company. It allows you to reach a large audience quickly and easily. You can use social media to promote your product or service and engage with potential customers.

There are many different social media platforms, so choosing the most relevant ones for your target audience is essential.

Content Marketing

Content marketing is another important way to market a tech company. Content marketing can be blog posts, articles, videos, or even infographics.

Creating high-quality content can help you attract attention and build trust with potential customers. You can use content marketing to educate people about your product or service and show them how it can benefit them.

Search Engine Optimization

Search engine optimization (SEO) optimizes your website to rank higher in search engine results. This is important because it can help you attract more traffic to your site and ultimately convert more visitors into customers. Many different factors contribute to good SEO, so it’s essential to research and use the best techniques.

Paid Advertising

Paid advertising is another effective way to market a tech company. With paid advertising, you can reach a large audience quickly and easily. You can use various platforms such as Google AdWords, Bing Ads, or Facebook Ads to promote your product or service. Paid advertising can be a great way to generate leads and sales.

Establishing a relationship in a business networking event

Public Relations

Public relations (PR) is managing your company’s reputation. This is important because it can help you build trust and credibility with potential customers. PR can be in press releases, media relations, or event planning.

Referral Marketing

Referral marketing is getting customers to recommend your product or service to others. This is an effective way to market a tech company because it can reach a larger audience through word-of-mouth. You can use referral programs, social media, or email marketing to promote your referral program.

Event Marketing

Event marketing is another excellent way to market a tech company. This involves planning and hosting events that promote your product or service. Events can be in trade shows, conferences, or even meetups. Event marketing can be a great way to generate leads and sales.

Original Video Content

Video content is another excellent way to market a tech company. This can be in product demos, how-to videos, or even customer testimonials. Video content is a great way to engage with potential customers and promote your product or service.

On-Site Activity

Finally, on-site activity is another important way to market a tech company. This involves having a blog, providing customer support, or even offering free trials. On-site activity can be a great way to engage with potential customers and build trust.

Final Thoughts

Marketing a tech company can be a challenge, but it’s crucial to find the right strategy that will work best for your business. This article has explored some of the most important ways to market a tech company.

Choose the most relevant strategy for your business, and start implementing them today.

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Business Software

QR Code Payments: How Small Businesses Can Use Them

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A QR code, or quick response code, is a way to convert information into an image, like this:

 

If you point a smartphone camera at one, it can execute a command like opening a webpage in a browser — a simple but useful feature, especially for longer URLs that are too clunky to input manually.

Small businesses can use this technology to add to their payment capabilities, turning customer phones into cash registers.

How to use QR codes for payments

QR code checkout

(Screenshots courtesy of GoDaddy)

There isn’t a special subtype of QR code that’s unique to payments or a single company that owns this technology. Google the term “QR code generator,” and you’ll find countless free services that will instantly create a QR code that links to a website of your choosing. (For example, the code above sends you to a NerdWallet page.) If that website is a checkout page for goods or services you sell, congratulations — you just made a QR code for accepting payments.

That simple approach might work in some circumstances. If you have a poster promoting an event, for example, you might include a QR code that directs people to a page where they select the number of tickets they want and then move directly to a checkout page. But that’s just one of the many types of transactions where QR codes can be put to work.

Some payment platforms or point-of-sale systems are able to smoothly incorporate QR codes into existing processes; this gives these systems the ability to handle more complex payment situations, like ensuring the right order gets to the right customer when multiple orders are placed at once. The flexibility to work with QR codes makes these systems more scalable.

QR code payments pros and cons

 

Pros

  • QR codes are cheap and easy to make.

  • They can make in-person ordering and payments more efficient.

  • The technology is widely available.

  • You can get creative in where you display QR codes and how you use them.

Cons

  • Not all customers will be comfortable using this technology.

  • Not all POS systems support advanced features, like table-specific ordering.

Four examples of how QR codes can be used for payments

 

1. Take in-person payments without point-of-sale hardware

Some payment companies generate a unique code for each transaction, pre-filling information like the amount owed, while others let you display a QR code on a sign or card for customers to find your business’s account and fill in the information manually.

This method could be a good fit for a pop-up business with limited payment volume or frequency, because it wouldn’t require the business to buy a full-fledged POS system. Or, it could enable a brick-and-mortar store to occasionally do business offsite without needing a mobile card reader. QR codes can also be used as an add-on payment method that you accept alongside traditional methods, like credit cards.

One upside of this type of QR code payment is that it doesn’t require customers to have a particular app or user login; the experience is similar to buying something online.

A downside is that beginning a checkout by scanning a QR code might strike some customers as unfamiliar enough to forgo buying something altogether if using a QR code is the only payment option.

2. Eliminate the wait for service at dine-in restaurants

At restaurants, QR codes can link to a menu for online ordering. That can increase a restaurant’s efficiency by reducing staffing needs and improving turnover times.

Some point-of-sale systems let you assign a different QR code to each table. Dine-in customers can place orders without waiting for a server to stop by. Later, they can pay as soon as they’re ready to leave. If you’re busy or short-staffed, this option can keep things moving.

While QR code generators are freely available online, more advanced systems for restaurants require the support of a POS system: Each table’s code is tied to an order, letting staff know where to deliver food and drinks. Some systems let guests in a group order and pay individually, coordinating the orders so they arrive at the same time.

3. Get paid with payment apps

You can add a QR code at your checkout counter that sends people to peer-to-peer payment apps including PayPal, Venmo or CashApp. If a customer uses the QR code, it will take them directly to your business’s profile so they don’t have to search for your name and potentially confuse your store with one that’s similarly named. While these apps have millions of users, there are still plenty of people who haven’t used them, so you won’t be able to rely on this payment method alone.

4. Build a bridge to digital payments on a paper invoice

Similar to a payment link in an email invoice, a QR code on a paper bill gives customers a quick way to pay.

Printing a QR code that sends each customer directly to their payment page removes barriers that might lead someone to delay payment — like not wanting to look for a checkbook or navigate an unfamiliar website.

How to accept QR code payments at your business

 

Toast, Clover, Square or Lightspeed: Good for using QR code payments in your restaurant

  • When used with Toast’s Mobile Order & Pay system, diners can use QR codes to place orders, start a pre-authorized tab, and keep individual orders and tabs separate on group orders.

  • Clover doesn’t support QR code ordering, but diners can pay using a QR code at the bottom of Clover receipts.

  • Lightspeed supports ordering and payments using QR codes.

  • In addition to supporting ordering and payments, Square users can set limits on how much alcohol customers can order using QR codes.

GoDaddy: Good for taking QR code payments anywhere

If you use GoDaddy’s payment app, you can ring up a customer’s order and select QR code as the payment method. This generates a QR code specific to the customer’s order. The customer can scan that QR code with their phone, then select a card stored on their phone or enter another card’s info manually to complete the transaction.

Square or Stripe: Good for selling one thing quickly

Using Square or Stripe, you can create a QR code that takes customers to a standalone checkout page for a single item or service. Unlike with GoDaddy, you can’t use Square or Stripe QR codes to ring up different items in the same order, but customers can order more than one of the same item in a single transaction.

PayPal, Venmo and Cash App: Good for using QR codes to accept P2P payments

Peer-to-peer payment apps use QR codes to help customers quickly and securely find merchant profiles and pay. This can be convenient for some, but it does require that the customer already have the app downloaded, a profile created and a payment method saved.

PayPal, Venmo (which PayPal owns) and Cash App all let merchants display QR codes for customers to scan and pay. If you use a Square POS system, you can display a unique QR code on the customer-facing screen for those who want to pay with Cash App; it wouldn’t be possible to do this as smoothly and quickly if you were generating QR codes for free with a third-party program. Square and Cash App both have the same parent company, Block Inc.

Third-party integrations: Good for adding a QR code to your invoices

Look for third-party integrations that let you add QR codes to your invoices, like QRify does on QuickBooks. Zoho Books has this feature built in without the need for an integration.

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